Manege De Eenhoorn

What Manege De Eenhoorn does

Manege De Eenhoorn is a family-owned equestrian riding school and boarding facility founded in 1987 by Frank and Marlies Jansen, operating from a single site at Koewijzend 32 in Blokker, Netherlands. The company delivers group and private riding lessons in dressage and jumping for children from age 8 and adults, supported by five certified instructors (NHB Deurne and ORUN-trained) and a stable team of approximately 12 staff. Its 87-stall capacity, modern open-nok ventilated stable system, two indoor arenas (21x63m and 20x40m), a 20x70m outdoor arena, a 30x70m jumping field, and a covered 20-meter training walker constitute the core physical infrastructure.

The business operates seven main service lines: recurring group and private lessons (sold as 13-lesson cards priced €300-355 or per-session €29-105), full-service horse and pony boarding at €480-590 per month, seasonal pony day camps at €360 per child, children's birthday parties from €82.50, an active horse-trading operation with a self-developed 'van de Eenhoorn' breeding line, four competitive carrousel teams, and on-site competition hosting for KNHS/FNRS and VCN events. Pricing was refreshed effective February 2026, and a graduated heat protocol was published in June 2026.

Go-to-market is direct-to-consumer and physical-first: all registrations and payments are processed at the on-site bar/kantine, with FNRS and KNHS memberships required for participation. Distribution is regional (Hoorn area) and event-driven through competitions, pony camps, and community clinics; a basic personal customer portal supports lesson cancellation. Five-star FNRS certification, Stichting Veilige Paardensport safety certification, and the 2025 'Bestspringend Ruitersportcentrum' national award anchor its competitive positioning.

Name

Manege De Eenhoorn

Legal name

Manege De Eenhoorn

Website

https://manege-de-eenhoorn.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Manege De Eenhoorn is a family-owned, five-star FNRS-certified Dutch riding school and equestrian center in Blokker, Netherlands, offering riding lessons, horse boarding, pony camps, competitions, and horse trading to local riders, boarders, and the equestrian community.

Ownership category

akta.pro rank

Product category

Equestrian Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Horse Boarding, Livery & Stable Operations (AFAEAGAG), Equestrian & Rodeo Facilities (MPAKAEAM), Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL)

Keywords

• Equestrian riding school
• Horse boarding services
• Dressage jumping instruction
• Pony camp programs
• Children's equestrian activities

Headquarters

HQ city

Blokker

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Group Riding Lessons: Weekly group lessons for junior and senior riders in dressage and jumping disciplines. Delivered via lesson cards (13 lessons valid for 3 months) or individual lessons. Core recurring revenue stream with stable customer base.
2. Private Lessons: One-on-one instruction with manege horses or customer's own horse. Premium pricing with instructors including owners Frank and Marlies at higher rates. Provides higher-margin revenue for advanced training.
3. Pension/Boarding Services: Full boarding services including feeding (4x daily), mucking out, turnout, and use of facilities. Stalls available in small (2.5x3m), regular (3x3m), and large (4x3m) sizes. Additional revenue stream with optional services including walker, paddocks, and pasture access.
4. Pony/Riding Camps: Multi-day day camps for children aged 8+ who can ride independently. Includes daily riding lessons, practical horse care education, activities, and meals. Seasonal revenue generated during school holidays.
5. Children's Birthday Parties: Package events including scavenger hunt, pony grooming, voltige or driving activities, and food. One-time events at €82.50 base price with optional extras.
6. Horse Trading: Sale of horses and ponies, including manege horses, -ponies, and trade horses. Active breeding program producing offspring with 'van de Eenhoorn' suffix. Additional revenue from facilitation and 'second opinion' consulting on horse purchases.
7. Training and Competition Services: Training, backing (starting young horses), and bringing horses to competition. Includes F-proeven (dressage tests) and use of solarium and warm water facilities. Additional per-use services.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Manege De Eenhoorn operates a five-star FNRS-certified equestrian centre delivering group and private riding lessons (dressage and jumping) for children from age 8 and adults, full-service horse boarding, multi-day pony camps, hosted children's birthday parties, an active horse trading operation, four competitive VCN carrousel teams, and on-site KNHS and FNRS dressage and jumping competitions. The 87-stall facility includes multiple indoor and outdoor arenas, a 20-meter covered training walker, solarium, and modern stables with open nok ventilation.

