Make-A-Wish Hong Kong

What Make-A-Wish Hong Kong does

Make-A-Wish Hong Kong (願望成真基金) is a Hong Kong-registered charitable nonprofit organization founded in 1998 by Zhang Zhengfu (張正甫) and a group of founding members as the Hong Kong chapter of Make-A-Wish Foundation International. The organization's core function is granting life-changing wishes to critically ill children in Hong Kong and Macau, serving beneficiaries with life-threatening medical conditions such as leukemia, lymphoma, neuromuscular disorders, and rare genetic diseases, typically under 18 years of age. To date it has fulfilled over 1,948 wishes, served more than 2,500 children, and reached approximately 48,000 beneficiaries (including families and community members), with roughly 200 children currently waiting for wish fulfillment. Operations are delivered through hospital partnerships (e.g., Hong Kong Children's Hospital), a volunteer-driven wish journey program, and a hospital services outreach component.

The organization operates with a lean team of 13 employees from its Kowloon Bay headquarters and runs no proprietary technology platform beyond a WordPress website, an HKTVmall storefront, a dedicated online charity store (makeawishhkstore.com), and Google Forms for volunteer/raffle sign-ups. Its revenue model is entirely donation- and fundraising-based, encompassing individual donations (HK$100+ tax-deductible), corporate sponsorships, wedding favor and birthday donations, legacy giving, school-based programs (Kids for Wish Kids), flag-day street fundraising, and the newly launched annual Charity Raffle. Strategic partnerships anchor both wish delivery and fundraising: Hong Kong Disneyland, Ocean Park, Cathay Pacific, Hong Kong Jockey Club Charities Trust, and cross-affiliates Make-A-Wish Taiwan and Singapore are core operational partners; corporate co-sponsors for the 2026 raffle include Häagen-Dazs, Dorsett, Peninsula, Mandarin Oriental, Hot Toys, Kee Wah Bakery, and others. Governance is via a board structure documented in annual reports, and the organization is PDPA-compliant under Hong Kong privacy law.

Name

Make-A-Wish Hong Kong

Legal name

Make A Wish Hong Kong

Website

https://makeawish.org.hk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Make-A-Wish Hong Kong is a 25-year-old charitable nonprofit that grants life-changing wishes to critically ill children in Hong Kong and Macau, funded through donations, corporate sponsorships, and charity raffles.

Ownership category

akta.pro rank

Product category

Charitable Wish-Granting Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Wish granting charity
• Child illness support
• Charitable fundraising services
• Nonprofit donation programs
• Corporate charity partnerships

Headquarters

HQ city

Kowloon Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Make-A-Wish Hong Kong operates as a charitable nonprofit organization. Primary revenue streams include individual donations, corporate sponsorships, charity raffle sales, and individual fundraising activities such as wedding favor donations, birthday donations, and legacy giving.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Make-A-Wish Hong Kong is a charitable nonprofit organization that grants life-transforming wishes to children with critical illnesses in Hong Kong and Macau. The organization fulfills wishes across categories such as visits, meetings, possessions, and experiences, supported by hospital services, volunteer programs, donation channels, corporate partnerships, and fundraising initiatives including an annual charity raffle.

