What Make Votes Matter does

Make Votes Matter is a UK-registered non-profit campaign organization founded in 2015/2016 and headquartered in London, dedicated exclusively to advocating for the adoption of Proportional Representation in the House of Commons. It operates as a single-issue advocacy body with a staff of approximately 25 employees supplemented by a volunteer network and a decentralized set of local supporter groups across the UK. Its core products and outputs are not commercial technology artifacts but policy and mobilization assets: the Good Systems Agreement (a cross-party consensus framework for Proportional Representation launched in 2019), the Alliance for PR coalition (over 50 partner organizations spanning civic society, trade unions, and political groupings), the Young MVM youth wing, and recurring campaign and digital advocacy surfaces including a public-facing website and grassroots organizing infrastructure.

The organization's strategic position was materially strengthened in January 2026 when it became co-secretariat of the All-Party Parliamentary Group for Fair Elections alongside Unlock Democracy, granting it recurring institutional proximity to UK parliamentary processes. In September 2023, the campaign secured a vote at the Labour Party conference in favor of Proportional Representation, a milestone that broadened its political legitimacy. It is led by Chief Executive Emma Harrison, appointed in July 2024, and has executed a sustained hiring wave through 2024-2026 across campaign, policy, and digital functions.

Make Votes Matter's business model is that of a UK charity: revenue is generated from individual donations, crowdfunding campaigns, and a small number of institutional grants from foundations and co-operatives (the J.R.R. Tolkien Trust, Midcounties Co-operative, and Funding for Social Change are named funders). It does not sell products or services and does not charge supporters for access to its campaign assets. Distribution relies on a long tail of small donors, grassroots volunteer mobilization, and coalition amplification through Alliance for PR partners, with the Good Systems Agreement serving as a reusable, cross-partisan policy artifact that lowers the cost of partner adoption.

Name

Make Votes Matter

Legal name

Make Votes Matter

Website

https://makevotesmatter.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Make Votes Matter is a UK non-profit campaign organization, founded in 2016, that advocates exclusively for Proportional Representation in the House of Commons through coalition-building, grassroots organizing, and policy advocacy serving UK voters and electoral-reform supporters.

Ownership category

akta.pro rank

Product category

Electoral Reform Advocacy

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Electoral reform advocacy
• Proportional representation campaign
• Democratic reform movement
• Voting rights advocacy
• Political campaign organization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Grants: Funding comes from hundreds of PR supporters who make regular monthly donations, one-off donations, crowdfunders, and grants. Key funders include Joseph Rowntree Reform Trust, Midcounties Co-operative Campaigns Fund, and Funding for Social Change Ltd.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Make Votes Matter campaigns for the replacement of the UK's First Past the Post voting system with Proportional Representation in the House of Commons. It runs a cross-party Alliance for PR coalition, publishes educational resources and the Good Systems Agreement framework, organizes petitions and write-to-your-MP actions, and coordinates a grassroots network of local volunteer groups across the UK to advocate for electoral reform.

Product overview

Make Votes Matter is a single-issue campaign organization for Proportional Representation in the House of Commons. The organization operates a campaign website with petition and action tools, a network of grassroots local groups, the PR Alliance coalition, the Good Systems Agreement framework, and participation in the APPG for Fair Elections. These components work together to coordinate advocacy, build cross-party consensus, and drive the campaign for electoral reform in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Website and Petition Platform The organization's primary digital presence providing information about Proportional Representation, campaign resources, and petition signing capabilities for UK supporters to take action through write-to-MP and petition tools hosted on the website and ActionNetwork.
• Local Groups Network Grassroots organizing infrastructure connecting volunteer activists across the UK to coordinate local campaign activities for Proportional Representation, including dozens of local groups running events, canvassing and community engagement.
• Alliance for PR A cross-party coalition of over 50 organizations and hundreds of public figures united in support of electoral reform, providing collective advocacy and alliance-building for the Proportional Representation campaign.
• Good Systems Agreement A historic cross-party consensus document outlining principles for what good voting systems should deliver, signed by political parties, MPs, and campaign organizations to provide a shared framework for the PR campaign.
• All-Party Parliamentary Group for Fair Elections (Co-Secretariat) Make Votes Matter serves as co-secretariat of the All-Party Parliamentary Group for Fair Elections, working in partnership with Unlock Democracy to bring together parliamentarians from across the political spectrum on fair votes, money in politics, and information and democracy.
• Resources and Research Publications

