Al Mamoura Academy

What Al Mamoura Academy does

Al Mamoura Academy, operating commercially as Mamoura British Academy, is a private British curriculum school located in Abu Dhabi, United Arab Emirates, owned and operated by Aldar Education. Established in 2007 as Al Mushrif School and rebranded to Mamoura British Academy in 2019, the school delivers the English National Curriculum from Nursery (FS1) through Year 13, with co-educational primary instruction and a girls-only secondary section from Year 7 to Year 13. Students can pursue IGCSE and A Level qualifications through Pearson Edexcel and Cambridge International, and may alternatively complete a US High School Diploma via an American Curriculum (Massachusetts) pathway. Curriculum delivery emphasises STEAM integration, evidence-informed teaching, pastoral care, and the school's TRACK values (Trust, Respect, Aspiration, Courage, Kindness).

The school operates a subscription-style revenue model anchored on ADEK-approved tuition fees ranging from 54,360 AED (FS1) to 80,690 AED (Year 12-13), billed annually across three terms. Ancillary revenue streams include non-refundable registration/re-registration fees equal to 5% of tuition, third-party bus transport at 5,000 AED per year via Emirates Transport, external examination fees, uniform sales through Magrudy, and paid extracurricular activities run by external providers. Go-to-market is direct-to-consumer via a Salesforce-backed parent portal, dedicated Parent Relations Executives, the Aldar Experience Hub, virtual Matterport tours, and 0% installment plans with FAB, ADIB, and ENBD.

Technology infrastructure comprises digital learning platforms, school management systems, the Live Aldar mobile application for payments and parent communication, virtual campus tours, and AI-enhanced learning referenced at a curriculum level. The school is rated 'Outstanding' by British Schools Overseas (BSO) and 'Very Good' by ADEK (February 2025), holds Microsoft for Education accreditation, and operates as part of Aldar Education's network of 31 schools serving 33,000+ students across the UAE.

Name

Al Mamoura Academy

Legal name

Mamoura British Academy

Website

https://mamourabritishacademy.ae

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private K-12 British International Education

NAICS

Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• British curriculum school
• K-12 international education
• IGCSE A Level programs
• STEAM secondary education
• Abu Dhabi private schooling

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition Fees: Annual tuition fees charged per student across year groups from Nursery to Year 13. Fees are approved by ADEK and paid per term or annually.
2. Registration and Re-registration Fees: Non-refundable registration/re-registration fee of 5% of annual tuition, adjusted against Term 1 fees for new and returning students.
3. Bus Transportation: Return journey bus service provided through Emirates Transport at a fixed annual fee per student.
4. External Examination Fees: Additional charges for external IGCSE and A Level examination fees, collected separately from tuition.
5. Uniform Sales: School uniforms available for purchase online through Magrudy website or in person at Magrudy, Al Wahda Mall.
6. Extra-Curricular Activities: Most teacher-led ECAs are free and included in tuition; some activities led by external providers are paid directly to those providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Al Mamoura Academy (Mamoura British Academy) is a private British international school in Abu Dhabi delivering the English National Curriculum from Nursery (FS1) through Year 13. It offers IGCSE and A Level examination pathways, an American curriculum option leading to a US High School Diploma, a STEAM-integrated curriculum, scholarship and extracurricular programmes, and ancillary services such as bus transportation and external examination administration.

Product overview

Al Mamoura Academy operates as part of the Aldar Academies network, offering British curriculum education from Nursery (FS1) through Year 13. The institution provides multiple academic pathways including the English National Curriculum with IGCSE and A Level options, as well as an American curriculum pathway leading to a US High School Diploma. The school emphasizes STEAM education, AI-enhanced learning, and a holistic approach combining academic excellence with character development through its TRACK values (Trust, Respect, Aspiration, Courage, Kindness).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98.9% of students achieved grades 4+ (compared to 76.0% UK National Average 2020)
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered supporting, minor and core.

• Emirates TransportsupportingOthersOfficial bus transportation provider for Aldar Academies. Provides return journey bus service for students at a fixed annual fee. Parents arrange transportation through their chosen school.
• FAB (First Abu Dhabi Bank)supportingGTM or Marketing PartnerBank partner offering 0% installment payment plans for tuition fees, enabling families to spread costs over monthly installments.
• ADIB (Abu Dhabi Islamic Bank)supportingGTM or Marketing PartnerIslamic bank partner offering 0% installment payment plans for tuition fees as part of flexible payment options.
• ENBD (Emirates NBD)supportingGTM or Marketing PartnerBank partner offering 0% installment payment plans for tuition fees as part of flexible payment options.
• MagrudysupportingChannel Partner/ Reseller/ DistributorRetail partner for school uniform sales. Uniforms available online and in-store at Magrudy, Al Wahda Mall.
• TASS (The Alliance of Muslim Education)minorOthersTASS-Asia founding member. Network supporting Muslim education across Asia.
• Pearsons EdexcelcoreTechnology or IntegrationExamination board for IGCSE and A Level qualifications, providing internationally recognised GCSE and A Level certifications.
• Cambridge International ExaminationscoreTechnology or IntegrationExamination board for IGCSE and A Level qualifications, providing internationally recognised certifications alongside Edexcel.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• British School Al Khubairat: Long-standing, not-for-profit British curriculum school in Abu Dhabi serving a similar family demographic and offering IGCSE/A Level; competes directly for the same premium British-school segment in Abu Dhabi.
• Cranleigh Abu Dhabi: Premium British-curriculum independent school in Abu Dhabi targeting expat families seeking IGCSE/A Level qualifications; tuition and positioning in the same premium tier as Mamoura.
• Yas American Academy: Aldar Academies peer offering an American curriculum pathway — directly comparable because Mamoura itself offers a US High School Diploma pathway alongside its British curriculum.
• Bateen World Academy: Aldar Academies sister school in Abu Dhabi offering international curriculum with IGCSE/A Level; Assistant Principal Simon Gill transferred from this school, indicating shared governance and curriculum standards.
• Pearl British Academy: Sibling Aldar Academies school in Abu Dhabi sharing the same English National Curriculum, IGCSE/A Level pathways, and Aldar central support functions — directly comparable operating model and tuition structure.
• Al Ain British Academy: Aldar Academies peer offering British curriculum with EYFS through secondary pathways; Mamoura's Assistant Principal Danielle Rooth transferred from this school, evidencing close operational alignment.
• Yasmina British Academy: Direct sister school within Aldar Academies network offering British curriculum education in Abu Dhabi; same operational platform, parental brand and accreditation (BSO/ADEK), making it the closest like-for-like comparable.
• Repton Abu Dhabi (Fryturn British Academy): British international school in Abu Dhabi offering IGCSE/A Level with strong premium-brand positioning; competes directly with Mamoura for expatriate and Emirati families in the same fee tier.
• Brighton College Abu Dhabi: Premium British-curriculum school in Abu Dhabi affiliated with a UK brand; targets the same high-income expat families seeking IGCSE/A Level outcomes, providing an apples-to-apples premium competitor.

Broad incumbents

• GEMS Education Schools (Abu Dhabi): UAE's largest private school operator running multiple British and American curriculum schools across Abu Dhabi (e.g., GEMS American Academy); competitions overlap with Mamoura at the premium tier and its scale dwarfs any single Aldar school.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCA5bDjnAP2qkHjab3TNnohw
• Facebookfacebook.com/AAMamouraAcademy
• LinkedInlinkedin.com/company/al-mamoura-academy
• Instagraminstagram.com/aamamouraacademy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Mamoura Academy