MaMA Music & Convention
MaMA Music & Convention is a Paris-based annual event (since 2009) combining a daytime B2B music industry convention with nighttime concerts across Pigalle & Montmartre venues, serving music professionals, students, and festivalgoers.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MaMA Music & Convention does
MaMA Music & Convention, operated by French entity VOX'POP COLLECTIVE, is a combined professional convention and live music festival held annually in the Pigalle & Montmartre districts of Paris. Founded in 2009 under the name MaMA (Marchés des Musiques Actuelles), the event rebranded to MaMA Music & Convention in 2025 to better reflect its dual B2B/B2C positioning, with CEO Fernando Ladeiro-Marques (co-founder alongside the late Daniel Colling) leading the organization. The 17th edition is scheduled for October 14-16, 2026.
The company's core products are the daytime professional convention program (over 120 conferences, panel discussions, workshops, and networking events targeting labels, bookers, managers, press, and streaming platforms) and the nighttime MaMA Music festival (over 150 concerts across 10+ iconic venues, including Élysée Montmartre, La Cigale, La Machine du Moulin Rouge, and Théâtre de l'Atelier). Supporting products include the Pro Pass and discounted Student Pass (combined convention and concert access), the Music Pass (1-day or 3-day concert-only access), the Booking Area at Trianon – Espace Club for B2B matchmaking, Listening Sessions for sync opportunities, and the Prix LNO awards recognizing young industry professionals.
The business model is event-driven, monetizing through three revenue streams: tiered one-time pass sales (Pro, Student, Music 1-day, Music 3-day) distributed via Weezevent and Shotgun, customized Visibility and Sponsorship packages sold to institutional and commercial partners, and a dedicated Booking Area for B2B meetings. The company carries no proprietary technology stack; ticketing is outsourced to third-party platforms, and the organization relies on a lean ~30-person team supported by an institutional backing ecosystem that includes the French Ministry of Culture, the Centre National de la Musique, the City of Paris, the Île-de-France Region, and the European Commission.
MaMA Music & Convention firmographics
Firmographics- Name
- MaMA Music & Convention
- Legal name
- VOX'POP COLLECTIVE
- Website
- https://mama-musicandconvention.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaMA Music & Convention is a Paris-based annual event (since 2009) combining a daytime B2B music industry convention with nighttime concerts across Pigalle & Montmartre venues, serving music professionals, students, and festivalgoers.
- Ownership category
- akta.pro rank
MaMA Music & Convention industry classification
Industry- Product category
- Music Industry Events & Live Music Festival
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
- akta.pro secondary industries
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), DJ & Electronic Music Venues (MPAGAIAE)
Keywords
Where MaMA Music & Convention is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MaMA Music & Convention business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales - Pro Pass & Student Pass: The company generates revenue through the sale of Pro and Student Passes that provide unlimited access to convention activities (120+ conferences, networking events) and all concerts and showcases over 2 days and 3 nights.
- Ticket Sales - Music Pass: Music Pass sales provide unlimited access to concerts starting at 7 PM, available as 1-day or 3-day options.
- Visibility and Sponsorship Packages: Customized visibility packages offered to companies and organizations wanting to promote their activities, host workshops, or have meeting spaces during the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pro Pass - 2 days & 3 nights unlimited access to convention and concerts |
| One time/ perpetual license | Pay-as-you-go | Student Pass - Same access as Pro Pass at discounted rate |
| One time/ perpetual license | Pay-as-you-go | Music Pass - 1-Day or 3-Day concert access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MaMA Music & Convention product offering
Product offeringCore offering
MaMA Music & Convention is an annual music industry event held in Paris combining a professional convention (120+ conferences, panel discussions, workshops, and networking events for labels, bookers, managers, press, and streaming platforms) with a live music festival (150+ concerts across multiple venues in Pigalle & Montmartre). The event is sold via tiered passes (Pro Pass, Student Pass, Music Pass) and offers ancillary services including the Booking Area for B2B meetings, Listening Sessions for sync opportunities, and the Prix LNO awards for young industry professionals.
