Mam'Ayoka
Mam'Ayoka is a Paris-based cooperative (SCIC) restaurant network founded in 2015, operating three locations across the 18th and 19th arrondissements that serve multicultural world cuisine and provide permanent employment to women distant from the labor market.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mam'Ayoka does
Mam'Ayoka is a Paris-based cooperative (SCIC) restaurant network founded in 2015 by residents of the city's 18th and 19th arrondissements, operating under the principles of the social and solidarity economy (ESS). The business runs three physical food-service locations in north-east Paris — Mam'Ayoka Pajol (within Auberge de Jeunesse Paris Yves Robert, including Le Restaurant and La Terrasse de l'Esplanade), Le Café de la Conversation (within the Maison de la Conversation), and Mam'Ayoka @ TLM Au Fil Du Rail (a 600m2 Tiers-Lieu on the Petite Ceinture) — supplemented by email-only group catering delivered by cargo bike and takeaway in consigned glass jars. Menu offerings center on multicultural, female-cook-authored dishes (tiep bou dien, bobun, mafé végan, Cambodian, African and other world cuisines) priced at €8–€15 per cover.
The company's core product is its social-employment model: Mam'Ayoka recruits women distant from employment — including refugees, non-French-speakers, and non-qualified candidates — into permanent CDI contracts, trains them as professional cooks, and integrates them as sociétaires (cooperators) in the governance of the entity. Supporting lines include a PMSMP professional immersion internship program for recognized refugees (under convention with Préfecture de Paris and Ville de Paris), event privatization catering, and La Franchise Solidaire Mam'Ayoka, a franchise-cooperative structure designed to federate new establishments on additional territories via a central tête de réseau.
Revenue mechanics combine unit-priced individual dining (€8 plat du jour to €15 full formula), one-off group catering and event fees, and franchise/licensing royalties from the social franchise network. Distribution is anchored in physical locations plus direct email-driven catering; marketing is primarily organic via Instagram, Facebook, cooperative membership, and community events. The business has no disclosed funding, no parent company, no M&A history, and no technology platform layer — it is a labor-and-place-intensive hospitality cooperative rather than a venture-backable entity.
Mam'Ayoka firmographics
Firmographics- Name
- Mam'Ayoka
- Legal name
- Mam'Ayoka, la cuisine du monde à côté
- Website
- https://mamayoka.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mam'Ayoka is a Paris-based cooperative (SCIC) restaurant network founded in 2015, operating three locations across the 18th and 19th arrondissements that serve multicultural world cuisine and provide permanent employment to women distant from the labor market.
- Ownership category
- akta.pro rank
Mam'Ayoka industry classification
Industry- Product category
- Cooperative Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Caterers (72232)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industry
- Ethnic & international prepared meals manufacturing (AFAKAHAG)
Keywords
Where Mam'Ayoka is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Mam'Ayoka business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Restaurant food service: Daily meals prepared by female cooks from diverse cultural backgrounds, served on-site at multiple Paris locations (Mam'Ayoka Pajol, Café de la Conversation, TLM Au Fil Du Rail). Customers dine in, on terraces, or take away in reusable glass jars.
- Group catering and events: Mam'Ayoka provides catering for group meals, seminars, and private events. The TLM Au Fil Du Rail location offers privatization for events with full Mam'Ayoka catering services.
