Mall of Tripla
Mall of Tripla is Finland's busiest and the Nordic countries' largest shopping center (85,000 m², ~250 stores), located in Pasila, Helsinki, at Finland's second-busiest transport hub. It generates revenue from retail leasing, event/promotion space rentals, parking, and integrated hotel/office operations for over 2 million monthly visitors.
- Company typePrivate
- Founded2019
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mall of Tripla does
Mall of Tripla (legal entity: Tripla Mall Ky) is a private shopping center located in the Pasila district of Helsinki, Finland, opened in 2019 and owned by a consortium of four Finnish institutional investors (Ilmarinen Mutual Pension Insurance Company, YIT Suomi Oy, Conficap Oy, and Fennia Mutual Insurance Company). It is the largest shopping center in the Nordic countries, comprising approximately 85,000 m² of leasable retail space across five floors housing roughly 250 stores, nearly 70 restaurants and cafés, five grocery anchors (Prisma, Lidl, K-Supermarket, Alepa, K-Market), and entertainment venues including BioRex cinema and Down Under. The integrated complex also includes Original Sokos Hotel Tripla (Hotel of the Year within Sokos chain), Workery office space (5,000 workers), 2,300-space Triplaparkki heated parking facility with approximately 300 EV charging stations plus a new 12-point high-power (800 kW) ABC-Suurteholatausasema, and 3,400 bicycle parking spaces. The asset draws 550,000-650,000 weekly visitors and over 2 million monthly visitors, leveraging its location at Finland's second-busiest public transport hub.
The business generates revenue primarily through retail space leasing to approximately 250 tenants across fashion, grocery, dining, services, and entertainment categories. A secondary revenue stream comes from Tripla Media, which rents promotional and pop-up spaces across floor zones (EUR 600-1,400/day) and the 700 m² Tapahtuma-aukio event square for brand activations, product launches, concerts, and exhibitions. Pricing for promotion spaces is floor-specific, with the highest rates at the Travel Hub (4th floor) reaching commuters and public transport users. Technology infrastructure includes CO2 indoor air monitoring, a vacuum waste collection system, district heating/cooling via Helsinki's municipal network, and mobile parking integrations (Autopay, EasyPark, ParkMan). The center holds LEED Platinum certification, SHORE GOLD safety certification (first in Finland), and Invalidiliitto accessibility certification, with energy and water consumption approximately 40% below comparable new buildings.
The go-to-market motion is primarily event-driven and B2B-direct, targeting both consumers (via physical retail and cultural events such as the Yeppo Korean Festival drawing ~30,000 attendees) and enterprise tenants (via leasing and brand activation partnerships with companies such as Samsung). A 9-person management team oversees operations, supported by third-party partners including Securitas (security), EuroPark (parking), and Sokos Hotels. The center positions itself as Helsinki's 'home of urban culture,' with active tenant curation, cultural programming, and ESG-certified infrastructure as its core differentiators in the competitive Nordic retail real estate market.
Mall of Tripla firmographics
Firmographics- Name
- Mall of Tripla
- Legal name
- Tripla Mall Ky
- Website
- https://malloftripla.fi
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mall of Tripla is Finland's busiest and the Nordic countries' largest shopping center (85,000 m², ~250 stores), located in Pasila, Helsinki, at Finland's second-busiest transport hub. It generates revenue from retail leasing, event/promotion space rentals, parking, and integrated hotel/office operations for over 2 million monthly visitors.
- Ownership category
- akta.pro rank
Mall of Tripla industry classification
Industry- Product category
- Shopping Center / Retail Real Estate
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)
- akta.pro secondary industries
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
Keywords
Where Mall of Tripla is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Mall of Tripla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Retail Space Leasing: Mall of Tripla generates primary revenue through leasing approximately 85,000 square meters of retail space to approximately 250 stores and tenants including fashion brands, restaurants, services, and entertainment providers.
