Dimera Hospitality

What Dimera Hospitality does

Dimera Hospitality is a privately held Greek corporation (Makedonia Palace A.E.) that operates the Makedonia Palace, a 5-star luxury hotel located on the Thessaloniki waterfront promenade at 2 Leof. Meg. Alexandrou. The hotel opened in 1972 as Thessaloniki's first luxury hotel and underwent a €12.4 million REMAKE renovation completed in April 2017, repositioning the 276-room property with a 900 sqm ballroom, 2,000 sqm conference and exhibition center, 450 sqm spa, outdoor pool, and the Salonika Restaurant & Bar. Underlying technology includes a KNX-based smart room control system with BYOD capability, VRF air conditioning, IP-based LED television with centralized management, Cat6 structured wiring, and electronic entry systems — conventional IoT building automation rather than AI-driven infrastructure.

The business model is multi-stream: accommodation (Premium, Executive, Junior, Deluxe, Grand Deluxe, Presidential room categories), food and beverage (Salonika Restaurant under Executive Chef Sotiris Evangelou, Pool Bar, 24-hour room service), meetings and events (11 halls, 10-2,000 person capacity), spa and wellness (the largest traditional hammam in Greece, fitness center), and social events (weddings, baptisms, private parties). Pricing is unit-based across all streams, with publicly disclosed restaurant event pricing ranging from €14.50 for cocktails to €190 per person for champagne events and wine-pairing dinners at €60-80 per person; room rates are not publicly disclosed. Customer segments span business and corporate travelers (primary), leisure tourists (primary), social event planners, and food and wine enthusiasts.

Distribution is multi-channel: direct booking via makedoniapalace.com and Reserve Online, OTA partnerships (TripAdvisor), and global affiliations through WorldHotels Luxury Collection (the first Greek member, since 2023) and the Global Hotel Alliance. The hotel holds a broad certification portfolio (ISO 9001, 14001, 22000, 27001, 45001, 50001, 20000-1, plus Health First, HACCP, and EFQM Qualified) that functions as a procurement gate for large corporate, government, and international MICE RFPs. GTM is enterprise field sales for MICE combined with international trade show participation (IMEX-Frankfurt under the WorldHotels umbrella) and direct/loyalty-driven leisure booking.

Name

Dimera Hospitality

Legal name

Makedonia Palace A.E.

Website

https://makedoniapalace.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Dimera Hospitality operates Makedonia Palace, a 5-star historic 276-room luxury hotel on the Thessaloniki waterfront, serving corporate MICE clients, leisure travelers, and social event guests with rooms, fine dining, conference facilities for up to 2,000 attendees, and spa services distributed via direct booking, OTAs, and WorldHotels Luxury Collection.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Accommodation and Food Services (72)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel services
• Conference event venues
• Fine dining restaurants
• Spa wellness facilities
• MICE hospitality

Headquarters

HQ city

Thessaloniki, Central Macedonia

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Revenue from 276 rooms and suites across various categories (Premium, Executive, Deluxe, Grand Deluxe, Presidential). Cancellation policy: free cancellation up to 24 hours before arrival; first night charged for late cancellation or no-show. Non-refundable rates available at discounted prices.
2. Food & Beverage: On-site dining through Salonika Restaurant & Bar, Pool Bar, and room service. Features Mediterranean cuisine with executive chef Sotiris Evangelou. Hosts special events including wine pairing dinners, holiday celebrations, and seasonal gastronomic events. Menu prices range from €14.50-190 per person for special events.
3. Meetings & Events: Conference and banquet services across 11 meeting halls with capacity from 10 to 2000 people. Includes catering services, ballroom (900 sqm), exhibition center (2000 sqm), and spa center (450 sqm).
4. Spa & Wellness: Hammam, wellness treatments, hair salon, pool access (May-September), and fitness center (by appointment).
5. Social Events: Wedding receptions, baptism receptions, and private parties hosted in hotel venues with full catering and event management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dimera Hospitality operates Makedonia Palace, a 5-star luxury hotel in Thessaloniki offering 276 rooms and suites, the Salonika Restaurant & Bar with Mediterranean cuisine under Executive Chef Sotiris Evangelou, 11 conference and meeting halls with capacity for 10 to 2,000 guests, the largest traditional hammam in Greece, an outdoor swimming pool, and dedicated event services for corporate conferences, weddings, baptisms, and private parties.

Product overview

Makedonia Palace Hotel operates as a single-property luxury 5-star hotel offering integrated hospitality services. The core product portfolio includes 276 rooms and suites across various categories (Premium, Executive, Junior, Deluxe, Grand Deluxe, Presidential), the Salonika Restaurant & Bar with Mediterranean dining, a Pool Bar, outdoor swimming pool (May-September), traditional Hammam Spa, fitness center, and comprehensive Meetings & Events facilities with 11 halls accommodating up to 2000 guests. The hotel also provides social event hosting for weddings, baptisms, and parties, plus digital services including 360° virtual tours, live webcam, and online check-in. The property is managed under Dimera Hospitality (MAKEDONIA PALACE SA) and is a member of WorldHotels Luxury Collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation (276 Rooms & Suites) Luxury 5-star accommodation with 276 rooms and suites across categories including Premium, Executive, Junior, Deluxe, Grand Deluxe, and Presidential suites. Rooms feature COCO-MAT natural mattresses, feather pillows, microfiber pillows, bathrobes, slippers, and all-night room service. KNX smart room control system allows guests to manage lighting and amenities from personal devices.
• Salonika Restaurant & Bar Fine dining restaurant and bar offering Mediterranean gastronomy with seasonal menus crafted by Executive Chef Sotiris Evangelou. Features sea view breakfast, lunch service, signature cocktails, and themed dining events including wine pairing dinners (€60-80/person), tasting menus (€55-160/person), and holiday celebrations.
• Pool Bar