Product overview

Manege de Eenhoorn is a five-star FNRS-certified riding school offering a comprehensive portfolio of equestrian services. The core offering centers on group and private riding lessons (dressage and jumping) for children from age 8 and adults, supported by longe lessons for absolute beginners. Additional services include pony camps, children's birthday parties, full-service horse boarding (pension stalling), a horse trading operation, four competitive carousel teams, and regular on-site dressage and jumping competitions. Ancillary offerings include grooming and saddling courses, professional clinics, and an on-site rider shop. The company also hosts PSV Hoorn KNHS competitions and VCN carousel division events at its facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Paardrijlessen (Riding Lessons) Group and private riding lessons in dressage and jumping for children (from age 8) and adults, taught by FNRS-certified instructors. Includes longe lessons for beginners, advanced group lessons, and competition-oriented training. Delivered via lesson cards (13 lessons valid for 3 months) or individual sessions.
• Pensionstalling (Horse Boarding) Full-service horse and pony boarding including mucking out, feeding four times daily, 24/7 supervision, use of facilities, saddle locker, vaccinations, and manure testing. Stalls in small (2.5x3m), regular (3x3m), and large (4x3m) sizes. Optional paid services include walker, paddocks, turnout, and solarium.
• Ponykampen (Pony Camps) Day camps for children aged 8+ who can ride independently, running 9:00-17:00 during school holidays. Includes daily riding instruction (dressage and jumping), practical horse care lessons, swimming, games, and meals at €360 per child with a €160 deposit.

Quantifiable outcome

• 87 horses and ponies capacity with modern stable facilities
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PSV Hoorn (Paarden Sport Vereniging Hoorn)coreStrategic or Co-development Partner · 1 January 2009Horse Sports Association Hoorn - formed in 2009 from merger of Stichting PC Hoorn and RJV Nibbic Hippics. Organizes KNHS dressage and jumping competitions for horses and ponies at Manege de Eenhoorn. Home base for the competition club.
• De Best ElektrotechniekminorOthersLocal sponsor of Manege de Eenhoorn. Website logo displayed on sponsors page. Electrical engineering company based in the region.
• Dierenkliniek EmmeloordminorOthersLocal veterinary clinic sponsor. Logo displayed on manege website sponsors section.
• Octant MondzorgminorOthersDental care practice that sponsors the manege and carrousel groups. Website links to octantmondzorg.nl.
• AgradiminorOthersEquestrian supplies retailer that is a FNRS/KNHS partner. Logo appears on manege website with affiliate tracking link.
• FNRS (Federatie van Nederlandse Ruitersportcentra)coreStrategic or Co-development PartnerCore industry association membership. Provides quality standards, safety certifications, collective benefits, professional guidance, and represents equestrian business interests in Dutch legislation. Five-star certification achieved through FNRS quality inspections.
• KNHS (Koninklijke Nederlandse Hippische Sportfederatie)coreStrategic or Co-development PartnerRoyal Dutch Equestrian Sports Federation. All riders at the manege receive KNHS membership with ruiterpaspoort (rider passport) for competition registration. Affiliated riders receive accident insurance, access to F-proeven tests and bronze/silver riding programs, and quarterly Paard&Sport magazine.
• VCN (Verenigde Carrousel Clubs Nederland)coreStrategic or Co-development PartnerUnited Carrousel Clubs Netherlands - national organization for carrousel (team horseback riding) competitions. Manege de Eenhoorn hosts division competitions and multiple teams compete under VCN rules and earn national rankings.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• KNHS (Koninklijke Nederlandse Hippische Sportfederatie): Royal Dutch Equestrian Sports Federation governing competitive equestrian sport in the Netherlands. Comparable as the federation to which all Manege de Eenhoorn riders must affiliate for competitions, with national-level competition infrastructure (NK Finales) hosted at the manege.
• FNRS (Federatie van Nederlandse Ruitersportcentra): Dutch trade association for equestrian businesses that certifies and inspects riding schools in the Netherlands. Comparable as the quality standard framework within which Manege de Eenhoorn operates and has earned its five-star certification.

Direct peers

• Joop van Uytert: Dutch show jumping stable and horse trading operation focused on sport horse sales and competition preparation. Comparable to Manege de Eenhoorn's horse trading and breeding operations that produce 'van de Eenhoorn' sport horses.
• Stal Brinkman: Dutch riding school and equestrian facility offering lessons, boarding, and competition training in the Netherlands. Comparable to Manege de Eenhoorn as a multi-discipline Dutch equestrian center serving both recreational and competitive riders.
• Stal Tops: Bart Bles's Dutch show jumping stable combining elite competition training, horse trading, and training/boarding operations. Comparable to Manege de Eenhoorn in combining sport horse development, horse sales, and competition preparation, though at a higher competitive level.
• Van Olst Horses: Dutch dressage and show jumping stable with horse trading, breeding, and training operations. Comparable to Manege de Eenhoorn as a sport horse operation that combines training, trading, and competition preparation.
• Manege de Nooij: Established Dutch riding school providing group/private lessons, pony camps, and boarding services. Comparable to Manege de Eenhoorn as a similarly positioned family-oriented Dutch manege offering multi-discipline lessons, boarding, and youth programs.

Broad incumbents

• KWPN (Koninklijke Vereniging Het Nederlands Warmbloedpaard): Royal Dutch Warmblood Studbook, the dominant registry and breeding program for sport horses in the Netherlands. Comparable because Manege de Eenhoorn operates an active breeding program producing 'van de Eenhoorn' KWPN-registered competition horses and runs horse trading operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/manege1hoorn
• YouTubeyoutube.com/user/remybien
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/manege-de-eenhoorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manege De Eenhoorn