Make 2nds Count
Make 2nds Count is a UK-wide Edinburgh-based charity, founded in 2018, that funds secondary breast cancer research and delivers peer support, wellbeing programmes, a nurse-led Clinical Trials Service, and education for patients and families affected by metastatic breast cancer.
- Company typePrivate
- Founded-
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Make 2nds Count does
Make 2nds Count is a UK-wide patient- and family-focused charity dedicated to supporting women and men living with secondary (metastatic) breast cancer. Founded in 2018 and headquartered in Edinburgh (Registered Charity SC048268), the organisation operates with 14 employees and serves an estimated addressable population of 61,000 UK patients and their families. Its mission spans three pillars: funding secondary breast cancer research with near-term patient benefit, delivering in-person and online support programmes, and educating the public and patients about the disease.
The organisation's service portfolio combines peer-to-peer community support (21 regional in-person Tea & Chat groups plus a closed Facebook community), weekly online wellbeing sessions (Pilates, Yoga, Breathwork, Mindfulness, and newly introduced strength training through Exercise Prescription), nurse-led Clinical Trials Service supported by a UK Clinical Trial Registry, residential 2nds Together Retreats, an annual SBC Summit, and a Family Support Service. On the research side, it has committed £635,000 in cumulative funding to studies including the HER2+ CNS SURVEILLANCE Study (co-funded with Breast Cancer Ireland, £219,560 over 3 years), the PRIMROSE CSF study (with Daiichi Sankyo and North West Cancer Research), the ESTABLISH insomnia study, and the LIMBER and TNBC mutation profiling projects, in partnership with the University of Liverpool, University Hospitals Birmingham, and the University of Edinburgh.
The business model is donations-driven rather than commercial. Revenue is generated from individual donations (with illustrative tiers from £20 to £1,000), fundraising events (notably the Inflatable 5K held at multiple UK venues), an online merchandise shop, legacy giving, corporate partnerships, and grants from trusts and foundations. All patient-facing services are provided free of charge. Distribution is primarily digital (website, newsletter via eTapestry, Instagram, Facebook) supplemented by 21 regional in-person groups and events. The organisation's technology footprint is intentionally light — the proprietary Clinical Trials Registry is its main technical asset, and it integrates with third-party patient tools such as Owise (symptom tracking) and myTomorrows (clinical trial search) rather than building its own digital platforms.
Make 2nds Count firmographics
Firmographics- Name
- Make 2nds Count
- Legal name
- Make 2nds Count
- Website
- https://make2ndscount.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make 2nds Count is a UK-wide Edinburgh-based charity, founded in 2018, that funds secondary breast cancer research and delivers peer support, wellbeing programmes, a nurse-led Clinical Trials Service, and education for patients and families affected by metastatic breast cancer.
- Ownership category
- akta.pro rank
Make 2nds Count industry classification
Industry- Product category
- Patient Support and Cancer Charity Services
- NAICS
- Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Grantmaking Foundations (813211)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Breast Oncology (HLAKAFAJ)
- akta.pro secondary industry
- Women’s Imaging & Breast Health Centers (HLAFAJAJ)
Keywords
Where Make 2nds Count is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Make 2nds Count business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Individual donations from supporters, ranging from one-time gifts to regular contributions. Donation tiers include £20 for resource cards, £60 for Clinical Trial Nurse appointments, £100 for Tea & Chat groups, £500 for retreat places, and £1,000 for research funding.
- Fundraising Events: Organised fundraising events including the Inflatable 5K and other activities. Participants raise money through event participation and sponsorship.
- Shop: Online shop selling merchandise, accessed via make2ndscount.swishprint.co.uk
- Legacy Giving: Leave a gift in your Will programme allowing supporters to include Make 2nds Count in their estate planning.
