Multimedia Art Museum, Moscow

What Multimedia Art Museum, Moscow does

Multimedia Art Museum, Moscow (MAMM) is a state-run cultural institution founded in 2006 and operating under the Moscow Department of Culture at ul. Ostozhenka, d. 16. It is Moscow's leading museum dedicated to contemporary photography, multimedia art, and visual arts, hosting temporary exhibitions featuring Russian and international artists. The museum anchors its programming around two signature biennales — the PhotoBiennale and the Fashion and Style in Photography Biennale — and operates a Cinema Club, guided excursions in multiple languages, a bookshop, and children's creative programs including robotics and photography courses. Its educational arm, the affiliated Rodchenko School of Photography and Multimedia, offers structured courses and creates a pipeline of emerging artists into the museum's exhibition programming.

MAMM generates revenue through a diversified set of streams: ticket sales (online via tickets.mamm-mdf.ru and at the physical box office), educational program fees including masterclasses and courses, bookstore sales of art publications and merchandise, and excursion fees. Pricing is denominated in Russian rubles across per-person tickets (e.g., 400 rubles for weekend walk-in tours) and group excursion packages (4,000-5,000 rubles), with free admission for designated school and social groups. The museum accepts Pushkin Card, a Russian state cultural subsidy program for youth, and distribution is amplified through Yandex Afisha partnerships.

On the technology side, MAMM operates a standard website infrastructure built on the Bitrix CMS with cookie-based analytics via Yandex Metrica and PCI DSS 2.0-compliant payment processing through Uniteller for credit card transactions. Strategic corporate sponsorship comes from NorNickel (corporate guardian/trustee) and Alfa-Bank (strategic partner), with Yandex Afisha and Art.ru as marketing and innovation partners respectively. The institution maintains an active multi-channel social presence on VK, Telegram, Rutube, and Yandex Zen, and extends programming digitally through MAMMOnline virtual events and courses.

Name

Multimedia Art Museum, Moscow

Legal name

Multimedia Art Museum, Moscow (Мультимедиа Арт Музей, Москва)

Website

https://mamm-mdf.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Multimedia Art Museum, Moscow (MAMM) is a state-run Moscow museum under the Moscow Department of Culture, founded 2006, dedicated to contemporary photography and media art, serving general visitors, families, school groups, and professional photographers through exhibitions, biennales, educational programs, and the affiliated Rodchenko School.

Ownership category

akta.pro rank

Product category

Art Museum & Cultural Institution

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Contemporary photography exhibitions
• Multimedia art museum
• Art education programs
• Photography biennale festival
• Guided museum tours

Headquarters

HQ city

Москва

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket sales: Revenue from admission tickets to exhibitions and events
2. Educational programs: Revenue from photography courses, masterclasses, and educational workshops for adults and children
3. Book store sales: Revenue from museum bookshop selling art publications, catalogs, and merchandise
4. Excursion fees: Revenue from guided tours in Russian and foreign languages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Multimedia Art Museum, Moscow (MAMM) is a state-run cultural institution that presents rotating exhibitions of contemporary photography, media art, and visual arts by Russian and international artists. It supplements exhibitions with biennale festivals (PhotoBiennale, Fashion and Style in Photography Biennale), educational programs, masterclasses, film screenings, concerts, guided excursions, and a bookshop selling art publications.

