MANDARIN CARE

What MANDARIN CARE does

MANDARIN CARE GmbH is a German digital transformation consultancy founded in 2020 and headquartered in Schwerin, Mecklenburg-Vorpommern. The firm exclusively serves the German health and social welfare sector, providing consulting and digital services to complex welfare organizations (Komplexträger), rehabilitation and acute-care clinics (Reha- und Akutkliniken), nursing home operators (Pflegeheimbetreiber), and, secondarily, to pharmaceutical and medical technology firms. It operates from three offices across northern Germany (Schwerin, Hamburg, Rostock) with approximately 12 employees, and is led by Managing Directors Kevin Friedersdorf and Daniel Hoffmann.

The company's service portfolio spans three practice areas — employer branding and digital recruiting, health and social marketing, and IT and digitalization — delivered alongside proprietary and productized assets. Core product offerings include the "moin!" employee app (a mobile intranet/communications platform with directory, messenger, group chat, document sharing, shift scheduling, and DSGVO-compliant client chat, targeted at social-sector organizations) and four diagnostic assessment services (Digital Check, Talent Check, Marketing Check, Barrierefreiheitscheck). The firm also operates a branded event franchise (Social Action Conference, Social Action Day) and publishes a content library (Care Magazine) covering digitalization of the social economy.

MANDARIN CARE generates revenue primarily through time-and-materials professional services engagements billed at hourly rates, structured workshop and seminar delivery (from impulse talks to full-day workshops), and subscription licensing of the moin! employee app. Customer acquisition is event-driven and direct, anchored by approximately 15 named reference clients including Paritätische Dienste Bremen, Internationaler Bund, Universitätsklinikum Halle, Klinikum Südstadt Rostock, AWO (multiple state chapters), DRK affiliates, and Lebenshilfe Lüneburg-Harburg. The company is privately held with no disclosed external funding and operates as a focused German Mittelstand services firm.

Name

MANDARIN CARE

Legal name

MANDARIN CARE GmbH

Website

https://mandarin-care.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MANDARIN CARE is a German digital transformation consultancy serving the health and social welfare sector. It delivers employer branding, digital marketing, and IT consulting, plus the proprietary moin! employee app and diagnostic assessment services to welfare organizations, clinics, and care providers.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting for the Social Economy

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Management Services (8741)

akta.pro primary industry

Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Digital transformation consulting
• Social welfare marketing
• Employer branding services
• IT infrastructure consulting
• Employee communication app

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Consulting and Professional Services: MANDARIN CARE generates revenue primarily through project-based consulting engagements, workshop facilitation, and seminar delivery. According to their AGB, services are billed on time-and-materials basis using hourly rates (Stundensätze nach tatsächlichem Aufwand). Engagements include employer branding consulting, digital marketing strategy, IT infrastructure analysis and implementation, and digital transformation advisory.
2. Digital Product Licensing (moin! App): The moin! employee communication app is offered as a digital product, likely on a subscription or license basis for organizations adopting the platform for internal communications.
3. Workshop and Seminar Delivery: MANDARIN CARE offers structured workshop and seminar formats (keynotes, half-day workshops, full-day workshops) across topics including digitalization, IT security, marketing, social media, employer branding, and internal communications. Pricing is format-dependent, with sessions ranging from 15-minute impulse talks to full-day workshops. Billed per engagement or as part of retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MANDARIN CARE provides digital transformation consulting and services to organizations in the German health and social welfare sector, covering employer branding and digital recruiting, healthcare/social marketing, and IT/digitalization strategy. The firm also offers the proprietary moin! mobile employee communication app and four standardized diagnostic assessments (Digital Check, Talent Check, Marketing Check, Barrierefreiheitscheck), delivered alongside workshops, seminars, and own-branded industry events.

Product overview

MANDARIN CARE offers a portfolio of digital transformation consulting services and products for the healthcare and social welfare sector. The core offerings include the Mitarbeitenden-App moin!, a mobile employee communications app functioning as a social-network-style internal platform with messenger, directory, and group features. Complementing the app are four assessment services: Digital Check (digital readiness), Talent Check (employer branding), Marketing Check (marketing effectiveness), and Barrierefreiheitscheck (accessibility compliance). The company also provides workshops and seminars on topics including digitalization, data protection, marketing, social media, and employer branding.

Differentiator

Problem solved

Functional benefit

Brands

• Moin!: Employee app (Mitarbeitenden-App moin!) - a mobile intranet application for internal communication in organizations

Products and services

• Mitarbeitenden-App moin! Mobile intranet and employee communication app for organizations in the healthcare and social welfare sector. Features include employee profiles, directory, messenger, group chats, document sharing, shift scheduling, internal job postings, digital recognition, and DSGVO-compliant handling of sensitive client information.
• Digital Check Diagnostic assessment service that evaluates an organization's digital readiness and identifies opportunities for digital transformation in the healthcare and social welfare sector.
• Talent Check Assessment service for evaluating employer branding and recruitment capabilities, helping organizations attract and retain qualified professionals in the social sector.
• Marketing Check Assessment service that analyzes marketing and communication effectiveness for healthcare and social welfare organizations, identifying areas for improvement in digital marketing strategies.
• Barrierefreiheitscheck Accessibility audit service that evaluates websites and digital content according to WCAG standards, checking keyboard navigation, links, visual content, text, forms, and responsive behavior for compliance with accessibility requirements.
• Workshops & Seminare Structured educational formats including Impulsvortrag (15–30 min), Keynote (60–90 min), Workshop (3–6 hours), Seminar (4 hours), and Tagesworkshop (full-day), covering digitalization, IT security, marketing, social media, employer branding, and internal communications for the social economy.
• Employer Branding & Digitales Recruiting Consulting Project-based consulting engagement for employer branding and digital recruiting strategy aimed at making social-sector organizations attractive employers for skilled workers.
• Gesundheits- & Sozialmarketing Consulting Project-based consulting for digital communication and marketing in the German health and social welfare sector, including SEO, social media, content, and campaign work.
• IT Services & Digitalisierung Consulting Project-based consulting for IT infrastructure analysis, IT security (including KHZG), digital process optimization, and accessible digital solution implementation for the social sector.

