Manousakis Winery

What Manousakis Winery does

Manousakis Winery is a privately held boutique winery located in Vatolakkos, Chania, Crete, Greece, with 12 employees. Organic farming practices have been in place since 1993 and the first vintage was produced in 1997; the winery operates commercially under the Nostos Wines brand. The estate's core technology is non-irrigated dry-farmed viticulture at multiple altitudes (300m and 600m), organic certification since 1993, and a regenerative agriculture framework entered in 2025, with winemaking conducted in stainless steel tanks and barrels.

The product portfolio spans white wines (Roussanne, Vidiano), red wines (Grenache, Mourvèdre, Syrah, Kotsifali, Romeiko), rosé, sparkling, orange, and sweet wines, plus magnums and traditional Cretan tsikoudia spirits. Production capacity is anchored by the original Vatolakkos estate and a 3.4-hectare expansion planted in 2018 near the Gouverneto Monastery in Akrotiri; the 2025 vintage saw yields reduced up to 50% due to drought. Revenue is generated through three motion types: direct-to-consumer wine sales and paid dining at the seasonal on-site tasting terrace and taverna (June 1–October 18), complimentary guided tours that convert to tastings and food purchases, and wholesale distribution via 20+ distributors across 15+ countries including direct EU shipping.

The customer base is primarily wine tourists and foodies visiting Crete, with secondary segments of international wine retailers/restaurants and wine collectors of indigenous Greek varieties. The company is independently owned with no evidence of external funding or parent company control, and the active operating team is led by viticulturists Babis Mathioudakis and Ioannis Galanis alongside winemaker Eleni Voskidi.

Name

Manousakis Winery

Legal name

Manousakis Winery

Website

https://manousakiswinery.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Manousakis Winery is a 12-person boutique winery in Vatolakkos, Chania, Crete, producing organic and regenerative Nostos Wines from Greek and international grape varieties. It serves wine tourists, international distributors, and collectors via an on-site tasting terrace, taverna, and a 15+ country distribution network.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Grape Vineyards (111332)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Organic wine production
• Boutique winery operations
• Wine tasting experiences
• Wine distribution services
• Cretan gastronomy

Headquarters

HQ city

Chania

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of Nostos Wines including white, red, rosé, sparkling, orange, and sweet wines. Also includes magnums, Tsikoudia, and Terroir products. Prices range from €10 to €78.50 per bottle.
2. Wine Tasting Experiences: Complimentary winery tours with wine tasting experiences offered daily at 12pm, 2pm, 4pm, 6pm, and 8pm. Paired with traditional Cretan delicacies from the on-site taverna.
3. Taverna and Restaurant: On-site taverna serving traditional Cretan cuisine including mezze, mains, and desserts. Prices range from €2.50 to €21. Kitchen focuses on local dishes that pair with Nostos Wines.
4. Partner Experiences: Revenue from partner-operated experiences including Uncharted Escapes shuttle/off-road tours, Chania Wine Tours dinner events, and Wild Rock Co. jewelry workshops.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Manousakis Winery is a boutique winery in Vatolakkos, Chania, Crete producing handcrafted organic wines under the Nostos brand from both international (Roussanne, Grenache, Mourvèdre, Syrah) and indigenous Greek (Vidiano, Kotsifali, Romeiko, Muscat of Spina) grape varieties. The estate practices organic viticulture since 1993 and entered a regenerative agriculture framework in 2025, with non-irrigated vineyards at 300m and 600m altitude across Vatolakkos and Akrotiri. Beyond wine, the winery offers complimentary guided tasting tours, an on-site taverna serving traditional Cretan cuisine, and ships Nostos Wines internationally via direct EU shipping and a network of distributors in 15+ countries.

Product overview

Manousakis Winery is a boutique winery based in Vatolakkos, Chania, Crete, Greece, focusing on handcrafted organic wines. The winery operates under the Nostos brand and produces a portfolio comprising white wines (including Roussanne and Vidiano), red wines (Grenache, Mourvèdre, Syrah, plus indigenous varieties Kotsifali and Romeiko), rosé, sparkling, orange, and sweet wines. The portfolio also includes large-format magnum bottles and traditional Cretan spirits (tsikoudia/terroir). Beyond wine production, the winery offers wine tasting experiences, guided winery tours, and an on-site taverna serving traditional Cretan cuisine. The winery ships directly to EU countries and maintains distribution networks across Australia, Europe, North America, and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Nostos Wines: The primary wine brand of Manousakis Winery, producing handcrafted organic wines including white, red, rosé, orange, sparkling, and sweet wines.

