Mascot International Private Limited

What Mascot International Private Limited does

Mascot International Private Limited is a Mumbai-based, family-owned FMCG distribution and manufacturing company operating three business pillars. First, it serves as the exclusive Global Distributor for Unilever International since 2013, with offices in Singapore, Dubai, and London serving UAE, CIS, Southeast Asia, Europe, and Africa, building on a Hindustan Unilever partnership dating to 1934. Second, it operates a pan-India distribution network with a field sales team of over 60 representatives reaching more than 70,000 retail outlets across pharmacies, children's stores, and novelty shops. Third, it manufactures and markets the Duvon Plus personal care brand, launched in 2020 as Duvon in collaboration with Disney and Marvel for kids' beauty, personal, and oral care, and expanded in 2023 into the adult segment under the Duvon Plus label.

The company's core technology is described as advanced distribution and supply chain management systems, with the principal proprietary assets being its distribution scale (70,000+ Indian outlets, 10+ country reach), the Unilever International exclusive mandate, and the Disney/Marvel character licensing that anchors the Duvon Plus portfolio. Product lines span toothbrushes, bathing bars, hand washes, body mists, body washes, shampoos, conditioners, deodorants, and lip balms with SPF protection, distributed through traditional retail, a direct field-sales force, and an owned e-commerce storefront at shopduvon.com. The parent Manik Shah Group also extends into property development with a 1.8 lakh sq. ft. commercial complex in Vapi.

Revenue is generated through three mechanics: (i) distribution margins and transaction fees on Unilever International products across international markets, (ii) product sales from the Duvon Plus branded portfolio, and (iii) import-export trading margins on cross-border FMCG flows. Pricing is quote-based B2B and not publicly disclosed. The customer base is bifurcated: on the global distribution side, a single anchor counterparty (Unilever International) with high concentration risk; on the India side, a highly fragmented long tail of SMB retail outlets. The company is led by founder Maniklal Shah and third-generation director Khushboo Shah, supported by senior managers drawn from HUL, P&G, Wrigley's, UPL, Moser Baer, and Cipla. No external institutional investment has been disclosed.

Name

Mascot International Private Limited

Legal name

Mascot International Private Limited

Website

https://manikshahgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Mascot International Private Limited is a Mumbai-based family-owned FMCG company that serves as the exclusive global distributor for Unilever International, operates a pan-India retail distribution network covering 70,000+ outlets, and manufactures the Disney/Marvel-licensed Duvon Plus personal care brand.

Ownership category

akta.pro rank

Product category

FMCG Distribution and Personal Care Products

NAICS

All Other Miscellaneous Retailers (45999), Other Miscellaneous Retailers (4599)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

Keywords

• FMCG distribution services
• Personal care products
• Global brand distribution
• Retail supply chain
• Import-export trading

Headquarters

HQ city

Mumbai, Maharashtra

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. FMCG Distribution: Global distribution of FMCG products including Unilever International products as exclusive global distributor. Revenue generated through distribution margins and fees.
2. Manufacturing: Manufacturing of FMCG products including the Duvon Plus personal care brand. Revenue from product sales.
3. Import-Export Trading: Global trading operations via import-export of FMCG products across multiple countries including USA, UK, Africa, UAE, Singapore, India and beyond.
4. Private Label: Marketing private-label FMCG products worldwide. Constructed 1.8 lakh sq. ft. commercial complex in Vapi for property development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mascot International Private Limited is a Mumbai-based FMCG company operating across three pillars: (1) exclusive global distribution of Unilever International products across UAE, CIS, Southeast Asia, Europe and Africa; (2) pan-India distribution of FMCG products reaching over 70,000 retail outlets through 60+ sales representatives; and (3) manufacturing and marketing of its own Duvon Plus personal care brand featuring Disney and Marvel licensed characters for kids and adults.