Quantifiable outcome

• Countries with PR have 117% higher renewable energy usage and lower carbon emissions increase (9.5% vs 45.5%) compared to winner-take-all systems
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• Unlock DemocracycoreStrategic or Co-development Partner · 1 January 2026Working in partnership as co-secretariat of the APPG for Fair Elections, bringing together parliamentarians from across the political spectrum to strengthen UK democracy.
• Labour for a New Democracy (L4ND)coreStrategic or Co-development PartnerPartner organization working on electoral reform within the Labour Party, instrumental in seeing Labour conference vote in favour of PR.
• Liberal Democrats for Electoral Reform (LDER)coreStrategic or Co-development PartnerPartner organization within the Liberal Democrats campaigning for electoral reform.
• Green PartycoreGTM or Marketing PartnerPolitical party member of the Alliance for PR, committed to proportional representation.
• Liberal DemocratscoreGTM or Marketing PartnerPolitical party member of the Alliance for PR.
• Electoral Reform SocietycoreStrategic or Co-development PartnerLong-standing democracy organization and member of the Alliance for PR.
• Friends of the EarthmajorGTM or Marketing PartnerEnvironmental organization and member of the Alliance for PR.
• Best for BritainmajorGTM or Marketing PartnerCampaign organization and member of the Alliance for PR.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: UK progressive movement organization advocating for political and economic reform including proportional representation. Overlapping constituency and reform agenda with Make Votes Matter, though broader in policy scope.

Direct peers

• Electoral Reform Society: The UK's longest-established campaign organization for proportional representation and electoral reform. Directly comparable as a single-issue advocacy group working on the same legislative outcome with overlapping coalition partners.
• Unlock Democracy: UK democracy and constitutional reform campaign that works on electoral reform, citizens' assemblies, and related democratic issues. Direct peer and co-secretariat partner of Make Votes Matter in the APPG for Fair Elections.
• Liberal Democrats for Electoral Reform: Liberal Democrat internal group campaigning for electoral reform including PR. A long-standing partner of Make Votes Matter within the Alliance for PR, working on the same policy objective from within the party.
• Labour for a New Democracy: Labour Party-aligned campaign for democratic reform including proportional representation. A strategic partner of Make Votes Matter that played a key role in securing the 2023 Labour conference vote in favour of PR.

Others

• Best for Britain: UK cross-party campaign organization focused on international and economic policy. Member of the Alliance for PR and a direct coalition partner; comparable in operating model as a UK campaign non-profit but with different primary policy focus.
• the3million: UK non-profit advocating for EU citizens' rights post-Brexit, co-founded by Maike Bohn who now serves on the Make Votes Matter board. Operates a similar grassroots, donor-funded advocacy model on a different single issue.
• Friends of the Earth: Major UK environmental non-profit. Member of the Alliance for PR, comparable in scale and donor-funded advocacy model, and partners with Make Votes Matter because PR systems correlate with stronger environmental policy outcomes.

Regional players

• Fair Vote Canada: Canadian campaign organization for proportional representation and electoral reform. Operates in a different jurisdiction but pursues the same substantive policy change with comparable grassroots and coalition tactics.
• FairVote (US): US-based non-profit advocating for ranked choice voting and proportional representation. A comparable single-issue electoral reform advocacy organization operating in a different national context with similar evidence-based research and coalition tactics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MakeVotesMatter
• YouTubeyoutube.com/c/MakeVotesMatter
• Facebookfacebook.com/MakeVotesMatter
• LinkedInlinkedin.com/company/make-votes-matter
• Instagraminstagram.com/MakeVotesMatterOfficial
• TikToktiktok.com/@makevotesmatter

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Votes Matter