- Corporate Partnerships: Partnerships with corporations for fundraising support, alongside trusts and foundations grants.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Make 2nds Count product offering
Product offeringCore offering
Make 2nds Count is a UK-wide patient and family focused charity that delivers free support services — peer support groups (Tea & Chat), online wellbeing activities, residential retreats, and family support — alongside a nurse-led Clinical Trials Service and comprehensive patient education resources for people affected by secondary (metastatic) breast cancer. It complements these services by funding secondary breast cancer research focused on near-time patient benefit, with £635,000 in research funding committed to date.
Product overview
Make 2nds Count is a UK-wide patient and family focused charity dedicated to supporting those affected by secondary (metastatic) breast cancer. The organisation offers a integrated programme of support services including peer-to-peer support groups (Tea & Chat), wellbeing activities (Yoga, Pilates, Breathwork, Mindfulness), clinical trials information services, residential retreats (2nds Together), and an online community. Additionally, the charity provides comprehensive patient education resources covering diagnosis, treatments, clinical trials, and living with the disease, while funding secondary breast cancer research through grant programmes. The offering functions as a unified support ecosystem rather than a discrete product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Tea & Chat Support Groups 21 regional in-person monthly groups across the UK providing safe spaces for secondary breast cancer patients to build friendships and receive peer-to-peer support.
- Wellbeing Sessions Weekly online activities including Pilates, Yoga, Breathwork, and Mindfulness designed to support mental and physical health of secondary breast cancer patients.
- Clinical Trials Service A nurse-led service providing unbiased information about secondary breast cancer clinical trials, personalised database searches, and support for patients exploring trial options in the UK.
- 2nds Together Retreats Residential retreats (in-person and online) providing people living with secondary breast cancer a break from treatment, time to rest and relax, and opportunities to build friendships.
- Family Support Service Support services available to family members and loved ones of those affected by secondary breast cancer, including advice on supporting loved ones and explaining cancer to children.
- 2nds Support Hub An online directory of groups and services available across the UK specifically for secondary breast cancer patients, including the Exercise Prescription strength training partnership.
- SBC Summit Annual conference bringing together the secondary breast cancer community for education, support, and community connection.
- UK Clinical Trial Registry A registry of all actively recruiting clinical trials within the UK relevant to secondary breast cancer, created and maintained by Make 2nds Count to support patients and clinicians in finding trials.
- Patient Education Resources Comprehensive educational materials covering signs and symptoms, diagnosis, treatments, clinical trials, menopause, side effects, palliative and supportive care, and living with secondary breast cancer.
- Online Community (Closed Facebook Group) Closed Facebook-based online community ('2nds Together') enabling secondary breast cancer patients to connect with others, share information, and receive peer support.
Quantifiable outcome
- Funding committed to secondary breast cancer research
Companies that use Make 2nds Count
Customer profileSegments2 records
Ideal customer profiles2 records
Make 2nds Count technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Make 2nds Count partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Breast Cancer IrelandcoreCo-funding partnership for the HER2+ CNS SURVEILLANCE study, committing £219,560 across 3 years. Research investigating screening secondary breast cancer patients for brain metastases before they become symptomatic.
- Breast Cancer NowcorePartnership with Breast Cancer Now and METUPUK to publish an open letter to the Scottish Medicines Consortium (SMC) on equitable access to life-extending treatments.
- METUPUKcorePartnership with Breast Cancer Now and METUPUK to publish an open letter to the Scottish Medicines Consortium (SMC) on equitable access to life-extending treatments.
- Exercise PrescriptionminorNew partnership introducing strength training to the secondary breast cancer community as part of the wellbeing programme.
- University of LiverpoolcoreResearch partnership with Professor Carlo Palmieri from University of Liverpool leading the HER2+ CNS SURVEILLANCE study and PRIMROSE studies on brain metastases.
