Makita Sverige

What Makita Sverige does

Makita Sverige (legally Makita Oy Sweden) is the wholly-owned Swedish sales, distribution, and service subsidiary of Makita Corporation, the Japanese power tool manufacturer founded in 1915. Headquartered in Sollentuna, Stockholm with 58 employees, the company distributes Makita's complete professional power tool, outdoor power equipment, accessory, and storage portfolio exclusively through an authorized dealer network across Sweden. There is no direct-to-consumer sales channel; end customers are professional tradespeople, contractors, industrial maintenance operators, and landscaping professionals who purchase through hardware retailers, tool specialists, and construction supply dealers located via the company's dealer locator.

The product offering is built around three proprietary cordless battery platforms: the flagship XGT 40V max system for heavy-duty applications, the LXT 18V platform with the broadest tool range across the catalog, and the CXT 12V max compact platform, with supporting 36V, 14.4V, and 7.2V lines. The catalog spans concrete processing (rotary and demolition hammers), metalworking (angle grinders, nibblers, metal saws), woodworking (saws, planers, routers, sanders), drilling and fastening (drills, impact drivers, nailers), and garden/forestry equipment (chainsaws, hedge cutters, leaf blowers, lawn mowers). Supporting the hardware is an extensive consumables line (saw blades, drill bits, abrasives, router bits, Starlock attachments), battery and charger systems, modular storage (MAKPAC, MAKTRAK), and connectivity features including AWS Bluetooth auto-start between tools and dust extractors, XPT dust/water protection, brushless motors, and ADT automatic torque control. The company also runs certified service workshops and a 3-year warranty program for product support.

The business model is wholesale hardware sales through authorized dealers at recommended retail pricing, with revenue derived from core power tool sales, battery and charger systems, accessories and consumables, and authorized service. GTM is channel-partner-led, supported by the DealerZone B2B portal for dealer ordering and the MyMakita consumer portal for warranty and registration, alongside website, catalogs, social media, and PR for brand demand generation. No direct consumer pricing is published on the website; transaction prices are set by dealers.

Name

Makita Sverige

Legal name

Makita Oy Sweden

Website

https://makita.se

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Makita Sverige (Makita Oy Sweden) is the Swedish sales, distribution, and service subsidiary of Japanese power tool manufacturer Makita Corporation, distributing professional cordless and corded power tools, garden equipment, and accessories through an authorized dealer network to professional tradespeople, contractors, and industrial users across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Tools Hardware Sales: Core revenue stream from selling corded and cordless power tools across XGT, LXT, and CXT voltage platforms to professional tradespeople and industrial users
2. Battery and Charger Systems: Lithium-ion batteries, battery packs (PowerPacks), and charging solutions across multiple voltage platforms including rapid chargers
3. Accessories and Consumables: Drill bits, saw blades, sanding accessories, router bits, abrasive discs, and replacement parts for the tool ecosystem
4. Service and Support: Authorized repair services, warranty processing, and spare parts distribution through service network

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Makita Sverige (Makita Oy Sweden) distributes and sells Makita Corporation's professional power tool ecosystem in Sweden through an authorized dealer network. The offering spans cordless and corded power tools across multiple voltage platforms (XGT 40V max, LXT 18V, CXT 12V max, plus 7.2V, 14.4V, and 36V systems), associated batteries and chargers, accessories, consumables, modular storage systems, and outdoor/garden equipment. The company also provides authorized repair services, warranty support, and spare parts distribution through its dealer and service partner network.

Product overview

Makita Sverige (Makita Oy Sweden) distributes Makita Corporation's comprehensive professional power tool ecosystem in Sweden. The offering is organized as a multi-platform hardware ecosystem rather than a single unified software product, comprising three main cordless power platforms — XGT® 40V max (high-performance/professional), LXT® 18V (broadest tool range), and CXT® 12V max (compact) — plus a complete range of corded tools, garden equipment, accessories, and storage systems. The core product range spans concrete processing (rotary hammers, demolition hammers, cut-off machines), metalworking (angle grinders, nibblers, metal saws, polishers), woodworking (circular saws, jigsaws, routers, planers, sanders), drilling and fastening (drills, impact drivers, nutrunners, nailers), and garden/forestry (trimmers, chainsaws, hedge cutters, leaf blowers, lawn mowers). Supporting the tool range are extensive accessory lines (saw blades, drill bits, router bits, abrasives, fasteners, Starlock/OIS multi-tool attachments), battery/charger systems (XGT, LXT, CXT batteries; single and multi-port chargers), and modular storage solutions (MAKPAC® stacking cases and MAKTRAK® tool boxes). Key technology features include AWS (Bluetooth auto-start for dust extractors), XPT (dust/water protection), brushless motors, and ADT (automatic torque control). The product portfolio also encompasses cleaning equipment (wet/dry vacuum cleaners), laser instruments, and heat guns.

