Malta Daily
Malta Daily, operated by Thirteen Media Ltd, is a Malta-based digital news platform founded in 2020 that publishes local news and sports content to Maltese audiences while selling integrated digital advertising packages to local Maltese businesses and brands.
- Company typePrivate
- Founded-
- HeadquartersMriehel, Malta
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Malta Daily does
Malta Daily is a Malta-based digital news and advertising platform operated by Thirteen Media Ltd, a private limited company headquartered in Mriehel, Malta. Founded in 2020, the platform publishes daily coverage of local Maltese news, politics, community events, and a dedicated sports vertical, distributing content through its website (maltadaily.mt) and social media channels on Facebook, Instagram, and TikTok. The underlying technology stack consists of a website built on modern web frameworks with Sanity CMS for content management, Google Analytics for traffic measurement, and cookie-based user tracking. The platform serves two distinct audiences: a general Maltese readership that consumes news content, and local Maltese businesses and brands that purchase advertising placements.
The company generates revenue exclusively through digital advertising, offering an integrated suite of ten product formats — sponsored articles, produced video, Facebook/Instagram posts, giveaways, in-post ads, Instagram stories, TikTok/Reels, website banners, website pop-ups, and website takeovers — sold on a customized, quote-based pricing model. Malta Daily's go-to-market is direct-to-advertiser, with a single sales executive supported by in-house creative, content, and video production teams. The platform has accumulated approximately 53 advertising clients, all local Maltese brands, with no disclosed enterprise or regional accounts.
Malta Daily is led by Founder & CEO Gabriel Mifsud, supported by COO & Editor Keane Cutajar and a team of approximately 13 members. The company is privately held with no institutional investors, no funding rounds, and no parent company, operating solely within the Maltese domestic market. The platform's strategic positioning emphasizes a community-first editorial approach, daily audience interaction, and two-way social media engagement as the primary differentiators versus legacy Maltese media. No AI/ML capabilities, patents, awards, regulatory actions, or mergers and acquisitions are evidenced in available data.
Malta Daily firmographics
Firmographics- Name
- Malta Daily
- Legal name
- Thirteen Media Ltd
- Website
- https://maltadaily.mt
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Malta Daily, operated by Thirteen Media Ltd, is a Malta-based digital news platform founded in 2020 that publishes local news and sports content to Maltese audiences while selling integrated digital advertising packages to local Maltese businesses and brands.
- Ownership category
- akta.pro rank
Malta Daily industry classification
Industry- Product category
- Digital News Media
- NAICS
- Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- News & Content Aggregation Portals (BPAMAAAI), Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where Malta Daily is headquartered
LocationHeadquarters
- HQ city
- Mriehel
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
Malta Daily business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising Revenue: Primary revenue stream from digital advertising. Offers 10 advertising format types including articles, video production, social media posts (FB/IG), giveaways, in-post ads, Instagram stories, TikTok & Reels, website banners, website pop-ups, and website takeovers. Serves local Maltese businesses and brands seeking to reach thousands of users in Malta & Gozo across their platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized advertising packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Malta Daily product offering
Product offeringCore offering
Malta Daily is a digital news platform that publishes daily local news, sports, and entertainment content for the Maltese Islands audience. The platform operates through its website (maltadaily.mt) and social media channels (Facebook, Instagram, TikTok), monetizing primarily through a portfolio of digital advertising services including articles, video production, social media posts, giveaways, in-post ads, Instagram stories, TikTok & Reels, website banners, pop-ups, and website takeovers sold to local Maltese businesses and brands.
Product overview
MaltaDaily is Malta's fastest growing digital news platform operated by Thirteen Media Ltd, offering a unified media platform that combines news content with a comprehensive advertising services portfolio. The core offering consists of general news coverage and a dedicated sports section, supported by ten distinct advertising format products: Articles, Production Video, FB/IG Posts, Giveaways, In-Post Ads, Instagram Stories, TikTok & Reels, Website Banners, Website Pop-Up, and Website Takeover. These advertising formats work together as an integrated offering, allowing brands to reach thousands in Malta and Gozo through creative content, social media amplification, and premium website placements. The platform positions itself on community-first journalism with daily interaction and real credibility with its audience.