- Social franchise network: Mam'Ayoka develops a network of franchised cooperative food establishments. The head of network (tête de réseau) supports franchisees with governance, branding, and operational frameworks, generating franchise fees and cooperative contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Formule Auberge: Entrée + Plat + Dessert at €15.00 |
| Unit Pricing | Pay-as-you-go | Formule Basic: Entrée + Plat or Plat + Dessert at €11.90 |
| Unit Pricing | Pay-as-you-go | Plat du jour at €8.00 |
| Unit Pricing | Pay-as-you-go | Fresh salads at €8.70 |
| Unit Pricing | Pay-as-you-go | House drinks at €2.00 |
| Unit Pricing | Pay-as-you-go | Tartinades de Mam'Ayoka to share at €5.00 |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Mam'Ayoka product offering
Product offeringCore offering
Mam'Ayoka is a cooperative restaurant network that serves multicultural world cuisine (tiep bou dien, bobun, mafé végan, Cambodian, African dishes) through three physical locations in Paris. Dishes are prepared by female cooks from diverse cultural backgrounds and served in reusable glass jars via dine-in, takeaway, and bike-cargo group delivery. Beyond food service, Mam'Ayoka operates as a social enterprise that recruits women distant from employment into permanent CDI contracts and licenses its model through a social franchise network.
Product overview
Mam'Ayoka is a cooperative restaurant network offering world cuisine through multiple physical locations in Paris. The core offerings include: Mam'Ayoka Pajol (with Le Restaurant and La Terrasse de l'esplanade), Le Café de la Conversation, and Mam'Ayoka @ TLM Au Fil Du Rail. These operate as a unified restaurant cooperative providing dine-in, takeaway, and group catering services, all featuring dishes from diverse culinary traditions (tiep bou dien, bobun, mafé végan) served in reusable glass containers with bike delivery. The company also operates a social franchise model (La Franchise Solidaire Mam'Ayoka) and runs a professional immersion internship program for refugees.
Differentiator
Problem solved
Functional benefit
Products and services
- Mam'Ayoka Pajol - Le Restaurant Restaurant at Auberge de Jeunesse Paris Yves Robert (Halle Pajol), Paris 18ème. Daily lunch and dinner service with multicultural dishes prepared by female cooks; individual lunch formules from €11.90 to €15.00. Open Monday to Friday 12h-14h (Le Restaurant) and 12h-21h (La Terrasse).
- La Terrasse de l'Esplanade Covered terrace at the Auberge de Jeunesse Yves Robert serving daily specials at €8.00, fresh salads at €8.70, house beverages (ginger, bissap, baobab juices) at €2.00, and tartinades to share at €5.00. Open daily 12h-21h.
- Le Café de la Conversation
Companies that use Mam'Ayoka
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mam'Ayoka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mam'Ayoka partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TLM Au Fil Du RailcoreMam'Ayoka operates within the TLM (Tiers-Lieu) Au Fil Du Rail, a collaborative project on a 600m2 former freight platform on the Petite Ceinture (Paris 19ème). The project aims for real cultural and social mixity in a space designed by and for local residents. Mam'Ayoka provides the restaurant offer while TLM manages the broader event programming and community space.
- Maison de la ConversationcoreMam'Ayoka partnered with Maison de la Conversation to open Le Café de la Conversation — a unique community living space serving multicultural food and drinks. The café serves as a link between people who would not otherwise meet, combining conversation and cuisine.
- Préfecture de ParisminorMam'Ayoka has a formal convention with the Préfecture de Paris to host professional immersion internships (stages PMSMP) for refugee status holders (réfugiés statutaires primo-arrivants), facilitating their French language learning in a real kitchen environment.
- Ville de ParisminorThe City of Paris partners with Mam'Ayoka on the refugee welcome program, supporting the integration of displaced persons through culinary professional immersion and employment pathways.
- Auberge de Jeunesse Paris Yves Robert (HI France)coreMam'Ayoka provides full on-site restaurant services (Le Restaurant and La Terrasse) for the Auberge de Jeunesse Paris Yves Robert at Halle Pajol. HI France operates the hostel while Mam'Ayoka delivers the food and beverage experience, serving hostel guests and the general public.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Mam'Ayoka competitors and assessment
Company assessmentBroad incumbents
- Hippopotamus: Hippopotamus is a French nationwide steakhouse/grill chain owned by Groupe Bertrand. It is comparable to Mam'Ayoka as a French casual-dining operator running multiple formats (in-restaurant, takeaway, group menus) at accessible price points across Paris and other major French cities — useful for benchmarking franchisable, multi-format French F&B.