Products and services

• Nostos White Wines White wines crafted from grape varieties including Roussanne and Vidiano, grown in the Vatolakkos and Akrotiri vineyards of Crete at altitudes of 300-650 meters. Targeted at wine tourists, collectors, and distribution partners seeking organic Cretan white wines.
• Nostos Red Wines Red wines produced from Grenache, Mourvèdre, Syrah, Kotsifali, and Romeiko grape varieties, representing both international and indigenous Cretan varietals. Targeted at wine collectors, restaurants, and retailers seeking distinctive organic Greek reds.
• Nostos Rosé, Bubbles, Orange and Sweet Wines Specialty wines including rosé, sparkling wines, orange wines, and sweet dessert wines, with notable offerings such as Nostos Pink and Muscat of Spina. Targeted at tourists, on-premise visitors, and specialty retail buyers seeking diverse organic Greek wine styles.
• Nostos Magnum Wines Large-format wine bottles (magnums) available across the winery's portfolio of red, white, and specialty wines, offering extended aging potential. Targeted at wine collectors and enthusiast consumers seeking collectible formats.
• Tsikoudia and Terroir Spirits Traditional Cretan grape spirit (tsikoudia/raki) and terroir-specific spirits produced from estate-grown grapes. Targeted at on-site visitors, distribution partners, and consumers seeking authentic Cretan spirits.
• Wine Tasting and Winery Tours Complimentary guided winery tours offered daily at 12pm, 2pm, 4pm, 6pm, and 8pm, including an inside look at the winemaking process and wine tasting on the terrace. Targeted at wine tourists and foodies visiting Crete who book tours to experience organic Cretan winemaking.
• Tasting Terrace and Taverna On-site restaurant offering traditional Cretan cuisine paired with Nostos Wines, operating seasonally from June 1 to October 18, Monday-Saturday, 12pm-10pm. Targeted at wine tourists and foodies seeking authentic Cretan dining paired with estate wines.
• Nostos Wine Direct Shipping Direct wine shipping to countries within the European Union, with distribution networks established in Australia, Austria, Belgium, Canada, Cyprus, Finland, Germany, the Netherlands, Singapore, Sweden, United Kingdom, and the USA. Targeted at individual wine buyers, collectors, and specialty retailers in international markets.

Quantifiable outcome

• Vineyard yields reduced up to 50% in 2025 due to climate conditions, resulting in increased must concentration and enhanced wine structure
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• #RespectLife CampaigncoreStrategic or Co-development Partner · 1 October 2016Community initiative launched October 2016 to raise awareness of mobility issues in Chania and Greece. Led to creation of short film 'My Brother' launched December 2018, reaching 9 million views in 3 days. Partnership with local school for children with disabilities.
• Uncharted EscapescoreGTM or Marketing PartnerPartnership with Uncharted Escapes for shuttle service and off-road vineyard tours. Offers 2 complete winery experiences including visits to Lefka Ori mountain range and panoramic views of the northern coast of Chania.
• Chania Wine TourscoreGTM or Marketing PartnerCollaboration with Chania Wine Tours for 'Wine Dinner Under the Stars' experience. Includes dinner and wine tasting chosen and served by the Chania Wine Tours team.
• Wild Rock Co.minorGTM or Marketing PartnerJewelry-making workshop experience at the winery. Offers ancient Greek inspired sand casting workshop while drinking wine and enjoying Cretan delicacies. Experience available nowhere else in Greece.
• Salisch (Salis) Chan [possibly Salis Chanias]minorGTM or Marketing PartnerSister restaurant for cross-promotion. Listed alongside other sister restaurants.
• MAIAMIminorGTM or Marketing PartnerSister restaurant for cross-promotion. Listed alongside other sister restaurants.
• AblaminorGTM or Marketing PartnerSister restaurant for cross-promotion. Listed alongside other sister restaurants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Estate Argyros: Boutique family winery on Santorini focused on indigenous Assyrtiko and rare local varieties, exporting globally. Comparable as a small, premium, indigenous-grape-driven Greek producer.
• Gaia Wines: Premium Greek winery with operations in Santorini and Nemea, focused on indigenous varieties and export markets. Comparable on boutique scale, terroir focus, and international distribution.
• Alpha Estate: Greek boutique winery in Amyndeon producing terroir-driven wines from Greek and international varieties, with significant export presence. Comparable on premium single-estate positioning and international distribution.
• Ktima Biblia Chora: Boutique Greek estate in Kavala focused on high-quality, terroir-driven wines with strong export presence. Comparable as a small premium Greek producer with international distribution.
• Ktima Kir-Yianni: Premium Greek winery in Naoussa known for Xinomavro and international varieties, with established export channels. Comparable on premium positioning and export-led model, though at larger scale.
• Domaine Skouras: Premium Greek boutique winery based in the Peloponnese with broad international distribution and a mix of indigenous and international grape varieties. Comparable on premium positioning and export-led growth model.
• Lyrarakis Winery: Crete-based boutique winery with a focus on indigenous Greek varieties and organic/sustainable viticulture, exporting internationally. Closely comparable in geography, philosophy, and target customer.
• Hatzidakis Winery: Small Santorini winery practicing organic and biodynamic viticulture, primarily focused on indigenous Assyrtiko and Mavrotragano. Highly comparable on organic/biodynamic philosophy and boutique scale.

Broad incumbents

• Boutari Winery: One of the largest and most established Greek wine producers with broad domestic and international distribution. Comparable as a major Greek wine exporter, but at significantly larger scale and broader portfolio.
• Porto Carras Winery: Large Greek winery in Halkidiki producing a broad portfolio of indigenous and international varieties for export. Comparable as a Greek wine exporter, but at much larger scale and broader market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/manousakis_winery
• LinkedInlinkedin.com/company/manousakis-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manousakis Winery