What MALER VOGEL does

MALER VOGEL AG is a Swiss painting and renovation contractor headquartered in Frick, Canton Aargau, operating under the V-GRUPPE network alongside sister companies BIRCHER AG (painting and plastering) and VOGEL TRO-TEC (drying technology). Founded in 1931, the company runs four branch offices spanning the Fricktal to Basel corridor (Frick, Laufenburg, Rheinfelden, Birsfelden/Basel) and employs approximately 15 staff, augmented by a continuous apprenticeship pipeline of 3-5 learners. Its portfolio covers interior and exterior painting, wallpapering, facade renovation, color design, thermal insulation, acoustic solutions, heritage preservation, and a certified AI DO seamless wall coating system used as a hygienic alternative to tiles in wet areas.

The company differentiates operationally through fully equipped mobile workshops (Rollende Werkstätten) that arrive on-site with all equipment from brushes to industrial vacuum systems, enabling rapid execution without off-site facilities. It also operates an automated internal wastewater separation system (Abwasserspaltanlage) for ecological compliance and integrates with the Swiss SIA 451 electronic costing standard, allowing direct bid processing from architects and general contractors. Select public-sector references include Kunsthaus Aarau, Hallenbad Sisseln, Kornhaus Frick, and Kantonsspital Aargau.

Revenue is generated primarily through project-based contracts for painting, tiling, facade, and renovation services across five customer segments: private residential, commercial/industrial, architects/GUs, property management firms (recurring maintenance), and public sector clients. Pricing is quote-based for projects, with a stand-alone rental stream from a 21-meter mobile elevating platform (CHF 150 half-day). Distribution is exclusively direct: phone, email, website, or walk-in engagement with on-site delivery. The firm is privately held with no venture capital or public listing, and revenue is not publicly disclosed.

Name

MALER VOGEL

Legal name

MALER VOGEL AG

Website

https://malervogel.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MALER VOGEL AG is a Swiss painting, wallpapering, facade, and renovation contractor based in Frick, serving residential, commercial, property manager, and public-sector clients across four locations in the Fricktal and Basel region via mobile workshops.

Ownership category

akta.pro rank

Product category

Painting and Renovation Services

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industries

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Exterior Painting & Surface Coatings (HSAPAKAF), Sustainable/Green Building & LEED Consulting (BPAHAKAG), Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Painting services
• Facade renovation
• Wallpapering services
• Color design consulting
• Property renovation

Headquarters

HQ city

Frick

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Painting and Decoration Services: Core painting services for interiors, exteriors, and facades of residential, commercial, and public buildings. Project-based pricing, typically quoted per job or by time-and-materials for smaller work. Main revenue driver.
2. Tiling and Wallpapering: Wallpapering (tapezieren) and tiling services as part of interior finishing. Often bundled with painting services under single-project contracts.
3. Property Management Services: Ongoing maintenance and renovation services for property management companies, including rapid response for tenant changes, water damage repairs, and scheduled maintenance — recurring engagement model.
4. Equipment Rental (Hebebühne): Mobile elevated work platform (21m reach, self-drive with standard car license) rented by the half-day, day, or week. Stand-alone rental revenue, positioned as the only such unit in upper Fricktal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MALER VOGEL AG is a Swiss painting and renovation contractor based in Frick that delivers interior and exterior painting, wallpapering, facade renovation, color design consulting, thermal insulation, acoustic solutions, and heritage preservation services to private homeowners, property managers, commercial/industrial clients, architects, and public-sector institutions across the Fricktal and Basel region. Services are delivered on-site using fully equipped mobile workshops (Rollende Werkstätten) and coordinated as single-point-of-contact projects across multiple trades. The company also rents a 21m mobile elevating work platform and acts as a certified applicator of the AI DO seamless wall coating system.

Product overview

MALER VOGEL AG is a painting and renovation contractor based in Frick, Switzerland (Fricktal region), operating as part of the V-GRUPPE network alongside sister companies BIRCHER AG and VOGEL TRO-TEC. The company operates from four locations: Frick, Laufenburg, Rheinfelden, and Birsfelden/Basel. The core offering centers on painting (Malen), wallpapering (Tapezieren), facade work (Fassaden), and color design (Farbgestaltung) services for private clients, commercial/industrial customers, architects/general contractors, property managers, and public institutions. These are delivered through an integrated service model (Aus einer Hand) with mobile workshops (Rollende Werkstätten) enabling rapid on-site execution. The portfolio extends to complementary specialty services including renovation and conversion (Renovieren/Umbauen), curtain and window treatment design (Vorhänge), real stone panels (Echtstein-Paneelen), acoustic solutions (Schall/Akustik), energy thermal insulation (Energetische Wärmedämmung), heritage preservation (Denkmalschutz), and the certified AI DO seamless wall coating system as a hygienic tile alternative. Equipment rental includes a 21m elevating platform. The company maintains a strong ecological commitment, using natural paints without VOC and operating an automated wastewater treatment system. They offer comprehensive project management from single contact points, coordinated with sister company BIRCHER AG for larger multi-trade projects through the VirtuellBau Gruppe Aargau.

