MAX ARTHUR MACAULIFFE PUBLIC SCHOOL - India

What MAX ARTHUR MACAULIFFE PUBLIC SCHOOL - India does

Max Arthur Macauliffe Public School is a private, CBSE-affiliated, co-educational K-12 institution located in Samrala, Ludhiana district, Punjab, India, operating from an 18,500 sq meter campus at Chandigarh Road Bondli. Established in 2000 and opened in March 2001 with just 18 students across 6 rooms, the school has grown to 3,000+ enrolled students spanning Nursery through Class XII and is supported by 46 staff members, including a PhD-holding Principal (Dr. Monica), 9 PGT, 10 TGT, 13 PRT, and 1 NTT teacher plus administrative and support personnel. The school is managed by the S. Jagir Singh Charitable Trust, established in 1980 by Late Sardar Jagir Singh Ji, who personally donated ₹1 crore to launch the institution; the trust also operates in sports and medicare systems across rural Punjab.

The school's core product is full-spectrum CBSE education covering Nursery to Class XII, augmented by 25+ co-curricular activities, 20+ outdoor activities, and concept-based integrated learning delivered through smart classrooms, modern science and computer laboratories, and a well-stocked digital library. Its underlying technology backbone is the Class ON App, a school ERP platform providing real-time attendance tracking (with a 98.5% check-in rate), parent-facing mobile application for homework, fee payment, gallery, notices, and bus GPS tracking, plus online registration and alumni portals. The school cites a 100% pass rate in CBSE Class X and Class XII board examinations over three consecutive academic years (2022-23, 2023-24, 2024-25), with 60 Class X and 65 Class XII registered students in 2024-25.

The school's business model is direct-to-consumer tuition collection on an annual billing cadence, with fee structures set per academic year (current schedule for 2025-26 available as PDF). Distribution operates through on-campus admissions supplemented by online registration via the Class ON portal, with marketing primarily conducted through community word-of-mouth, alumni referrals, and social media presence on Facebook, Instagram (@maxiansamrala), and WhatsApp. The customer base is fragmented across 3,000+ individual student-family payers in the Samrala and greater Ludhiana district catchment, with no disclosed enterprise or institutional contracts; notable alumni outcomes include placements at AIIMS Bathinda, NIT Jalandhar, and PIIMS Jalandhar, which function as brand and referral assets.

Name

MAX ARTHUR MACAULIFFE PUBLIC SCHOOL - India

Legal name

Max Arthur Macauliffe Public Sr. Sec School

Website

https://mampublicschool.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Max Arthur Macauliffe Public School is a private CBSE-affiliated K-12 co-educational institution in Samrala, Ludhiana, Punjab, serving 3,000+ students from Nursery through Class XII, operated under S. Jagir Singh Charitable Trust and supported by Class ON App digital school management infrastructure.

Ownership category

akta.pro rank

Product category

K-12 Education

NAICS

Elementary and Secondary Schools (61111), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• K-12 CBSE education
• Primary secondary schooling
• School management software
• Co-curricular activities
• CBSE board examination

Headquarters

HQ city

Samrala

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Academic Fees: School charges tuition and academic fees for students from Nursery to Class XII. Fee structure is defined annually (2025-26) and available through school prospectus.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Max Arthur Macauliffe Public School provides CBSE-affiliated co-educational instruction from Nursery through Class XII at its Samrala, Ludhiana campus. The offering combines academic instruction, co-curricular activities, moral values education, and digital school management tools (Class ON app for parents, attendance, homework, fees, and bus tracking). Admissions are open to all students regardless of background, with annual tuition-based fees structured per class level.

