Makita Australia

Name

Makita Australia

Legal name

Makita Australia Pty Ltd

Website

https://makita.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Power Tools

NAICS

Electrical Equipment Manufacturing (3353), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industries

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Pack Manufacturing & Module Assembly (EUAFABAI)

Keywords

• Professional power tools
• Cordless battery platforms
• Outdoor power equipment
• Concrete masonry tools
• Lithium-ion batteries

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Power Tools Hardware Sales: Sale of cordless and corded professional power tools including drills, grinders, saws, and concrete/masonry equipment through authorized dealer network.
2. Battery and Charger Sales: Sale of proprietary lithium-ion batteries and chargers across XGT, LXT, and CXT voltage platforms with various capacities.
3. Accessories Sales: Sale of consumable accessories including TCT saw blades, jig saw accessories, reciprocating saw blades, multi-tool accessories, impact screwdriving bits, tool belts/pouches and bags.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Makita Australia distributes and sells professional-grade cordless and corded power tools, outdoor power equipment, and accessories under three proprietary lithium-ion battery platforms (XGT 40V/80V Max, LXT 18V/36V, and CXT 12V Max). The offering spans drills, saws, grinders, concrete/masonry tools, dust extraction, lighting, commercial cleaning, MakTrak modular storage, and consumable accessories, marketed through an authorized Australian dealer network and a B2B e-commerce dealer portal.

Product overview

Makita Australia offers professional power tools and accessories organized across three cordless battery platforms (XGT 40V/80V Max for high-power applications, LXT 18V/36V as the world's largest 18V system with 280+ solutions, and CXT 12V Max for compact tasks), complemented by corded tools, outdoor power equipment, and commercial cleaning solutions. The product portfolio spans concrete/masonry tools, drills, grinding/sanding/polishing equipment, saws, dust extraction systems, lighting, radios, and lifestyle accessories like coolers and microwaves. MakTrak provides modular storage solutions. The ecosystem is unified by cross-compatible battery platforms, Makita's brushless motor technology, Star Protection communication systems, and Active 3 Controls charging technology. Accessories include TCT saw blades, jig saw accessories, reciprocating blades, and tool organization items.

Differentiator

Problem solved

Functional benefit

Brands

• XGT: 40V/80V Max cordless power tool platform featuring high power, durability, and digital communication technology.
• LXT
• CXT
• MakTrak
• Star Protection
• Advanced Charging System

Products and services

• XGT 40V / 80V Max Platform High-power 40V Max cordless platform (with 80V Max / 40Vx2 support on selected products) featuring Makita-built brushless motors, waterproof battery structure, and digital communication for optimized performance, spanning 170+ products.
• LXT 18V / 36V Platform 18V slide-style battery platform (with 36V support on selected products) described as the world's largest compatible 18V system with 280+ solutions, featuring brushless motors, Star Protection Computer Controls, and Active 3 Controls charging.
• CXT 12V Max Platform Compact 12V Max cordless power tool platform offering lightweight solutions for precision and general tasks across 55+ products.
• MakTrak Modular Storage Systems Modular storage and organization system for tools, including rolling tool chests, tool boxes, extension tool boxes, and organizers in multiple sizes.
• Concrete & Masonry Tools Heavy-duty construction tools including concrete screeds, vibrators, demolition hammers, power cutters, rebar cutting/tying tools, and rotary hammers for construction and masonry trades.
• Drills & Fastening Tools Drilling and fastening tools including angle drills, hammer driver drills, impact drivers, impact wrenches, mixing drills, nailers, staplers, and rotary hammers for professional fastening applications.
• Grinding, Sanding & Polishing Tools Grinders (125mm to 230mm), die grinders, random orbit/belt/delta sanders, and polishers for material finishing and surface preparation.
• Outdoor Power Equipment Battery-powered outdoor equipment including edgers, blowers, brushcutters, chainsaws, earth augers, hedge trimmers, high pressure washers, lawn mowers, sprayers, and snow blowers.
• Dust Extraction Equipment M-Class and wet/dry dust extraction vacuums, backpack, stick and upright vacuums, and walk-behind sweepers for jobsite dust management.
• Saws Circular, band, jigsaw, mitre/slide compound, reciprocating, metal cutting, plunge cut, and rear handle saws for cutting wood, metal, and other materials.
• Corded Power Tools Mains-powered professional tools across bench, concrete and masonry, drilling and fastening, dust extraction, heat guns, grinding, laser distance measurement, multi-tools, outdoor power equipment, sanding and polishing, saws, and specialty woodworking.
• Commercial Cleaning Equipment Professional cleaning equipment including backpack vacuums, sweepers, blowers, canisters, robotic cleaners, scrubbers, stick vacuums, upright vacuums, and wet and dry vacuums.
• Radios & Speakers Jobsite Bluetooth digital radios, Bluetooth speakers, and radio lanterns designed for use on professional worksites.
• Lighting & Fans Jobsite fans (235mm to 450mm), work lights, LED flashlights, magnetic lights, under-bonnet work lights, upright area lights, and high-brightness LED worklights.
• Lifestyle Products Battery-powered jobsite lifestyle accessories including a cordless microwave, coolers and warmers (7L to 50L), kettles, and USB charging adaptors.
• Batteries & Chargers XGT batteries (2.5Ah to 8.0Ah), LXT batteries (various capacities), single/dual/rapid chargers, multi-battery 8-port and 12-port charging cases, and portable power supply kits.
• Accessories Consumable accessories including TCT saw blades (stainless, aluminium, Efficut, multi-cut, wood, metal, PCD), jig saw, reciprocating saw and multi-tool (Starlock/Starlock Max) accessories, impact screwdriving bits, and tool belts, pouches, and bags.