Product overview
MaMA Music & Convention is a combined music festival and professional convention event held annually in Paris (Pigalle & Montmartre). The event consists of two main components: MaMA Music, a live concert festival featuring emerging French and international artists across multiple venues with over 150 concerts; and MaMA Convention, a professional conference program with over 120 conferences, workshops, and networking events for music industry stakeholders. Attendees can purchase tiered passes: Pro Pass and Student Pass provide combined access to both convention activities and concerts, while Music Pass offers concert-only access. Additional services include the Booking Area for B2B meetings, Listening Sessions for music synchronization opportunities, and the Prix LNO awards recognizing young industry talent.
Differentiator
Problem solved
Functional benefit
Products and services
- MaMA Music Festival Live music festival component featuring over 150 concerts across multiple venues in Pigalle and Montmartre, Paris, showcasing emerging French and international artists. Targets music enthusiasts and festivalgoers via evening concert programming from 7 PM.
- MaMA Convention Professional conference and networking program with over 120 conferences, panel discussions, and workshops bringing together labels, managers, bookers, press, and streaming platforms. Covers industry topics including economic transitions, environmental challenges, event safety, artists' rights, and technological innovation.
- Pro Pass Professional access pass granting unlimited entry for 2 days and 3 nights to all convention activities including conferences, panel discussions, workshops, matchmaking sessions, and all concerts and showcases. Must be exchanged at professional ticket office for accreditation. Sold via Weezevent.
- Student Pass Discounted pass for students providing full access to convention activities, professional networking events, and concerts over 3 days at a special rate. Student ID required for verification. Sold via Weezevent.
- Music Pass Concert-only pass offering unlimited access to all concerts and clubs starting at 7 PM daily. Available as 1-day pass (30+ concerts) or 3-day pass (100+ concerts), subject to venue capacity. Excludes showcases and Avant-Garde events. Sold via Shotgun.
- Booking Area Exclusive B2B meeting space at Trianon – Espace Club where music industry professionals can conduct networking and business meetings with partners and clients during the event.
- Listening Session Professional development session where emerging artists can have their tracks evaluated by music supervisors and sync representatives for potential placement in film, TV, and other visual media.
- Prix LNO (LNO Awards) Awards ceremony recognizing young music industry professionals under 30, honoring talent across categories including innovation, inclusion, artistic entrepreneurship, and sector development. Six talents are honored across five distinct categories.
- Visibility and Sponsorship Packages Customized visibility packages offered to companies and organizations wanting to promote their activities, host workshops, or have meeting spaces during the event.
Companies that use MaMA Music & Convention
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
MaMA Music & Convention technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MaMA Music & Convention partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Théâtre de l'AtelierminorFor 2025, Théâtre de l'Atelier joined as a new venue hosting conferences and major panel discussions.
- Trianon – Espace ClubminorThe Booking Area, an exclusive meeting space for B2B meetings, is located at Trianon – Espace Club.
- Centre National de la Musique (CNM)coreCNM is listed as a supporting partner of MaMA Music & Convention. The Centre National de la Musique is France's national music center that supports and promotes the development of the music sector.
- Région Île-de-FrancecoreThe Île-de-France Region is listed as a supporting partner, providing regional institutional support to the event.
- Ville de Paris (City of Paris)coreThe City of Paris is listed as a supporting partner, providing municipal institutional support.
- Commission Européenne (European Commission)coreThe European Commission is listed as a supporting partner, providing European-level institutional backing to the event.
- Ministère de la Culture (Ministry of Culture)coreThe French Ministry of Culture is listed as a supporting partner, providing national institutional support to the music industry event.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MaMA Music & Convention competitors and assessment
Company assessmentEmerging players
- BIME: BIME is a Bilbao-based music industry conference and showcase festival for emerging talent with panels and B2B matchmaking, overlapping with MaMA's professional convention side but with less consumer concert programming.