Quantifiable outcome

• 35% increase in restaurant traffic one year post-renovation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Porto CarrasminorGTM or Marketing Partner · 7 June 2024Wine pairing events featuring Porto Carras estate wines from Sithonia Peninsula. Collaboration on wine tasting menus and gastronomic experiences.
• Chef Georgios Antonello (Kefalonia)minorGTM or Marketing Partner · 28 May 2024Guest chef collaboration for Kefalonian Gastronomy Days event at Salonika Restaurant, featuring regional Kefalonian cuisine and local wines.
• Ktima Kir-YianniminorGTM or Marketing Partner · 17 May 2024Wine pairing collaboration featuring Kir-Yianni wines at Salonika Restaurant events, including Xinomavro Day celebrations and tasting menus.
• Lemnos PhilemaminorGTM or Marketing Partner · 10 November 2023Gastronomic event showcasing Lemnos island products and wines. Collaboration with local Lemnos cooks Maria Kalligeri and Michailitsa Kagi for authentic regional cuisine.
• IMEX-FrankfurtminorGTM or Marketing Partner · 23 May 2023Participation in IMEX-Frankfurt trade show (May 23-25, 2023) under WorldHotels umbrella. Hotel representatives conducted 60+ meetings with buyers from Europe and USA to promote Thessaloniki as MICE destination.
• WorldHotels (BWH Hotel Group)coreStrategic or Co-development Partner · 24 March 2023Makedonia Palace became the first Greek hotel to join WorldHotels Luxury Collection - the highest tier of this global network of independent luxury hotels. The partnership provides access to WorldHotels Rewards loyalty program members and global distribution across 200+ destinations. The hotel participates in joint marketing activities and trade shows (e.g., IMEX-Frankfurt) under the WorldHotels umbrella.
• Vogatsikou 3minorGTM or Marketing Partner · 20 September 2022Joint 'Taste The World' event combining Executive Chef Sotiris Evangelou's cuisine with Vogatsikou 3 team for multicultural flavors and cocktails. Featured live music and DJ performance.
• PAOK FCminorGTM or Marketing Partner · 15 October 2015Collaboration for refugee relief efforts in 2015. PAOK donated €1 per ticket for European matches; Makedonia Palace donated €1 per overnight stay (Oct 15-31, 2015) to support Doctors of the World and other NGOs. Joint collection drives for clothing, food, and medical supplies for refugees.
• Doctors of the World (Medecins du Monde)minorOthers · 15 October 2015Humanitarian organization receiving donations from Makedonia Palace's refugee relief initiative. The hotel donated €1 per overnight stay during October 2015 to support medical and humanitarian aid.
• Hellenic Chamber of HotelscoreOthersHotel operates under 'Health First' certification from Hellenic Chamber of Hotels, demonstrating compliance with health and safety protocols for public health protection.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Electra Palace Thessaloniki: 5-star luxury hotel in central Thessaloniki offering similar full-service accommodation, F&B, and MICE facilities. Directly competes for the same corporate and leisure traveler segments in the Thessaloniki city market.
• The Met Hotel Thessaloniki: Design-led 5-star hotel in Thessaloniki's port area offering premium accommodation, F&B, and event venues. Targets a similar blend of corporate and luxury leisure guests in the same city.
• Hyatt Regency Thessaloniki: Upscale international-brand hotel near the Thessaloniki airport with extensive conference facilities and resort-style amenities. Competes directly for corporate events, conferences, and premium leisure stays in Thessaloniki.
• Mediterranean Palace Hotel Thessaloniki: Long-established waterfront 5-star hotel in Thessaloniki with conference facilities. Directly comparable in scale, location, and full-service offering including MICE business.
• Porto Palace Thessaloniki: Upscale full-service hotel in Thessaloniki's port district with significant MICE and conference capabilities. Direct competitor for corporate events and group bookings in the same metro.

Regional players

• Sani Resort: Multi-hotel luxury resort complex in Halkidiki with extensive F&B, spa, and MICE offerings. Regional competitor for leisure and corporate group business in Northern Greece.
• Danai Beach Resort & Villas: Leading luxury resort in Halkidiki, Northern Greece. Operates a different model (beach resort vs. city-resort) but competes for the same international luxury traveler pool visiting Northern Greece.

Broad incumbents

• Four Seasons Astir Palace Hotel Athens: Ultra-luxury resort hotel on the Athens Riviera, part of the Four Seasons global luxury network. Competes for high-net-worth leisure and corporate guests who might otherwise consider Northern Greece destinations.
• Hotel Grande Bretagne Athens: Historic 5-star landmark hotel in Athens and one of Greece's most iconic luxury properties. Comparable as a heritage luxury hotel with extensive MICE and F&B offerings; competes for the international luxury traveler choosing between Athens and Thessaloniki.

Emerging players

• ON Residence Thessaloniki: A newer boutique luxury property in central Thessaloniki focused on design-forward hospitality. Represents the emerging wave of luxury entrants competing for the high-end leisure and corporate segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/makedoniapalacehotel
• Facebookfacebook.com/MakedoniaPalaceHotel
• LinkedInlinkedin.com/company/dimera-hospitality
• Instagraminstagram.com/makedonia_palace_hotel
• Pinterestpinterest.com/makedoniapalace

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimera Hospitality