Manor Farm Day Nursery

What Manor Farm Day Nursery does

Manor Farm Day Nursery is a single-location Ofsted-registered childcare provider based at 76 London Road, Sandy, Cambridgeshire, serving children aged 6 weeks to 5 years under the Early Years Foundation Stage curriculum. The site is housed in an Edwardian building with extensive grounds and dedicated garden areas per age group, supplemented by a forest school-style outdoor learning area including a teepee in the top garden. The nursery operates Monday-Friday 07:30-18:00, delivering play-based learning, freshly prepared on-site meals, SEN support, and forest school programming under manager Holly George (Forest School Level 3 qualified), and achieved an OFSTED GOOD rating in 2025. Its technology layer centers on the Famly App for parent communication (daily updates, photos, activity reports) plus ICT screens for internal operations — both group-standard tools supplied through Family First Nurseries Group.

The business is operated as a subsidiary of Family First Nurseries Group, a privately held UK nursery operator founded in 2019 that runs sites across 15+ English regions including Birmingham, Buckinghamshire, Cambridgeshire, Colchester, multiple London sub-regions, Portsmouth, Southampton, Staffordshire, Surrey, and Warwickshire. Manor Farm was acquired into the group around 2025, having previously operated under Davidson Roberts settings. The nursery employs approximately 5 staff at the Sandy site.

Revenue is generated through recurring monthly childcare fees on a subscription basis, structured by age tier (0-60 months) and attendance pattern (full-time/part-time), with families able to apply government Childcare Funding (Baby & Toddler, 2 Year Old, 3 & 4 Year Old). Pricing is delivered via a downloadable fee sheet rather than publicly listed. Go-to-market is direct-to-consumer via the Family First website, on-site open house events, book-a-tour appointments, local search, and word-of-mouth within the Sandy catchment area.

Name

Manor Farm Day Nursery

Legal name

Family First Nurseries Group

Website

https://manorfarm-day-nursery.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Manor Farm Day Nursery is a single-location Ofsted-registered nursery in Sandy, Cambridgeshire, serving children aged 6 weeks to 5 years with play-based and forest school-style learning. It operates as a subsidiary of the multi-region Family First Nurseries Group.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industries

Part-Day Childcare Centers (EDACAAAB), Nursery School Programs (2–4 Years) (EDACACAB), Nursery School Readiness & Transition Programs (EDACACAL)

Keywords

• Childcare services
• Early years education
• Day nursery
• Forest school learning
• SEN support

Headquarters

HQ city

Sandy

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Nursery Care Fees: Recurring childcare fees charged to parents for children aged 6 weeks to 5 years. Fees are calculated based on age groups and attendance patterns, with both full-time and part-time options available. Funding options include Baby & Toddler funding, 2 Year Old Funding, and 3 & 4 Year Old Funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Manor Farm Day Nursery provides Ofsted-regulated full-time and part-time childcare and early years education for children aged 6 weeks to 5 years. The nursery combines play-based learning aligned with the Early Years Foundation Stage curriculum, extensive outdoor gardens with forest school-style activities (including a dedicated teepee area), freshly prepared on-site meals, and SEN support. Services are delivered at a single location in Sandy, Cambridgeshire, as part of the Family First Nurseries Group.

Product overview

Manor Farm Day Nursery is a single-location nursery service offering full-time and part-time childcare for children from 6 weeks to 5 years old. The nursery provides a unified service combining indoor play-based learning aligned with the Early Years Foundation Stage, extensive outdoor spaces including forest school activities with a dedicated teepee area, and freshly prepared meals. The nursery operates as part of the Family First Nurseries Group and uses the Famly App for parent communication. Services are categorized by age groups (baby barn, toddler room, pre-school rooms) with specialized SEN support and nutritional meal planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Manor Farm Day Nursery - Sandy Childcare Service
• Forest School-Style Learning Program
• SEN (Special Educational Needs) Support Service
• On-Site Nutritional Meal Service
• Early Years Foundation Stage (EYFS) Curriculum

Quantifiable outcome

• 9.9 out of 10 parent review score from 40 reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tops Day Nurseries: Multi-site UK nursery operator providing full-day early years care with on-site catering, EYFS curriculum, and parent communication technology. Comparable on operational model, parent-facing tech stack, and revenue mix from fees plus government funding.
• Partou Childcare: UK nursery group operating many sites offering full-day early years care and government-funded childcare. Comparable single-site unit economics, funding mix, and EYFS-based curriculum.
• Kidsunlimited: UK nursery chain offering full-day childcare for 0-5s with strong focus on learning, outdoor play, and parent engagement. Overlaps in service model, customer segment, and OFSTED-regulated operations.
• Monkey Puzzle Day Nurseries: Franchise-style UK nursery network offering full-day care for 0-5 year olds with EYFS-aligned curriculum and parent apps. Comparable single-site economics, funding exposure, and target customer base.
• N Family Club: Premium UK nursery group offering full-day care for 0-5 year olds with strong design, technology (parent apps), and outdoor learning emphasis. Closely comparable to Manor Farm's positioning around high-quality facilities, parent comms via app, and forest-style outdoor learning.
• Childbase Partnership: UK employee-owned nursery group with multiple sites offering full-day early years care, freshly prepared meals, and parent communication apps. Comparable in service breadth (0-5s, meals, EYFS) and parent-engagement focus.

Broad incumbents

• Bright Horizons Family Solutions: Major UK and international nursery operator offering full-day childcare, EYFS curriculum, and parent communication platforms. Overlaps directly in service offering, target segment (working parents of 0-5s), and operational model.
• Busy Bees Nurseries: Largest UK private nursery chain with hundreds of sites, providing full-day early years care for 0-5 year olds. Directly comparable business model (parent fees, government funding, OFSTED ratings), with substantially broader scale and brand reach.

Emerging players

• Jolly Good Day Nurseries: UK day nursery operator providing full-day childcare for 0-5 year olds. Comparable core service model (parent fees, government funding, OFSTED-rated) but with smaller scale than the major incumbents.
• Bright Start Day Nurseries: UK nursery group offering full-day early years care with parent apps, freshly prepared meals, and EYFS-aligned learning. Comparable on operational model, target segment, and funding mix though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manor-farm-day-nursery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manor Farm Day Nursery