Musée d'art moderne et contemporain de Saint-Etienne Métropole

What Musée d'art moderne et contemporain de Saint-Etienne Métropole does

The Musée d'art moderne et contemporain de Saint-Étienne Métropole (MAMC+) is a public cultural institution founded in 1987 and operated by Saint-Étienne Métropole, a metropolitan government entity in the Auvergne-Rhône-Alpes region of France. The museum houses a permanent collection of modern and contemporary art and runs a rotating calendar of temporary exhibitions, including a 2026-2027 retrospective of American artist Frank Stella and an international collaboration titled "Flying Colors" with the Minneapolis Institute of Art. It operates the Bibliothèque Jean Laude research library, an artist residency program, and an extensive accessibility infrastructure (LSF-guided tours, tactile visits, Acceo video interpretation, magnetic-loop hearing support) co-developed with disability associations including MAHVU and Vert'Sourd.

The museum generates revenue through seven documented streams: standard admission tickets (€6.50 full / €5 reduced / €10 family, with free entry for under-26s and on first Sundays), annual membership in the Association des Amis du Musée (€15–€70 tiers), space privatization for corporate events (Hall €750/hr, Auditorium €800–€1,600, Parvis €460/hr, Meeting Room €250–€600), on-site café and restaurant operations run by Planque, an online and physical bookstore, private guided visits (€260–€520 per group of 20), and a mécénat corporate patronage program with 60% tax deduction benefits. Distribution combines walk-in visitation, online ticketing via mamc-billetterie.saint-etienne-metropole.fr, online catalog sales via mamc-librairie.saint-etienne.fr, and direct B2B sales for corporate events led by a dedicated privatization contact.

The museum functions as part of a regional cultural cluster including Cité du design, Musée de la Mine, Musée d'art et d'industrie, and Site Le Corbusier. It maintains an active multi-channel presence through its website (available in French, English, Italian, and German), social media (Instagram, Facebook, X/Twitter, YouTube), email newsletter, press relations (national agency Alambret Communication and local press), and event participation across European Heritage Days, Biennale de la Danse, Biennale du Design, and Nuit des Musées. The institution holds "Musée de France" accreditation under the French Ministry of Culture.

Name

Musée d'art moderne et contemporain de Saint-Etienne Métropole

Legal name

Musée d'art moderne et contemporain de Saint-Etienne Métropole

Website

https://mamc.saint-etienne.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

The MAMC+ is a public modern and contemporary art museum in Saint-Étienne, France, operated by Saint-Étienne Métropole since 1987, serving regional visitors, families, students, members, and corporate event clients through rotating exhibitions, accessibility programming, venue rental, and an associated Friends association.

Ownership category

akta.pro rank

Product category

Art Museum and Cultural Institution

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industry

Government & Municipal Event Venues (THAHAAAE)

Keywords

• Modern art museum
• Contemporary art exhibitions
• Museum educational programs
• Cultural venue rental
• Accessible museum services

Headquarters

HQ city

Saint-Priest-en-Jarez

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket sales: Standard admission tickets at €6.50 full price and €5 reduced rate, with free entry for visitors under 26 and on first Sundays. Family tickets available at €10.
2. Membership (Amis du Musée): Annual membership program with solo (€40), duo (€70), and reduced-rate options (€15). Members receive free exhibition access, guided tours, conferences, and 5% discount at the bookstore.
3. Space privatization: Rental of museum spaces including the Hall (€750/hr), Auditorium (€800–1600 per event), Parvis (€460/hr), and Meeting Room. Revenue from corporate events, seminars, conferences, galas, and private events.
4. Restaurant and café services: On-site Café du Musée (capacity 50) and Restaurant (capacity 120) operated by Planque, generating food and beverage revenue for events and daily visitors.
5. Bookstore and catalog sales: Librairie-boutique selling exhibition catalogs and art books including Flying Colors, Globalisto, and collection catalogs. Online sales via mamc-librairie.saint-etienne.fr.
6. Private guided tours: Customized private visits of exhibitions in French or English, with mediators for groups of 20 at €260 from 18h or €520 from 20h.
7. Corporate patronage and sponsorship: Mécénat (corporate patronage) program offering benefits including priority date booking, financial advantages, and 60% tax deduction on donations. Counterparts up to 25% of donation value include space rental discounts or free access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Musée d'art moderne et contemporain de Saint-Etienne Métropole (MAMC+) is a public art museum that curates and presents modern and contemporary art through a permanent collection and rotating temporary exhibitions. It sells admission tickets, guided visits, art workshops for children and families, membership subscriptions, museum bookstore catalogs, on-site restaurant and café service, and rents event spaces for corporate clients, private events, seminars, and galas.

