Majesticks GC

What Majesticks GC does

Majesticks Golf Club (also styled "Majesticks GC") is a professional golf team operating within the LIV Golf league, with a four-player roster of English professionals: Lee Westwood (former World No. 1), Ian Poulter (former World No. 3), Sam Horsfield, and Laurie Canter. The team competes in LIV Golf's global tournament calendar, including LIV Golf UK at JCB (returning for a third straight season in July 2026), LIV Golf Mexico City, and LIV Golf New York. As a contracted team inside the LIV Golf structure, Majesticks leverages LIV's centralised infrastructure for event operations, ticketing (events.livgolf.com), e-commerce (shop.livgolf.com), and fan engagement tools (Fan Caddie app, Fantasy), rather than operating independent technology stacks.

The team's commercial operations span four revenue streams: (1) tournament performance and league distributions; (2) direct-to-consumer merchandise — a narrow five-SKU range (Bulldog Hoodie, Logo Hat, Bulldog Tee, Team Tee, Team Hoodie) priced $40-$100, sold through shop.livgolf.com and Castore's standalone retail storefront; (3) sponsorship inventory monetised against HSBC, Genesys, Castore, New Era, Destina, Open Sky Group, and Seamless Digital logos; and (4) a free fan membership programme offering exclusive perks and VIP experience opportunities. A community-facing "Little Sticks" youth golf programme — featuring school festivals (Hounslow, Alexander Stadium) and recognised as award-winning in the 2025 impact review — is positioned as a brand and fan-development asset rather than a revenue stream.

Majesticks operates as a UK-anchored, globally distributed brand: merchandise and event platforms are global, while tournament play and youth/community programmes concentrate in England. Ownership and capital structure sit at the LIV Golf league level (LIV Golf Inc and LIV Golf Ltd. hold rights), with team-level economics opaque — revenue, headcount, and investor composition are not publicly disclosed. Strategic priorities visible in the data are brand-building via player personalities, youth development through Little Sticks, and deepening UK home-market presence through JCB and Scottsdale Golf community activations.

Name

Majesticks GC

Legal name

Majesticks Golf Club

Website

https://majesticksgc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Majesticks GC is a four-player English professional golf team competing in the LIV Golf league, monetising tournament performance, branded merchandise ($40-$100 SKUs), sponsorships (HSBC, Genesys, Castore), and a free fan membership, while running the award-winning Little Sticks youth golf programme.

Ownership category

akta.pro rank

Product category

Professional Sports Team

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Professional golf team
• Team merchandise
• Fan membership program
• Youth golf development
• Sports event entertainment

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Revenue: Majesticks Golf Club competes in LIV Golf tournaments, generating revenue through team performance prizes, sponsorship, and league participation.
2. Merchandise Sales: Sale of team merchandise including hoodies, t-shirts, and hats through shop.livgolf.com and Castore partnership.
3. Membership Program: Free membership program offering exclusive perks and chances at VIP experiences for fan engagement.
4. Sponsorship: Partnership with sponsors including Castore (team apparel), HSBC, Genesys, and others for team branding and promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Majesticks Golf Club operates a professional golf team competing in the LIV Golf league, fielding players Ian Poulter, Lee Westwood, Sam Horsfield, and Laurie Canter. It sells official team merchandise (hoodies, t-shirts, hats) through the LIV Golf shop and Castore, runs a free fan membership programme offering VIP experiences, and delivers the award-winning Little Sticks youth golf initiative.

Product overview

Majesticks Golf Club is a professional golf team competing in the LIV Golf league, featuring players Ian Poulter, Lee Westwood, Sam Horsfield, and Laurie Canter. The organization operates three main offerings: official team merchandise (Bulldog Hoodie, Logo Hat, Bulldog Tee, Team Tee, Team Hoodie) sold through the LIV Golf shop and Castore partnership; a free fan membership programme providing exclusive perks and VIP experiences; and the award-winning Little Sticks youth golf programme focused on community engagement and youth development.

