What Mariendael does

Stichting Mariëndael operates a non-profit cultural and educational center (Cultureel Educatief Centrum) at Laan van Henkenshage 2 in Sint-Oedenrode, Netherlands, within the Meierijstad municipality in North Brabant. The organization runs a multi-purpose venue whose core service is cultural event programming — film screenings, theater performances, concerts, interviews, and family entertainment — supplemented by venue rental of the theater hall, dance hall, meeting rooms, mirror-walled rooms, an outdoor stage, and gardens to community groups and private organizers. Revenue is generated through ticket sales (€5–€22 per ticket, with a €100 Vivaldi dinner-concert outlier), venue rental fees, hospitality/F&B services during events, and recurring course fees, with free community events such as the Culturele Doedag functioning as top-of-funnel programming.

The business model is community-led: Mariëndael acquires audiences through local event programming, partnerships with organizations including Roois Kultuur Kontakt, Theatergroep Meij, Phoenixcultuur, BSO De Verbinding, Fanfare-Orkest NJA, and Popkoor Novelty, plus word-of-mouth and presence in local schools and community networks. The center employs 32 staff including on-call hospitality workers (oproepkrachten) under the Horeca CAO, and is governed by a volunteer board led operationally by manager Michiel Bakker. Technology infrastructure is minimal: a CMS website, a TicketView self-service ticketing integration, and active social media channels constitute the entire digital stack, and there are no AI, data, or platform components. Customer segments span local community residents (primary), cultural activity participants, families with children (including BSO users), and local cultural organizations, all concentrated within a single municipality.

Name

Mariendael

Legal name

Stichting Mariëndael

Website

https://mariendael.nu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Mariëndael operates a non-profit cultural and educational center in Sint-Oedenrode, Netherlands, hosting films, theater, concerts, classes, and community events for local residents through a multi-purpose venue and partner organizations.

Ownership category

akta.pro rank

Product category

Performing Arts and Cultural Venue

NAICS

Fine Arts Schools (61161), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Cultural venue services
• Community event programming
• Film screenings
• Performing arts venue
• Cultural education courses

Headquarters

HQ city

Sint-Oedenrode

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue from selling tickets to films, theater performances, concerts, and other cultural events. Individual tickets range from €5-22 depending on event type.
2. Venue Rental: Rental of various spaces including theater hall, dance hall, meeting rooms, and outdoor areas to community groups, organizations, and private events.
3. Hospitality Services: Food and beverage service during events including drinks and possibly light catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mariendael is a Cultureel Educatief Centrum (Cultural Educational Center) operating as a multi-purpose community venue in Sint-Oedenrode, Netherlands. It sells tickets to films, theater performances, concerts, and interviews; rents out its theater hall, dance hall, meeting rooms, and outdoor spaces; and hosts recurring weekly cultural activities such as dance, music, and ceramics courses delivered with partner organizations.