Quantifiable outcome

• AI-assisted voice documentation can reduce administrative time for nursing staff by up to 30%, freeing more time for patient care
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Reflecta gGmbHcoreStrategic or Co-development PartnerMANDARIN CARE featured Reflecta as a co-presenter at the care:vention #8 event. Reflecta offers an AI-powered grant funding compass (Fördermittelkompass) with a database of over 8,800 German-language funding programs. At the event, Louisa Mittmann (Impact Marketing & Ecosystem Management) and Georg Höhne (Head of Partnerships & Fundraising) from Reflecta demonstrated how organizations can use the tool to find funding, with MANDARIN CARE facilitating the session as part of its event series.
• betterplace.orgminorGTM or Marketing Partnerbetterplace.org, Germany's largest online donation platform, has partnered with MANDARIN CARE for the Social Action Day events. Josephin Hühner and Josefine Walter from betterplace.org presented on online fundraising strategies and corporate social media campaigns at Social Action Day #2, helping non-profit organizations leverage the platform effectively.
• Agentur 2020minorStrategic or Co-development PartnerAgentur 2020 (sustainability and communication agency) partnered with MANDARIN CARE at multiple Social Action Conference events. Daniel Obst and Alexander Balow from Agentur 2020 presented on sustainability in social organizations, providing expert content on ESG topics, CO2 reduction strategies, and the Reifegradmodell (maturity model) for sustainability at MANDARIN CARE's events.
• Ecki Raff (Freelance Photographer)minorOthersPhotographer Ecki Raff partnered with MANDARIN CARE at Social Action Day #2, providing expert guidance on creating social-media-ready photography using smartphones, covering topics like lighting, background selection, and authenticity in visual content for social sector organizations.
• David Garbe (Eisbademeisters)minorOthersDavid Garbe, co-initiator of the Eisbademeisters project from Rostock-Warnemünde, partnered with MANDARIN CARE at Social Action Day #2 as a best-practice case study. The campaign #wirspringenfuerwaermeinskaltewasser raised 35,000 EUR for charitable organizations (Tafel, homeless aid, Hamburg affiliate) through social media engagement and ice bathing challenges, demonstrating effective digital fundraising.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Staffbase: Staffbase is a German-founded (Chemnitz) employee experience and communications app platform that directly competes with MANDARIN CARE's moin! offering for the same social-sector and frontline workforce buyers. Both target organizations needing intranet, messenger, and shift-scheduling features in a single mobile app.
• Communardo GmbH: Communardo is a German IT-services firm based in Dresden that combines digital-workplace consulting with proprietary intranet and employee-experience software (Linchpin). It mirrors MANDARIN CARE's hybrid consulting-plus-product model serving German enterprise and public-sector clients.
• mgm technology partners: mgm technology partners is a German IT consulting firm comparable in scale and Mittelstand ethos, with offices across Germany delivering enterprise software, web platforms, and digitalization projects — directly analogous to MANDARIN CARE's IT-services offering for complex organizations.
• Materna Group: Materna is a Dortmund-based IT consulting and solutions provider with similar Mittelstand roots, multiple German offices, and established public-sector and healthcare digitalization practices — overlapping with MANDARIN CARE's IT-services and digitalization portfolio for healthcare/social-sector buyers.

Emerging players

• Beekeeper: Beekeeper is a Swiss-founded frontline employee app platform that competes with moin! on multi-channel internal communications, shift scheduling, and recognition features, and serves healthcare and community-services organizations in DACH — partial overlap with MANDARIN CARE's product and target market.

Broad incumbents

• Haufe Group: Haufe Group is a large Freiburg-based provider of business information, compliance, HR, and digital workplace solutions for German Mittelstand and enterprise. It competes as a broader incumbent for HR-adjacent, compliance, and digitalization budgets that overlap with MANDARIN CARE's employer-branding and IT-services scope.
• SinnerSchrader (Accenture Song): SinnerSchrader was Hamburg's largest independent digital agency before being acquired by Accenture (now Accenture Song), offering employer-branding, digital marketing, and platform builds at enterprise scale — a broad incumbent addressing adjacent needs of the same DACH enterprise and healthcare buyers.

Others

• betterplace.org: betterplace.org is Germany's largest online donation platform and an existing MANDARIN CARE partner (joint Social Action Day events). It is not a competitor but occupies the social-sector digital ecosystem and shares the same nonprofit buyer base, making it an adjacent ecosystem peer for GTM positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2h19qaqfpTd-eOfCDadbXg
• Facebookfacebook.com/MANDARINMEDIEN
• LinkedInlinkedin.com/company/mandarin-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANDARIN CARE