Maneckji Cooper Education Trust School

What Maneckji Cooper Education Trust School does

Maneckji Cooper Education Trust School (MCET) is a private, trust-operated ICSE-affiliated K-12 school located at 29, Juhu Tara Road in the Juhu area of Mumbai, India, founded in 1959 by Jehangirji Maneckji Cooper. The school delivers co-educational instruction from Playgroup through Standard XI (ISC level) across 52 divisions, enrolling approximately 1,495 students at the end of AY 2024-25 and supported by 75 teaching staff plus 52 non-teaching, support, and outsourced staff. The school operates the Edusprint ERP for administration (enrollment, scheduling, attendance, grading, fee collection, HRMS, transport, and counselling records), supplemented by Google Suite for Education, SMART Classrooms, biometric attendance, and CCTV infrastructure. Little Coopers Montessori, a wholly-owned preschool sub-brand established in 2017, was formally transitioned to a Montessori pedagogical framework in June 2025.

Revenue is generated primarily through annual tuition, term, and miscellaneous fees of ₹1,50,938 per student for AY 2026-27, a non-refundable ₹1,000 application fee per enquiry, optional bus transport fees, and paid outsourced activity clubs (Dance, Speech & Drama, Music, School Band, Robotics & AI, Gymnastics, Art & Craft, and Science). The go-to-market motion is direct-to-consumer, with admissions processed online via the Edusprint portal and supplemented by outreach visits to peer schools and education summits. Customer segments are organized horizontally by educational stage — Foundational (Little Coopers), Preparatory, Middle, and Secondary — with cross-cutting student support services (career and mental health counselling) provided in-house and through partners Drishti Foundation and VIOSA. The school is led by CEO Mrs. Amy Billimoria, Principal Ms. Poonam Chaudhry, Chairman Mr. Firdose Vandrevala, and Trustee Ms. Leah Tata, and holds CISCE affiliation up to the ISC level.

Name

Maneckji Cooper Education Trust School

Legal name

Maneckji Cooper Education Trust School

Website

https://maneckjicooperschool.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Maneckji Cooper Education Trust School is a 60-year-old private ICSE-affiliated K-12 school in Juhu, Mumbai, enrolling ~1,495 students from Playgroup through Std. XI under CEO Amy Billimoria and Principal Poonam Chaudhry, with Edusprint ERP-driven operations and a wholly-owned Little Coopers Montessori preschool.

Ownership category

akta.pro rank

Product category

K-12 Education (ICSE-affiliated private schooling)

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• K-12 education
• ICSE curriculum
• Preschool programs
• Montessori education
• Holistic development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: The school charges tuition, term, and miscellaneous fees on an annual basis for the full academic year. Fees once paid are non-refundable. The total fee including admission fee, tuition, term and miscellaneous fees for Academic Year 2026-27 is ₹1,50,938. Additional charges apply for school uniform, books, and bus transport.
2. Application/Admission Form Fee: A non-refundable admission form fee of ₹1,000 is charged for processing each application, payable online. Registration does not guarantee admission.
3. Activity Club Fees: Outsourced activity clubs (dance, speech & drama, music, robotics & AI, gymnastics, art & craft, science) carry a designated fee paid directly to the institute/resource person conducting the program.
4. Transport Fee: Optional bus/transport fees charged separately from tuition, payable to the vendor upon confirmation of admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Maneckji Cooper Education Trust School is a private ICSE-affiliated K-12 institution in Mumbai delivering academic instruction from Playgroup through Std. XI (ISC), with a Montessori preschool (Little Coopers) and an integrated programme of co-curricular clubs, sports, and student counselling. The school collects recurring tuition and term fees, plus a one-time application fee, and operates an Edusprint ERP for administration.

Differentiator

Problem solved

Functional benefit

Brands

• Little Coopers Montessori: Montessori preschool program for Playgroup and Nursery established in 2017, featuring Montessori philosophy adopted since June 2025.

