La Mamounia Marrakech

What La Mamounia Marrakech does

La Mamounia is a privately-held luxury palace hotel located in the heart of the Marrakech Medina, Morocco, operating continuously since 1923 on Avenue Bab Jdid. The property sits within walking distance of the Koutoubia Mosque (0.6 km) and Jemaa el Fna square (0.9 km), on a historic estate with centuries-old gardens and a 1,500 m² organic kitchen garden. The hotel is privately held with no parent company, no institutional investors, no venture funding, and no public listing; ownership details are not disclosed in available materials. The hotel employs approximately 800 people and has undergone two major capital renovations (2009 reopening, 2020-2023 transformation by designers Sanjit Manku and Patrick Jouin) that introduced signature elements such as the Chandelier du Centenaire.

The commercial offering is a vertically integrated luxury hospitality product spanning accommodations (Classic, Superior, and Deluxe rooms; Prestige, Executive, Agdal, Duplex, Parc, and Hivernage Suites; Exceptional Suites including Al Mamoun, Marqueterie, Majorelle, Churchill, Baldaquin, and Koutoubia; plus private Riads with personal heated pools), four restaurants anchored by internationally renowned chefs (L'Asiatique par Jean-Georges Vongerichten, L'Italien par Simone Zanoni, Le Marocain par Rachid Agouray, Le Pavillon de la Piscine), four bars (Le Bar Majorelle, Le Club, Le Bar de la Piscine, Le Churchill), two Pierre Hermé tea salons, a full-service spa with hammams and indoor/outdoor heated pools at 28 °C, event venues including Le Grand Salon (450 m²), a retail boutique and e-commerce store (shop.mamounia.com), and curated experiences such as Excellence Golf and Trés Maroc. Pricing follows dynamic, season- and category-based rates with a 10% service charge, a tourist tax of 49.50 MAD per person per day, and family discounts; exceptional suites and riads require advance deposits.

Go-to-market combines direct distribution (mamounia.com in French, English, and Spanish; phone; email; walk-in) with global channel partnerships through the Leading Hotels of the World consortium (including Leaders Club), travel agencies, tour operators, and OTAs. Customer segments are primarily affluent international leisure travelers, with secondary demand from corporate MICE groups and luxury wedding/celebration clients. The hotel markets through a multilingual website, active social channels (Facebook, Instagram, YouTube, X, LinkedIn, TripAdvisor), email/newsletter campaigns, and earned media in luxury travel publications. Revenue is not publicly disclosed.

Name

La Mamounia Marrakech

Legal name

La Mamounia

Website

https://mamounia.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Mamounia is a privately-held luxury palace hotel in the Marrakech Medina, Morocco, operating since 1923, with ~800 employees, celebrity-chef restaurants, a Pierre Hermé tea salon, and a full spa, serving affluent international leisure, corporate, and celebration guests.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Spa wellness services
• Wedding event venues
• Palace hospitality

Headquarters

HQ city

Marrakech , Maroc

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Luxury Accommodation: Room and suite rentals across multiple categories including Classic, Superior, Deluxe rooms, various suite types (Prestige, Executive, Agdal, Duplex, Parc, Hivernage), Exceptional Suites (Al Mamoun, Marqueterie, Majorelle, Churchill, Baldaquin, Koutoubia), and private Riads with personal pools.
2. Food & Beverage: Revenue from 4 restaurants (L'Asiatique par Jean-Georges, L'Italien par Simone Zanoni, Le Marocain, Le Pavillon de la Piscine), 4 bars, 2 Pierre Hermé tea salons, and room service.
3. Spa & Wellness: Spa treatments, massages, hammams, beauty salon, and sports facilities accessible to both residents and non-residents.
4. Events & Celebrations: Venue rental for seminars, weddings, celebrations, and private events with dedicated meeting spaces including Grand Salon (450m2), meeting rooms, and the Honor Salon.
5. Retail & Boutique: On-site souvenir boutique and e-commerce store (shop.mamounia.com) offering exclusive La Mamounia products and Pierre Hermé items.
6. Golf Experiences: Excellence Golf packages and golf-related experiences organized for guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

La Mamounia Marrakech is a historic luxury palace hotel operating since 1923 in Marrakech, Morocco, offering luxury accommodation (rooms, suites, exceptional suites, and private riads), four restaurants (Asian, Italian, Moroccan, and poolside), four bars, two Pierre Hermé tea salons, a full-service spa with hammams and pools, and dedicated venues for events and weddings. The 800-employee property serves both resident guests and non-resident day visitors for dining, spa, and event experiences.

Product overview

La Mamounia is a luxury palace hotel in Marrakech, Morocco, operating since 1923. The property offers a comprehensive portfolio of hospitality services organized across multiple integrated offerings: luxury accommodations (rooms, suites, signature suites, and private riads), dining venues (4 restaurants including L'Asiatique par Jean-Georges, L'Italien par Simone Zanoni, Le Marocain, and Le Pavillon de la Piscine), 4 bars (Le Bar Majorelle, Le Club, Le Bar de la Piscine, Le Churchill), 2 Pierre Hermé tea salons, a full-service spa with heated pools, event and wedding venues, exclusive experiences (wine cellar, cinema, game room, gardens), special packages, boutiques, and room service. The hotel employs approximately 800 staff and features a 1,500 m² vegetable garden.