- Léon de Bruxelles: Léon de Bruxelles is a national French casual-dining chain specializing in moules-frites, with locations throughout Paris and across France. It compares to Mam'Ayoka as a multi-site restaurant operator in Paris serving an affordable, repeatable menu with consistent formulas — a benchmark for what scaled Parisian casual-dining unit economics look like.
- Café Marly / Café Kitsuné (Parisian café-restaurant set): Café Marly (and adjacent Paris café-restaurant houses like Café Kitsuné) are Parisian café-restaurant operators with a strong brand identity, terrace seating, all-day service and event-friendly formats. They overlap with Mam'Ayoka's Café de la Conversation and TLM Au Fil Du Rail as branded Parisian café-restaurant locations with community/event orientation.
- Bouillon Chartier / Groupe Bouillon: Bouillon Chartier and the broader Groupe Bouillon (Pigalle, République, etc.) run a multi-venue Parisian casual-dining network built around a distinctive service concept, affordable set menus and high-volume table service. They overlap with Mam'Ayoka on Paris-only multi-location operation, low-to-mid price points (formule menus) and dine-in group-format restaurant design.
Direct peers
- Big Mamma: Big Mamma operates a multi-concept portfolio of Italian trattorias and pizzerias across Paris (and London/UK/Iberia). It directly compares to Mam'Ayoka on multi-location strategy within Paris, rotating menus, sit-down + takeaway formats, and a strong brand-led identity anchored in a specific cuisine tradition.
Emerging players
- Refettorio Paris / Food for Soul: Refettorio Paris is part of Massimo Bottura's Food for Soul network of community/solidarity kitchens operating in multiple cities worldwide. It compares to Mam'Ayoka as a parallel impact-driven food concept combining culinary training, social inclusion and high-profile chef-driven cuisine in physical restaurant/event venues — a strong narrative and operational peer for the social-mission F&B thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mam'Ayoka social profiles
Digital presenceMam'Ayoka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mam'Ayoka leadership team
Management profileNumber of profiles
Profiles1 record
Mam'Ayoka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mam'Ayoka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mam'Ayoka
What does Mam'Ayoka do?
Mam'Ayoka is a cooperative restaurant network that serves multicultural world cuisine (tiep bou dien, bobun, mafé végan, Cambodian, African dishes) through three physical locations in Paris. Dishes are prepared by female cooks from diverse cultural backgrounds and served in reusable glass jars via dine-in, takeaway, and bike-cargo group delivery. Beyond food service, Mam'Ayoka operates as a social enterprise that recruits women distant from employment into permanent CDI contracts and licenses its model through a social franchise network.
Is Mam'Ayoka a public or private company?
Mam'Ayoka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mam'Ayoka founded?
Mam'Ayoka was founded in 2015. It employs 1 to 10 people.
Where is Mam'Ayoka based?
Mam'Ayoka is headquartered in Paris, France, in the Europe region.
How does Mam'Ayoka make money?
Three revenue lines are on record. Restaurant food service is the primary driver. The others are group catering and events and social franchise network.
Who are Mam'Ayoka's main competitors?
Broad incumbents on record are Hippopotamus, Léon de Bruxelles, Café Marly / Café Kitsuné (Parisian café-restaurant set) and Bouillon Chartier / Groupe Bouillon. Big Mamma is listed as a direct peer. Refettorio Paris / Food for Soul is listed as an emerging player.
Does Mam'Ayoka have an API?
No public API is recorded for Mam'Ayoka.
What industry is Mam'Ayoka in?
Mam'Ayoka's product category is Cooperative Restaurant Services. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of AFAKAHAG, Ethnic & international prepared meals manufacturing. Its NAICS code is 722511 and its SIC code is 2090.