Products and services

• Maneckji Cooper Education Trust School (Main Campus) ICSE-affiliated co-educational day school offering comprehensive K-12 academic programs from Std. I to Std. XI (ISC), with holistic development through sports, activity clubs, student counselling, and experiential learning. Affiliated to the Council for the Indian School Certificate Examinations (CISCE) up to ISC level. Targeted at parents and families in Mumbai seeking private ICSE education.
• Little Coopers Montessori Preschool program (Playgroup and Nursery) established in 2017 by the Maneckji Cooper Education Trust. Adopts Montessori philosophy since June 2025, with blended learning, self-directed learning, play-based activities, and creative exploration for early childhood education. Targeted at parents of toddlers (~2-4 years) in Mumbai.
• Student Counselling Services In-house counselling cell providing career aspiration guidance and mental health support to students. Includes partnerships with Drishti Foundation (annual aptitude testing for Std. VIII students) and VIOSA (career guidance for Std. VIII to X). Available to MCET students as part of the school's student support ecosystem.
• Activity Clubs Program Comprehensive on-campus co-curricular program offering paid outsourced activity clubs: Dance (Shiamak Davar's Institute of Performing Arts), Speech & Drama (Raell Padamsee), Music (Furtados), School Band (Steadfast Music and Sports Academy), Robotics & AI (CloneFutura), Gymnastics (The Gymnast), Art & Craft (Kokuyo Camlin), and Science (DIYA Edulabs). Fees are paid directly to the partner institutes. Available to MCET students across Foundational, Preparatory, Middle, and Secondary levels.

