What Man Kind does

The ManKind Initiative is a UK registered charity (Charity No. 1089547, Company No. 3869893) founded in 2001, headquartered in Taunton, Somerset. It operates as the first and principal specialist charity in Great Britain dedicated to supporting male victims of domestic abuse, delivering three core activities: (1) direct victim support through a national confidential helpline (0808 800 1170, weekdays 10am-4pm) handling over 2,000 calls annually; (2) professional training and consultancy via the MIDASS service for police forces, NHS, local councils, housing associations, employers, and legal professionals; and (3) advocacy and stakeholder engagement including campaigns, position statements with the CPS and Home Office, and operation of the Male Domestic Abuse Network (MDAN) practitioner community. All services are delivered by qualified Independent Domestic Violence Advisers (IDVAs) and Domestic Abuse Service Managers.

The charity's technology footprint is minimal — telephone-based helpline operations, a content-rich website, and online training delivery (e-learning modules, trainer-led sessions). There are no proprietary AI/ML systems; the product surface is fundamentally human-delivered emotional support, information, signposting, and CPD-accredited professional training.

The revenue model is donation-dependent and diversified across five streams: public donations (the helpline requires a minimum of £60,000 annually and receives no government or taxpayer funding for helpline operations), corporate sponsorship (Gold £4,000, Silver £2,000, Bronze £1,000 annual tiers), MIDASS training and consultancy fees, patron monthly subscriptions starting at £10, and historically government grants (HM Treasury for Armed Forces support; Home Office for police training). Pricing is therefore mostly below £4,000 per unit, with the bulk of activity targeting individual donors and small institutional training contracts rather than large enterprise deals.

Name

Man Kind

Legal name

ManKind Initiative

Website

https://mankind.org.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The ManKind Initiative is a UK registered charity founded in 2001, operating a national confidential helpline, professional training programmes (MIDASS), and advocacy services dedicated to supporting male victims of domestic abuse across England, Scotland, Wales, and Northern Ireland.

Ownership category

akta.pro rank

Product category

Domestic Abuse Support Services

NAICS

Individual and Family Services (6241), Community Housing Services (62422), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Domestic abuse helpline
• Male victim support
• Professional training services
• Domestic violence prevention
• Charity support services

Headquarters

HQ city

Taunton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Public Donations: The charity relies entirely on public donations to fund its helpline operations. Donations support staffing, telephone systems, and promotion of the helpline service. The charity receives no taxpayer, government, or public money for the helpline.
2. Corporate Sponsorship: Organisations can sponsor the helpline at three tiers: Gold (£4,000), Silver (£2,000), and Bronze (£1,000). Sponsorship funds go directly to helpline operations including staffing, telephone costs, and equipment. No sponsorship money is spent on administration.
3. Training and Consultancy Services: The MIDASS (ManKind Initiative Domestic Abuse Support Service) provides accredited training, consultancy, and support services to organisations and practitioners. Revenue comes from fees for training programmes delivered to police forces, NHS services, local councils, housing associations, and other professional organisations.
4. Patron Subscriptions: Monthly donations from patrons starting from £10 per month, used to maintain the helpline room and office in Taunton.
5. Past Government Grants: Previously funded by HM Treasury (Chancellor of the Exchequer) for domestic abuse support to the Armed Forces and by the Home Office for police training across England and Wales. Currently receives no government funding for helpline operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The ManKind Initiative operates a confidential national telephone helpline (0808 800 1170) for male victims of domestic abuse across the UK, providing information, signposting, and emotional support. Through its MIDASS programme it delivers CPD-accredited training, consultancy, and recovery services to police forces, NHS bodies, councils, employers, and other professionals who work with male victims. The charity also runs the MDAN practitioner network, maintains the Oak Book directory of UK services, and publishes research and campaigns on male victim issues.