Direct peers
- Sónar Festival: Sónar in Barcelona combines an advanced music + technology congress with cutting-edge live performances across multiple venues, matching MaMA's combination of industry-facing programming with multi-venue live concerts.
- WOMEX: WOMEX is a worldwide music expo combining a professional conference, trade show, and showcase festival for the global music industry, directly comparable to MaMA Convention's professional networking and showcase mandate.
- Eurosonic Noorderslag: Eurosonic Noorderslag is a European music industry conference and showcase festival in the Netherlands combining professional panels, networking, and club showcases for emerging European artists, structurally identical to MaMA's Pro Pass / Music Pass dual format.
- The Great Escape: The Great Escape is a UK-based new-music showcase and conference combining 100+ concerts across venues with a daytime convention for music industry professionals, mirroring MaMA's Pigalle/Montmartre multi-venue festival-plus-convention structure.
- SXSW (South by Southwest): SXSW is the largest combined music festival and professional conference, blending industry panels, B2B matchmaking, and showcases, the same dual B2B/B2C model that defines MaMA Music & Convention. Both target labels, bookers, managers, and tech platforms alongside festivalgoers.
- Le Printemps de Bourges: Le Printemps de Bourges is a major French music festival with parallel industry programming and showcases, the closest domestic French analogue to MaMA's hybrid festival/convention event.
- Reeperbahn Festival: Reeperbahn Festival is a Hamburg-based music industry event combining conferences, networking, and concerts across multiple venues for international music professionals and festivalgoers, directly comparable to MaMA's convention-plus-showcase model.
- Amsterdam Dance Event (ADE): ADE combines a global electronic music conference with multi-venue club showcases in Amsterdam, pairing daytime industry programming with evening performances for delegates and ticketed fans.
- Primavera Sound: Primavera Sound is a large multi-venue Barcelona music festival combining headline showcases with industry-facing programming, comparable in scale of concerts-per-night and multi-venue operational complexity to MaMA Music.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MaMA Music & Convention social profiles
Digital presenceMaMA Music & Convention financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaMA Music & Convention leadership team
Management profileNumber of profiles
Profiles1 record
MaMA Music & Convention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaMA Music & Convention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaMA Music & Convention
What does MaMA Music & Convention do?
MaMA Music & Convention is an annual music industry event held in Paris combining a professional convention (120+ conferences, panel discussions, workshops, and networking events for labels, bookers, managers, press, and streaming platforms) with a live music festival (150+ concerts across multiple venues in Pigalle & Montmartre). The event is sold via tiered passes (Pro Pass, Student Pass, Music Pass) and offers ancillary services including the Booking Area for B2B meetings, Listening Sessions for sync opportunities, and the Prix LNO awards for young industry professionals.
Is MaMA Music & Convention a public or private company?
MaMA Music & Convention is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaMA Music & Convention founded?
MaMA Music & Convention was founded in 2009. It employs 11 to 50 people.
Where is MaMA Music & Convention based?
MaMA Music & Convention is headquartered in Paris, France, in the Europe region.
How does MaMA Music & Convention make money?
Three revenue lines are on record. Ticket Sales - Pro Pass & Student Pass are the primary driver. The others are ticket Sales - Music Pass and visibility and Sponsorship Packages.
Who are MaMA Music & Convention's main competitors?
BIME is listed as an emerging player. Direct peers are Sónar Festival, WOMEX, Eurosonic Noorderslag, The Great Escape, SXSW (South by Southwest), Le Printemps de Bourges, Reeperbahn Festival, Amsterdam Dance Event (ADE) and Primavera Sound.
Does MaMA Music & Convention have an API?
No public API is recorded for MaMA Music & Convention.
What industry is MaMA Music & Convention in?
MaMA Music & Convention's product category is Music Industry Events & Live Music Festival. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums, with a secondary code of MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events). Its NAICS code is 561920 and its SIC code is 7900.