Differentiator

Problem solved

Functional benefit

Products and services

• Malen (Painting) Interior and exterior painting services for residential and commercial properties, including color consultation and execution. Available to private clients, commercial/industrial customers, property managers, architects, and public institutions across the Fricktal and Basel region.
• Tapezieren (Wallpapering) Wallpapering services including digital-print wallpapers, glass-fiber fabrics, and cellulose fleece in various designs for durable wall surfaces. Typically bundled with painting services under single-project contracts.
• Fassaden (Facade Renovation) Facade renovation and protection services including weatherproofing, cleaning, decorative treatments, and thermal insulation. Eligible for cantonal/federal subsidies (minimum CHF 40 per m²).
• Farbgestaltung / Farbberatung (Color Design / Consulting) Professional color consultation and design services using color collections, sample plates, and computer-assisted visualizations to create harmonious color concepts for interiors and exteriors. Often combined with painting and wallpapering projects.
• Wohnraum-Gestaltung (Living Space Design) Complete interior design services combining curtain decoration and color design through partnerships with WOHN AMBIENTE and MALER VOGEL. Targeted at private homeowners seeking cohesive living-space design.
• AI DO Fugenlose Wandbeschichtung (Seamless Wall Coating) Certified seamless wall coating system as a hygienic alternative to wall tiles in splash-water areas (bathrooms, kitchens). Japanese-inspired design concept offering nearly unlimited NCS/RAL color options. Applied exclusively by licensed painter staff.
• Renovieren / Umbauen / Sanieren (Renovation & Conversion) Complete renovation and conversion services for residential and commercial spaces, including interior and exterior updates. Coordinated with sister company BIRCHER AG via VirtuellBau Gruppe Aargau for larger multi-trade projects.
• Vorhänge (Curtains / Window Treatments) Curtain consultation, design, and installation services including modern curtain decorations, pleated shades, panel curtains, and custom window treatments. Delivered in partnership with WOHN AMBIENTE.
• Echtstein-Paneelen (Real Stone Panels)

Quantifiable outcome

• Same-day renovation execution possible for small jobs
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BIRCHER AGcoreStrategic or Co-development PartnerBIRCHER AG is the sister company of MALER VOGEL within the V-GRUPPE. Both companies share ownership/founders and cooperate closely across locations (BIRCHER AG operates in Suhr/Aarau, Frick, Olten, Baden; MALER VOGEL in Frick, Laufenburg, Rheinfelden, Birsfelden/Basel). They share training of apprentices (joint apprenticeship program), coordinate on multi-trade projects, cross-refer jobs, and jointly recruit staff. BIRCHER AG is the larger entity (~50-60 employees) offering additional trades including plastering (Gipsen) and industrial lacquering.
• VOGEL TROCKUNGS-TECHNIKcoreStrategic or Co-development PartnerPartner company under the V-GRUPPE umbrella specializing in drying technology (water damage drying, construction drying). Located in Frick, Laufenburg, and Suhr/Aarau — same geographic footprint as MALER VOGEL and BIRCHER AG. Enables comprehensive water damage response services.
• WOHN AMBIENTEminorChannel Partner/ Reseller/ DistributorInterior design partner for window treatments (Vorhänge) and living space design. Located in Frick and Suhr/Aarau. WOHN AMBIENTE refers customers to MALER VOGEL for color consultation and painting, and MALER VOGEL refers customers for curtains and window dressing.
• VirtuellBau Gruppe AargauminorStrategic or Co-development PartnerMALER VOGEL is a member of the VirtuellBau Gruppe Aargau, a network of construction and finishing companies in Canton Aargau. For complex multi-trade projects, MALER VOGEL coordinates through this group to deliver comprehensive construction services.
• KABE Karl Bubenhofer AGminorOthersPaint and coating supplier listed among the company's key material suppliers.
• Dold AGminorOthersListed as a key supplier of materials for painting and renovation operations.
• Greutol AGminorOthersListed as a key supplier of rendering and insulation materials.
• SILFAminorOthersListed as a key supplier of painting and finishing materials.
• CaparolminorOthersMajor paint brand listed as a key supplier of professional coatings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sika AG: Swiss specialty chemicals company producing a broad portfolio of construction chemicals including facade coatings, sealants, and renovation systems used in painting and insulation applications. Not a direct competitor but a key materials supplier ecosystem participant and a relevant incumbent for understanding Swiss construction-services adjacencies.
• Frutiger AG: Swiss construction services group with operations in building construction, civil engineering, and real-estate development. Operates in Bern and across German-speaking Switzerland. Comparable as an established multi-trade contractor serving institutional and real-estate clients in the same regulatory environment as MALER VOGEL.
• Losinger Marazzi AG: Swiss general contractor and real-estate developer (subsidiary of Bouygues Construction). Active in building construction, renovation, and real-estate development across Western Switzerland with extensions into German-speaking regions. Comparable as a broad incumbent delivering design-build and renovation services to institutional and commercial clients.
• Anliker AG: Swiss general contractor and renovation company with regional offices across German-speaking Switzerland, active in building construction, conversion, and finishing trades. Comparable as a mid-sized Swiss incumbent that bundles painting and finishing into multi-trade delivery and competes for property-manager and public-sector contracts in similar geographies.
• Saint-Gobain SA: French-headquartered global leader in building materials and construction products, including facade systems, insulation, coatings, and renovation solutions. Comparable as a broad incumbent shaping the supply-side technology and sustainability standards (low-VOC, energy-efficiency) that MALER VOGEL's ecological commitment aligns with.
• Implenia AG: Switzerland's largest construction and real-estate services group, listed on the SIX Swiss Exchange. Offers general contracting, real-estate development, and a portfolio that includes interior finishing and renovation services nationally. Relevant as a broad incumbent that competes with MALER VOGEL on larger multi-trade tenders and as a benchmark for Swiss construction services valuations.

Direct peers

• BIRCHER AG: Sister company within the V-GRUPPE umbrella, offering painting (Malen), plastering (Gipsen), industrial lacquering (Lackieren), and facade services from locations in Suhr/Aarau, Frick, Olten, and Baden. Operates with ~50-60 employees, shares a joint apprenticeship program with MALER VOGEL, and is the largest training company in the painting trade in Canton Aargau — the closest direct comparable in service mix, region, and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MALERVOGEL
• LinkedInlinkedin.com/company/malervogel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MALER VOGEL