Quantifiable outcome

• Ranked 18th in India among ICSE Schools (Education Today)
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Drishti FoundationcoreStrategic or Co-development Partner · 1 January 2024Drishti Foundation conducts annual aptitude tests for students of Std. VIII to help identify mental abilities and career inclinations. Results are shared with parents for further guidance and counselling on career options and subject selection for ICSE board examinations.
• VIOSAcoreStrategic or Co-development Partner · 1 January 2024VIOSA provides career guidance to Secondary Level students (Std. VIII to X), assisting them in setting realistic goals and creating actionable plans. They engage with parents to support career exploration and decision-making, helping students identify strengths and potential obstacles.
• Dr. Vivek JoganiminorStrategic or Co-development Partner · 1 January 2024Dr. Vivek Jogani conducted Oral Health Week in January 2025 for students as part of community health outreach programs.
• SNDT Women's University Department of Special EducationcoreStrategic or Co-development Partner · 1 January 2024The school collaborates with SNDT Women's University Department of Special Education. Senior students spent a day with differently abled individuals to celebrate the International Day for Persons with Disability, supporting the school's inclusive education philosophy.
• NAB Lions Home for the Aging BlindminorStrategic or Co-development Partner · 1 January 2024Senior students visited the NAB Lions Home for the Aging Blind during their trek in Lonavala to sensitize students towards the needs of differently abled individuals and create willingness to contribute towards their betterment.
• Craft-RootsminorStrategic or Co-development Partner · 1 January 2024Craft-Roots is an NGO which supports local artisans and provides them with a livelihood. The collaboration acquainted students with Indian culture and artistry through interactive sessions.
• Good Shepherd CommunityminorStrategic or Co-development Partner · 1 January 2024The school organized a food donation drive for underprivileged children at Good Shepherd community, a local NGO. Students spend time with the children through joint activities including drawing, playing, and interacting.
• Asha KiranminorStrategic or Co-development Partner · 1 January 2024Std IX students visited Asha Kiran, an underprivileged children's home, to teach and serve the children community. The objective was to help students understand what they can do to help those less fortunate.
• Shiamak Davar's Institute of Performing ArtsminorChannel Partner/ Reseller/ Distributor · 1 January 2024Shiamak Davar's Institute of Performing Arts runs the Dance Club as an outsourced activity for students at Foundational, Preparatory, Middle, and Secondary levels. This is a paid program with fees paid directly to the institute.
• Raell PadamseeminorChannel Partner/ Reseller/ Distributor · 1 January 2024Raell Padamsee runs the Speech & Drama Club as an outsourced activity for all school levels. This is a paid program with fees paid directly to the resource person.
• Furtados MusicminorChannel Partner/ Reseller/ Distributor · 1 January 2024Furtados Music runs the Music Club as an outsourced activity for all school levels. This is a paid program with fees paid directly to the institute.
• Steadfast Music and Sports AcademyminorChannel Partner/ Reseller/ Distributor · 1 January 2024Steadfast Music and Sports Academy runs the School Band as an outsourced activity for Middle and Secondary levels. This is a paid program.
• The GymnastminorChannel Partner/ Reseller/ Distributor · 1 January 2024The Gymnast runs the Gymnastics Club as an outsourced activity for all school levels. This is a paid program with fees paid directly to the institute.
• Kokuyo Camlin Art ClubminorChannel Partner/ Reseller/ Distributor · 1 January 2024Kokuyo Camlin Art Club runs the Art and Craft Club as an outsourced activity for all school levels. This is a paid program.
• CloneFutura Live Solutions Private LimitedminorChannel Partner/ Reseller/ Distributor · 1 January 2024CloneFutura Live Solutions Private Limited runs the Robotics & AI Club as an outsourced activity for all school levels (OLL - Online Learning Lab). This is a paid program.
• DIYA Edulabs Private LimitedminorChannel Partner/ Reseller/ Distributor · 1 January 2024DIYA Edulabs Private Limited runs the Science Club as an outsourced activity for all school levels. This is a paid program.
• EdusprintcoreTechnology or Integration · 1 January 2024Edusprint is the ERP platform used by the school for comprehensive administrative functions including student enrollment, scheduling, attendance tracking, grading, report card generation, HRMS, fee collection, inventory, transport management, counselling records, communication, and curriculum documentation. The platform also supports the online admission process.
• Surya HospitalminorStrategic or Co-development Partner · 1 January 2022Surya Hospital collaborated with the school to organize a Vaccination Drive for students of Stds. IX and X in January 2022, featured in the Times of India.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Campion School Mumbai: Leading ICSE boys' school in Mumbai with similar reputation, fee structure, and student outcomes; competes directly with MCET for ICSE-preferring families.
• Cathedral and John Connon School: Premier ICSE school in South Mumbai with a century-old legacy; directly comparable in curriculum, premium pricing, and elite family catchment, and consistently ranked above MCET in Mumbai ICSE rankings.
• Bombay Scottish School: One of Mumbai's most prestigious ICSE schools with comparable 1500+ student enrollment, holistic development focus, and premium positioning in a similar Mumbai catchment.
• Don Bosco School Matunga: Long-established ICSE school in central Mumbai; comparable in legacy, holistic education emphasis, and extracurricular reputation, competing for similar ICSE-preferred families.
• Jamnabai Narsee School: Highly-ranked ICSE school in Juhu/Vile Parle — essentially MCET's neighborhood competitor; same ICSE curriculum, similar premium-fee structure, and overlapping family demographic.

Broad incumbents

• Dhirubhai Ambani International School: Premium Bandra-based school offering IB curriculum with higher fee structure; competes for the same elite Mumbai families but operates at a broader international-curriculum and larger-scale tier.
• Oberoi International School: Premium Goregaon-based IB school; overlaps with MCET on premium positioning and Juhu-adjacent catchment but offers IB rather than ICSE, competing for the highest-fee-paying Mumbai families.

Emerging players

• Ecole Mondiale World School: Premium South Mumbai IB school; comparable in fee tier and elite-family targeting but offers IB curriculum and serves as a competitive alternative for families MCET targets.
• JBCN International School: Multi-campus Mumbai school (Borivali, Parel, etc.) offering ICSE/Cambridge; comparable in ICSE curriculum but newer and growing rapidly — MCET conducted outreach visits to JBCN Borivali indicating peer awareness.
• Rustomjee Cambridge International School: Cambridge-affiliated school with multiple Mumbai campuses; comparable premium positioning and similar outreach visitation by MCET, but differentiated by Cambridge curriculum pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maneckji-cooper-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maneckji Cooper Education Trust School