Product overview

Multimedia Art Museum, Moscow (МАММ) operates as a unified cultural institution offering multiple interconnected products and services. The core offering centers on temporary exhibitions of contemporary photography and media art, supplemented by two major biennial festivals: PhotoBiennale and the Fashion and Style in Photography Biennale. Educational services form a significant pillar through the Rodchenko Photography and Multimedia School and general educational programs including lectures, master classes, and children's workshops. The museum also operates a cinema club, guided excursion services, and a bookshop selling catalogs and art publications. Digital services include online ticket sales and MAMMOnline virtual programs. All offerings are unified under the museum's brand and location at Ostozhenka Street, Moscow.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions (Выставки) Temporary and permanent exhibitions showcasing contemporary photography, media art, and visual arts from Russian and international artists, available to general visitors on a ticketed basis.
• Events and Educational Programs (События и образовательные проекты) Public events including lectures, masterclasses, film screenings, meetings with artists, and specialized educational courses for children and adults.
• Rodchenko Photography and Multimedia School (Школа Родченко) Affiliated educational institution offering structured courses in photography, multimedia, and visual arts for students of all levels, from beginners to advanced practitioners.
• PhotoBiennale International photography biennial festival organized by the museum, featuring exhibitions, lectures, portfolio reviews, and special events dedicated to photography.
• Fashion and Style in Photography Biennale Dedicated biennial festival exploring fashion photography and style, featuring exhibitions and events focused on the intersection of fashion and visual arts.
• Guided Excursions (Экскурсии) Guided tours of exhibitions in Russian and foreign languages, including general overview tours and specialized themed tours for groups and individuals.
• Cinema Club (Киноклуб) Regular film screenings featuring classic cinema, documentary films, animated films, and special presentations with discussions, often featuring Russian and international directors.
• Bookshop (Магазин) On-site and online bookstore selling exhibition catalogs, art books, photography books, and museum merchandise.
• Children's Programs (Детские программы) Educational workshops, masterclasses, and creative activities designed for children, including robotics courses, art workshops, and photography classes.
• MAMMOnline Online educational programs and virtual events allowing remote participation in museum lectures and workshops.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Alfa Bank (Альфа-Банк)coreStrategic or Co-development PartnerStrategic partner of the museum providing banking and financial services support for museum operations.
• Yandex Afisha (Яндекс.Афиша)minorGTM or Marketing PartnerPartner for event promotion and ticket distribution through the Yandex Afisha platform, helping reach wider audiences for exhibitions and events.
• Department of Culture of Moscow (Департамент культуры города Москвы)coreStrategic or Co-development PartnerMoscow city government department overseeing cultural institutions; museum operates under the jurisdiction of Moscow's cultural authority.
• British Council (Британский совет)minorStrategic or Co-development PartnerEducational and cultural organization that collaborated with MAMM on events such as Martin Parr masterclass in 2006.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maison Européenne de la Photographie: Paris-based photography institution dedicated to contemporary photographic practices and emerging artists. Directly comparable as a photography-specialist museum with exhibitions, collections, and educational activities.
• International Center of Photography (ICP): New York-based institution dedicated to photography and visual culture, combining exhibitions with school and public programs. Directly comparable as MAMM's educational-plus-exhibition photography model.
• The Photographers' Gallery: London's first public gallery dedicated to photography, presenting exhibitions, education, and a café/bookshop. Directly comparable as a photography-focused cultural venue combining exhibitions with ancillary revenue streams.
• Deichtorhallen Hamburg: Hamburg exhibition hall complex with one of Europe's largest photography exhibition programs. Comparable as a photography-focused exhibition institution with international contemporary programming.
• Fotografiska: International photography museum with locations in Stockholm, Tallinn, Berlin, New York, and Shanghai. Directly comparable as a photography-focused museum operating exhibitions, educational programs, and dining/retail venues around visual arts.
• Foam Amsterdam: Amsterdam photography museum presenting internationally oriented exhibitions of contemporary photography. Comparable in scope (photography-only focus, rotating exhibitions, educational programming) and audience type.
• Garage Museum of Contemporary Art: Moscow-based contemporary art museum with overlapping mission of exhibiting modern visual culture. Comparable as a fellow Moscow contemporary art institution competing for the same local audience and corporate sponsors.

Broad incumbents

• Stedelijk Museum Amsterdam: Amsterdam museum for modern and contemporary art and design with significant photography programming. Comparable as a contemporary visual arts museum with photography exhibitions, though broader than MAMM's photography-and-media-art focus.
• Pushkin Museum of Fine Arts: Major Moscow art museum under federal jurisdiction with vastly broader collections spanning world art history. Comparable as a fellow Moscow cultural institution competing for tourist and educational audiences, though not photography-specialized.
• State Tretyakov Gallery: Russia's flagship national art museum with comprehensive Russian art collections. Comparable as a Moscow-based state cultural institution with educational programming and ticketed exhibitions, though covering a much broader art historical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/channel/24262001
• LinkedInlinkedin.com/company/multimedia-art-museum-moscow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multimedia Art Museum, Moscow