Product overview

Mascot International is a diversified FMCG company operating through three main product/service pillars: (1) Duvon Plus - a personal care sub-brand offering kids' and adult products featuring Disney and Marvel characters, including oral care, bathing, and skincare items; (2) Global Distribution services as the exclusive worldwide distributor for Unilever International since 2013, with operations in Singapore, Dubai, and the UK serving markets across Africa, UAE, CIS countries, Southeast Asia, and Europe; and (3) Pan India Distribution covering over 70,000 outlets nationwide through a dedicated sales team of 60+ representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Duvon Plus: Personal care brand offering kids' and adult beauty, personal, and oral care products. Originally launched as Duvon in 2020 in collaboration with Disney and Marvel, rebranded as Duvon Plus in 2023 when expanded into adult market. Products include toothbrushes, bathing bars, hand washes, body mists, bodywashes, shampoos, conditioners, deodorants, and lip balms with SPF protection featuring Disney characters like Mickey Mouse, Elsa, and Spider-Man.

Products and services

• Duvon Plus Personal Care Brand Personal care brand for kids and adults offering toothbrushes, bathing bars, hand washes, body mists, body washes, shampoos, conditioners, deodorants, and SPF lip balms featuring Disney (Mickey Mouse, Elsa) and Marvel (Spider-Man) licensed characters.
• Global Distribution - Unilever International Exclusive global distribution services for Unilever International products since 2013, with physical presence in Singapore, Dubai, and UK, serving markets across UAE, CIS countries, Southeast Asia, Europe, and Africa.
• Pan India Distribution Nationwide distribution network in India supported by over 60 sales representatives, reaching over 70,000 outlets including pharmacies, children's stores, novelty shops, and other retail categories.

Quantifiable outcome

• 70,000+ retail outlets reached in India
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• DisneycoreStrategic or Co-development Partner · 1 January 2020Duvon Plus started as Duvon in 2020, specializing in kids' beauty, personal, and oral care products in collaboration with Disney. Products feature Disney characters like Mickey Mouse and Elsa. Expanded into adult market in 2023 and rebranded as Duvon Plus.
• MarvelcoreStrategic or Co-development Partner · 1 January 2020Duvon Plus products feature Marvel characters like Spider-Man. Partnership enables kids' personal care products that make daily routines fun adventures for children.
• Unilever InternationalcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Since enduring partnership began in 1934, Mascot became the exclusive Global Distributor for Unilever International in 2013. With physical presence in Singapore, Dubai, and UK, and strategic alliances across Africa, they effectively serve key markets in UAE, CIS countries, Southeast Asia, and Europe.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emami: Indian personal care and FMCG company with portfolio of beauty and wellness brands, comparable to Mascot's Duvon Plus personal care positioning and Indian retail distribution model.
• Bajaj Consumer Care: Listed Indian personal care company (hair care, skin care) with pan-India distribution, comparable to Mascot in personal care focus and Indian general-trade reach.
• CavinKare: Indian FMCG company with personal care products and direct sales/distribution across India, similar in scale, Indian market focus, and multi-category personal care portfolio to Mascot International.
• Redington: India-headquartered multinational distribution and supply-chain company with operations across emerging markets, directly comparable to Mascot's distribution-led business model and multi-country reach.
• VLCC Personal Care: Indian personal care products company (skincare, beauty, wellness) with both retail and distribution operations, comparable to Mascot's combination of product brand and distribution business.
• Wipro Consumer Care and Lighting: Indian FMCG personal care player with Santoor and other mass-market brands, comparable to Mascot's positioning across personal care categories via Indian distribution networks.

Broad incumbents

• Marico: Large listed Indian FMCG company (Parachute, Saffola, Livon) with deep distribution and personal care brand portfolio — a broader incumbent operating in Mascot's category with significantly greater scale.
• ITC: Indian conglomerate with significant FMCG distribution (FMCG, personal care, lifestyle retail) and one of the largest organised distribution networks in India, comparable in scale and channel strategy.
• Dabur India: One of India's largest FMCG conglomerates with personal care, health, and wellness products, competing in the same general-trade and pharmacy channels that Mascot serves.
• Hindustan Unilever: India's largest FMCG company and Mascot's anchor partner through Unilever International. Operates across personal care, oral care, and beauty categories overlapping with Mascot's distribution and Duvon Plus portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mascot-international-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mascot International Private Limited