Product overview

The ManKind Initiative is a UK charity providing a comprehensive suite of services for male victims of domestic abuse. Its core offerings include a national helpline (0808 800 1170) handling over 2,000 calls annually, the MIDASS training and consultancy service for professionals, and the MDAN practitioner network. The charity also provides CPD-accredited training courses (e-learning, fixed-day, and trainer-led), the ACORN Recovery Programme for survivors, Domestic Homicide Review support, and employer assistance. Key resources include the Oak Book Directory of Services and the annual National Conference. The organisation runs awareness campaigns including Supporting Male Victims of Domestic Abuse Day (#MenYouAreNotAlone) and the Stand With Him campaign. All services meet NICE Quality Standards and are delivered by qualified IDVAs and Domestic Abuse Service Managers.

Differentiator

Problem solved

Functional benefit

Products and services

• National Helpline Service Confidential telephone helpline (freephone 0808 800 1170) handling over 2,000 calls per year from male victims of domestic abuse and from concerned friends, family, neighbours, colleagues, employers, and professionals. Provides practical information, signposting, and emotional support across England, Scotland, Wales, and Northern Ireland.
• MIDASS (ManKind Initiative Domestic Abuse Support Service) Professional training, consultancy, and support service delivered by qualified Independent Domestic Violence Advisers (IDVAs) and Domestic Abuse Service Managers for organisations and practitioners who want to better recognise, support, and understand male victims of domestic abuse.
• Training for Organisations CPD-accredited training courses for professionals and practitioners on supporting male victims of domestic abuse, available as trainer-led online sessions, fixed-day courses, and e-learning modules.
• ACORN Recovery Programme Pattern-changing recovery programme for male survivors of domestic abuse, run by expert qualified professionals to help victims recover from abusive relationships.
• National Annual Conference Annual national conference on male victims of domestic abuse bringing together professionals, practitioners, and stakeholders to share knowledge and best practices.
• Oak Book Directory of Services Online directory of local domestic abuse support services for male victims across the UK, regularly updated with services in each region and county. Lists 59 organisations with 429 refuge spaces.
• Support for Employers Expert support service for employers assisting employees who are male victims of domestic abuse, including policy guidance and workplace accommodations. Developed with the Employers Initiative on Domestic Abuse (EIDA).
• Domestic Homicide Review Support Support and participation in Domestic Homicide Reviews (DHRs) for professionals responsible for, running, or taking part in reviews involving male victims of domestic abuse.
• MDAN (Male Domestic Abuse Network) National practitioner community and information network for professionals working with male victims of domestic abuse, created and managed by the ManKind Initiative.
• National Quality Service Standards Quality service standards for male victims and survivors of domestic abuse, developed alongside partners including Hestia to ensure consistent quality of support.
• Travel to Refuge Scheme Scheme providing free train and coach tickets for domestic abuse victims (including men) to travel to refuge accommodation, coordinated with the Rail Delivery Group.

