MALER-TV.com

What MALER-TV.com does

MALER-TV.com is the digital news portal of Verlag W. Sachon GmbH, a privately held German B2B trade publishing company headquartered at Schloss Mindelburg in Mindelheim, Bavaria. The platform serves the German painting and coating trade (Maler- und Lackiererhandwerk) — including master craftsmen (Meister), tradespeople, apprentices, and trade associations — through a multi-channel content operation that combines a free-access online news portal, the companion print magazine MALER UND LACKIERERMEISTER (celebrating its 75th anniversary in 2026), an email newsletter (Frisch aufgetragen), and active social media presence on YouTube, Facebook, Instagram, LinkedIn, and WhatsApp.

The product surface consists of industry news articles, technical articles (Fachartikel), product showcases (Produkte), a company directory (Firmenverzeichnis), a postal-code-based supplier locator (Lager-Finder), and a jobs board (Stellenboerse). Sub-brands MALERSTARS and MalerBuddies extend the audience and advertiser surface within the same vertical. There is no proprietary technology stack disclosed — the platform is a content-publishing business rather than a software product.

The business model is advertising-led, with display advertising, sponsored content, and branded placements sold to suppliers in coatings, construction materials, tools, and trade services via publicly downloadable media kits (Mediadaten) in German and English. A secondary revenue stream comes from subscriptions and single-copy sales of the companion print magazine MALER UND LACKIERERMEISTER, with cross-promotion between print and digital properties. The Managing Directors are Dr.-Ing. Klaus Krammer and Klaus Mehler. The company operates with approximately 35 employees, serves a single domestic market (Germany), and has no disclosed external investment, subsidiaries, or M&A activity.

Name

MALER-TV.com

Legal name

Verlag W. Sachon GmbH

Website

https://maler-tv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MALER-TV.com is the B2B digital news portal of Verlag W. Sachon GmbH, publishing in German for the painting and coating trade (Maler- und Lackiererhandwerk). It combines a free online news portal with the 75-year-old print magazine MALER UND LACKIERERMEISTER, monetized via trade advertising and subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Mindelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorship: The primary revenue stream is advertising sales to companies in the coatings, construction materials, tools, and trade sectors. Advertisers can purchase display advertising, sponsored content, and branded placements across the MALER-TV.com website and its companion print publication MALER UND LACKIERERMEISTER. Media kits (in German and English) and online media data sheets are publicly available for media planning purposes.
2. Print magazine sales and subscriptions: Revenue is generated through the companion trade journal MALER UND LACKIERERMEISTER (celebrating 75 years in 2026), including subscription revenue, single-copy sales, and branded content integration between print and digital.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MALER-TV.com is the online news portal of Verlag W. Sachon GmbH, publishing daily and weekly industry news, product updates, technical articles, company profiles, event coverage, and job listings for the German painting and coating trade. The platform operates in conjunction with the companion print trade journal MALER UND LACKIERERMEISTER (75 years old) and generates revenue primarily through advertising and sponsorship sales to suppliers, with secondary revenue from magazine subscriptions.

Product overview

MALER-TV.com is a digital news portal and publishing platform for the German painting and coating trade industry, operated by Verlag W. Sachon GmbH. The platform consists of the MALER-TV News Portal as its core offering, complemented by the long-standing MALER UND LACKIERERMEISTER print/digital magazine (celebrating 75 years). Additional sub-brands include MALERSTARS and MalerBuddies. The platform offers practical services such as the Lager-Finder warehouse locator directory, a company directory (Firmenverzeichnis), technical articles (Fachartikel), and Mediadaten for advertising. The site functions primarily as an industry news aggregator and media platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• MALERSTARS: A brand/platform operated by Verlag W. Sachon for the painting trade industry.
• Malerbuddies