Differentiator

Problem solved

Functional benefit

Brands

• L'Asiatique par Jean-Georges: Asian restaurant by Chef Jean-Georges Vongerichten
• L'Italien par Simone Zanoni
• Le Marocain
• Le Bar Majorelle
• Le Churchill
• Le Salon de Thé par Pierre Hermé
• Le Menzeh par Pierre Hermé

Products and services

• Luxury Accommodation (Rooms, Suites, Exceptional Suites, and Private Riads) Multi-category luxury lodging in a historic palace hotel located in the heart of Marrakech-Medina, offering rooms, suites, signature suites, and private riads with personal pools for guests seeking heritage-rich accommodations near Koutoubia Mosque and Jemaa el Fna.
• L'Asiatique par Jean-Georges Asian cuisine restaurant created by chef Jean-Georges Vongerichten, open to the gardens by day and set against the Majorelle Gallery atmosphere by night, open to hotel guests and non-residents with reservation.
• L'Italien par Simone Zanoni Italian restaurant by Chef Simone Zanoni blending traditional Moroccan materials with Italian marble and leather in a luxury trattoria setting open to the gardens, serving hotel guests and non-residents.
• Le Marocain Traditional Moroccan restaurant with garden views featuring both traditional and contemporary interpretations of Moroccan specialties by Chef Rachid Agouray.
• Le Pavillon de la Piscine Poolside restaurant serving buffet breakfast and casual daytime dining experience for hotel guests.
• Le Salon de Thé par Pierre Hermé Gourmet tea salon by renowned pastry chef Pierre Hermé serving exclusive pastries and tea experiences to hotel guests and non-residents.
• Le Menzeh par Pierre Hermé Second signature tea salon by Pierre Hermé offering gourmet indulgences to hotel guests and non-residents.
• Spa & Bien-être (Spa and Wellness) Comprehensive spa facility including massages, hammams, beauty and hair salon, sports facilities, and heated indoor and outdoor pools maintained at 28°C, accessible to both residents and non-residents.
• Events (Seminars, Weddings, Celebrations, Privatizations) Event hosting services including corporate seminars, weddings, private celebrations, and full-property privatizations using dedicated venues (Grand Salon 450 m² up to 350 attendees theater-style).
• Boutiques (On-site and E-commerce) Retail operation offering exclusive La Mamounia branded products and Pierre Hermé Paris items, available on-site and via the shop.mamounia.com e-commerce store with delivery to Casablanca and Rabat.
• Les Exclusifs (Exclusive On-site Experiences) Bundle of exclusive on-property experiences and amenities including a wine cellar (L'Œnothèque), vintage game room (La Salle de Jeux), cinema (Le Cinéma), gardens (Les Jardins), Les Lanternes, and Le Dîner Éphémère (ephemeral dinner).
• Experience Packages (5-Nights-for-4, Romantic Escape, La Mamounia in Advance, Excellence Golf, Très Maroc) Curated multi-night packages combining accommodation with themed experiences, including a 5-night stay for the price of 4, romantic escape, La Mamounia in Advance, Excellence Golf, and Très Maroc.
• Room Service (In-Room Dining) In-room dining service available to hotel guests.
• Le Brunch (Weekend Brunch) Weekend brunch service offered at Le Pavillon de la Piscine for hotel guests and outside visitors.
• Hotel Bars (Le Bar Majorelle, Le Club, Le Bar de la Piscine, Le Churchill) Four signature on-property bars offering beverage and hospitality experiences: Le Bar Majorelle (signature bar), Le Club (club bar), Le Bar de la Piscine (poolside bar), and Le Churchill (cigar bar).
• Private Airport Transfer Service Private luxury airport transfer service using Porsche Panamera, Range Rover, or Jaguar Daimler vehicles for hotel guests.

Quantifiable outcome

• Multiple international accolades including Best Hotel in the World (2015, 2018, 2021) and Best Urban Hotel in North Africa & Middle East 2026
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Sanjit Manku and Patrick JouincoreStrategic or Co-development Partner · 1 January 2020Interior designers who led the 2020-2023 renovation and transformation of La Mamounia, revealing the magic of the Grande Dame while respecting her original soul with modern yet timeless design.
• Jean-Georges VongerichtencoreStrategic or Co-development PartnerInternationally renowned chef operating L'Asiatique restaurant at La Mamounia, offering Asian cuisine with flavors of rare refinement, open for lunch 12:30-15:00 and dinner 19:00-23:00.
• Simone ZanonicoreStrategic or Co-development PartnerItalian chef operating L'Italien restaurant in a luxury trattoria spirit, blending traditional Moroccan materials with Italian marble and leather.
• Rachid AgouraycoreStrategic or Co-development PartnerMoroccan chef overseeing traditional Moroccan cuisine at Le Marocain restaurant, offering both traditional and contemporary interpretations of Moroccan specialties.
• Pierre HermécoreStrategic or Co-development PartnerRenowned pastry chef operating two tea salons: Le Menzeh par Pierre Hermé and Le Salon de Thé par Pierre Hermé, offering exclusive gourmet pastries and tea experiences.
• Leading Hotels of the World (LHW)coreChannel Partner/ Reseller/ DistributorGlobal luxury hotel consortium providing distribution, marketing, and reservation network access. La Mamounia participates in Leaders Club loyalty program.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lamamouniamarrakech
• Instagraminstagram.com/lamamouniamarrakech
• LinkedInlinkedin.com/company/lamamouniamarrakech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mamounia Marrakech