Makena Golf & Beach Club

What Makena Golf & Beach Club does

Makena Golf & Beach Club is a 1,800-acre private members-only residential community located on Maui's southern shore at 5415 Mākena Alanui, Wailea-Mākena, Hawaii (ZIP 96753). It is operated by Discovery Land Company, LLC, an Arizona-based parent entity that develops and manages a global portfolio of 20+ private luxury communities. The property serves High-Net-Worth Individuals and families seeking an integrated luxury lifestyle that combines residential ownership with club membership and high-end amenities.

The community is organized around six residential sub-brands (neighborhoods): Kā'eo (75 residential opportunities), Kula Villas, Beach Cottages, Beach Club Residences, Molokini Residences, and The Ranch at Mākena. Core amenities include an 18-hole Robert Trent Jones Jr.-designed championship golf course (redesigned by Dennis Wise in 2014 with sustainability improvements reducing fertilizer use by roughly 50% and water use by 15-20%), Nāulu Farm (an on-site farm operation), spa, fitness center, pools, dining venues, and beach access. The members-only model restricts access to dues-paying members and property owners, consistent with the Discovery Land Company operating template.

Revenue is generated through three streams: real estate sales of homes and lots within the residential sub-brands, club membership initiation fees and recurring dues, and amenity/hospitality spend across golf, dining, spa, and events. Pricing is not publicly disclosed, consistent with private luxury real estate and membership clubs. The parent affiliation with Discovery Land Company provides cross-property reciprocity, shared marketing infrastructure, and brand leverage that independent luxury communities in Hawaii cannot replicate.

Name

Makena Golf & Beach Club

Legal name

Discovery Land Company, LLC

Website

https://makenagolfandbeachclub.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Makena Golf & Beach Club is a 1,800-acre private members-only residential community on Maui's southern shore, operated by Discovery Land Company, serving High-Net-Worth Individuals and families seeking integrated luxury real estate, golf, beach, and hospitality amenities.

Ownership category

akta.pro rank

Product category

Luxury Residential Club Community

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Lessors of Residential Buildings and Dwellings (531110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Luxury Beachfront & Waterfront Villas (THAMAEAE), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Luxury residential community
• Private golf club
• Beach resort community
• Real estate sales
• Membership club services

Headquarters

HQ city

Wailea-Mākena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Residential Real Estate Sales: Sale of luxury residences including custom homesites, cottage homes, villas, and estate properties within the 1,800-acre gated community. Properties range from beach cottages to hillside villas and The Ranch at Mākena estate homes.
2. Club Membership: Members-only residential community with annual or recurring membership fees providing access to world-class amenities including golf, spa, beach club, restaurants, outdoor pursuits, and wellness facilities.
3. Amenity and Hospitality Services: On-site services including spa treatments, dining experiences at farm-to-table restaurants, outdoor pursuits excursions, golf activities, and concierge services coordinated by Member and Residential Services staff.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mākena Golf & Beach Club sells luxury residential real estate (custom homesites, cottage homes, hillside villas, and estate properties) within a 1,800-acre members-only gated community on Maui's southern shore, and provides recurring club membership with access to an 18-hole Robert Trent Jones Jr. championship golf course, beach club, spa and wellness facilities, outdoor pursuits program, and farm-to-table dining at Nāulu Farm. Member and Residential Services staff coordinate concierge support across all aspects of the resident experience.

Product overview

Mākena Golf & Beach Club is a members-only residential community on Maui's southern shore spanning 1,800 acres from golden sands to Haleakalā slopes. The product portfolio consists of six residential sub-brands (Kā'eo, Kula Villas, Beach Cottages, Beach Club Residences, Molokini Residences, and The Ranch at Mākena) offering varied living options from beach cottages to hillside villas, plus four experience add-on modules (Golf, Outdoor Pursuits, Wellness, and Lifestyle) that provide championship golf, ocean and land activities, spa services, and concierge support. The integrated offering combines real estate with world-class amenities including an 18-hole golf course, beach club, spa, pools, and outdoor pursuits programs.

