What Maloney-Shamie-Hura Vision Institute does

Maloney-Shamie-Hura Vision Institute is a privately held ophthalmology practice founded in 1998 by refractive surgery pioneer Dr. Robert Maloney and headquartered on Wilshire Boulevard in Los Angeles, with a second office in Pasadena. The practice specializes in elective vision-correction surgery, including LASIK (including the WaveLight Plus platform with Alcon SightMap diagnostics), PRK, EVO Implantable Collamer Lens (ICL), refractive lens exchange, monovision correction, laser cataract surgery with premium lens implants (Light Adjustable, multifocal, extended range, toric, small aperture), and corneal procedures such as DMEK and DSEK for conditions including Fuchs Dystrophy. The institute serves three primary patient segments segmented by age — adults 18–45 seeking freedom from glasses/contacts, adults 45–60 seeking presbyopia and reading-glasses independence, and adults 65+ requiring cataract removal and advanced lens solutions — along with a smaller cornea patient cohort.

Its core technical platform is laser- and lens-based vision correction, anchored by Alcon's WaveLight Plus laser system with ray-tracing-based SightMap diagnostic imaging that produces a 3D model of the eye for personalized treatment planning. The practice emphasizes a conservative candidacy-screening philosophy, publishing outcomes of 100% of WaveLight Plus patients achieving 20/20, 89% achieving 20/16, and over 50% achieving 20/12.5. Revenue is generated on a direct-to-consumer, fee-for-service basis through per-procedure all-inclusive quotes; LASIK starts at approximately $4,500, premium lens upgrades are elective cash-pay add-ons layered onto insurance-covered standard cataract surgery, and patient financing is facilitated through CareCredit (0% for 24 months on purchases over $2,500) and Affirm (0%–36% APR). The go-to-market combines celebrity and influencer testimonials, an extensive blog and YouTube education library, online self-serve booking, an interactive quiz funnel, peer referrals from more than 500 eye doctors who have chosen the practice for their own surgery, and earned media across Vogue, People, Wall Street Journal, Bloomberg, ABC, and KTLA. The practice is privately owned by its three named surgeons with no disclosed external investment.

Name

Maloney-Shamie-Hura Vision Institute

Legal name

Maloney-Shamie-Hura Vision Institute

Website

https://maloneyshamievision.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Maloney-Shamie-Hura Vision Institute is a private Los Angeles ophthalmology practice specializing in elective LASIK, premium cataract surgery, EVO ICL, and corneal procedures, serving three age-based patient segments in the Greater Los Angeles area through a physician-owned partnership.

Ownership category

akta.pro rank

Product category

Ophthalmology and Vision Correction Services

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optometry Clinics (Primary Eye Care) (HLAKAKAB), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Refractive Surgery Systems (Excimer/Femtosecond Lasers, Phakic IOL Systems, Wavefront/Guidance) (HLAHAJAG)

Keywords

• LASIK vision correction
• Cataract surgery
• Refractive surgery
• Premium lens implants
• Ophthalmic surgical services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Vision Correction Surgical Procedures: One-time surgical fees for LASIK, PRK, EVO ICL, refractive lens exchange (RLE), laser cataract surgery, and cornea procedures. Each procedure is priced individually based on the specific treatment selected and technology used. The institute quotes an all-inclusive price covering pre-operative evaluation, the procedure itself, and all follow-up visits.
2. Premium Lens Upgrades: Upgrade fees for premium intraocular lenses (multifocal, EDOF/extended range, toric, light adjustable) beyond standard cataract surgery lens, which are elective enhancements not covered by insurance.
3. Financing and Payment Plans: Revenue facilitation through promotional financing via CareCredit (0% interest if paid in full within 24 months on purchases $2,500+) and Affirm (0% APR promotional financing available, rates from 10-36% APR). Patients can also pay with cash, check, major credit cards, FSA, and HSA funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Maloney-Shamie-Hura Vision Institute is a physician-led ophthalmology practice in Los Angeles that performs surgical vision correction procedures, including LASIK (and WaveLight Plus LASIK), PRK, EVO ICL, refractive lens exchange, monovision correction, laser cataract surgery with premium lens implants, and corneal transplantation (DMEK/DSEK). The institute serves individual patients seeking freedom from glasses and contact lenses as well as those needing cataract removal or treatment for corneal disease, delivering all-inclusive procedure packages from consultation through post-operative follow-up.

Product overview

Maloney-Shamie-Hura Vision Institute offers a comprehensive suite of vision correction procedures centered around LASIK (including WaveLight Plus LASIK), PRK, EVO ICL, Refractive Lens Exchange, and Monovision Correction. The practice also provides extensive cataract procedures including Laser Cataract Surgery and five types of advanced premium lens implants: Light Adjustable Lenses, Extended Range of Vision Lenses, Multifocal Lenses, Toric Lenses, and Small Aperture Lenses. Additionally, the institute offers cornea treatments including DMEK & DSEK procedures and treatments for Fuchs Dystrophy and Glaucoma. The core platform is surgical vision correction with premium add-on lens technologies for customized outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK Laser-Assisted in Situ Keratomileusis laser micro-surgery that reshapes the cornea to correct myopia, hyperopia, and astigmatism. Performed with state-of-the-art surgical lasers and no scalpels, stitches, or needles. For adult patients seeking to reduce or eliminate dependence on glasses and contact lenses.
• WaveLight Plus LASIK Next-generation personalized LASIK using Alcon's WaveLight Plus laser system and SightMap diagnostic technology, which builds a 3D digital twin of the eye via ray tracing for pinpoint-accurate corrections. For patients seeking vision better than 20/20, with published outcomes of 100% achieving 20/20, 89% achieving 20/16, and over 50% achieving 20/12.5.
• PRK (Photorefractive Keratectomy) Flapless alternative to LASIK for patients with thin corneas, higher prescriptions, or active lifestyles that increase risk of eye injury. Reshapes the cornea using laser energy to correct refractive errors.
• EVO ICL (Implantable Collamer Lens) A tiny, biocompatible implantable contact lens placed behind the iris for patients with moderate to severe nearsightedness who are not ideal LASIK candidates or who seek an alternative to laser correction. Surgery takes approximately 7.5 minutes per eye.
• Refractive Lens Exchange (RLE) Vision correction procedure similar to cataract surgery that replaces the eye's natural lens with a customized artificial lens to correct nearsightedness, farsightedness, astigmatism, and presbyopia. Ideal for patients over 40 or those who are not candidates for LASIK.
• Monovision Correction