Product overview

The Musée d'art moderne et contemporain de Saint-Étienne Métropole (MAMC+) is a cultural institution offering a portfolio of interconnected services: rotating exhibitions (Frank Stella, Flying Colors, À déchiffrer, US, Merveilles du musée, Vers une déproduction, Totem Exquis, Bernard Plossu), educational programs (guided visits, art workshops for children and families, sensory experiences including yoga and sophrology), and community engagement (Les Amis du Musée membership). Additional offerings include venue privatization for events (Hall, Auditorium, Parvis, Meeting Room), a bookstore with exhibition catalogues, an online collections explorer, artist studio visits program, and the Bibliothèque Jean Laude research library. The museum also provides accessibility services for visitors with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Visits Scheduled and on-demand guided tours of the permanent collection and temporary exhibitions including family visits, children's visits, adult discovery visits, themed visits, and sensory visits such as yoga and sophrology sessions. Offered to the general public, families, and groups.
• Art Workshops Art practice workshops including "Sortir du cadre" for children aged 7-10 and "Constellation géométrique" for children aged 4-6, offered during school vacations to engage young visitors with contemporary art.
• Event Privatization Private event services offering rental of the Hall (420m², capacity 250), Auditorium (230m², capacity 165), outdoor Parvis (850m²), and Meeting Room, including catering options at the Café and Restaurant. Targeted at companies and organizations hosting seminars, galas, product launches, and conferences.
• Librairie-boutique (Museum Bookstore) On-site and online bookstore selling exhibition catalogs, monographs, and art publications related to the museum's exhibitions and collection.
• Les Amis du Musée (Friends of the Museum Membership) Annual subscription-based membership association providing free exhibition access, guided tours, conferences, artist encounters, study trips, and discounts at the bookstore for individual supporters of the museum.
• Private Guided Tours Customized private group visits of exhibitions in French or English with museum mediators, priced at €260 (from 18h) or €520 (from 20h) for groups of up to 20 people.
• Catering Spaces (Café and Restaurant) Rental of the on-site Café du Musée (capacity 50, €360 from 18h) and Restaurant du Musée (capacity 120) for events, operated by partner Planque.
• Mécénat (Corporate Patronage) Corporate patronage program offering benefits including priority date booking, financial advantages, and a 60% tax deduction on donations; counterparts up to 25% of donation value may include space rental discounts or free access.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Association des Amis du Musée (AAMAMC)coreOthers · 1 January 1987Formal friends/members association established in 1987 to support the museum. Provides donations, funds acquisitions and art donations, organizes conferences, artist residency program (Résidence d'artiste), and visits to studios and other museums. Over 400 members. Located at La Terrasse, Saint-Étienne.
• MAHVU (association for blind and visually impaired)coreStrategic or Co-development PartnerCo-construction of tactile and audio-described visits for blind and visually impaired visitors. MAHVU volunteers participate in creating accessible museum experiences.
• Vert'SourdcoreStrategic or Co-development PartnerQuarterly Philo'signes events - exchanges about art in French Sign Language for deaf signing visitors. Partnership for LSF-guided visits and accessibility content.
• Handi'StasminorOthersAdapted transport service that drops off and picks up passengers near the museum's administrative entrance, providing mobility access for disabled visitors.
• Planque (restaurant operator)minorOthersRestaurant operator running the Café du Musée and Restaurant du Musée within the museum. Contact: [email protected] / 07 78 79 62 77.
• FFSAM (Fédération Française des Associations des Amis de Musées)minorStrategic or Co-development PartnerNational federation of museum friends associations. The Amis du Musée du MAMC+ are members, providing network connections and resources.
• Minneapolis Institute of Art (MIA)flagshipStrategic or Co-development PartnerInternational exhibition partnership for 'Flying Colors' - dialogue with MIA collections. Major cross-Atlantic cultural collaboration at MAMC+.
• Saint-Étienne cultural cluster institutionsminorStrategic or Co-development PartnerPartnerships with other cultural venues in Saint-Étienne including Cité du design, Couriot - Musée de la Mine, Musée d'art et d'industrie, Site Le Corbusier, Opéra de Saint-Étienne, La Comédie, Planétarium, Musée des verts. Cross-promotion on 'À visiter également' section.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• FRAC Aura (Fonds régional d'art contemporain Auvergne-Rhône-Alpes): Regional contemporary art collection in the same Auvergne-Rhône-Alpes region with roving exhibitions and artist support programs. Overlaps with MAMC+ on contemporary art programming and emerging artist promotion.

Direct peers

• Musée de Grenoble: Regional French museum of modern and contemporary art of comparable size and scope, with similar reliance on temporary exhibitions, educational programs, and proximity to alpine/tourist catchments.
• Musée d'Art Moderne de la Ville de Paris: Municipal Paris museum focused on modern and contemporary art with rotating exhibitions, accessibility programs, and venue rental. Closest category peer at larger scale with similar public-museum structure.
• MAMAC Nice (Musée d'Art Moderne et d'Art Contemporain): French regional museum dedicated to modern and contemporary art with a permanent collection, temporary exhibitions, and educational programming. Direct category and operating model peer.
• Musée d'art contemporain de Lyon (MAC Lyon): Major French contemporary art museum in Lyon (same Auvergne-Rhône-Alpes region) with similar mix of rotating exhibitions, collection-based programming, and educational outreach. Closest geographic and category peer to MAMC+.
• LaM Lille Métropole Musée d'art moderne, contemporain et d'art brut: Mid-sized French museum combining modern, contemporary, and outsider art collections with temporary exhibitions and event rentals. Direct comparator in museum scale, programming model, and venue rental business.
• Musée Cantini (Marseille): Municipal French museum dedicated to modern and contemporary art, with similar collection scope, exhibition cadence, and public-museum governance model.

Others

• Minneapolis Institute of Art: International partner on the 'Flying Colors' exhibition. While a much larger encyclopedic museum, it is directly comparable as a recent programming collaborator with overlapping contemporary art remit.

Broad incumbents

• Musée des Beaux-Arts de Lyon: Larger fine arts museum in the same region with broader scope (spanning historical periods) but overlapping visitor demographics, educational programs, and venue rental services.
• Centre Pompidou: National flagship institution for modern and contemporary art in Paris. Operates in the same category at significantly larger scale, with much higher visitor traffic and broader programming; a benchmark for MAMC+'s ambitions but not a direct competitive comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mamc_st_etienne
• YouTubeyoutube.com/channel/UCMMlvjBRnl7tjc0bw00FHrA/featured
• Facebookfacebook.com/mamcsaintetienne
• Instagraminstagram.com/mamcsaintetienne
• LinkedInlinkedin.com/company/mus-e-d-art-moderne-et-contemporain-de-saint-etienne-m-tropole

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musée d'art moderne et contemporain de Saint-Etienne Métropole