Quantifiable outcome

• Up to 2x longer sustained performance during demanding applications due to digital communication between tools and batteries
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HiKOKI (formerly Hitachi Power Tools): HiKOKI directly competes with Makita in the Australian professional power tool market with 18V, 36V, and MultiVolt battery platforms and overlapping product categories including cordless drills, grinders, saws, and outdoor power equipment.
• Milwaukee Tool: Milwaukee Tool, owned by Techtronic Industries (TTI), is the closest direct competitor to Makita in professional cordless power tools, offering competing M18 and MX Fuel battery platforms with similar brushless motor and digital communication technology targeting the same professional tradesperson segment in Australia.
• Bosch Professional (Blue): Bosch Professional competes head-to-head with Makita in heavy-duty cordless tools, offering 18V and Biturbo 18V/36V platforms targeting construction, metalworking, and concrete trades with comparable brushless motor offerings.
• Hilti: Hilti competes directly with Makita in heavy-duty construction tools including rotary hammers, demolition, and concrete equipment, and recently launched the Nuron universal 22V battery platform as a direct counter to XGT/LXT in professional trades.
• DeWalt: DeWalt, a Stanley Black & Decker brand, directly competes with Makita across cordless and corded professional power tools, including 18V XR, 54V FlexVolt and PowerStack battery platforms, sold through the same authorized dealer and trade-channel networks in Australia.
• Festool: Festool competes with Makita in the premium cordless tool segment, particularly in woodworking, finishing, and dust extraction, with proprietary 18V battery systems targeting professional carpenters and tradespeople.
• Ryobi: Ryobi, also owned by TTI, competes with Makita's CXT platform in the DIY and prosumer 18V cordless tool category, sharing much of the same Australian dealer footprint and consumer retail channels.
• Metabo / Metabo HPT: Metabo HPT (formerly Hitachi) and Metabo compete with Makita in professional cordless power tools with comparable 18V/36V platforms and a strong presence in metalworking and industrial trade channels in Australia.

Broad incumbents

• Stanley (Stanley Black & Decker): Stanley tools, under the same parent as DeWalt, overlaps with Makita in hand tools, accessories, and basic power tools, providing a broader-portfolio counterpoint to Makita's specialist professional positioning.

Regional players

• Paslode (ITW): Paslode, an Illinois Tool Works brand, is a specialist competitor in cordless fastening tools including nailers and staplers that overlap with Makita's XGT fastening category, primarily serving Australian framing and construction trades.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/makita-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makita Australia