Mallbackens IF
Mallbackens IF is a Swedish non-profit sports association in Lysvik, Värmland, operating women's and girls' football teams from youth (knatte) to F19, including an Elitettan-level senior side. It is funded via memberships, match-day ticketing, 50/50 lotteries, and a multi-tiered regional partnership program anchored by Coop Värmland.
- Company typePrivate
- Founded1941
- HeadquartersLysvik, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mallbackens IF does
Mallbackens IF is a Swedish non-profit sports association (Idrottsförening) founded around 1941 in Lysvik, Värmland, focused exclusively on women's and girls' football. It operates one core product line — Damfotbollslag och ungdomslag — running teams from the youngest "knatte" age group up to F19, providing both grassroots and elite-level pathways. The women's first team has competed in one of Sweden's three top football divisions continuously since 1978 and currently plays in Elitettan. The club has historical pioneer status in Swedish women's football, tracing roots to a 1933 charity match and the 1970-71 establishment of its first women's team.
The club generates revenue through a mix of recurring and transactional streams: membership fees and supporter subscriptions processed via the Clubmate platform, match-day ticket sales, a 50/50 lottery at games, and a multi-tiered sponsorship program (Liga, Diamant, Guld, Silver, Brons, standard partners) anchored by Coop Värmland (arena naming rights for Strandvallen Coop Arena) and Svenska Spel at the league level. Distribution is single-country/domestic within Värmland, with online channels (Tickster event passes, Clubmate memberships), an in-person retail merchandise partnership with Intersport Sunne, and community events such as the Tomteloppet (Santa run) and an ERC Royal Rally fundraiser.
Operationally, the club is small (7 employees), community-led, and event-driven, with no proprietary technology stack beyond standard third-party platforms (Clubmate, Tickster, laget.se, WordPress). There is no parent organization, no institutional investors, and no M&A history; governance is member-based. All strategic and revenue activity is concentrated on sustaining competitive women's football and youth development in rural Värmland.
Mallbackens IF firmographics
Firmographics- Name
- Mallbackens IF
- Legal name
- Mallbackens IF
- Website
- https://mallbacken.se
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mallbackens IF is a Swedish non-profit sports association in Lysvik, Värmland, operating women's and girls' football teams from youth (knatte) to F19, including an Elitettan-level senior side. It is funded via memberships, match-day ticketing, 50/50 lotteries, and a multi-tiered regional partnership program anchored by Coop Värmland.
- Ownership category
- akta.pro rank
Mallbackens IF industry classification
Industry- Product category
- Amateur Women's Football Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Mallbackens IF is headquartered
LocationHeadquarters
- HQ city
- Lysvik
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Mallbackens IF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual and seasonal membership fees for players (from knatte to F19) and supporters, processed through Clubmate platform.
- Ticket Sales: Match entrance fees and special event passes such as rally weekend passes.
- 50/50 Lottery: Club-organized 50/50 lottery during matches and events, generating revenue while engaging supporters.
- Sponsorship and Partnerships: Financial and in-kind support from partners at various tiers (Ligapartners, Diamantpartners, Guldpartners, Silverpartners, Bronspartners, and standard Partners) who invest in women's elite football in rural Värmland.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mallbackens IF product offering
Product offeringCore offering
Mallbackens IF is a non-profit Swedish football association that organizes and runs women's and girls' football teams from the youngest age groups ("knatte") up to F19, with the senior team competing at Elitettan level. The club sells club memberships, match-day tickets, and 50/50 lottery entries, and operates community events such as tomteloppet (Santa run) and ERC Royal Rally passes. It is financed through member fees, ticket sales, lotteries, and a tiered regional partnership/sponsorship program.
Product overview
Mallbackens IF operates as a unified football club offering women's football programs at multiple levels. The club provides structured team football from youth (knatte) up to F19 age groups, club membership, and match-day ticketing services including a 50/50 lottery. These offerings work together to fulfill the club's mission of promoting both grassroots and elite women's football in the Värmland region.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's and youth football teams (Damfotbollslag och ungdomslag) Organized women's football (damfotboll) and girls' youth teams from "knatte" (youngest) up to F19, providing both grassroots and elite-level participation. Senior team competes at Elitettan level. For female players and their families in rural Värmland.
- Club membership (Medlemskap i Mallbackens IF) Annual and seasonal membership program allowing individuals to join Mallbackens IF, processed through the Clubmate platform. Open to players and supporters in the Värmland region.
- Match tickets and 50/50 lottery (Biljetter och 50/50-lotteri) Match-day entrance tickets sold at Strandvallen Coop Arena, plus 50/50 charity lottery tickets sold via the Clubmate platform during matches and special events. Available to spectators and supporters attending home games.
- Supporter match fundraising (Supportermatch) Designated match-day fundraising campaigns where supporters can make donations tied to specific matches via the Clubmate insamling feature. Open to members and the wider community.
- Tomteloppet (Santa run community event) Community Santa run event (tomteloppet) organized by the club, with registration via Google Forms. Open to local community members as a fundraising and engagement activity.
- ERC Royal Rally weekend pass (rally event partnership)
Companies that use Mallbackens IF
Customer profileSegments3 records
Ideal customer profiles3 records
Mallbackens IF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mallbackens IF partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered flagship, core and minor.
- Svenska SpelflagshipLeague partner providing financial support and sponsorship as part of Svenska Spel's grassroots football initiative, targeting the Elitettan league.
- PulsencoreLeague partner supporting women's elite football operations.
- ElitettanflagshipLeague organization that Mallbackens IF participates in as a member club.
- Coop VärmlandflagshipArena naming rights partner - Strandvallen Coop Arena. Major supporter providing facility sponsorship.
- HelmiacoreDiamond-tier partner - automotive dealership and services provider investing in women's football.
