Assembly of Manitoba Chiefs

What Assembly of Manitoba Chiefs does

The Assembly of Manitoba Chiefs (AMC) is a private, not-for-profit political advocacy organization established in 1988 by Chiefs-in-Assembly to coordinate political action and technical work on common issues affecting First Nations in Manitoba, Canada. AMC represents all 63 First Nations in the province, encompassing more than 172,000 First Nations citizens who constitute approximately 12% of Manitoba's population, including Anishinaabe (Ojibway), Nehetho (Cree), Oji-Cree, Dene, and Dakota peoples. Its predecessor, the Manitoba Indian Brotherhood (MIB), dates to the late 1960s and produced landmark advocacy such as Wahbung: Our Tomorrows (1971). AMC's mandate is set by member First Nations through Chiefs-in-Assembly resolutions and is governed via a Grand Chief (currently Kyra Wilson, elected January 2025) and the Executive Council of Chiefs.

AMC delivers its mandate through an AMC Secretariat organized into functional departments (Education, Health Transformation, Housing & Infrastructure, Jordan's Principle, Communications, Finance, HR, IT) and a network of mandated organizations: MFNERC (education, serving 58 schools in 49 First Nations), FNHSSM (health), FPDI (employment/skills, 34 member First Nations), TRCM (treaty relations), Clear Sky Connections (broadband infrastructure, incorporated 2017), and the First Peoples Economic Growth Fund (economic development). Direct service programs include the EAGLE Urban Transition Centre (EUTC, est. 2005) operating from 275 Portage Avenue, Winnipeg, the First Nations Family Advocate Office (FNFAO, est. 2015) addressing the child welfare crisis, and specialized programs such as Eagles Nest (youth), Fresh Start (housing), Patient Advocate Unit, and 2SLGBTQQIA+ Support.

AMC's revenue model is government-funded, not commercially priced. Funding sources include federal agreements with Indigenous Services Canada and Crown-Indigenous Relations and Northern Affairs Canada, and provincial revenue sharing through the First Peoples Economic Growth Fund (established 2005 via Letter of Understanding with Manitoba). Annual revenue is not publicly disclosed. The organization operates from a head office on Long Plain Madison Indian Reserve No. 1 and a sub-office in downtown Winnipeg, with approximately 85 employees and a Unity Accord relationship with Manitoba Keewatinowi Okimakanak (MKO) and Southern Chiefs' Organization (SCO) governing inter-organizational cooperation.

Name

Assembly of Manitoba Chiefs

Legal name

Assembly of Manitoba Chiefs

Website

https://manitobachiefs.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Assembly of Manitoba Chiefs is a political advocacy organization founded in 1988 representing all 63 First Nations in Manitoba and 172,000+ First Nations citizens. It coordinates collective advocacy on Treaty rights, child welfare, education, health, and economic development through a Secretariat and six mandated organizations.

Ownership category

akta.pro rank

Product category

Indigenous Political Advocacy Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341), American Indian and Alaska Native Tribal Governments (921150)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• First Nations advocacy
• Indigenous political representation
• Treaty rights protection
• Indigenous community services
• First Nations education

Headquarters

HQ city

Winnipeg, Manitoba

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government funding and grants: AMC is funded primarily through government agreements, including Indigenous Services Canada, Crown-Indigenous Relations and Northern Affairs Canada, and other federal/provincial programs. Revenue supports advocacy, policy coordination, child welfare reform (MOU with Canada), education programs, and various mandated organization operations.
2. First Peoples Economic Growth Fund (gaming revenue sharing): In 2005, the Chiefs-in-Assembly entered a Letter of Understanding with the Government of Manitoba establishing the First Peoples Economic Growth Fund, which provides provincial net gaming revenue to First Nations' economic development opportunities including job creation, business development, education and training, and responsible gaming initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Assembly of Manitoba Chiefs is a political advocacy and coordination organization representing all 63 First Nations in Manitoba. It coordinates political action on common issues—Treaty rights, child welfare, education, health, citizenship, gaming, housing, Jordan's Principle, social development—and delivers direct support programs through its Secretariat departments and mandated organizations. Its core services include the Eagle Urban Transition Centre, First Nations Family Advocate Office, Education Directorate, and First Nations Early Learning and Child Care programs.

Product overview

The Assembly of Manitoba Chiefs operates a portfolio of advocacy and support programs rather than a unified technology product. Core programs include the Eagle Urban Transition Centre (EUTC) serving as a central hub for urban Indigenous support, the Eagles Nest youth development program, and housing programs (New Beginnings and Fresh Start). Healthcare advocacy is delivered through the Patient Advocate Unit and Special Needs Advocate Unit. Additional programs address citizenship services (Status Card Program), 2SLGBTQQIA+ support, IRS survivor support, child and family welfare advocacy (FNFAO), education coordination, and early learning and child care. These programs function as distinct service offerings focused on political advocacy and community support for Manitoba's 63 First Nations.

