Måkestad Engros
Måkestad Engros AS is a regional Norwegian B2B wholesale distributor of food, beverages, and non-food supplies, serving professional kitchens in hotels, restaurants, catering, canteens, public enterprises, and offshore sectors via the cooperative sg.no platform.
- Company typePrivate
- Founded-
- HeadquartersBlomsterdalen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Måkestad Engros does
Måkestad Engros AS is a Norwegian B2B wholesale distributor of food, beverage, and non-food supplies headquartered in Blomsterdalen, Western Norway. The company serves professional kitchens across five primary customer segments: hotels and restaurants, catering operations, corporate and public canteens, public enterprises, and offshore installations. Its revenue model is transactional wholesale distribution under individually negotiated customer agreements, with no public pricing disclosed.
The company operates through the Servicegrossistene cooperative network, which provides the shared digital backbone for its online ordering platform, sg.no. sg.no is a B2B e-commerce storefront that exposes a catalog of 25+ product categories — including fresh and processed fruit and vegetables, meat, fish and seafood, dairy, bakery, ready-made meals, beverages, organic, vegetarian, health food, special-diet items, and cleaning supplies — with agreement-based pricing surfaced per customer account. Distribution is single-country/domestic, with direct delivery to customer premises supplemented by customer service support and account management.
Måkestad Engros is a privately held member of the Servicegrossistene cooperative (parent: Servicegrossistene), with approximately 18 employees. The company's marketing mix includes professional articles (fagartikler), a printed/digital magazine, industry events, and seasonal campaigns such as the 'Godt Kjøp' value line. No funding rounds, M&A, leadership changes, AI/ML capabilities, or disclosed financials are present in the source data.
Måkestad Engros firmographics
Firmographics- Name
- Måkestad Engros
- Legal name
- Måkestad Engros AS
- Website
- https://makestadengros.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Måkestad Engros AS is a regional Norwegian B2B wholesale distributor of food, beverages, and non-food supplies, serving professional kitchens in hotels, restaurants, catering, canteens, public enterprises, and offshore sectors via the cooperative sg.no platform.
- Ownership category
- akta.pro rank
Måkestad Engros industry classification
Industry- Product category
- Foodservice Wholesale Distribution
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Corporate & Catering Online Ordering/Delivery (AFAIAMAK), Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)
Keywords
Where Måkestad Engros is headquartered
LocationHeadquarters
- HQ city
- Blomsterdalen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Måkestad Engros business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale food and supplies distribution: B2B wholesale distribution of food products, beverages, and non-food supplies to professional kitchens in the HORECA sector. Revenue generated through product sales with pricing adapted to customer agreements and volume.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Måkestad Engros product offering
Product offeringCore offering
Måkestad Engros is a Norwegian wholesale distributor of food, beverages, and non-food supplies serving professional kitchens in the HORECA sector. The company operates through the sg.no online B2B ordering platform developed by its parent Servicegrossistene cooperative, offering customers in hotels, restaurants, canteens, catering, public enterprises, and offshore sectors access to a broad assortment of raw materials and consumables at contract-based pricing with direct delivery to business premises.
Product overview
Måkestad Engros operates through the Servicegrossistenes online wholesale platform sg.no, which is an online ordering system for professional kitchens serving hotels, restaurants, canteens, catering operations, public enterprises, and offshore. The product portfolio consists of the core sg.no ordering platform along with a comprehensive catalog of over 25 product categories including fresh produce, meat, fish and seafood, dairy, bakery items, beverages, ready-made meals, organic products, vegetarian products, health food, special dietary needs food, non-food items, and cleaning supplies. The platform is designed to provide access to raw materials and consumables adapted to each customer's operations, needs, and contract pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- sg.no Online B2B Wholesale Platform
Companies that use Måkestad Engros
Customer profileSegments5 records
Ideal customer profiles3 records
Måkestad Engros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Måkestad Engros partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Måkestad Engros competitors and assessment
Company assessmentBroad incumbents
- Bama Gruppen: Norwegian fresh produce specialist serving retail, foodservice, and convenience channels with fruits, vegetables, and fresh prepared products — overlapping with Måkestad's fresh-produce category but focused upstream.
- Servicegrossistene (parent cooperative): The parent cooperative network of which Måkestad is a regional member, providing the shared sg.no e-commerce platform, national procurement framework, and marketing infrastructure — the structural backbone Måkestad operates within.
- METRO / MAKRO: Global cash-and-carry and foodservice wholesale group serving HORECA customers worldwide; competes in the Norwegian market as a broad-line, self-service wholesale alternative to dedicated delivery wholesalers like Måkestad.
Direct peers
- Asko (NorgesGruppen): Norwegian foodservice wholesale arm of NorgesGruppen, distributing groceries and supplies to hotels, restaurants, and institutional kitchens nationwide — a directly comparable B2B foodservice operator with far greater scale.
- Martin & Servera: Largest dedicated Norwegian foodservice wholesaler serving the same HORECA, catering, and public-sector customer base as Måkestad, but at national scale with broader assortment and direct procurement capability.
- Holberg Engros: Regional Norwegian foodservice wholesaler operating in a similar role to Måkestad — serving local HORECA customers through cooperative-style procurement and delivery — making it a directly comparable regional B2B foodservice peer.
Regional players
- Menigo Foodservice: Swedish-origin foodservice wholesaler with operations in Norway, serving HORECA customers with a comparable full-line assortment and digital ordering model, but operating as a foreign-headquartered competitor in the Norwegian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Måkestad Engros social profiles
Digital presenceMåkestad Engros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Måkestad Engros leadership team
Management profileNumber of profiles
Måkestad Engros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Måkestad Engros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Måkestad Engros
What does Måkestad Engros do?
Måkestad Engros is a Norwegian wholesale distributor of food, beverages, and non-food supplies serving professional kitchens in the HORECA sector. The company operates through the sg.no online B2B ordering platform developed by its parent Servicegrossistene cooperative, offering customers in hotels, restaurants, canteens, catering, public enterprises, and offshore sectors access to a broad assortment of raw materials and consumables at contract-based pricing with direct delivery to business premises.
Is Måkestad Engros a public or private company?
Måkestad Engros is a private company. It is classified as corporate owned and is currently operating.
When was Måkestad Engros founded?
Måkestad Engros was founded in -1. It employs 11 to 50 people.
Where is Måkestad Engros based?
Måkestad Engros is headquartered in Blomsterdalen, Norway, in the Europe region.
How does Måkestad Engros make money?
One revenue line is on record: wholesale food and supplies distribution.
Who are Måkestad Engros's main competitors?
Broad incumbents on record are Bama Gruppen, Servicegrossistene (parent cooperative) and METRO / MAKRO. Direct peers are Asko (NorgesGruppen), Martin & Servera and Holberg Engros. Menigo Foodservice is listed as a regional player.
Does Måkestad Engros have an API?
No public API is recorded for Måkestad Engros.
What industry is Måkestad Engros in?
Måkestad Engros's product category is Foodservice Wholesale Distribution. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of AFAIALAK, Food Preparation Equipment & Smallwares Wholesale.