La Mamounia Marrakech
La Mamounia is a privately-held luxury palace hotel in the Marrakech Medina, Morocco, operating since 1923, with ~800 employees, celebrity-chef restaurants, a Pierre Hermé tea salon, and a full spa, serving affluent international leisure, corporate, and celebration guests.
- Company typePrivate
- Founded1923
- HeadquartersMarrakech , Maroc, Morocco
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What La Mamounia Marrakech does
La Mamounia is a privately-held luxury palace hotel located in the heart of the Marrakech Medina, Morocco, operating continuously since 1923 on Avenue Bab Jdid. The property sits within walking distance of the Koutoubia Mosque (0.6 km) and Jemaa el Fna square (0.9 km), on a historic estate with centuries-old gardens and a 1,500 m² organic kitchen garden. The hotel is privately held with no parent company, no institutional investors, no venture funding, and no public listing; ownership details are not disclosed in available materials. The hotel employs approximately 800 people and has undergone two major capital renovations (2009 reopening, 2020-2023 transformation by designers Sanjit Manku and Patrick Jouin) that introduced signature elements such as the Chandelier du Centenaire.
The commercial offering is a vertically integrated luxury hospitality product spanning accommodations (Classic, Superior, and Deluxe rooms; Prestige, Executive, Agdal, Duplex, Parc, and Hivernage Suites; Exceptional Suites including Al Mamoun, Marqueterie, Majorelle, Churchill, Baldaquin, and Koutoubia; plus private Riads with personal heated pools), four restaurants anchored by internationally renowned chefs (L'Asiatique par Jean-Georges Vongerichten, L'Italien par Simone Zanoni, Le Marocain par Rachid Agouray, Le Pavillon de la Piscine), four bars (Le Bar Majorelle, Le Club, Le Bar de la Piscine, Le Churchill), two Pierre Hermé tea salons, a full-service spa with hammams and indoor/outdoor heated pools at 28 °C, event venues including Le Grand Salon (450 m²), a retail boutique and e-commerce store (shop.mamounia.com), and curated experiences such as Excellence Golf and Trés Maroc. Pricing follows dynamic, season- and category-based rates with a 10% service charge, a tourist tax of 49.50 MAD per person per day, and family discounts; exceptional suites and riads require advance deposits.
Go-to-market combines direct distribution (mamounia.com in French, English, and Spanish; phone; email; walk-in) with global channel partnerships through the Leading Hotels of the World consortium (including Leaders Club), travel agencies, tour operators, and OTAs. Customer segments are primarily affluent international leisure travelers, with secondary demand from corporate MICE groups and luxury wedding/celebration clients. The hotel markets through a multilingual website, active social channels (Facebook, Instagram, YouTube, X, LinkedIn, TripAdvisor), email/newsletter campaigns, and earned media in luxury travel publications. Revenue is not publicly disclosed.
La Mamounia Marrakech firmographics
Firmographics- Name
- La Mamounia Marrakech
- Legal name
- La Mamounia
- Website
- https://mamounia.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- La Mamounia is a privately-held luxury palace hotel in the Marrakech Medina, Morocco, operating since 1923, with ~800 employees, celebrity-chef restaurants, a Pierre Hermé tea salon, and a full spa, serving affluent international leisure, corporate, and celebration guests.
- Ownership category
- akta.pro rank
La Mamounia Marrakech industry classification
Industry- Product category
- Luxury Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
Keywords
Where La Mamounia Marrakech is headquartered
LocationHeadquarters
- HQ city
- Marrakech , Maroc
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
La Mamounia Marrakech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Luxury Accommodation: Room and suite rentals across multiple categories including Classic, Superior, Deluxe rooms, various suite types (Prestige, Executive, Agdal, Duplex, Parc, Hivernage), Exceptional Suites (Al Mamoun, Marqueterie, Majorelle, Churchill, Baldaquin, Koutoubia), and private Riads with personal pools.
- Food & Beverage: Revenue from 4 restaurants (L'Asiatique par Jean-Georges, L'Italien par Simone Zanoni, Le Marocain, Le Pavillon de la Piscine), 4 bars, 2 Pierre Hermé tea salons, and room service.
- Spa & Wellness: Spa treatments, massages, hammams, beauty salon, and sports facilities accessible to both residents and non-residents.
- Events & Celebrations: Venue rental for seminars, weddings, celebrations, and private events with dedicated meeting spaces including Grand Salon (450m2), meeting rooms, and the Honor Salon.
