Mandura / Workwear Solutions

What Mandura / Workwear Solutions does

Mandura, operated by the Croatian private limited company Kom-trade d.o.o., is a workwear and protective equipment (PPE) retailer founded in 1992. The company sells occupational safety products — work clothing, gloves, footwear, head/eye/respiratory/hearing protection, fall protection, and disposable equipment — alongside hospitality uniforms (Ho.Re.Ca) and promotional textiles. It carries recognized third-party brands such as CXS, ATG, Coverguard, Lacuna, and Delta Plus across a catalog of approximately 1,115 SKUs, and offers in-house customization via screen printing and machine embroidery for wholesale orders.

The company's technology footprint is modest and conventional: a WordPress-based e-commerce webshop at mandura.hr integrated with CorvusPay for payment processing and GLS for domestic shipping, supplemented by a physical retail/warehouse in Zaprešić and an administrative headquarters in Prigorje Brdovečko. In 2021, Mandura received an EU innovation voucher grant co-funded by the European Regional Development Fund to co-develop (with the Faculty of Mechanical Engineering and Naval Architecture) a software solution for digitizing its internal sales process management — a one-off digitalization project rather than a proprietary technology platform.

Mandura operates a hybrid B2B/B2C go-to-market model. B2B revenue comes from a dedicated wholesale division offering tiered volume discounts (5% above €150, 10% above €500), R1 invoicing, and customization services with a 10-piece minimum. B2C revenue flows through the webshop and physical retail store, with free shipping on orders above €130 and a 24-hour inquiry response SLA. Customer segments span industrial/construction enterprises (primary), hospitality (Ho.Re.Ca), and individual retail consumers, all served within Croatia only. The company is family-owned, has been continuously operating for over 30 years, and reports no outstanding debts or disputes.

Name

Mandura / Workwear Solutions

Legal name

Kom-trade d.o.o.

Website

https://mandura.hr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Mandura (Kom-trade d.o.o.) is a Croatian family-owned retailer founded in 1992 that sells workwear, PPE, and hospitality uniforms through an e-commerce webshop, physical store in Zaprešić, and a B2B wholesale division serving industrial, construction, and consumer customers across Croatia.

Ownership category

akta.pro rank

Product category

Workwear and Protective Equipment Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435), Clothing and Clothing Accessories Retailers (45811), Footwear Merchant Wholesalers (424340)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

Keywords

• Workwear distribution
• Protective equipment supply
• Occupational safety gear
• PPE wholesale
• Safety footwear retail

Headquarters

HQ city

Prigorje Brdovečko

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail and Wholesale: Revenue is generated through the sale of workwear and protective equipment to both B2B (wholesale) and B2C customers. Products include work clothing, safety footwear, gloves, eye protection, head protection, hearing protection, and more. The company also offers customization services (printing and embroidery) for wholesale orders.
2. Customization/Branding Services: For wholesale orders, Mandura offers personalization through screen printing or machine embroidery (štik) on purchased clothing. This includes logo application, text messaging with font and color options, with minimum order quantities of 10 pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mandura distributes and retails workwear and personal protective equipment (PPE) across more than 1,115 SKUs, including work clothing, gloves, safety footwear, head/eye/respiratory/hearing protection, fall protection, hospitality uniforms, and promotional textiles from brands such as CXS, ATG, Coverguard, Lacuna, and Delta Plus. The company operates both B2B wholesale (with volume discounts, R1 invoicing, and customization services such as screen printing and embroidery for orders of 10+ pieces) and B2C channels through its e-commerce webshop and physical retail store in Zaprešić, Croatia.