Differentiator

Problem solved

Functional benefit

Products and services

• Majesticks Golf Club Team Merchandise Official team-branded apparel including Bulldog Hoodie ($100), Logo Hat ($40), Bulldog Tee ($40), Team Tee ($40), and Team Hoodie ($100), sold to golf fans and consumers through shop.livgolf.com and Castore.
• Majesticks Golf Club Fan Membership Free membership programme for fans of the Majesticks Golf Club, providing exclusive perks and entry to VIP experience opportunities.
• Little Sticks Youth Golf Programme Award-winning youth golf development programme that hosts festivals (e.g., 130 young people at the Hounslow festival) and school events (e.g., Alexander Stadium), focused on introducing young people to golf and providing mentorship from professional players.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CastorecoreChannel Partner/ Reseller/ DistributorCastore is the official team store partner for Majesticks Golf Club merchandise, selling team apparel through castore.com/collections/castore-golf-x-majesticks. The partnership includes branded hoodies, t-shirts, and team merchandise.
• GenesysminorGTM or Marketing PartnerGenesys appears as a partner/sponsor logo on the Majesticks Golf Club website footer, indicating a marketing or sponsorship relationship.
• HSBCminorGTM or Marketing PartnerHSBC is listed as a partner sponsor, with a stated focus on sports partnerships as part of their brand activities.
• DestinaminorGTM or Marketing PartnerDestina (Destination Sport) appears as a partner logo on the Majesticks Golf Club website.
• Open Sky GroupminorGTM or Marketing PartnerOpen Sky Group appears as a partner sponsor on the Majesticks Golf Club website footer.
• Seamless DigitalminorGTM or Marketing PartnerSeamless Digital appears as a partner sponsor on the Majesticks Golf Club website footer.
• New EraminorGTM or Marketing PartnerNew Era appears as a partner sponsor on the Majesticks Golf Club website footer, likely providing headwear for the team.
• Scottsdale GolfcoreStrategic or Co-development PartnerScottsdale Golf is referenced as a partner venue where Majesticks Golf Club hosts member events, bringing the community together at their facilities.
• LIV GolfcoreStrategic or Co-development PartnerMajesticks Golf Club is an official team within the LIV Golf league, participating in the global professional golf tour. LIV Golf provides the event platform, ticketing (events.livgolf.com), e-commerce (shop.livgolf.com), and fan engagement tools including Fan Caddie and Fantasy platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PGA Tour: The dominant men's professional golf tour in the United States; comparable as the incumbent competition operator whose events, broadcast deals and sponsorship economics define the broader professional golf market in which LIV teams operate.
• DP World Tour: The principal men's professional golf tour in Europe and the Middle East; competes for players, fans and sponsors in the same geographic markets Majesticks operates in (notably the UK), making it a broad incumbent peer.

Direct peers

• HyFlyers GC: LIV Golf team captained by Phil Mickelson; operates under identical league economics with the same roster, merchandise, sponsorship and event structure as Majesticks, and competes for the same fan and sponsor wallet.
• 4Aces GC: Sister LIV Golf team captained by Dustin Johnson featuring Patrick Reed, Pat Perez and Harold Varner III. Most direct peer: identical league, identical team-franchise model, parallel roster, sponsorship and merchandise operations.
• Fireballs GC: LIV Golf team captained by Sergio García and featuring Abraham Ancer and Carlos Ortiz; competes in the same global event schedule with the same franchise economics, making it a structural analogue to Majesticks.
• Smash GC: LIV Golf team anchored by Brooks Koepka with Jason Kokrak and Peter Uihlein; operates the same team franchise model in the same league as Majesticks, with comparable merchandise, sponsorship and fan membership mechanics.
• RangeGoats GC: LIV Golf team featuring Bubba Watson, Talor Gooch and Harold Varner III at various points; same team-franchise model, identical merchandise and ticketing channels via shop.livgolf.com, comparable sponsorship mix.
• Stinger GC: LIV Golf team captained by Louis Oosthuizen representing South Africa; identical team-franchise structure, parallel merchandise via LIV Golf shop and parallel fan engagement programme.

Others

• Ryder Cup: Biennial Europe-vs-USA team golf competition that Majesticks' captain Ian Poulter has defined; comparable as a team-format professional golf product that monetizes team identity, fan passion and merchandise, though non-franchise and event-only.

Emerging players

• TGL: Tech-enabled team golf league launched with Tiger Woods and Rory McIlroy; competes for team-format professional golf attention and fan mindshare alongside LIV Golf, and represents an emerging team-golf format that could draw sponsorship and viewer dollars away from LIV teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/majesticks-gc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majesticks GC