- Retail & Boutique: On-site souvenir boutique and e-commerce store (shop.mamounia.com) offering exclusive La Mamounia products and Pierre Hermé items.
- Golf Experiences: Excellence Golf packages and golf-related experiences organized for guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Dynamic pricing based on season and availability |
| Subscription | Pay-as-you-go | Suite categories including Prestige, Executive, Agdal, Duplex, Parc, and Hivernage |
| Subscription | Pay-as-you-go | Exceptional Suites including Al Mamoun, Marqueterie, Majorelle, Churchill, Baldaquin, Koutoubia |
| Subscription | Pay-as-you-go | Private Riads with personal pools |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
La Mamounia Marrakech product offering
Product offeringCore offering
La Mamounia Marrakech is a historic luxury palace hotel operating since 1923 in Marrakech, Morocco, offering luxury accommodation (rooms, suites, exceptional suites, and private riads), four restaurants (Asian, Italian, Moroccan, and poolside), four bars, two Pierre Hermé tea salons, a full-service spa with hammams and pools, and dedicated venues for events and weddings. The 800-employee property serves both resident guests and non-resident day visitors for dining, spa, and event experiences.
Product overview
La Mamounia is a luxury palace hotel in Marrakech, Morocco, operating since 1923. The property offers a comprehensive portfolio of hospitality services organized across multiple integrated offerings: luxury accommodations (rooms, suites, signature suites, and private riads), dining venues (4 restaurants including L'Asiatique par Jean-Georges, L'Italien par Simone Zanoni, Le Marocain, and Le Pavillon de la Piscine), 4 bars (Le Bar Majorelle, Le Club, Le Bar de la Piscine, Le Churchill), 2 Pierre Hermé tea salons, a full-service spa with heated pools, event and wedding venues, exclusive experiences (wine cellar, cinema, game room, gardens), special packages, boutiques, and room service. The hotel employs approximately 800 staff and features a 1,500 m² vegetable garden.
Differentiator
Problem solved
Functional benefit
Brands
- L'Asiatique par Jean-Georges: Asian restaurant by Chef Jean-Georges Vongerichten
- L'Italien par Simone Zanoni
- Le Marocain
- Le Bar Majorelle
- Le Churchill
- Le Salon de Thé par Pierre Hermé
- Le Menzeh par Pierre Hermé
Products and services
- Luxury Accommodation (Rooms, Suites, Exceptional Suites, and Private Riads) Multi-category luxury lodging in a historic palace hotel located in the heart of Marrakech-Medina, offering rooms, suites, signature suites, and private riads with personal pools for guests seeking heritage-rich accommodations near Koutoubia Mosque and Jemaa el Fna.
- L'Asiatique par Jean-Georges Asian cuisine restaurant created by chef Jean-Georges Vongerichten, open to the gardens by day and set against the Majorelle Gallery atmosphere by night, open to hotel guests and non-residents with reservation.
- L'Italien par Simone Zanoni Italian restaurant by Chef Simone Zanoni blending traditional Moroccan materials with Italian marble and leather in a luxury trattoria setting open to the gardens, serving hotel guests and non-residents.
- Le Marocain Traditional Moroccan restaurant with garden views featuring both traditional and contemporary interpretations of Moroccan specialties by Chef Rachid Agouray.
- Le Pavillon de la Piscine Poolside restaurant serving buffet breakfast and casual daytime dining experience for hotel guests.
- Le Salon de Thé par Pierre Hermé Gourmet tea salon by renowned pastry chef Pierre Hermé serving exclusive pastries and tea experiences to hotel guests and non-residents.
- Le Menzeh par Pierre Hermé Second signature tea salon by Pierre Hermé offering gourmet indulgences to hotel guests and non-residents.
- Spa & Bien-être (Spa and Wellness) Comprehensive spa facility including massages, hammams, beauty and hair salon, sports facilities, and heated indoor and outdoor pools maintained at 28°C, accessible to both residents and non-residents.
- Events (Seminars, Weddings, Celebrations, Privatizations) Event hosting services including corporate seminars, weddings, private celebrations, and full-property privatizations using dedicated venues (Grand Salon 450 m² up to 350 attendees theater-style).
- Boutiques (On-site and E-commerce) Retail operation offering exclusive La Mamounia branded products and Pierre Hermé Paris items, available on-site and via the shop.mamounia.com e-commerce store with delivery to Casablanca and Rabat.