Product overview

Mandura (operated by Kom-trade d.o.o.) is a Croatian workwear and protective equipment retailer serving both B2B wholesale and B2C retail customers. The company operates primarily through its e-commerce platform (mandura.hr) supplemented by a physical retail store in Zaprešić. The product portfolio centers on occupational safety and workwear, organized into main categories: Protective Equipment (work clothing, work gloves, outdoor clothing, disposable equipment, work footwear, special clothing, head protection, eye protection, respiratory protection, hearing protection, and work-at-heights equipment), Gastro/Ho.Re.Ca professional uniforms (chef and waiter clothing), and Promotional Textiles. The company also offers wholesale services with volume discounts and clothing branding customization (printing and embroidery). Founded in 1992, Mandura has over 30 years of experience in the protective equipment industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Clothing (Radna odjeća) Work clothing category including work shirts, vests, coats, pants, shorts, safety vests, coveralls, and aprons for industrial and commercial use.
• Work Gloves (Radne rukavice) Protective work gloves including general purpose, cut-resistant, chemical-resistant, heat-resistant, cold-resistant, disposable, and welding gloves.
• Outdoor Clothing (Outdoor odjeća) Outdoor work apparel including winter jackets, softshell jackets, winter vests, fleeces, winter work pants, rain clothing, and winter/cap hats.
• Disposable Equipment (Jednokratna oprema) Single-use protective equipment including disposable masks and respirators, caps, coveralls, gowns and aprons, gloves, and overshoes.
• Work Footwear (Radna obuća) Safety footwear including work shoes, work sneakers, work sandals, work boots, and clogs. Safety classes include S1, S2, S1P, S3 with steel or composite toe caps.
• Special Clothing (Specijalna odjeća) Specialized protective clothing including welding clothing, high-visibility clothing, multi-functional underwear, and clothing for extreme cold temperatures.
• Head Protection (Zaštita glave) Head protection equipment including safety helmets, caps and winter hats, and accessories.
• Eye Protection (Zaštita očiju) Eye protection equipment including safety glasses, protective masks, welding masks, and visors with various lens colors for different work conditions.
• Respiratory Protection (Zaštita dišnih puteva) Respiratory protection equipment including masks and half-masks, filters and pre-filters, and disposable masks and respirators.
• Hearing Protection (Zaštita sluha) Hearing protection equipment including earplugs, ear muffs (antifons), and earplug dispensers.
• Work at Heights Equipment (Rad na visini) Fall protection and work at height equipment including complete kits, harnesses and belts, energy absorbers, ropes, straps and sliding systems, carabiners and hooks, and tripods and winches.
• Gastro / Ho.Re.Ca Uniforms Professional hospitality uniforms including chef clothing (shirts, pants, aprons, hats, footwear) and waiter clothing (shirts, aprons, vests, pants, accessories) for hotels, restaurants, and cafes.
• Promotional Textiles Branded promotional apparel including t-shirts, polo shirts, fleece vests, hoodie vests, vests, jackets, winter and cap hats, scarves and winter gloves.
• Mandura Webshop (E-commerce Platform) E-commerce platform at mandura.hr enabling online purchase of workwear and protective equipment with product catalog browsing, shopping cart, multiple payment methods, order tracking, and customer account management.
• Wholesale Services (Veleprodaja) B2B wholesale services including volume discounts (5% for orders over 150 EUR, 10% for orders over 500 EUR), R1 invoicing for businesses, and clothing branding/printing/embroidery customization with minimum orders of 10 pieces.
• Physical Retail Store (Maloprodaja) Physical retail store in Zaprešić (Pavla Lončara 1a) for in-person shopping, product fitting, and expert consultation from sales staff.

Quantifiable outcome

• Free shipping for orders above 130€ + VAT
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Faculty of Mechanical Engineering and Naval Architecture (Fakultet strojarstva i brodogradnje)coreStrategic or Co-development Partner · 16 March 2021Partnership with Faculty of Mechanical Engineering and Naval Architecture for development of innovative software solution for sales process management within the company. The collaboration involved process mapping, development of digital solutions, and testing of pilot solution for improved sales process management based on information and communication technologies.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Rybka: Croatian regional distributor of tools, PPE, and workwear — most direct local competitor to Mandura in the Croatian market.

Direct peers

• Snickers Workwear: European premium workwear and PPE brand focused on trades and craftspeople — directly comparable to Mandura's industrial and construction worker customer base.
• Mascot International: Danish workwear manufacturer and wholesaler operating across Europe with broad PPE workwear catalogs — directly comparable to Mandura's product breadth and B2B wholesale model.
• Engelbert Strauss: European workwear and PPE specialist with strong brand, B2B/B2C hybrid model, and customization services — directly comparable to Mandura's positioning in protective workwear and corporate-customized apparel.
• U-Power: Italian safety footwear and workwear brand with wide European distribution across PPE category — comparable to Mandura's work footwear and workwear wholesale/retail mix.
• Blaklader: Swedish workwear manufacturer specializing in durable craftsman and industrial clothing — overlaps with Mandura's core work clothing and PPE categories.

Broad incumbents

• Würth: Global MRO and PPE distribution powerhouse with direct sales reach across Europe; overlaps with Mandura's B2B wholesale PPE offering but operates at vastly larger scale.
• Bunzl: Global distribution and supply chain services company serving cleaning, hygiene, and PPE markets; comparable to Mandura's B2B wholesale PPE distribution role.
• Delta Plus: Global PPE manufacturer and distributor whose products (e.g., Coverguard/Lacuna) are already stocked by Mandura; serves as both supplier and overarching competitor in the channel.
• Manutan: European B2B distributor of workplace equipment, PPE, and supplies; comparable to Mandura's wholesale channel with broader product portfolio and multi-country operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mandura-workwear-solutions

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandura / Workwear Solutions