Cinemateca do Mam

What Cinemateca do Mam does

Cinemateca do MAM is the dedicated cinema and audiovisual archive program of the Museu de Arte Moderna do Rio de Janeiro (MAM Rio), a private non-profit cultural institution headquartered at Av. Infante Dom Henrique, 85 in Flamengo Park, Rio de Janeiro, Brazil. The Cinemateca preserves and screens Brazilian and international film through free public sessions, operating as a curated film program alongside the parent museum's modern and contemporary art exhibitions and educational initiatives. Core offerings include the monthly Cinemateca Agenda (a published film schedule) and the Film Archive Collection (Acervo), an audiovisual heritage collection managed as a domain-specific archive rather than a technology product.

The business model is freemium and non-commercial in structure. Direct revenue is generated through museum admissions, structured membership tiers (Clube de Colecionadores, Patronos, Amigos), venue and private event rentals, and the Doe seu IR donation program enabling individual tax-deductible giving. The dominant revenue driver is institutional funding: Petrobras serves as the Official Sponsor (Patrocínio Oficial), supplemented by tiered corporate sponsorships (Itaú Gold, Banco do Brasil Silver), Visit Rio tourism partnership, and Brazilian cultural incentive mechanisms under Lei Rouanet (Lei de Incentivo à Cultura). Government partners include the Prefeitura do Rio de Janeiro, Secretaria Municipal de Cultura, and Governo Federal.

Customer segments span general public visitors, public school groups and NGOs (served through the Bloco Escola and Circuito Cultural Providência programs), high-net-worth art collectors and patrons, and corporate event clients. Reported headcount is 5 employees, suggesting the Cinemateca operates as a small specialized unit within the larger MAM Rio organization. No revenue, funding round, M&A, or AI/technology product activity is disclosed.

Name

Cinemateca do Mam

Legal name

Museu de Arte Moderna do Rio de Janeiro

Website

https://mam.rio

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cinemateca do MAM is the cinema and audiovisual archive program of MAM Rio, a non-profit modern art museum in Rio de Janeiro. It preserves Brazilian film heritage through free public screenings, educational programs, and community outreach, funded by corporate sponsorships, Lei Rouanet incentives, and donations.

Ownership category

akta.pro rank

Product category

Art Museum and Cultural Institution

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Museums (712110)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF)

akta.pro secondary industries

Archive Restoration & Digitization (Film/Video/Audio Scanning, Remastering) (MPAHAGAI), Rights, Access Control & Clearance for Archives (Permissions, Audit, Policy) (MPAHAGAL)

Keywords

• Art museum exhibitions
• Film archive screenings
• Cultural education programs
• Modern art gallery
• Audiovisual heritage

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admissions and Programs: Revenue generated through admission fees to exhibitions, memberships (Clube de Colecionadores, Patronos, Amigos), and program participation.
2. Corporate Sponsorships: Institutional funding from corporate sponsors including Petrobras (Official Sponsor), CCPAR, Banco do Brasil, and other partners through various sponsorship tiers.
3. Private Events and Venue Rental: Revenue from hosting events at the museum venue (Faça eventos).
4. Donations and IR Tax Deduction Programs: Individual donations through Doe seu IR program allowing tax deduction contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cinemateca do MAM is a cinema and audiovisual archive program within the Museu de Arte Moderna do Rio de Janeiro (MAM Rio). It presents free film screenings and activities focused on preserving and showcasing Brazilian audiovisual heritage through a monthly programming agenda. The program is part of a broader modern art museum offering exhibitions, educational workshops, and community outreach.