- Fryksdalens SparbankcoreDiamond-tier partner - local savings bank supporting regional sports and community development.
- RottneroscoreDiamond-tier partner - industrial company taking social responsibility for women's sports in Värmland.
- Sunne KommuncoreDiamond-tier partner - municipal government investing in local women's elite sports.
- HalsoLankenminorGold-tier partner - health and wellness business supporting women's football.
- SkidtunnelminorGold-tier partner - ski tunnel facility supporting club activities.
- Torsby FlyplatsminorGold-tier partner - local airport supporting the club.
- ByggdialogminorSilver-tier partner - construction services company.
- BergvikminorSilver-tier partner - forestry/land company.
- SvedentraminorBronze-tier partner - dental services company.
- Länsförsäkringar VärmlandminorBronze-tier partner - regional insurance company.
- BeebytecoreBronze-tier partner and website developer - built the club's website, demonstrating web development and digital services partnership.
- HallogotestminorBronze-tier partner - local business.
- BjälverudminorBronze-tier partner - local business.
- MoelvenminorBronze-tier partner - wood products company.
- SunnenyttminorBronze-tier partner - health food/nutrition business.
- MunkforsminorStandard partner - local business/company from Munkfors area.
- Intersport SunnecoreSports equipment retail partner selling club merchandise and sporting goods.
- SelmaspaminorSpa and wellness partner.
- HaggmarkminorStandard partner - meat/food products company.
- JumpYard KarlstadminorTrampoline park fitness facility - partner for training/activities.
- DriconeqminorEquipment supplier partner.
- KallmansminorStandard partner.
- IndustrisupportminorIndustrial support services partner.
- LysviksförsäkringsbolagminorLocal insurance company from Lysvik.
- Fastighetsbyrån SunneminorReal estate partner in Sunne.
- FiskarhedenminorStandard partner - local business.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
Mallbackens IF competitors and assessment
Company assessmentDirect peers
- Sundsvalls DFF: Sundsvalls DFF is a women's football club from northern Sweden active in Elitettan and comparable leagues, sharing the small-city, regionally-anchored women's football club model with Mallbackens IF.
- Piteå IF (women's section): Piteå IF's women's team has been a sustained competitor in Sweden's top women's football tiers and represents the same Elitettan/Damallsvenskan club archetype operating outside Sweden's largest metropolitan markets — directly comparable as a small-town Swedish women's football program.
- IFK Kalmar (women's section): IFK Kalmar fields a women's football program in Elitettan and lower tiers and, like Mallbackens IF, is a regional Swedish club operating a women's program outside the top urban centers — closely aligned in size, scope, and league placement.
- IK Uppsala Fotboll: IK Uppsala Fotboll is a women's football club competing in Elitettan and similar Swedish women's football divisions, offering a comparable mix of youth development and senior competitive play.
- IF Team Göteborg: IF Team Göteborg is a Gothenburg-based women's football club active in Swedish women's football lower and middle tiers — comparable in operating model to Mallbackens IF as a focused women's football program.
Broad incumbents
- FC Rosengård: FC Rosengård (formerly Malmö-based LdB FC) is one of Sweden's most established women's football clubs competing in Damallsvenskan — a broader incumbent within the same Swedish women's football category.
- Linköpings FC: Linköpings FC has historically competed in Damallsvenskan and is a well-established Swedish women's football club — a comparable offering at a larger, more established scale within the same women's football ecosystem.
- AIK (women's football): AIK fields a women's football program within a much larger multi-sport Stockholm club — relevant as a broader incumbent showing how large Swedish clubs structure women's football versus Mallbackens IF's standalone model.
- BK Häcken (women's section): BK Häcken operates a women's football program within a larger Gothenburg multi-sport club competing in Damallsvenskan — a broad incumbent comparable in product category with a substantially larger operating base.
Others
- Svenska Spel: Svenska Spel is the Swedish state-owned gambling operator and a flagship Liga partner of Mallbackens IF, providing league-wide financial support to Elitettan — relevant as both a sponsor counterpart and a wider ecosystem enabler for grassroots women's football.
Market position
Strengths4 records
Competitive moat4 records
Key highlights5 records
Customer concentration
Mallbackens IF social profiles
Digital presenceMallbackens IF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mallbackens IF leadership team
Management profileNumber of profiles
Mallbackens IF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mallbackens IF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mallbackens IF
What does Mallbackens IF do?
Mallbackens IF is a non-profit Swedish football association that organizes and runs women's and girls' football teams from the youngest age groups ("knatte") up to F19, with the senior team competing at Elitettan level. The club sells club memberships, match-day tickets, and 50/50 lottery entries, and operates community events such as tomteloppet (Santa run) and ERC Royal Rally passes. It is financed through member fees, ticket sales, lotteries, and a tiered regional partnership/sponsorship program.
Is Mallbackens IF a public or private company?
Mallbackens IF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mallbackens IF founded?
Mallbackens IF was founded in 1941. It employs 1 to 10 people.
Where is Mallbackens IF based?
Mallbackens IF is headquartered in Lysvik, Sweden, in the Europe region.
How does Mallbackens IF make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are ticket Sales, 50/50 Lottery and sponsorship and Partnerships.
Who are Mallbackens IF's main competitors?
Direct peers on record are Sundsvalls DFF, Piteå IF (women's section), IFK Kalmar (women's section), IK Uppsala Fotboll and IF Team Göteborg. Broad incumbents are FC Rosengård, Linköpings FC, AIK (women's football) and BK Häcken (women's section). Svenska Spel is listed as an others.
Does Mallbackens IF have an API?
No public API is recorded for Mallbackens IF.
What industry is Mallbackens IF in?
Mallbackens IF's product category is Amateur Women's Football Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.