Differentiator

Problem solved

Functional benefit

Brands

• EAGLE Urban Transition Centre (EUTC): Culturally relevant gateway for Indigenous people transitioning into urban centres, providing support, advocacy and access to programs for independent living
• First Nations Family Advocate Office (FNFAO)
• Eagles Nest Program
• First Nations Early Learning and Child Care (FNELCC)

Products and services

• Eagle Urban Transition Centre (EUTC) A culturally relevant single-window gateway established in 2005 to support Indigenous people transitioning into urban centres, providing access to multiple AMC programs including Jordan's Principle Off-reserve Support Services, Reaching Home homelessness programs, Eagles Nest Youth Project, Patient Advocate Unit, and Special Needs Advocate Unit. Targeted at First Nations individuals and families relocating to Winnipeg.
• Eagles Nest Program

Quantifiable outcome

• Over 800 families have been processed through FNFAO intake seeking return of children from CFS care since FNFAO's establishment in 2015.
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major and core.

• End Homelessness – Reaching HomemajorStrategic or Co-development Partner · 1 January 2021The Fresh Start Program is a First Nation housing project in partnership with End Homelessness – Reaching Home and Doorways Winnipeg, both built on Housing First Program principles. The partnership supports First Nations adults aged 18–65 to overcome homelessness in Winnipeg through the EUTC Fresh Start Program.
• Clear Sky ConnectionscoreStrategic or Co-development Partner · 1 January 2017Clear Sky Connections is a Not-For-Profit incorporated on March 31, 2017, under AMC resolutions ECC AUG.18-02, JUN-12.07, MAY-09.01, and ECC OCT-03.13 supporting the Building the Manitoba First Nations Network of the Future Initiative. The organization facilitates deployment of affordable, reliable, high-speed Internet in Manitoba First Nations communities and supports training and employment of First Nations residents in deployment, operation, and maintenance of broadband infrastructure.
• Government of Canada (Indigenous Services Canada / Crown-Indigenous Relations and Northern Affairs Canada)coreOthers · 1 January 2015AMC and Canada signed a Memorandum of Understanding (MOU) on child welfare reform recognizing that Manitoba First Nations have inherent rights over the well-being of their families and children. The MOU commits both parties to renew a Nation-to-Nation relationship and work together on First Nation child and family welfare services in Manitoba.
• EAGLE Urban Transition Centre (EUTC) – internal AMC programcoreOthers · 1 January 2015EUTC, created by AMC in 2005, serves as a culturally relevant, non-discriminatory gateway for Indigenous people transitioning into urban centres. It operates from 275 Portage Avenue, Winnipeg, providing single-window access to programs including Jordan's Principle Off-reserve Support Services, Reaching Home homelessness programs, Eagles Nest Youth Project, Patient Advocate Unit, and Special Needs Advocate Unit.
• First Nations Health and Social Secretariat of Manitoba (FNHSSM)coreOthers · 1 January 2013In 2013, the Chiefs-In-Assembly mandated the creation of FNHSSM as a Manitoba First Nations health-incorporated entity to pursue tripartite collaboration for a unified health system. FNHSSM focuses on health policy, research, and program development with the goal of increasing First Nations participation in planning and developing a Unified Health System in Manitoba.
• First Peoples Development Inc. (FPDI)coreOthers · 1 January 2012In 2012, the Executive Council of Chiefs passed a resolution designating FPDI as the primary agreement holder of the Aboriginal Skills and Employment and Training Strategy (ASETS). FPDI is governed by a board elected from 34 member First Nations and supports grassroots decision-making, labor market and employment needs, and socioeconomic priorities of member communities.
• Manitoba Keewatinowi Okimakanak (MKO)coreStrategic or Co-development Partner · 1 January 2011MKO and AMC are parties to the Political Unity Accord (originally signed November 23, 2011, re-signed October 26, 2017) formalizing cooperative working relationships, promoting political unity, and committing to First Nations Health coordination between the three Manitoba Chiefs organizations.
• Southern Chiefs' Organization (SCO)coreStrategic or Co-development Partner · 1 January 2011SCO and AMC are parties to the Political Unity Accord (originally signed November 23, 2011, re-signed October 26, 2017) along with MKO, formalizing a cooperative working relationship, political unity, and commitment on First Nations Health coordination among all three Manitoba Chiefs organizations.
• Winnipeg Regional Health Authority – Indigenous Health (WRHA-IH)coreStrategic or Co-development Partner · 1 January 2009The WRHA-IH and AMC Patient Advocate Unit (PAU) have collaborated since 2009, with WRHA-IH supporting the creation and work of AMC-PAU's team of Navigators and Program Assistants. The primary purpose is to provide outreach services connecting First Nations individuals to health, housing, and social service support in Winnipeg or outside of Winnipeg.
• First Peoples Economic Growth FundmajorOthers · 1 January 2005In 2005, the Chiefs-in-Assembly entered into a Letter of Understanding with the Government of Manitoba establishing the First Peoples Economic Growth Fund. The Fund provides provincial net gaming revenue to First Nations' economic development in job creation, business development, education and training, and responsible gaming initiatives.
• Treaty Relations Commission of Manitoba (TRCM)coreStrategic or Co-development Partner · 1 January 2001AMC Chiefs-In-Assembly agreed in 2001 to create the TRCM in partnership with Canada. The Treaty Office opened in 2005. TRCM is a neutral body mandated to strengthen, rebuild, and enhance the Treaty Relationship and mutual respect between First Nations and Manitobans. It conducts independent research on Treaty-related issues and facilitates public understanding of Treaty-making.
• Manitoba First Nations Education Resource Centre (MFNERC)coreOthers · 1 January 1998AMC established MFNERC through a Chiefs-In-Assembly resolution in 1998 to provide coordinated second and third-level education services to Manitoba's First Nations schools. MFNERC provides education, administration, technology, language, and cultural services to 58 First Nations schools in 49 Manitoba First Nations. It is also developing the Manitoba First Nations School System as a First Nations-led, culturally relevant education system.