Differentiator
Problem solved
Functional benefit
Products and services
- MaltaDaily News Content
Quantifiable outcome
- Reach thousands in Malta & Gozo across platforms
Companies that use Malta Daily
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Malta Daily technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Malta Daily partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google Inc.coreGoogle Analytics service provider used for website traffic analysis, visitor statistics, and trend analysis. Implements IP anonymization (gat.anonymizeIp) for EU/EEA data protection compliance.
- Various Advertising ClientscoreOver 53 local Maltese brands and businesses advertise through MaltaDaily's platform. Includes major local brands across various industries including retail, hospitality, finance, and services.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Malta Daily competitors and assessment
Company assessmentDirect peers
- Lovin Malta: Lovin Malta is a Maltese digital media outlet with a strong social-media-first audience and an advertising-led business model. It overlaps directly with MaltaDaily on local news coverage, younger-skewing audience, and monetisation through branded content and social campaigns.
- The Shift News: The Shift News is an independent Maltese digital news outlet covering local politics and current affairs. It competes with MaltaDaily for Maltese news audiences and advertiser attention in the local digital market.
- MaltaToday: MaltaToday is one of Malta's leading digital-first local news publications covering politics, general news, and lifestyle. It competes with MaltaDaily for the same Maltese audience and the same pool of local advertisers.
- Newsbook.com.mt: Newsbook is a Maltese digital news outlet affiliated with the Church but covering broad local topics. It targets the same Maltese readers and competes for the same local digital advertising budgets as MaltaDaily.
Broad incumbents
- Times of Malta: Times of Malta is Malta's long-established national newspaper with a large digital property. While broader in scope and legacy in distribution, it overlaps with MaltaDaily on local news, audience, and digital advertising inventory.
- The Malta Independent: The Malta Independent is a legacy Maltese newspaper with a substantial digital edition. It competes with MaltaDaily for Maltese news consumers and a share of local digital advertising spend, though with a broader editorial scope.
- Sanoma Malta (One News / Net News): Sanoma-owned Maltese news brands (One News, Net News) are among the largest legacy news publishers in Malta. They share MaltaDaily's local audience and advertiser pool but operate at much greater scale across TV, print, and digital.
Regional players
- Cyprus Mail: Cyprus Mail is a long-running English-language digital news outlet serving a small island market analogous to Malta. Comparable to MaltaDaily as a digitally distributed local news brand monetising primarily through advertising.
Emerging players
- JOE.ie: JOE.ie is an Irish digital media outlet with a viral, social-first content model and advertising-led revenue. It is comparable to MaltaDaily as a small-market, social-led digital news brand monetising through branded content and display.
- Il-Lokomotiva: Il-Lokomotiva is a Maltese Maltese-language online magazine covering culture, lifestyle, and society. It overlaps with MaltaDaily on local audience, content verticals, and reliance on digital advertising/sponsored content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Malta Daily social profiles
Digital presenceMalta Daily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malta Daily leadership team
Management profileNumber of profiles
Profiles13 records
Malta Daily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malta Daily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malta Daily
What does Malta Daily do?
Malta Daily is a digital news platform that publishes daily local news, sports, and entertainment content for the Maltese Islands audience. The platform operates through its website (maltadaily.mt) and social media channels (Facebook, Instagram, TikTok), monetizing primarily through a portfolio of digital advertising services including articles, video production, social media posts, giveaways, in-post ads, Instagram stories, TikTok & Reels, website banners, pop-ups, and website takeovers sold to local Maltese businesses and brands.
Is Malta Daily a public or private company?
Malta Daily is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Malta Daily founded?
Malta Daily was founded in -1. It employs 1 to 10 people.
Where is Malta Daily based?
Malta Daily is headquartered in Mriehel, Malta, in the Europe region.
How does Malta Daily make money?
One revenue line is on record: advertising Revenue.
Who are Malta Daily's main competitors?
Direct peers on record are Lovin Malta, The Shift News, MaltaToday and Newsbook.com.mt. Broad incumbents are Times of Malta, The Malta Independent and Sanoma Malta (One News / Net News). Cyprus Mail is listed as a regional player. Emerging players are JOE.ie and Il-Lokomotiva.
Does Malta Daily have an API?
No public API is recorded for Malta Daily.
What industry is Malta Daily in?
Malta Daily's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 513120 and its SIC code is 2711.