Products and services

• MALER-TV News Portal Digital news portal providing industry news, articles, product updates, company profiles, event coverage, and announcements for the German painting and coating trade.
• MALER UND LACKIERERMEISTER Magazine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutsche Gesellschaft für Nachhaltiges Bauen (DGNB)coreStrategic or Co-development Partner · 17 June 2026DGNB is extensively covered on MALER-TV.com as a core industry body. At its June 17, 2026 General Meeting, DGNB announced new membership categories for trade and commercial companies, a new training program for the trades (planned for BAU 2027), and appointed its co-founder Prof. Alexander Rudolphi as first Honorary President. MALER-TV.com provides ongoing coverage of DGNB events, certification systems, and sustainability awards.
• KnaufminorStrategic or Co-development PartnerKnauf is featured as a major industry partner and event host. The Knauf Werktage 2027 event is prominently covered on MALER-TV.com, with Knauf presenting new products, intelligent solutions, and digital applications for trade professionals. MALER-TV.com serves as a media partner covering the event.
• Sto-StiftungminorStrategic or Co-development PartnerThe Sto-Stiftung (Sto Foundation) runs training, scholarship, and leadership development programs for the painting and finishing trade (Future Leaders im Handwerk program, Farb- und Lacktechniker-Seminar). The foundation is regularly featured on MALER-TV.com as a key player in trade education and professional development.
• Bundesverband Farbe Gestaltung BautenschutzcoreStrategic or Co-development PartnerThe Bundesverband Farbe (Federal Association for Color, Design, and Construction Protection) is the top association for the German painting and coating trade. MALER-TV.com regularly covers its activities, events, honorary awards (Ehrenmeisterwürde), staffing announcements, and policy positions. The association represents member businesses before politics, business, social partners, and the public.
• International Bamboo and Rattan Organisation (INBAR)minorOthersINBAR published research on bamboo as a bio-based alternative to plastics in construction. This research is cited in a MALER-TV.com article on bamboo as a sustainable building material. No direct organizational relationship with MALER-TV.com is described.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Baumarkt Manager: German B2B trade publication for the building-materials retail and DIY trade. Comparable advertising-supported B2B trade media model with overlapping advertiser base (building materials, tools, coatings).
• SHK Profi: German B2B trade publication for the sanitary, heating, and air-conditioning (SHK) trade. Identical publishing model (print + digital + advertising) but a different craft vertical, making it a useful benchmark for German B2B trade media economics.

Direct peers

• Farbe und Lack: German B2B trade publication for the paint and coatings industry. Closely comparable title and audience to MALER UND LACKIERERMEISTER, with print and digital advertising as core revenue.
• Malerblatt: Long-standing German B2B trade magazine for the painting and coating trade. Directly comparable in audience (Maler- und Lackiererhandwerk), product format (trade journal + digital), and revenue model (advertising + subscription).
• Heinze: German construction-industry information and specification portal serving architects, trades, and building-product manufacturers. Comparable digital B2B media model targeting adjacent construction-trade verticals to MALER-TV.com.
• BBA Bauhandwerk: German B2B trade publication covering the construction trades. Overlapping audience of skilled trades professionals and a comparable advertising-supported trade media model.
• Wer liefert was (wlw): Major German B2B supplier directory and marketplace serving manufacturers and trade buyers. Comparable niche vertical B2B platform model with directory listings and lead generation for industrial suppliers.

Broad incumbents

• Bauhandwerk: Established German B2B construction trade publication. Larger incumbent covering the broader construction trades, with overlapping advertiser base (building materials, tools) to MALER-TV.com.
• Handwerk Magazin: Major German B2B media brand for the broader skilled trades (Handwerk). Comparable trade-publisher model but serves multiple craft verticals rather than specializing in painting/coating.
• Deutsche Handwerks Zeitung (DHZ): Leading German craft-trade newspaper with deep association ties. Comparable publishing model and audience, but operates at a broader Handwerk-wide scale rather than the painting-trade niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHMD_hFoYdtmmbHKxW9iqTA
• Facebookfacebook.com/MALERTVcom
• LinkedInlinkedin.com/company/maler-tv-com
• Instagraminstagram.com/maler_tv_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MALER-TV.com