Scale indicators4 records

Recent moves15 records

Expansion highlights6 records

Regional players

• Nishnawbe Aski Nation (NAN): NAN represents 49 First Nations across Treaty 5 and Treaty 9 territories in northern Ontario. It shares AMC's tribal-advocacy mandate, governance-by-Chiefs structure, and program-delivery role, but operates exclusively in Ontario.
• Federation of Sovereign Indigenous Nations (FSIN): FSIN represents First Nations in Saskatchewan via a Chiefs-in-Assembly political model closely parallel to AMC's. Comparable in mandate (political advocacy, treaty rights, mandated organizations) but operating in a different provincial jurisdiction.
• First Nations Summit (FNS): FNS is a British Columbia–based political organization representing 203 First Nations. It shares AMC's political-advocacy mandate and Chiefs-driven model, but its territorial and treaty base differs.
• Union of Ontario Indians (Anishinabek Nation): Anishinabek Nation is a political advocacy body representing 39 First Nations in Ontario. Comparable to AMC in member-driven political coordination and federal advocacy but operating in a different provincial jurisdiction.

Broad incumbents

• Assembly of First Nations (AFN): The Assembly of First Nations is the national political organization representing First Nations across Canada, including 630+ member nations. It is directly comparable to AMC in mandate (First Nations political advocacy), governance model (Chiefs-in-Assembly resolutions), and federal engagement, but operates at the national rather than provincial scale.

Others

• Inuit Tapiriit Kanatami (ITK): ITK is the national representational body for Inuit in Canada. It is comparable to AMC as a national/provincial-scale Indigenous political advocacy organization engaged in Nation-to-Nation relations, treaty implementation, and program co-development, though serving a distinct Indigenous constituency.
• Congress of Aboriginal Peoples (CAP): CAP is a national political organization representing off-reserve, non-status, and Métis peoples. While not a First Nations tribal-body like AMC, it operates in the adjacent space of Indigenous political advocacy and shares funding/engagement channels with federal bodies.

Direct peers

• Manitoba Keewatinowi Okimakanak (MKO): MKO represents 26 First Nations in northern Manitoba and is a co-signatory of the Unity Accords with AMC. It shares the same political-advocacy mandate, Chiefs-in-Assembly governance model, federal funding base, and program portfolio (health, child welfare, education), making it the closest direct comparable organization.
• Southern Chiefs' Organization (SCO): SCO represents 34 First Nations in southern Manitoba and is the third co-signatory of the Unity Accords with AMC and MKO. It mirrors AMC's mandate of political coordination, mandated organizations, and federal/provincial advocacy, serving as a direct peer within the same Manitoba tripartite structure.

Emerging players

• Treaty 7 Management Corp: Treaty 7 Management Corp serves the Treaty 7 First Nations in southern Alberta. While smaller in scope, it parallels AMC's role as a treaty-region political and administrative body delivering programs and advocacy on behalf of member nations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/assemblymbchiefs
• Instagraminstagram.com/amcmbchiefs
• LinkedInlinkedin.com/company/assembly-of-manitoba-chiefs

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Assembly of Manitoba Chiefs