- University Hospitals BirminghamcoreResearch partnership with Dr Sara Meade at University Hospitals Birmingham, co-leading the HER2+ CNS SURVEILLANCE study.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Make 2nds Count competitors and assessment
Company assessmentBroad incumbents
- Breast Cancer Now: The UK's largest dedicated breast cancer charity, funding research and providing support across all stages of breast cancer. A broader incumbent that overlaps with Make 2nds Count's secondary breast cancer research funding and patient support, but also covers primary breast cancer.
- Macmillan Cancer Support: Major UK cancer charity providing information, financial support, and practical services to people affected by all cancer types. Comparable in its support-service model and patient-information approach, though operating across all cancers rather than focusing on secondary breast cancer.
- Susan G. Komen: The largest US breast cancer organisation, funding research and providing community support. Comparable in its breast cancer focus and research funding model, though it covers all stages of breast cancer and operates at significantly greater scale.
- Cancer Research UK: The world's largest cancer research charity, with significant breast cancer research funding. Comparable in research funding mission and patient information resources, though operating at far greater scale across all cancer types.
- Maggie's: UK charity operating cancer support centres across the country offering psychological, practical, and social support. Overlaps with Make 2nds Count's community wellbeing model (in-person groups, wellbeing sessions) but addresses all cancer types.
Others
- myTomorrows: Global platform helping patients find and access clinical trials, including Treatment Search Reports for secondary breast cancer. An ecosystem partner already integrated into Make 2nds Count's Clinical Trials Service as a recommended resource.
- Owise: UK-based app for tracking breast cancer treatment side effects and symptoms, recommended by Make 2nds Count to its patient community. An enabling technology partner supporting the patient support mission.
Regional players
- METAvivor: US-based nonprofit dedicated specifically to metastatic breast cancer research funding and patient support. Directly comparable niche mission but operating in a different geography (US vs UK), with similar research funding and awareness-raising activities.
Direct peers
- METUPUK: UK charity focused specifically on metastatic (secondary) breast cancer patient advocacy. Direct mission peer that already collaborates with Make 2nds Count on the SMC access letter, addressing the same patient population with overlapping support and advocacy activities.
- Breast Cancer Ireland: Ireland-based breast cancer charity funding research and providing support, including the co-funded HER2+ CNS SURVEILLANCE study with Make 2nds Count. Directly comparable mission and an active research partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Make 2nds Count social profiles
Digital presenceMake 2nds Count financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make 2nds Count leadership team
Management profileNumber of profiles
Make 2nds Count funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make 2nds Count M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make 2nds Count
What does Make 2nds Count do?
Make 2nds Count is a UK-wide patient and family focused charity that delivers free support services — peer support groups (Tea & Chat), online wellbeing activities, residential retreats, and family support — alongside a nurse-led Clinical Trials Service and comprehensive patient education resources for people affected by secondary (metastatic) breast cancer. It complements these services by funding secondary breast cancer research focused on near-time patient benefit, with £635,000 in research funding committed to date.
Is Make 2nds Count a public or private company?
Make 2nds Count is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Make 2nds Count founded?
Make 2nds Count was founded in -1. It employs 11 to 50 people.
Where is Make 2nds Count based?
Make 2nds Count is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Make 2nds Count make money?
Five revenue lines are on record. Donations are the primary driver. The others are fundraising Events, shop, legacy Giving and corporate Partnerships.
Who are Make 2nds Count's main competitors?
Broad incumbents on record are Breast Cancer Now, Macmillan Cancer Support, Susan G. Komen, Cancer Research UK and Maggie's. Others are myTomorrows and Owise. METAvivor is listed as a regional player. Direct peers are METUPUK and Breast Cancer Ireland.
Does Make 2nds Count have an API?
No public API is recorded for Make 2nds Count.
What industry is Make 2nds Count in?
Make 2nds Count's product category is Patient Support and Cancer Charity Services. Its primary akta.pro industry code is HLAKAFAJ, Breast Oncology, with a secondary code of HLAFAJAJ, Women’s Imaging & Breast Health Centers. Its NAICS code is 813212 and its SIC code is 8300.