Differentiator

Problem solved

Functional benefit

Brands

• XGT: Next Generation Technology - Makita's high-performance 40V max cordless power tool platform
• LXT
• CXT

Products and services

• XGT 40V max cordless system Makita's flagship cordless power platform delivering up to 40V max output for heavy-duty professional applications, featuring brushless motors, advanced battery communication, and power comparable to corded tools. Targeted at professional tradespeople and industrial users.
• LXT 18V cordless system Makita's 18V cordless platform covering a broad range of professional tools from compact to heavy-duty, with hundreds of tools and accessories sharing the same battery ecosystem. Targeted at professional tradespeople across multiple applications.
• CXT 12V max cordless system Compact 12V max cordless platform for lighter-duty applications and access to tight spaces, sharing battery compatibility within the CXT ecosystem. Targeted at professionals needing portability and maneuverability.
• Rotary hammers (Borrhammare) Rotary hammers including SDS-PLUS and SDS-MAX variants for concrete drilling and chiseling, available in corded and cordless across LXT and XGT platforms. Targeted at construction and concrete professionals.
• Demolition hammers (Bilningshammare) Heavy-duty demolition hammers for breaking and chiseling concrete, available in SDS-PLUS and SDS-MAX variants. Targeted at professional demolition and construction workers.
• Drills and hammer drills (Borrmaskiner och slagborrmaskiner) Drills and hammer drills for drilling in wood, metal, and masonry, available in corded and cordless variants across all voltage platforms. Targeted at professional tradespeople across construction, woodworking, and metalworking.
• Impact drivers and nutrunners (Skruv- och mutterdragare, skruvautomater) Impact drivers, nutrunners, and screwdrivers delivering high torque for fastening applications, available across all voltage platforms. Targeted at professional tradespeople and assembly/industrial users.
• Angle grinders (Vinkelslipmaskiner) Angle grinders in 125mm and 180–230mm sizes for cutting, grinding, and finishing metal and stone. Targeted at metalworkers, construction, and masonry professionals.
• Metalworking tools (Metallbearbetning) Metalworking tool range including angle grinders, straight grinders, bench grinders, nibblers, metal saws, and polishers. Targeted at metal fabricators and industrial users.
• Woodworking tools (Träbearbetning) Full woodworking range including saws, planers, routers, jointers, and sanders for professional woodworkers. Targeted at professional carpenters and woodworkers.
• Concrete processing tools (Betongbearbetning) Concrete processing range including rotary hammers, demolition hammers, cut-off machines, and related accessories. Targeted at professional concrete and construction workers.
• Forestry and garden equipment (Skog- och trädgårdsmaskiner) Cordless and corded garden tools including grass trimmers, brushcutters, hedge trimmers, chainsaws, leaf blowers, lawn mowers, high-pressure washers, water pumps, and earth drills. Targeted at professional landscapers, arborists, and forestry workers.
• Dust extractors and vacuum cleaners (Dammsugare) Corded and cordless wet/dry vacuum cleaners (models VC2000L, VC2512L, VC3012M, VC4210M) including LXT and XGT variants, with automatic filter cleaning and AWS connectivity for tool-triggered activation. Targeted at professional tradespeople needing dust-free working environments.
• Nailers and compressors (Spikpistoler och kompressorer) Cordless nailers including XGT BN001G/BN002G, LXT DBN620 dyckert nailer, and framing nailers, plus accessories. Targeted at professional carpenters and construction workers.
• Batteries, PowerPacks, chargers and adapters Comprehensive battery, charger, and adapter range including XGT batteries (BL4020 2.0Ah, BL4025 2.5Ah), LXT batteries (BL1830B 3.0Ah, BL1850B 5.0Ah, BL1860B 6.0Ah), CXT batteries, and multi-port chargers (DC18RC, DC18RD, DC18SF, DC18RE, DC40RA, DC40RB, DC40RC). PowerPacks bundle batteries with chargers and MAKPAC cases. Targeted at professional tool users across all platforms.
• MAKPAC modular storage system Modular stacking storage system with various case sizes and custom foam inserts for organizing tools and accessories, compatible across Makita's cordless ecosystem. Targeted at professional tradespeople needing organized tool transport.
• MAKTRAK tool storage system Professional tool storage and transport system featuring wheeled tool boxes for organized transport of Makita power tools and accessories. Targeted at professional tradespeople.
• Diamond blades and discs (Diamantklingor och Diamantskivor) Diamond blades and discs for cutting concrete, stone, and masonry materials. Targeted at professional users of cut-off machines and angle grinders in construction and masonry.
• Saw blades (Cirkelsågblad, Tigersågsblad, Sticksågsblad, Bandsågsblad) Extensive range of saw blades including circular saw blades (EFFICUT, M-Force, MakForce, MakBlade, MakBlade+), jigsaw blades, reciprocating saw blades, and band saw blades for various materials. Targeted at professional users of Makita saws.