Differentiator

Problem solved

Functional benefit

Brands

• Kā'eo: A refined residential neighborhood with 75 residential opportunities including 38 custom homesites, nine cottage homesites, and 28 Palani Villa residences.
• Kula Villas
• Beach Cottages
• Beach Club Residences
• Molokini Residences
• The Ranch at Mākena
• Nāulu Farm
• North Golf Course

Products and services

• Kā'eo Residences A refined residential neighborhood within Mākena Golf & Beach Club featuring 75 residential opportunities comprising 38 custom homesites, nine cottage homesites with designed floor plans, and 28 Palani Villa residences, including the Aupuni Trails and Fitness Hale wellness pavilion. Intended for high-net-worth buyers seeking family-friendly, sustainable island residences.
• Kula Villas Residential villas positioned to overlook the Mākena Beach Club area, within walking distance of main pools, restaurants, and spa, and a short golf cart ride to the North Golf Course. Designed for owners seeking proximity to central amenities within the gated community.
• Beach Cottages Residences located just steps from Mākena's Maluaka Beach, with design inspired by the island's rich history and architecture. Targeted at buyers prioritizing direct beach access.
• Beach Club Residences Residences with adjacent spa, fitness center, and beach club featuring an open-air restaurant and pool bar. Designed for owners seeking immediate access to the central social and wellness hub.
• Molokini Residences Residences in the heart of the Mākena community offering views and convenient access to the world-class spa, pools, and beach club amenities. Positioned for owners who want central access to the community's core amenities.
• The Ranch at Mākena Estate residences nestled on the leeward flanks of Haleakalā, providing vantage points for crystalline sea and sky views. Targeted at buyers seeking larger estate-style properties with elevated mountain-to-ocean vistas.
• Mākena Club Membership Recurring members-only club membership providing access to the 18-hole Robert Trent Jones Jr. championship golf course, beach club, spa and wellness facilities, outdoor pursuits program, farm-to-table dining at Nāulu Farm, and concierge services coordinated by Member and Residential Services staff. Available to property owners and select non-resident members within the gated community.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Discovery Land CompanycoreStrategic or Co-development PartnerDiscovery Land Company is the parent developer behind Makena Golf & Beach Club. They collaborate with ancestral descendants, cultural advisors, and experienced professionals to develop and operate the community. Discovery brings their unparalleled amenities, acclaimed member services, and celebrated Outdoor Pursuits programs to the Makena property. The relationship involves deep co-development of the residential community, amenities, and lifestyle experiences.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kukio Golf and Beach Club: Sister Discovery Land Company community on Hawaii's Big Island, offering a comparable members-only model with private golf, beach club, and luxury residential real estate. Operates the same DLC playbook, including Outdoor Pursuits programming and Discovery concierge services.
• Chileno Bay Resort & Residences: Discovery Land Company luxury resort and residential community in Los Cabos, Mexico, with private beach club, golf access, and branded residences. Closest peer for DLC's beachfront luxury club + residential product positioning outside Hawaii.
• Baker's Bay Golf & Ocean Club: Discovery Land Company members-only oceanfront community in the Bahamas with championship golf, marina, and luxury residential real estate. Comparable beach-and-golf DLC formula targeting the same Caribbean/international HNW buyer pool.
• Yellowstone Club: Flagship Discovery Land Company private ski and golf community in Big Sky, Montana. Closest peer in terms of DLC's members-only business model, integrated real estate + amenity offering, and ultra-HNW positioning — provides the benchmark for amenity monetization and member pricing.
• Gozzer Ranch Golf & Lake Club: Discovery Land Company community on Lake Coeur d'Alene, Idaho, combining members-only golf, lake club, and luxury real estate. Same DLC operating model and HNW membership acquisition flywheel as MĀkena.
• Hualālai Resort: Members-only luxury residential community on Hawaii's Big Island Kona Coast with championship golf, beach club, and Four Seasons-managed amenities. Directly comparable beachfront luxury club community competing for the same HNW Hawaii buyer.

Peers

• The Cliffs at Keowee Falls:

Regional players

• Kapalua Resort: Other premier Maui resort and residential community on the island's northwest shore, with luxury real estate, multiple golf courses (including the Plantation Course), and resort amenities. Same Hawaiian luxury geography, though operating model is more open-resort than members-only club.

Broad incumbents

• Montage Kapalua Bay: Luxury resort and fractional residence community on Maui's Kapalua coast with branded residences, spa, and beach amenities. A larger luxury hospitality incumbent offering similar Maui lifestyle but with a branded-resort rather than members-only private-club model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/makenagbc
• LinkedInlinkedin.com/company/makena-golf-beach-club-discovery-land-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makena Golf & Beach Club