- Promotion and Event Space Rental: The center rents out promotion spaces and the Tapahtuma-aukio (Event Square, 700 m2) to brands for events, product launches, and promotional activities. Pricing ranges from 600-1400 EUR per day depending on location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Downtown promotion space (3rd floor) - 600 EUR/day |
| Other | Pay-as-you-go | Nordic Avenue promotion space (2nd floor) - 800 EUR/day |
| Other | Pay-as-you-go | Travel Hub promotion spaces (4th floor) - 1000-1400 EUR/day |
| Other | Multi-year contract | Event Square (Tapahtuma-aukio) rental - Custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mall of Tripla product offering
Product offeringCore offering
Mall of Tripla operates a large multi-floor urban shopping center in Helsinki comprising approximately 250 retail stores, nearly 70 cafés and restaurants, integrated parking (2,300 spaces), a hotel, office space, and entertainment venues. The center generates revenue primarily by leasing retail space to tenants and by renting event and promotional spaces to brands, while serving more than 2 million consumers monthly as a one-stop shopping, dining, and entertainment destination.
Product overview
Mall of Tripla is a large urban shopping center complex (kauppakeskus) in Helsinki, Finland, combining approximately 250 retail stores and nearly 70 cafés and restaurants under one roof. The integrated complex includes Original Sokos Hotel Tripla (hotel and conference facilities), Workery (office spaces), Triplaparkki parking (2,300 spaces), and various entertainment venues including BioRex cinema. Services include bicycle parking (3,400 spaces), EV charging, baggage storage, customer service, and a recycling point. The center also offers extensive event and promotional spaces including the 700 m² Tapahtuma-aukio for concerts, exhibitions, and product launches. With 85,000 m² of leasable retail space, it is one of the largest shopping centers in the Nordic countries.
Differentiator
Problem solved
Functional benefit
Brands
- Triplaparkki: The parking facility operated by Mall of Tripla, open 24/7 with approximately 2,300 parking spaces and EV charging stations.
- Original Sokos Hotel Tripla
- Workery
Quantifiable outcome
- ~40% lower energy and water consumption compared to similar new buildings
- +2 more outcomes
Companies that use Mall of Tripla
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Mall of Tripla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Mall of Tripla partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered notable, minor and core.
- SamsungnotableSamsung launched Galaxy product at Tapahtuma-aukio with LIWLIG experiential activation. Event attracted hundreds of in-person testers and thousands through digital content.
- LIWLIGnotableEvent agency that implemented Samsung Galaxy product launch experience at Mall of Tripla's Tapahtuma-aukio.
- ArlaminorBrand with case study referenced on Tripla Media site for promotional activities at Mall of Tripla.
- KiaminorAutomotive brand with case study referenced on Tripla Media site for promotional activities at Mall of Tripla.
- City of HelsinkinotableTripla constructed to comply with City of Helsinki's requirements for sustainable development. Joint focus on improving pedestrian and bicycle traffic facilities. City is also partner in youth work cooperation network.
- Securitas OynotableSecurity company responsible for Mall of Tripla's security and maintains camera surveillance personal register.
- EuroPark Finland OycoreParking operator for Triplaparkki. Maintains parking customer service and handles parking operations including surveillance.
- HSL (Helsinki Regional Transport Authority)coreHSL Palvelupiste located in Mall of Tripla. The Pasila transport hub (second busiest in Finland) connects trains, buses, and trams.
- Original Sokos Hotel TriplacoreOn-site hotel operated by Sokos Hotels chain. Contributes to meeting and events business. Awarded Hotel of the Year within Sokos chain.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Mall of Tripla competitors and assessment
Company assessmentDirect peers
- Citycon Oyj: Finland-headquartered shopping centre operator that owns and manages a portfolio of grocery-anchored and mixed-use Nordic shopping centres (incl. Iso Omena, Liljedal, Myyrmanni). Closest direct competitor to Mall of Tripla with shared Finnish operating geography, similar anchor mix and institutional Nordic ownership profile.