Product overview

Mariendael is a Cultureel Educatief Centrum (Cultural Educational Center) in Sint-Oedenrode that operates as a multi-purpose cultural venue offering a diverse portfolio of services. The core offering consists of event programming (films, theater, concerts, interviews), space rentals for various occasions, and regular weekly activities including dance, music, and ceramics courses. The center collaborates with partner organizations such as Phoenix Cultuur, De Verbinding, and various local clubs (dance, choir, fanfare, photography) to deliver cultural and educational programming. The venue also offers on-call hospitality staffing services and hosts a cultural after-school care program (BSO de Verbinding) for children. Mariendael functions as a community cultural hub rather than a software technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Events Programming Year-round programming of films, theater performances, concerts, interviews, and family entertainment presented at the venue for local community residents.
• Film Screenings Regular film screenings featuring international and Dutch cinema, including award-winning films from festivals such as Cannes, Venice, and Sundance, with per-ticket and multi-show pricing options.
• Venue Space Rental Rental of diverse spaces including theater hall, dance hall, mirrored practice rooms, meeting rooms, foyer, outdoor stage, and garden for events, rehearsals, performances, and private gatherings.
• Regular Cultural Activities (Courses and Lessons) Weekly recurring cultural and educational courses including dance classes (modern, hip-hop), music lessons (recorder, drums, trumpet, guitar, piano, keyboard, saxophone, singing), musical/theater lessons, and ceramics courses, offered for children and adults.
• BSO De Verbinding (Cultural After-School Care) After-school childcare (culturele buitenschoolse opvang) offered Monday, Tuesday, and Thursday from 14:15 to 18:00, combining cultural activities (music, culture, theater, dance) with sports and games for up to 26 children.
• Hospitality and F&B Service Food and beverage service during events, including pre-show, interval, and post-show drinks, and light catering. Employment of on-call hospitality staff is governed by the Horeca CAO catering collective agreement.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Roois Kultuur KontaktcoreStrategic or Co-development PartnerLocal cultural umbrella organization that organizes cultural events at Mariëndael including Culturele Doedag, Vivaldidiner, and other cultural programming. Co-develops cultural programming and shares audience with the venue.
• Theatergroep MeijcoreStrategic or Co-development PartnerMeierijstad-based theater group that produces large-scale musical productions at Mariëndael, such as 'Op Hoop van Zegen'. Collaborates with local singing group De Rooi Tulpen.
• PhoenixcultuurcoreStrategic or Co-development PartnerCultural education provider offering music lessons, dance classes, theater workshops, and pottery courses at Mariëndael. Provides regular programming that fills venue schedule.
• BSO De VerbindingminorStrategic or Co-development PartnerAfter-school care provider establishing cultural BSO at Mariëndael, offering children activities in music, culture, theater, and dance. Provides daytime venue utilization.
• Fanfare-Orkest NJAminorStrategic or Co-development PartnerLocal fanfare orchestra rehearsing and performing at Mariëndael. Regular weekly Wednesday rehearsals at the venue.
• TicketViewcoreChannel Partner/ Reseller/ DistributorOnline ticketing platform for selling tickets to Mariëndael events. Handles payment processing and ticket distribution for all events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theater De Leest: Small-town Dutch theater and cultural venue in Waalwijk offering films, performances, and space rentals to a regional North Brabant audience. Directly comparable in scope and rural/municipality context.
• De Maagd Bergen op Zoom: Combined theater-cinema venue in Bergen op Zoom offering film, live performance, and event rental programming. Comparable as a small-town integrated cultural center.
• Het Klooster Winterswijk: Multi-functional cultural venue in rural Achterhoek combining cinema, theater, music, courses, and venue rental. Directly comparable in scale, programming mix, and rural community role.
• Schouwburg De Lawei: Cultural center in Drachten (Friesland) combining theater, cinema, music, education, and venue rental. Comparable in multi-functional programming and community-oriented positioning.
• De Bosuil Weert: Concert hall and cultural venue in Weert (Limburg) hosting live music, theater, and events with regional catchment. Comparable as a mid-size Dutch cultural venue serving a single municipality.
• Cultuurhuis Heerhugowaard: Local cultural center combining theater, cinema, concerts, and education in a mid-sized Dutch town. Comparable in programming mix and municipality-anchored operating model.
• De Kom Nieuwegein: Cultural center in Nieuwegein offering theater, cinema, concerts, and education programs to a municipal-level audience. Directly comparable in programming breadth and civic-center role.
• Cacaofabriek Helmond: Multi-purpose cultural center in Helmond, North Brabant, combining cinema, theater, concerts, exhibitions, and education. Comparable in size, regional context, and integrated venue model (theater + film + classes) to Mariendael.
• Theater Het Pand Gorinchem: Small Dutch theater and cultural venue offering films, performances, and event rentals. Comparable scale and integrated venue programming.

Broad incumbents

• Kunstlinie Almere: Larger-scale theater and cultural center in Almere. Comparable in offering film, theater, concerts, and education but at greater scale and larger audience catchment than Mariendael.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mariendael

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariendael