Musée d'Art Moderne de Paris

What Musée d'Art Moderne de Paris does

The Musée d'Art Moderne de Paris is a municipal public cultural establishment of the Ville de Paris, operating inside the Palais de Tokyo — a building originally constructed for the 1937 Exposition internationale — and formally opened as a museum in 1961. Since January 1, 2013 it has been managed by Paris Musées, the public establishment that consolidates 14 City of Paris museums serving approximately 3 million visitors annually. The institution curates a permanent collection of more than 15,000 twentieth- and twenty-first-century works spanning Fauvism, Cubism, the École de Paris, Nouveau Réalisme, Arte Povera, Supports/Surfaces and other movements, including in situ masterworks such as Matisse's La Danse and Dufy's La Fée Électricité; around 800 works have entered the collection via donations since 2007, with roughly 200 of those attributable to the Société des Amis du MAM (Friends of the Museum) since 2008.

The museum's product surface spans physical exhibition programming (free permanent collections since 2001, ticketed temporary exhibitions drawing 350,000+ visitors for marquee shows), educational and family programming across age tiers, venue rental for corporate and private events, the Corail Mediterranean restaurant overlooking the Eiffel Tower, and a specialized art bookshop. Digital products include a bilingual mobile application with audience-segmented tours (adults, families, children 11-14, accessibility/LSF users), an online collections database exposing more than 10,000 works, the Les Podcasts du MAM audio series on SoundCloud, an online guided meditation module (Contempler), and at-home art activities for families. Distribution is event-driven through major temporary exhibitions, with multi-channel marketing across Instagram, Facebook, YouTube, LinkedIn and Soundcloud, an email newsletter, and outdoor advertising campaigns in the Paris metro and cityscape.

Revenue mechanics are diversified: exhibition ticket sales (variable pricing with reduced rates and free categories), venue rental transactions, bookstore and restaurant transactions, recurring subscription revenue from the Société des Amis du MAM membership program, and corporate sponsorship/mécénat contracts supporting exhibitions, acquisitions, and restoration. As a public establishment, the museum also draws on a Ville de Paris operating subsidy that is not publicly disclosed at the institution level. The target audience comprises individual cultural visitors, families, school and university groups, tour operators, accessibility-focused visitors, socially disadvantaged groups served through dedicated field programs, and corporate clients engaging the venue rental, sponsorship, and membership tiers.

Name

Musée d'Art Moderne de Paris

Legal name

Musée d'Art Moderne de la Ville de Paris

Website

https://mam.paris.fr

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

The Musée d'Art Moderne de Paris is a municipal public museum in the Palais de Tokyo that curates 15,000+ modern and contemporary works, runs free permanent collections and ticketed temporary exhibitions, and serves individual visitors, families, school groups, and corporate clients through educational programming, venue rental, and a Paris Musées network of 14 municipal museums.

Ownership category

akta.pro rank

Product category

Art Museum & Cultural Institution

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Museum exhibitions
• Modern art collection
• Contemporary art curation
• Cultural heritage institution
• Public art museum

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Ticket Sales: Revenue from paid admission to temporary exhibitions. Pricing varies by exhibition with full and reduced rates available. Free admission for under 18, students in relevant fields, job seekers, and social welfare recipients.
2. Venue Rental and Privatization: Rental of museum spaces including parvis, halls, and function rooms for private events such as cocktails, dinners, conferences, and awards ceremonies. Available during mornings, Mondays (when closed to public), and evenings.
3. Bookstore/Library Operations: Operating a specialized bookstore offering art books, exhibition catalogs, artist monographs, specialized journals, and museum merchandise. Open Tuesday to Sunday, 10h to 18h.
4. Society of Friends Membership: Annual membership program offering exclusive benefits including private viewings, artist encounters, collector meetings, and travel programs. Membership fees support artwork acquisitions.
5. Corporate Sponsorship and Patrons: Corporate partnerships supporting exhibitions, artwork acquisition/restoration, and cultural programming. Sponsors receive visibility on communication materials, VIP access, and private event opportunities.
6. Restaurant Operations: Corail restaurant operating within the museum premises, offering Mediterranean-inspired cuisine with terrace views of the Eiffel Tower. Open seasonally with extended summer hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Musée d'Art Moderne de Paris operates a public art museum in the Palais de Tokyo building, housing over 15,000 modern and contemporary artworks (20th-21st century) for free public viewing. It runs major ticketed temporary exhibitions (Lee Miller, Kerry James Marshall, Florian Krewer), supported by on-site amenities including a Mediterranean restaurant (Corail) and specialized bookstore, plus digital collections tools (mobile app, online database, podcasts) and venue rental for private events.

Product overview

The Musée d'Art Moderne de Paris operates as a multi-faceted cultural institution offering both physical and digital visitor experiences. The core physical offerings include free admission to permanent collections of approximately 15,000 works (20th-21st century), rotating temporary exhibitions, an on-site restaurant (Corail), and a specialized bookshop. Digital products include the bilingual mobile application for self-guided collection tours, the online collections database (Collections en ligne), audio content (Les Podcasts du MAM, Une œuvre à écouter), and virtual meditation experiences (Contempler). Additional offerings include at-home art activities for families (Activités à la Maison), venue rental services, and the Amis du MAM membership program. The museum is part of the Paris Musées network encompassing 14 City of Paris museums.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Collections (Free Admission) Free access to permanent collections of approximately 15,000 modern and contemporary artworks (20th-21st century) including masterworks by Matisse, Dufy, Picasso, Modigliani, and others. Open Tuesday to Sunday with no admission charge.
• Temporary Exhibitions

Quantifiable outcome

• Exhibitions consistently attract over 350,000 visitors for major shows (Basquiat 2010, Keith Haring 2013, Fauvism 1999)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Paris MuséescoreStrategic or Co-development Partner · 1 January 2013Since January 1, 2013, Paris Musées (a public establishment) manages the network of 14 municipal museums including Musée d'Art Moderne de Paris. The network serves approximately 3 million visitors annually and coordinates shared services including digital platforms, ticketing, and marketing.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stedelijk Museum Amsterdam: Amsterdam's museum of modern and contemporary art with a comparable De Stijl, Bauhaus, and post-war contemporary collection focus. Similar in scale (mid-sized major city modern art museum), free permanent collection elements, and innovative digital initiatives including the Stedelijk Museum Bureau Amsterdam.
• Palais de Tokyo: Adjacent contemporary art center in the same Palais de Tokyo building complex, focused exclusively on contemporary art and emerging artists. Operates in the same physical site, competes for the same contemporary art exhibition programming and audience, and was originally co-located with MAM before splitting responsibilities.
• Centre Pompidou: France's national museum of modern art, originally co-located with MAM in the Palais de Tokyo before moving to the Centre Georges Pompidou in 1977. Direct peer offering a larger collection of modern and contemporary art (over 100,000 works), competing for the same Paris cultural tourism audience, exhibition programming, and corporate sponsorship dollars.
• Tate Modern: London's flagship museum of modern and contemporary art, comparable in curatorial focus (20th-21st century), free permanent collection model, blockbuster temporary exhibitions, and digital innovation. Both are mid-20th century-founded civic institutions serving mass audiences with international modern art programming.
• Galleria Nazionale d'Arte Moderna e Contemporanea (GNAM): Rome's national museum of modern and contemporary art, comparable in scope (Italian and European modern art movements), free admission model, and national museum governance structure. Operates in a similar European national capital context with comparable curatorial and audience dynamics.
• Louisiana Museum of Modern Art: Denmark's leading modern and contemporary art museum, comparable in curatorial focus, mid-20th century founding, blockbuster exhibition programming (e.g., David Hockney, Yayoi Kusama), strong digital engagement, and integrated café/restaurant and museum shop operations. Similar scale and operating model.
• MoMA - Museum of Modern Art: New York's preeminent modern art museum with a comparable curatorial focus (Fauvism, Cubism, contemporary movements), blockbuster exhibition programming, strong digital presence, and large permanent collection. Comparable in scale of operations, audience engagement strategies, and corporate sponsorship model.
• Museo Nacional Centro de Arte Reina Sofía: Madrid's national museum of 20th-century art, famous for housing Picasso's Guernica. Comparable in scale, national museum governance, modern and contemporary art focus, blockbuster temporary exhibitions (e.g., Salvador Dalí retrospectives), and integration with broader Spanish national museum network.
• Solomon R. Guggenheim Museum: New York's iconic modern and contemporary art museum with strong temporary exhibition programming, comparable venue rental and event hosting, similar brand-driven curatorial approach, and active international touring exhibitions. Comparable in mission, audience, and operation model.

Regional players

• Musée d'Orsay: Paris's Impressionist and Post-Impressionist museum housed in a converted railway station. While focused on an earlier period than MAM, it directly competes for the same Paris tourism audience, school group bookings, and corporate venue rental, and operates under similar French national museum governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCguZKq-IReBMj3r9EOdpZ3Q
• Facebookfacebook.com/104220355682
• LinkedInlinkedin.com/company/mus%C3%A9e-d-art-moderne-de-la-ville-de-paris
• Instagraminstagram.com/museedartmodernedeparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Musée d'Art Moderne de Paris