- Eurocommercial Properties: Dutch-listed specialist shopping centre investor/operator with assets in Italy, France and Sweden. Comparable as a pure-play European shopping centre investor focusing on dominant regional malls with strong grocery anchors - the same positioning Mall of Tripla occupies in Helsinki.
- Steen & Strøm: Nordic shopping centre operator owned by Klépierre, running flagship destinations across Norway, Sweden and Denmark (e.g. City Syd, Field's, Amfi). Comparable because of similarly large transit-anchored Nordic mall assets with diversified tenant mixes and event-led GTM motion.
- Hammerson: UK-listed REIT/owner-operator of premium retail destinations in the UK, Ireland and France, recently focused on flagship 'destination' assets. Comparable in scale (large flagship malls), tenant positioning (premium brands) and strategic shift toward mixed-use/events as retail rents compress.
- Atrium Ljungberg: Swedish commercial property developer/operator with retail destinations such as Sickla, Mobilia and Gränby. Directly comparable as a Nordic mixed-use property operator focusing on urban retail hubs anchored to public transport.
- Wereldhave: Dutch-listed owner/operator of regional shopping centres across the Netherlands, Belgium and France. Directly comparable in business model - leasing space to ~250 retail tenants in transit-anchored malls - and similarly exposed to secular e-commerce pressure on physical retail.
Broad incumbents
- Klépierre: Europe's largest publicly listed shopping centre pure-play, with continent-leading destinations such as Westfield Parly 2 and La Vallée Village. Parent of Steen & Strøm. Operates a similar 'flagship retail destination' model with diversified tenant base and growing retail-media business.
- Unibail-Rodamco-Westfield (URW): Global owner/operator of flagship shopping destinations ('Westfield' brand) including Westfield malls across Europe and the US. Comparable as a larger incumbent in the same 'premium shopping destination' category, using transit-linked mega-malls, event/media monetization, and tenant mix curation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mall of Tripla social profiles
Digital presenceMall of Tripla compliance and trust
Trust signalCompliance3 records
Mall of Tripla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mall of Tripla leadership team
Management profileNumber of profiles
Profiles11 records
Mall of Tripla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mall of Tripla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mall of Tripla
What does Mall of Tripla do?
Mall of Tripla operates a large multi-floor urban shopping center in Helsinki comprising approximately 250 retail stores, nearly 70 cafés and restaurants, integrated parking (2,300 spaces), a hotel, office space, and entertainment venues. The center generates revenue primarily by leasing retail space to tenants and by renting event and promotional spaces to brands, while serving more than 2 million consumers monthly as a one-stop shopping, dining, and entertainment destination.
Is Mall of Tripla a public or private company?
Mall of Tripla is a private company. It is classified as corporate owned and is currently operating.
When was Mall of Tripla founded?
Mall of Tripla was founded in 2019. It employs 1 to 10 people.
Where is Mall of Tripla based?
Mall of Tripla is headquartered in Helsinki, Finland, in the Europe region.
How does Mall of Tripla make money?
Two revenue lines are on record. Retail Space Leasing is the primary driver. The others are promotion and Event Space Rental.
Who are Mall of Tripla's main competitors?
Direct peers on record are Citycon Oyj, Eurocommercial Properties, Steen & Strøm, Hammerson, Atrium Ljungberg and Wereldhave. Broad incumbents are Klépierre and Unibail-Rodamco-Westfield (URW).
Does Mall of Tripla have an API?
No public API is recorded for Mall of Tripla.
What industry is Mall of Tripla in?
Mall of Tripla's product category is Shopping Center / Retail Real Estate. Its primary akta.pro industry code is CRAGAAAG, Downtown/Urban Flagship Traditional Department Stores, with a secondary code of HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces). Its SIC code is 5331.