Product overview

Make-A-Wish Hong Kong operates as a wish-granting charity organization offering a unified platform of services centered on granting life-transforming wishes to children with critical illnesses. The core product is the Wish Granting Service, which encompasses various wish categories (wishes to visit, meet, have, be, do, and give). Supporting services include Hospital Services, Volunteer Programs, Donation Services, Corporate Support Programs, School Support Programs, and the Charity Store. The organization launched its inaugural Charity Raffle 2026 as a new fundraising product, with tickets sold through HKTVmall and its own charity store platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 2,500 children in Hong Kong and Macau have had wishes granted
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Hong Kong DisneylandcoreStrategic or Co-development Partner · 3 July 2026Hong Kong Disneyland collaborates with Make-A-Wish to fulfill children's dreams. The resort provides wish experiences including meeting Disney characters, becoming main characters in shows, and exclusive park visits. Multiple wish stories feature HK Disneyland as the wish destination.
• Cathay Pacific (國泰航空)coreStrategic or Co-development Partner · 3 July 2026Cathay Pacific donated round-trip economy class air tickets to Asia worth HK$31,640 as the grand prize for the 2026 Charity Raffle.
• Häagen-DazsminorGTM or Marketing Partner · 3 July 2026Provided dining vouchers as part of the charity raffle package. Included with every raffle ticket purchased.
• Dorsett Regency Hotel Tsuen Wan (香港荃灣帝盛酒店)minorGTM or Marketing Partner · 3 July 2026Provided dining vouchers as part of the charity raffle package. Included with every raffle ticket purchased.
• Kee Wah Bakery (奇華工作坊)minorGTM or Marketing Partner · 3 July 2026Donated vegetable-shaped bread-making class experience as third prize in the 2026 Charity Raffle.
• Peninsula HotelminorGTM or Marketing Partner · 3 July 2026Corporate sponsor for the 2026 Charity Raffle, providing prizes.
• Mandarin OrientalminorGTM or Marketing Partner · 3 July 2026Corporate sponsor for the 2026 Charity Raffle, providing prizes.
• Ocean Park Hong KongcoreStrategic or Co-development Partner · 3 July 2026Collaborates with Make-A-Wish to fulfill wishes related to marine animals. Multiple wish stories feature Ocean Park visits, including penguin encounters.
• Sanrio Hong KongminorStrategic or Co-development Partner · 3 July 2026Collaborated with Make-A-Wish for wish experiences involving Sanrio characters. Sze Ki met Cinnamoroll and participated in a Kyoyuzen dyeing workshop.
• LEGO Certified Professional Andy HungminorStrategic or Co-development Partner · 3 July 2026LEGO Certified Professional who helped Hannah fulfill her wish to go to LEGO School and create a cockroach kingdom LEGO model.
• Hong Kong Observatory (香港天文台)minorStrategic or Co-development Partner · 3 July 2026Collaborated with Make-A-Wish for Isaac's wish to visit the Hong Kong Observatory, arranging a special tour and meeting with former Observatory director.
• Hong Kong Children's HospitalcoreStrategic or Co-development Partner · 3 July 2026Hong Kong Children's Hospital collaborates with Make-A-Wish to support wish children. Sophie donated Corny Ketchy plush toys to the hospital for young patients.
• Make-A-Wish TaiwancoreStrategic or Co-development Partner · 3 July 2026Make-A-Wish Taiwan collaborated with Hong Kong chapter to fulfill Jerry's wish to meet Mayday (Taiwanese band) in Taiwan.
• Make-A-Wish SingaporecoreStrategic or Co-development Partner · 3 July 2026Make-A-Wish Singapore collaborated with Hong Kong chapter to fulfill Man Chun's wish to meet Bumblebee, arranging a trip to Singapore.
• Hot ToysminorGTM or Marketing Partner · 3 July 2026Corporate sponsor for the 2026 Charity Raffle, providing prizes.
• ZoffminorGTM or Marketing Partner · 3 July 2026Corporate sponsor for the 2026 Charity Raffle, providing prizes.
• LightMacminorGTM or Marketing Partner · 3 July 2026Corporate sponsor for the 2026 Charity Raffle, providing prizes.
• NP360minorGTM or Marketing Partner · 3 July 2026Corporate sponsor for the 2026 Charity Raffle, providing prizes.
• Tom Lee MusicminorGTM or Marketing Partner · 3 July 2026Corporate sponsor for the 2026 Charity Raffle, providing prizes.
• Andaz MacauminorStrategic or Co-development Partner · 3 July 2026Andaz Macau provided accessible rooms for Cho Kiu and her family during their Macau wish trip.
• TurboJET (噴射飛航)minorStrategic or Co-development Partner · 3 July 2026Provided special arrangements for Cho Kiu and her family to travel to Macau for their wish.
• Sing TaominorGTM or Marketing Partner · 3 July 2026Media partner providing news coverage about Make-A-Wish Hong Kong's 25th anniversary and wish stories.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Make-A-Wish Taiwan: Sister Make-A-Wish affiliate in Taiwan that has collaborated with MAW Hong Kong to fulfill cross-border wishes (e.g., Mayday band meeting). Directly comparable: same brand, same wish-granting model, regional peer in the Greater China / Chinese-language charity ecosystem.
• Children's Cancer Foundation (Hong Kong): Hong Kong-based nonprofit supporting children with cancer and life-threatening illnesses through financial assistance, rehabilitation, and family support. Closest direct HK peer in terms of beneficiary population (critically ill children), even though it does not offer experiential wishes.
• Make-A-Wish Singapore: Sister Make-A-Wish affiliate that collaborated with MAW Hong Kong on the Bumblebee wish trip. Directly comparable as an Asia-Pacific chapter operating the same brand and service model in a neighboring developed Asian market.
• Make-A-Wish Macau: Make-A-Wish affiliate serving Macau — currently serviced together with Hong Kong under MAW HK's operational footprint. Directly comparable as a regional chapter with the same mission and model in an adjacent market.
• Ronald McDonald House Charities Hong Kong: Hong Kong chapter of a global charity supporting critically ill children and their families, primarily through 'home-away-from-home' accommodation near hospitals. Comparable as a major children's-medical charity competing for the same donor and corporate-partner pool in Hong Kong.
• Make-A-Wish China: Sister Make-A-Wish affiliate serving critically ill children in Mainland China. Directly comparable as a regional chapter offering the identical wish-granting service model in an adjacent Chinese-speaking market, with potential cross-border wish collaboration.

Regional players

• Hong Kong Children's Hospital Foundation: Philanthropic foundation supporting the Hong Kong Children's Hospital — a core clinical referral partner for Make-A-Wish HK. Comparable as a Hong Kong-based children's-health charity operating in the same donor ecosystem and beneficiary population.

Emerging players

• Starlight Children's Foundation: Global wish-granting / experience-providing charity for seriously ill children. Comparable as a non-Make-A-Wish organization offering similar transformational experiences for critically ill children, though with different brand and operational scale.
• Kids Wish Network: US-based wish-granting charity for children with life-threatening illnesses. Comparable as a smaller-scale wish-granting competitor in the global children's-charity space, with similar experiential-wish product but different brand reach and geographic focus.

Broad incumbents

• Make-A-Wish Foundation International: Global parent organization and coordinating body for 50+ Make-A-Wish affiliates worldwide. Directly comparable because it operates the same wish-granting model at global scale, sets brand standards, and shares the same mission — it is the umbrella that MAW Hong Kong operates under.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/makeawishhongkong
• LinkedInlinkedin.com/company/make-a-wish-hong-kong

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make-A-Wish Hong Kong