Maitrea
- Company typePrivate
- Founded2006
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Maitrea firmographics
Firmographics- Name
- Maitrea
- Legal name
- MAITREA inspirace srdcem, s.r.o.
- Website
- https://maitrea.cz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Maitrea industry classification
Industry- Product category
- Personal Development & Spiritual Wellness Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
- akta.pro secondary industries
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where Maitrea is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Maitrea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Publishing and Book Sales: Sale of self-help, spiritual, and personal development books through e-commerce platform and wholesale distribution
- Seminars and Training Programs: Revenue from organizing and hosting personal development seminars, workshops, retreats, and training programs with various pricing structures
- Restaurant Operations: Restaurant operating under the MAITREA brand, serving vegetarian cuisine with opening hours Monday-Friday 11:30-23:00, Saturday-Sunday 12:00-23:00
- Room Rental: Rental of seminar spaces for workshops and therapies
- Retail Products: Sale of incense, teas, cosmetics and other wellness products through e-shop and physical Aureolle store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Polyvagální cvičení - Single book |
| One time/ perpetual license | Pay-as-you-go | Průvodce zralého muže - Single book |
| One time/ perpetual license | Pay-as-you-go | Stupně poznání - Single book |
| Subscription | Pay-as-you-go | Umění tajného doteku - Training program |
| Transaction based/ take rate | Multi-year contract | Lama Tsultrim Allione retreat |
| Subscription | Multi-year contract | The Work - Three-part cycle |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Maitrea product offering
Product offeringCore offering
MAITREA operates a Czech-language personal development ecosystem combining a publishing house (books on spirituality, psychology, and holistic health by international authors), in-person seminars and intensive retreats led by visiting teachers, individual therapy sessions, a vegetarian restaurant, a wellness retail shop (Aureolle), the Sluneční chrám meditation center, and a Waldorf-inspired kindergarten, all centered at its Prague headquarters in Týnská ulička.
Product overview
MAITREA is a Czech personal development center and publishing house offering a multi-faceted ecosystem of spiritual and personal growth services. The core offerings include a publishing house publishing books on spirituality, personal development, health, and psychology; seminars and trainings featuring international teachers; and personal therapy services. Additional components include the Sun Temple (Sluneční chrám), a restaurant, an Aureolle wellness shop, and a Waldorf kindergarten. The portfolio is structured as a unified personal development ecosystem rather than a software platform, with books and seminars representing the primary product lines. The company was established in 2006 with the blessing of the 14th Dalai Lama and operates from premises in Prague's Týnská ulička.
Differentiator
Problem solved
Functional benefit
Brands
- Aureolle: Shop located next to Maitrea, selling wellness products
- Sluneční chrám MAITREA
Products and services
- MAITREA Publishing House (Knihy) Czech-language publishing house producing self-help, spiritual, and personal development books, including translations of international authors on polyvagal theory, shamanism, trauma healing, Buddhist practices, andropause, and menopause. Books are sold through the owned e-shop (eshop.maitrea.cz) and wholesale distribution to other retailers, with titles ranging 275-445 CZK.
- Seminars and Trainings (Semináře a výcviky) Intensive in-person group seminars, workshops, and multi-day training programs featuring international and Czech teachers on topics including Tibetan Buddhism, meditation, Byron Katie 'The Work' method, pelvic floor osteopathy ('Umění tajného doteku'), and personal transformation. Dynamic pricing applies based on demand and proximity to event date; some retreats offer installment payments and financial assistance.
- Personal Therapy Services (Osobní terapie)
Companies that use Maitrea
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Maitrea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maitrea partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dračí chrám (Temple Of Divine Union)coreDračí chrám co-organizes the 'Umění tajného doteku' (Art of Secret Touch) training program with MAITREA. Dragon Temple is a place for deep encounters, exploration, and touching one's authentic essence in a safe and loving space. They combine care, self-development, and nutrition of the inner holy trinity spirit-body-mind.
- Soul Union Festival / Kapka NadějeminorMAITREA became a partner of the Soul Union festival organized by Kapka Naděje. The festival supports children's psychiatric care in Prague. Proceeds from ticket sales support mental health care for children.