Quantifiable outcome

• Over 2,000 calls per year from male victims and concerned parties
• +7 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• UK Says No More (Hestia)coreStrategic or Co-development PartnerThe ManKind Initiative is a supporter of the UK SAYS NO MORE campaign, facilitated by Hestia. This involves a broad coalition of advocacy and service organisations, leading corporations, media companies, and major advertising firms working to raise awareness of domestic abuse.
• Men and Boys CoalitioncoreStrategic or Co-development PartnerThe ManKind Initiative is a proud member of the Men and Boys Coalition, which works on issues affecting men and boys including domestic abuse.
• Employers Initiative on Domestic Abuse (EIDA)coreStrategic or Co-development PartnerThe ManKind Initiative is a supporter of EIDA and was a member of its advisory committee on developing the toolkit for employers to support employees experiencing domestic abuse.
• Survivors ManchestercoreStrategic or Co-development PartnerThe ManKind Initiative led the way with Survivors Manchester in calling for a parallel national Ending Violence Against Women and Girls Strategy called Ending Intimate Violence Against Men and Boys Strategy. Both organisations also worked with CPS and Home Office on their respective Male Victims Statements.
• Crown Prosecution Service (CPS)coreStrategic or Co-development PartnerThe ManKind Initiative worked with the Crown Prosecution Service on their Male Victims Position Statement (2017, updated 2025), a world first at the time. The statement covers domestic abuse, sexual harms/violence, honour-based abuse and related crimes.
• Home OfficecoreStrategic or Co-development PartnerThe ManKind Initiative worked with the Home Office on their Position Paper on male victims of crimes considered in the cross-Government strategy on ending Violence Against Women and Girls (VAWG) (2019). The charity also previously received funding from the Home Office for training to police forces across England and Wales.
• Rail Delivery GroupminorStrategic or Co-development PartnerThe ManKind Initiative coordinated the Train to Safety scheme run by Rail Delivery Group, where travel companies provide free train and coach tickets for domestic abuse victims to travel to safe accommodation.
• MDAN (Male Domestic Abuse Network)coreStrategic or Co-development PartnerThe ManKind Initiative created and manages MDAN, a national practitioner community and information network for professionals working with male victims of domestic abuse. Contact: [email protected]
• HestiacoreStrategic or Co-development PartnerPartner in developing National Quality Service Standards for Male Victims and Survivors of Domestic Abuse. Hestia supports adults in crisis and collaborated on standards development.
• National Quality Service Standards PartnerscoreStrategic or Co-development PartnerDevelopment of National Quality Service Standards for Male Victims and Survivors of Domestic Abuse, launched December 2020, developed alongside partner organisations including Hestia.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hestia: Large UK charity providing crisis support including domestic abuse services, and facilitator of the UK SAYS NO MORE campaign. Co-developed National Quality Service Standards with the ManKind Initiative and functions as both a partner and broader incumbent in the domestic abuse space.
• Refuge: One of the UK's largest domestic abuse charities, providing refuge accommodation and helpline support (predominantly for women). Comparable helpline and advocacy operating model, but with a much larger footprint and a different primary beneficiary group, making it a broad incumbent rather than a direct competitor.
• Women's Aid: Federation of UK domestic abuse services for women and children. Comparable infrastructure (helpline, training, advocacy, member organisations) and frequently collaborated with on cross-cutting domestic abuse policy work, but addresses a different primary beneficiary.

Others

• Domestic Abuse Intervention Programs (DAIP): US-based organisation developing the Duluth Model and coordinated community response frameworks for domestic abuse. Comparable training and curriculum-development activity targeting professionals and institutions, although framed for intervention rather than direct victim support.
• Karma Nirvana: UK charity supporting victims of honour-based abuse and forced marriage. Operates a national helpline and runs training/professional education, with comparable support, training, and advocacy activities in a related but distinct domestic abuse niche.
• SafeLives: UK charity focused on ending domestic abuse through research, training, and innovation. Comparable policy and training footprint in the UK domestic abuse sector, but operates as an enabling and research organisation rather than a direct support provider.

Direct peers

• Respect: UK-wide domestic abuse organisation running a helpline and accredited training programmes for professionals, with a focus on perpetrators but including work on male victims. Closely comparable training and helpline model, and frequently referenced alongside ManKind in the statutory training market.
• National Domestic Abuse Hotline (US): US 24/7 helpline and resource centre for victims of domestic violence. Closely comparable direct-service model (confidential helpline, resource directory, training for professionals), serving a different geography but with an analogous operating playbook.
• Survivors Manchester: UK charity providing specialist support services for male victims of domestic abuse. Direct peer with overlapping mission, similar helpline/support services, and a documented joint advocacy partnership with the ManKind Initiative on the Ending Intimate Violence Against Men and Boys Strategy.

Regional players

• Abused Men in Scotland (AMIS): Scotland-based support service for male victims of domestic abuse. Operates a similar helpline and signposting model in a defined UK geography; comparable offering but with a narrower regional footprint than the ManKind Initiative's UK-wide coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mankindinit
• YouTubeyoutube.com/channel/UC7PbpGeIZSl3FbQ9fwzvm4g
• Facebookfacebook.com/mankindinitiative
• LinkedInlinkedin.com/company/man-kind

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man Kind