- Les Exclusifs (Exclusive On-site Experiences) Bundle of exclusive on-property experiences and amenities including a wine cellar (L'Œnothèque), vintage game room (La Salle de Jeux), cinema (Le Cinéma), gardens (Les Jardins), Les Lanternes, and Le Dîner Éphémère (ephemeral dinner).
- Experience Packages (5-Nights-for-4, Romantic Escape, La Mamounia in Advance, Excellence Golf, Très Maroc) Curated multi-night packages combining accommodation with themed experiences, including a 5-night stay for the price of 4, romantic escape, La Mamounia in Advance, Excellence Golf, and Très Maroc.
- Room Service (In-Room Dining) In-room dining service available to hotel guests.
- Le Brunch (Weekend Brunch) Weekend brunch service offered at Le Pavillon de la Piscine for hotel guests and outside visitors.
- Hotel Bars (Le Bar Majorelle, Le Club, Le Bar de la Piscine, Le Churchill) Four signature on-property bars offering beverage and hospitality experiences: Le Bar Majorelle (signature bar), Le Club (club bar), Le Bar de la Piscine (poolside bar), and Le Churchill (cigar bar).
- Private Airport Transfer Service Private luxury airport transfer service using Porsche Panamera, Range Rover, or Jaguar Daimler vehicles for hotel guests.
Quantifiable outcome
- Multiple international accolades including Best Hotel in the World (2015, 2018, 2021) and Best Urban Hotel in North Africa & Middle East 2026
- +1 more outcomes
Companies that use La Mamounia Marrakech
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
La Mamounia Marrakech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Mamounia Marrakech partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Sanjit Manku and Patrick JouincoreInterior designers who led the 2020-2023 renovation and transformation of La Mamounia, revealing the magic of the Grande Dame while respecting her original soul with modern yet timeless design.
- Jean-Georges VongerichtencoreInternationally renowned chef operating L'Asiatique restaurant at La Mamounia, offering Asian cuisine with flavors of rare refinement, open for lunch 12:30-15:00 and dinner 19:00-23:00.
- Simone ZanonicoreItalian chef operating L'Italien restaurant in a luxury trattoria spirit, blending traditional Moroccan materials with Italian marble and leather.
- Rachid AgouraycoreMoroccan chef overseeing traditional Moroccan cuisine at Le Marocain restaurant, offering both traditional and contemporary interpretations of Moroccan specialties.
- Pierre HermécoreRenowned pastry chef operating two tea salons: Le Menzeh par Pierre Hermé and Le Salon de Thé par Pierre Hermé, offering exclusive gourmet pastries and tea experiences.
- Leading Hotels of the World (LHW)coreGlobal luxury hotel consortium providing distribution, marketing, and reservation network access. La Mamounia participates in Leaders Club loyalty program.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
La Mamounia Marrakech competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
La Mamounia Marrakech social profiles
Digital presenceLa Mamounia Marrakech compliance and trust
Trust signalCompliance2 records
La Mamounia Marrakech financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Mamounia Marrakech leadership team
Management profileNumber of profiles
Profiles1 record
La Mamounia Marrakech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Mamounia Marrakech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Mamounia Marrakech
What does La Mamounia Marrakech do?
La Mamounia Marrakech is a historic luxury palace hotel operating since 1923 in Marrakech, Morocco, offering luxury accommodation (rooms, suites, exceptional suites, and private riads), four restaurants (Asian, Italian, Moroccan, and poolside), four bars, two Pierre Hermé tea salons, a full-service spa with hammams and pools, and dedicated venues for events and weddings. The 800-employee property serves both resident guests and non-resident day visitors for dining, spa, and event experiences.
Is La Mamounia Marrakech a public or private company?
La Mamounia Marrakech is a private company. It is classified as unknown and is currently operating.
When was La Mamounia Marrakech founded?
La Mamounia Marrakech was founded in 1923. It employs 501 to 1,000 people.
Where is La Mamounia Marrakech based?
La Mamounia Marrakech is headquartered in Marrakech , Maroc, Morocco, in the Africa region.
How does La Mamounia Marrakech make money?
Six revenue lines are on record. Luxury Accommodation is the primary driver. The others are food & Beverage, spa & Wellness, events & Celebrations, retail & Boutique and golf Experiences.
Does La Mamounia Marrakech have an API?
No public API is recorded for La Mamounia Marrakech.
What industry is La Mamounia Marrakech in?
La Mamounia Marrakech's product category is Luxury Hospitality. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels. Its NAICS code is 72111 and its SIC code is 7000.