- Masaryk College CTUminorVenue partner for Lama Tsultrim Allione retreat in September 2026. Event held at Congress Centre Masaryk College of CTU, Thákurova 1, Prague 6.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Maitrea competitors and assessment
Company assessmentDirect peers
- Findhorn Foundation: Scottish spiritual community and education center offering workshops, retreats and personal development programs with an integrated on-site experience. Comparable ecosystem model in a smaller European market.
- Esalen Institute: Iconic US holistic retreat center running multi-day workshops on personal growth, mindfulness, and body-oriented therapies with international teachers. Comparable to Maitrea's workshop/retreat-centric model and integrated lodging.
- Omega Institute for Holistic Studies: US education center running hundreds of workshops, retreats and professional training programs annually on wellness and personal development. Closely parallels Maitrea's seminar + training + community positioning at a similar scale.
- 1440 Multiversity: California learning campus offering workshops, retreats and immersive programs on mindfulness, health and creativity with integrated food, lodging and event experiences. Modern analog of Maitrea's combined programming + amenities approach.
- Kripalu Center for Yoga & Health: US-based nonprofit yoga, wellness and holistic education center offering residential retreats, workshops, teacher training and an integrated onsite experience with lodging and dining. Closely comparable to Maitrea's combined seminars + therapy + retail + café model under one roof.
Regional players
- Schloss Elmau: German luxury wellness retreat and cultural center with retreat programming, spa and events. Comparable as a European wellness retreat/learning venue, though more luxury-resort oriented than teaching/spiritual-center.
Broad incumbents
- Sounds True: US-based multimedia publisher specializing in spiritual, personal growth and wellness content (books, audio, video). Comparable to Maitrea's publishing arm, though Sounds True is broader in scope and operates globally rather than Czech-specific.
- Hay House: Global publisher of self-help, spirituality and wellness books and events. Comparable to Maitrea's publishing and seminar programming, but at much larger scale and broader audience reach.
- Shambhala Publications: Publisher of books on Buddhism, meditation, yoga, wellness and personal development. Direct comparable to Maitrea's catalog mix, including translations of Tibetan and contemplative authors.
Emerging players
- Calm: Leading meditation, sleep and mental wellness app with a content library including international teachers. Comparable as a meditation/mindfulness distribution channel, though Calm is digital-first vs. Maitrea's in-person focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maitrea social profiles
Digital presenceMaitrea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maitrea leadership team
Management profileNumber of profiles
Maitrea subsidiaries and ownership
Company hierarchySubsidiaries2 records
Maitrea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maitrea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maitrea
What does Maitrea do?
MAITREA operates a Czech-language personal development ecosystem combining a publishing house (books on spirituality, psychology, and holistic health by international authors), in-person seminars and intensive retreats led by visiting teachers, individual therapy sessions, a vegetarian restaurant, a wellness retail shop (Aureolle), the Sluneční chrám meditation center, and a Waldorf-inspired kindergarten, all centered at its Prague headquarters in Týnská ulička.
Is Maitrea a public or private company?
Maitrea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maitrea founded?
Maitrea was founded in 2006. It employs 11 to 50 people.
Where is Maitrea based?
Maitrea is headquartered in Prague, Czechia, in the Europe region.
How does Maitrea make money?
Five revenue lines are on record. Publishing and Book Sales are the primary driver. The others are seminars and Training Programs, restaurant Operations, room Rental and retail Products.
Who are Maitrea's main competitors?
Direct peers on record are Findhorn Foundation, Esalen Institute, Omega Institute for Holistic Studies, 1440 Multiversity and Kripalu Center for Yoga & Health. Schloss Elmau is listed as a regional player. Broad incumbents are Sounds True, Hay House and Shambhala Publications. Calm is listed as an emerging player.
Does Maitrea have an API?
No public API is recorded for Maitrea.
What industry is Maitrea in?
Maitrea's product category is Personal Development & Spiritual Wellness Services. Its primary akta.pro industry code is HSADAJAF, Meditation Retreats, Workshops & Immersive Programs, with a secondary code of MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age). Its NAICS code is 5131 and its SIC code is 2731.