Quantifiable outcome

• 100% of WaveLight Plus LASIK patients achieved 20/20 vision in real-world practice settings
• +6 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AlconcoreTechnology or IntegrationAlcon's WaveLight Plus laser system is the core technology platform for the institute's next-generation LASIK procedures. MSH Vision is the first and only center in Los Angeles to offer WaveLight Plus, using Alcon's SightMap diagnostic system with ray-tracing technology for fully personalized 3D treatment planning.
• Los Angeles DodgersminorStrategic or Co-development PartnerFor the past 4 seasons, Dr. Robert Maloney and staff have traveled to Glendale, AZ to perform vision screenings on over 100 baseball players for the Los Angeles Dodgers and their 5 minor league teams. This represents a community health partnership and clinical research opportunity.
• Addicus BooksminorChannel Partner/ Reseller/ DistributorDr. Robert Maloney, Dr. Neda Shamie, and Dr. Arjan Hura co-authored two patient guidebooks published by Addicus Books: 'See Better Now' (3rd edition) covering LASIK, PRK, EVO ICL, and refractive lens exchange; and 'Cataract Surgery' covering everything about cataract surgery, lens options, and insurance. Both available as free digital downloads.
• USC Keck School of MedicineminorStrategic or Co-development PartnerDr. Neda Shamie serves as Adjunct Clinical Professor of Ophthalmology at the USC Keck School of Medicine, contributing to academic ophthalmology education and research while maintaining her clinical practice at MSH Vision.
• Studio 3 MarketingminorImplementation/ SI/ Consulting PartnerStudio 3 Marketing provides digital marketing and design services for the institute's website and online presence, as noted in the website footer.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NVISION Eye Centers: Large multi-location refractive and cataract surgery chain operating primarily in California and the Western U.S., offering LASIK, PRK, ICL, and premium lens cataract procedures — directly overlapping MSH Vision's core service lines and serving similar elective-driven demographics in Southern California.
• LASIKPlus: National LASIK-focused chain with multiple California locations including the LA metro, offering laser vision correction as a primary service. Comparable in elective vision correction focus and direct-to-consumer GTM, though narrower on cataract and corneal services.
• TLC Laser Eye Centers: Long-established North American LASIK chain with LA-area presence, providing laser vision correction consultations and procedures. Competes with MSH for the same elective LASIK/PKR patient base in greater Los Angeles.

Others

• Alcon: Global ophthalmic devices manufacturer whose WaveLight Plus laser platform and SightMap diagnostic system are central to MSH's premium LASIK offering. Strategic technology partner rather than a competitor, but its product roadmap, pricing, and exclusivity terms directly shape MSH's clinical differentiation and cost structure.
• STAAR Surgical: Manufacturer of the EVO Visian ICL, the implantable collamer lens that MSH Vision uses as a premium non-LASIK alternative. Connected as a critical upstream technology supplier — relevant peer because its product is integral to MSH's premium refractive offering and its commercial trajectory affects MSH's menu and pricing.

Broad incumbents

• Wills Eye Hospital: Long-established specialty ophthalmology hospital in Philadelphia with a full-scope medical/surgical eye care model including cornea and cataract. Comparable as a premier specialty eye-care brand, though regional to the East Coast and not directly competing in LA.
• UCLA Stein Eye Institute: Academic ophthalmology department offering full-scope medical and surgical eye care including refractive surgery, cataract, and cornea, located in LA. Comparable on the full-service ophthalmology menu but operates as an academic medical center with broader mission and different payer mix.
• Cleveland Clinic Cole Eye Institute: Nationally recognized multi-specialty academic eye institute with deep refractive surgery and cataract capabilities. Comparable on technology adoption and premium lens offerings but operates within a multi-specialty health system across a different geography.
• USC Roski Eye Institute: USC Keck School of Medicine's academic ophthalmology program, where MSH partner Dr. Neda Shamie serves as Adjunct Clinical Professor. Offers comprehensive medical and surgical eye care in LA and shares overlap in advanced cataract, cornea, and refractive surgery procedures.
• Bascom Palmer Eye Institute (University of Miami): Top-ranked U.S. ophthalmology institution offering laser vision correction, premium cataract, and corneal transplantation. Comparable breadth of services and reputation-driven patient acquisition, but geographically distant and academic in structure.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maloneyshamiehuravision
• LinkedInlinkedin.com/company/maloney-shamie-hura-vision-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maloney-Shamie-Hura Vision Institute