• Abrasive accessories (Slipmedia) Abrasive accessories including sandpaper sheets, sanding discs, sanding belts, and sanding sponges in various sizes and grit ratings for wood, metal, and painted surfaces. Targeted at professional users of Makita sanders.
• Driver bits (Impact BLACK, Impact GOLD, Impact PREMIER) Professional driver bit lines in three tiers: Impact BLACK (standard), Impact GOLD (heavy-duty), and Impact PREMIER (premium) for Phillips, Pozidrive, Torx, and Hex applications in impact drivers. Targeted at professional users of Makita impact drivers and drills.
• Laser instruments (Laserinstrument) Laser leveling and measuring instruments for construction and surveying applications. Targeted at professional construction workers and surveyors.
• Heat guns (Varmluftspistoler) Heat guns for stripping paint, shrink-wrapping, and thermal forming applications. Targeted at professional tradespeople and DIY users.
• Safety equipment (Skyddsutrustning) Personal protective equipment including hearing protection, eye protection, gloves, and other safety gear for professional tool use. Targeted at professional tradespeople.
• Authorized repair, warranty, and spare parts service Authorized repair services, warranty processing, and spare parts distribution delivered through the network of authorized service partners and dealers across Sweden. Targeted at professional tool owners requiring warranty repairs and maintenance support.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Authorized Service PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of authorized service workshops across Sweden providing warranty repairs, maintenance, and spare parts support for Makita products. Dealers can direct customers to certified service points for professional repair services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DeWalt (Stanley Black & Decker): DeWalt sells professional 18V XR and 54V XR FlexVolt cordless power tools, accessories, and outdoor equipment. It competes head-to-head with Makita across rotary hammers, grinders, saws, and the cordless outdoor category in Sweden.
• Milwaukee Tool (Techtronic Industries): Milwaukee, owned by Techtronic Industries, sells professional-grade 18V (M18/M18 FUEL) cordless tools, hand tools, and accessories to tradespeople. It directly competes with Makita's LXT and XGT platforms in Sweden and Europe and has been gaining share in the professional cordless segment.
• Bosch Power Tools (Robert Bosch): Bosch Power Tools is a global competitor selling professional corded and cordless tools (18V and 40V platforms), accessories, and measuring instruments through a similar dealer network. It is the closest direct competitor to Makita in Sweden across construction, metalworking, and woodworking segments.
• Hikoki (formerly Hitachi Power Tools): Hikoki sells professional 18V and 36V cordless power tools, including rotary hammers, grinders, and saws. It is a direct competitor in the professional cordless segment with active distribution across European markets including Sweden.
• Hilti: Hilti specializes in high-end professional tools and fastening systems for the construction industry, including rotary hammers, demolition tools, and a direct-to-customer fleet management model. It competes with Makita's heavy-duty concrete processing lineup in Sweden, particularly with construction pros and contractors.
• Festool (Techtronic Industries): Festool, owned by TTI, focuses on premium woodworking, painting, and dust-extraction systems. It competes with Makita's woodworking line (saws, routers, planers, sanders, dust extractors) and shares the cordless-with-dust-extraction positioning under TTI.
• Metabo (Koki Holdings / Hikoki group): Metabo manufactures professional-grade corded and cordless power tools with a focus on metalworking and industrial applications. It competes with Makita in the Swedish industrial and professional metalworking category.

Emerging players

• Ryobi (Techtronic Industries): Ryobi, another TTI brand, focuses on DIY and prosumer 18V cordless tools. It competes at the lower end of Makita's CXT 12V and LXT 18V range, with overlap in the garden/outdoor category in Sweden.

Broad incumbents

• Würth: Würth is a large European dealer/distributor of professional tools, fasteners, and consumables serving trades and industry. While not a manufacturer, Würth's direct-to-pro distribution model and broad tool assortment overlaps with Makita's authorized-dealer channel approach in Sweden.

Regional players

• Einhell: Einhell is a German manufacturer of DIY and semi-professional cordless tools with strong presence across Europe. It competes with Makita primarily in the price-sensitive DIY/CXT-tier of the Swedish market rather than the heavy-duty professional segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xmakita.se/social-media.html
• LinkedInlinkedin.com/company/makitasverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makita Sverige