MA JARDINERIE

Name

MA JARDINERIE

Legal name

MJEST

Website

https://majardinerie.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Exincourt

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Plants and Garden Supplies: Physical and online retail sales of plants (indoor and outdoor), gardening tools, accessories, outdoor furniture, pet supplies, and home goods across 12 store locations and e-commerce platform.
2. E-commerce Sales: Online sales through shop.majardinerie.com with home delivery via DPD and in-store Click and Collect options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MA JARDINERIE retails plants, gardening tools, soil, pots, watering equipment, garden furniture, outdoor arrangement products, pet supplies, and home fragrance and food items across 12 physical stores in eastern France and Belgium and an e-commerce platform. Customers can shop in-store or online with home delivery via DPD or free Click and Collect pickup at any store location. A loyalty card program rewards purchases with points redeemable for vouchers.

Product overview

Ma Jardinerie MJEST operates a multi-channel retail platform combining a physical store network of 11 locations across France and Belgium with an e-commerce website (shop.majardinerie.com). The product portfolio centers on gardening and plant retail (plants, tools, soil, pots, watering equipment, garden furniture) alongside complementary categories including pet supplies (dogs, cats, birds, fish, small mammals) and home/fragrance products. Services include home delivery via DPD and free Click and Collect in-store pickup. The e-commerce platform uses PrestaShop and offers loyalty card rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Plants (Plantes) Indoor and outdoor plants for gardening enthusiasts, including flowering plants and green plants with associated care products.
• Gardening Tools (Outillage de Jardin) Complete range of gardening tools including hand tools, tools with handles, pruning tools, sawing tools, motor-powered tools, wheelbarrows, carts, ladders, and bushcraft equipment.
• Plant Care Products (Soin des Plantes) Fertilizers, repellents, and pest control products for plant protection and growth, including phytopharmaceutical products for which MJEST holds agrément FC00153.
• Pots, Planters and Raised Beds (Pot, Jardinière et Carré Potager) Pots, containers, decorative pots, plant stands, and raised vegetable beds for gardening.
• Watering Systems (Arrosage) Outdoor watering equipment and irrigation solutions.
• Soil and Mulch (Terreau et Paillage) Potting soil, earth, clay balls, bark, and mulch products for planting and soil improvement (e.g., 6L clay balls at €7.99, 6L potting soil at €5.49, 6L citrus/Mediterranean soil at €7.49).
• Garden Furniture and Outdoor Shading (Salons de Jardin) Garden furniture including pergolas, gazebos, parasols, shades, and awnings.
• Pet Supplies (Animalerie) Complete pet supplies for dogs, cats, small mammals, birds, and fish including food, treats, toys, hygiene products, cages, aquariums, and accessories (collars, leads, harnesses, cat trees, litter).
• Outdoor Arrangement (Aménagement Extérieur) Fencing, privacy screens, fencing mesh, artificial grass, and outdoor games including windmills and figurines.
• Gardening Clothing (Vêtement de Jardinage) Boots, sabots, hats, umbrellas, gloves, and protective gear for gardening activities.
• Home Fragrances (Bougie et Senteur) Candles and home fragrance products.
• Food and Confectionery (Alimentation)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• DPD FrancecoreChannel Partner/ Reseller/ DistributorDPD France provides home delivery logistics services for MA JARDINERIE's e-commerce orders. Services include DPD CLASSIC (standard home delivery), DPD Relais (parcel shop pickup), and DPD Predict (scheduled delivery with time slot notification and secure code).
• Crédit Agricole (E-transactions)coreTechnology or IntegrationCrédit Agricole provides the E-transactions secure payment solution for processing online card payments. The system includes SSL encryption and 3D Secure authentication for fraud protection.
• OVHCLOUDcoreTechnology or IntegrationOVHCLOUD provides web hosting services for shop.majardinerie.com from their data center at 2 Rue Kellermann, 59100 Roubaix, France.
• L'Agence123coreTechnology or IntegrationL'Agence123 (web and digital agency based at 27 rue Froidevaux, 75014 Paris) designed and developed the shop.majardinerie.com website using PrestaShop open-source solution.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Castorama: Major French DIY retailer with significant garden and outdoor living categories. Competes with MA JARDINERIE on gardening tools, soil, fencing, and outdoor furniture, but anchored in the wider home improvement proposition.
• Mr.Bricolage: French franchise DIY chain with garden supply offerings. Overlaps with MA JARDINERIE's outdoor equipment, fencing, and basic gardening assortment, particularly relevant for shared independent/regional positioning.
• Leroy Merlin: Largest French DIY retailer with extensive garden/outdoor departments. Overlaps with MA JARDINERIE on gardening supplies, outdoor furniture, and tools, but as part of a much broader home improvement assortment.
• Brico Dépôt: French discount DIY chain owned by Kingfisher, with garden and outdoor categories. Competes on price for gardening supplies, tools, and outdoor products targeting the same value-conscious home improver customer.

Direct peers

• Truffaut: French garden center chain with ~60 stores plus e-commerce, offering plants, gardening supplies, outdoor furniture, and pet products. Closest comparable by category mix and target customer (home gardening enthusiasts).
• Maxi Zoo: Leading French pet specialty retailer with 300+ stores across France. Directly comparable for MA JARDINERIE's pet supplies category (dogs, cats, birds, fish, rodents), competing for the same household pet-owner basket.
• Jardiland: One of France's largest specialty garden center chains operating ~150 stores. Directly comparable multi-category model (plants, garden, pet, outdoor living) with both physical retail and e-commerce, serving the same DIY gardening consumer segment.
• Botanic: French garden center chain specializing in organic gardening and ecological products. Comparable plant-focused model with complementary pet and home categories, and a strong regional presence in eastern France overlapping MA JARDINERIE's catchment.
• Gamm Vert: French agricultural cooperative network with 1,000+ garden retail points of sale focused on gardening, outdoor, and pet. Comparable assortment and rural/semi-urban customer overlap with MA JARDINERIE's eastern France footprint.

Regional players

• AVEVE: Belgian garden, animal, and agricultural retail chain. Direct geographic complement to MA JARDINERIE's Wallonia store, with comparable multi-category garden/pet assortment targeting the Belgian French-speaking customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MaJardinerie
• Facebookfacebook.com/majardinerie
• Instagraminstagram.com/majardinerie
• LinkedInlinkedin.com/company/ma-jardinerie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MA JARDINERIE