Product overview

Cinemateca do Mam is a specialized cinema and audiovisual program within the Museu de Arte Moderna do Rio de Janeiro (MAM Rio). The organization offers free film screenings and cultural activities focused on preserving and showcasing Brazilian audiovisual heritage. The core offering is the Cinemateca program itself, which presents regular film sessions through its monthly agenda.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinemateca do MAM Film Program A cinema and audiovisual archive program offering free film screenings and activities dedicated to preserving and showcasing Brazilian audiovisual heritage for general public visitors and cultural enthusiasts.
• Cinemateca Monthly Film Agenda A monthly programming schedule of free film sessions and audiovisual activities offered by the Cinemateca for visitors to plan their attendance.
• Bloco Escola Educational Program Free arts and culture formation courses and workshops offered to public school groups as part of MAM Rio's education programming.
• Circuito Cultural Providência A community outreach initiative that brings environmental education visits and cultural workshops to public school groups, NGOs, and community organizations.
• Clube de Colecionadores, Patronos e Amigos Memberships Paid membership programs for art collectors, patrons, and friends that provide museum benefits while supporting institutional operations.
• Private Event and Venue Rental (Faça Eventos) Event hosting and venue rental services at the MAM Rio museum location for corporate and private events.

Quantifiable outcome

• Free public film screenings and cultural programs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• PetrobrascoreGTM or Marketing PartnerOfficial sponsor (Patrocínio Oficial) of MAM Rio. The partnership strengthens the museum's role as an experimental center for art, culture, and education. Provides major funding for exhibitions and programs.
• CCPAR - Companhia Carioca de ArtescoreStrategic or Co-development PartnerStrategic sponsorship partner providing support for cultural programs and institutional operations.
• Prefeitura do Rio de JaneirocoreStrategic or Co-development PartnerMunicipal government sponsorship supporting the museum's cultural mission through city cultural initiatives.
• Secretaria Municipal de CulturacoreStrategic or Co-development PartnerMunicipal culture secretary providing institutional support and cultural policy alignment.
• Governo FederalcoreStrategic or Co-development PartnerFederal government realization support for museum programs and cultural initiatives.
• Banco do BrasilminorGTM or Marketing PartnerSilver tier sponsor (Patrocínio Prata) providing financial support and brand association with the museum.
• ItaúminorGTM or Marketing PartnerGold tier sponsor (Patrocínio Ouro) supporting museum programs and cultural initiatives.
• Visit RiominorGTM or Marketing PartnerTourism promotion partnership bringing visitors to the museum.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Cinemateca de Bogotá: Colombian public cinematheque offering curated film screenings, preservation, and education. Comparable as a Latin American regional cinematheque focused on audiovisual heritage and public programming.
• Museo Nacional de Bellas Artes (Argentina): Argentine national fine arts museum. Comparable as a regional South American cultural institution offering public exhibitions and educational programs, though without a dedicated cinematheque.

Direct peers

• Museu de Arte Moderna de São Paulo (MAM-SP): The São Paulo counterpart to MAM Rio. Closely comparable as a Brazilian modern art museum operating with corporate sponsorships, government cultural incentives, and education programming.
• Cinemateca Brasileira: Brazil's principal national film archive and cinematheque in São Paulo. Directly comparable to Cinemateca do MAM as a nonprofit cultural institution focused on audiovisual preservation and public film screenings in Brazil.
• Anthology Film Archives: New York repertory cinema and film archive dedicated to preserving and exhibiting experimental and canonical cinema. Comparable to the Cinemateca's film archive and curated screening mission.
• Museum of the Moving Image: New York museum dedicated to film, television, and digital media. Directly comparable as a nonprofit cultural institution combining moving-image exhibition, preservation, and public education programming.
• Film at Lincoln Center: New York nonprofit curating repertory cinema, retrospectives, and film culture programming. Comparable to the Cinemateca as a nonprofit cinema organization focused on curated, heritage-oriented film programming for general audiences.

Broad incumbents

• MALBA – Museo de Arte Latinoamericano de Buenos Aires: Major Latin American modern art museum in Buenos Aires funded via corporate sponsorships and cultural laws. Comparable as a Latin American modern art museum with mixed public/private funding and educational programming.
• Centro Cultural Banco do Brasil (CCBB): Brazilian cultural center chain operated by Banco do Brasil—one of Cinemateca do MAM's own sponsors. Comparable as a Brazilian nonprofit cultural venue offering free film, art, and education programming.
• Cinémathèque Française: Major European film archive and cinematheque in Paris. Comparable as a large institutional cinematheque combining film preservation, public screenings, and museum-style exhibition of cinema heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cinemateca-do-mam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinemateca do Mam