Product overview

Max Arthur Macauliffe Public School operates as a CBSE-affiliated educational institution offering Classes I-XII. The school uses a unified digital ecosystem centered on the Class ON School Management Platform, which consists of the Parent App mobile application and Online Registration Portal. These digital tools are developed and supported by Class ON App and integrate student reports, daily attendance, digital billing, exam tallies, school bus GPS tracking, and notifications into a single platform for parents, students, teachers, and administrators.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 CBSE Education (Nursery to Class XII) Comprehensive co-educational CBSE curriculum instruction from Nursery through Class XII, including pre-primary early childhood program, progressive assessment, individualized guidance, co-curricular activities, moral values education, career counseling, and preparation for Class X and XII board examinations. For students in Samrala and surrounding Ludhiana district, Punjab.
• School Admission and Registration Direct admission and registration service for prospective students from Nursery (age 2.5+) through Class XII. Open to boys and girls regardless of caste, creed, religion, or social status. Includes online registration via the Class ON portal and on-campus enrollment.

Quantifiable outcome

• 100% pass rate in Class X and Class XII CBSE board examinations for 2022-23, 2023-24, and 2024-25
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Class ON AppcoreTechnology or IntegrationClass ON App provides the complete digital school management software for Max Arthur Macauliffe School. The platform includes parent app for real-time attendance, homework, gallery, fee payment, notices, and bus tracking. Powers over 1,000 schools across 24 states in India.
• S. Jagir Singh Charitable TrustcoreOthersThe school is managed by S. Jagir Singh Charitable Trust, established in 1980 by Late Sardar Jagir Singh Ji. The trust also operates in sports and medicare systems in rural Punjab, particularly Samrala, Morinda, and S.A.S Nagar.
• CBSE (Central Board of Secondary Education)coreOthersSchool is affiliated with CBSE for all India Senior Secondary School Certificate Examination. Affiliation No. 1630775. School got affiliated for Class X in 2013 and Class XI & XII in 2015.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Presidium School: Growing national K-12 chain offering CBSE curriculum with strong digital integration. Comparable in CBSE K-12 delivery, parent-engagement tech, and aspiration-led positioning.
• Ryan International Group of Institutions: Large national K-12 chain operating CBSE/ICSE schools across India, including Punjab. Comparable in curriculum and target segment; significantly larger scale and brand pull than MAM.
• Delhi Public School (DPS) Society: Large national CBSE chain with a Ludhiana branch. Operates the same K-12 CBSE model in the same catchment area as MAM, with substantially greater brand recognition, scale, and resources.
• GD Goenka World School: National chain of premium CBSE/IB schools with growing Tier-2 presence in Punjab. Comparable in K-12 offering and parent segment; differentiated by stronger brand and capital backing.
• Mount Litera Zee Schools: National K-12 chain with CBSE/ICSE offerings and standardized digital school-management systems. Comparable in scale ambition, tech adoption, and target parent segment.

Direct peers

• Akal Academies: A network of CBSE-affiliated schools in rural Punjab operated by the Kalgidhar Trust. Directly comparable in geography (rural Punjab), faith-inspired heritage, K-12 CBSE model, and target demographic, making it the closest single comparable peer.

Regional players

• Kundan Vidya Mandir, Ludhiana: Heritage private CBSE school in Ludhiana with similar K-12 offering, established reputation, and focus on holistic education. Competes directly with MAM for middle-class Punjabi families in the same district.
• Chandigarh Baptist School: Established private K-12 school in the Chandigarh/Punjab region offering CBSE curriculum. Comparable in heritage, regional positioning, and competition for the same Ludhiana/Chandigarh parent catchment.
• Yadavindra Public School (YPS), Patiala: Reputed CBSE-affiliated K-12 school in Punjab (Patiala). Comparable as a long-established, academically focused private school in Punjab competing for the same aspirational parent demographic.
• Sacred Heart School, Ludhiana: Long-established private K-12 school in Ludhiana competing for the same fee-paying parent segment in the same district. Comparable in curriculum (CBSE), co-educational K-12 structure, and reliance on academic results as a brand pillar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Max-Arthur-Macauliffe-Public-Sr-Sec-School-Samrala-100069828443550
• Instagraminstagram.com/maxiansamrala/?hl=en
• LinkedInlinkedin.com/school/max-arthur-macauliffe-public-school---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAX ARTHUR MACAULIFFE PUBLIC SCHOOL - India