What ManpowerGroup Brasil does

ManpowerGroup Brasil is the Brazilian subsidiary of ManpowerGroup Inc. (NYSE: MAN), a global workforce solutions company founded in 1948 in Milwaukee, Wisconsin. Operating in Brazil as a 501–1,000-employee workforce solutions provider headquartered on Avenida Paulista in São Paulo, the company runs three specialized sub-brands — Manpower (general recruitment and selection, temporary staffing, outsourcing/terceirização, trade marketing, and executive search), Experis (specialized IT recruitment and selection), and Talent Solutions (RPO and mass recruitment, assessment including the proprietary Nexus 4D tool, outplacement, coaching, mentoring, and MSP/third-party supplier management). The company serves enterprise and mid-market clients across Consumer Goods, Technology, Manufacturing, Finance & Insurance, and Professional Services, addressing Brazil's acute talent shortage (81% of Brazilian companies report difficulty finding needed talent, with an 80% national shortage rate versus a 72% global average).

The company's offering is reinforced by a proprietary technology layer including Find Your Talent (an AI-powered candidate-attraction platform with conversion optimization, data analysis, and market-intelligence dashboards monitored by a multidisciplinary Marketing/HR/Data Science/Sales/BI team), Portal do Cliente (a client portal providing real-time visibility into recruitment, selection, admissions, attendance, and payroll KPIs), Portal do Colaborador (a worker self-service portal for contracts, vacation, and time tracking), and Portal na Mão (a proprietary iOS/Android mobile app with offline-capable geolocation check-in integrated with payroll). The company also produces flagship proprietary research — Employment Outlook Survey (quarterly since 1962), Talent Shortage Survey, Tech Talent Outlook, and Global Trends Report — used as top-of-funnel demand-generation and thought-leadership assets.

Revenue is generated through professional services fees (percentage of placed candidate's annual salary or flat project fees for permanent placement, RPO, assessment, coaching, outplacement, and executive search) and managed services markups on total labor cost (for temporary staffing, outsourcing/terceirização, and MSP). Pricing is bespoke and quote-based with multi-year enterprise contracts. Go-to-market is enterprise-led through dedicated field sales, supplemented by inside sales handling inbound inquiries from the website, a job portal (vagas.manpowergroup.com.br) for candidate attraction, and proprietary research-driven content marketing. Compliance posture includes LGPD (Lei Geral de Proteção de Dados) compliance with a formally appointed Data Protection Officer.

Name

ManpowerGroup Brasil

Legal name

ManpowerGroup Brasil

Website

https://manpowergroup.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ManpowerGroup Brasil is the Brazilian subsidiary of ManpowerGroup Inc. (NYSE: MAN), operating three sub-brands — Manpower, Experis, and Talent Solutions — to deliver enterprise workforce solutions including staffing, RPO, outsourcing, IT recruitment, and AI-powered talent management technology across Brazil.

Ownership category

akta.pro rank

Product category

Staffing & Workforce Solutions

NAICS

Employment Placement Agencies (561311), Temporary Help Services (56132), Employment Services (5613), Temporary Help Services (561320), Employment Placement Agencies and Executive Search Services (56131), Professional Employer Organizations (561330), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

Contingent Workforce / Contractor RPO (Contractor Recruiting) (BPACABAK)

akta.pro secondary industries

Office & Administrative Temp Staffing (BPACACAA), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Administrative, Clerical & Office Support Direct Hire (BPACAFAF), Remote & Global/Multilingual Direct Hire (BPACAFAO), Local & Regional Generalist Staffing Agencies (BPACACAH), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Workforce solutions
• Temporary staffing
• Recruitment services
• Talent management
• RPO services

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment and Selection (R&S): Permanent placement services where ManpowerGroup identifies, screens, and places candidates with client organizations. Fees are typically structured as a percentage of the placed candidate's annual salary or as a flat project fee.
2. Temporary Workforce (Mão de Obra Temporária): Supply of temporary workers to client organizations, with ManpowerGroup Brasil as the employer of record. Revenue is generated through a markup on worker wages, charging clients for the total cost of labor including wages, benefits, and management fees.
3. Outsourcing / Terceirização: Business process outsourcing where entire functions or teams are managed by ManpowerGroup Brasil on behalf of clients. Clients pay for the total managed workforce cost plus a service fee.
4. Managed Service Provider (MSP) - Gestão de Terceiros e Fornecedores: Management of client's third-party and supplier workforce, including vendor management, compliance oversight, and performance monitoring. Revenue generated through MSP management fees based on workforce volume.
5. RPO and Mass Recruitment: Recruitment Process Outsourcing services, typically structured as project-based or on-going retainer engagements, where ManpowerGroup manages all or part of the client's recruitment process.
6. Assessment, Coaching, and Outplacement: Talent development and career transition services including leadership assessment, executive coaching, mentoring, and outplacement support for departing employees.
7. Hunting e Executive Search: Senior and executive-level search services for specialized and hard-to-fill positions, typically on a success-fee or retained search basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ManpowerGroup Brasil provides B2B workforce solutions for companies operating in Brazil, supplying permanent recruitment, temporary labor, business process outsourcing, trade marketing staffing, executive search, IT recruitment, RPO and mass recruitment, assessment, outplacement, coaching, mentoring, and Managed Service Provider (MSP) services for third-party workforce management. The company serves as the employer of record for temporary and outsourced workers, and operates proprietary technology platforms (Client Portal, Employee Portal, Portal na Mão mobile app, and Find Your Talent AI platform) that provide real-time workforce management visibility.

Product overview

ManpowerGroup Brasil operates as a multi-brand talent management platform consisting of three core sub-brands: Manpower (general recruitment, selection, temporary labor, and outsourcing), Experis (specialized IT recruitment and selection), and Talent Solutions (RPO, assessment including Nexus 4D, outplacement, coaching, mentorship, and MSP services). The platform is enhanced by proprietary technology modules including Portal do Cliente (client portal for real-time recruitment visibility), Portal do Colaborador (employee self-service portal), Portal na Mão (mobile app with geolocation time tracking), and Find Your Talent (AI-powered talent attraction platform). These integrated products work together to provide end-to-end workforce solutions from attraction and recruitment through management and development.

Differentiator

Problem solved

Functional benefit

Brands

• Manpower: Recruitment, selection, temporary staffing, outsourcing, trade marketing, and executive search services
• Experis
• Talent Solutions

Products and services

• Manpower Core general staffing sub-brand offering recruitment and selection, temporary labor supply (mão de obra temporária), outsourcing (terceirização), trade marketing, and executive search (hunting) for companies in Brazil requiring scalable workforce solutions across operational and professional functions.
• Experis Specialized IT recruitment and selection sub-brand providing technology talent for high-performance IT and engineering teams in Brazil, addressing the market where 73% of global employers report difficulty finding tech talent.
• Talent Solutions Strategic talent solutions sub-brand offering Recruitment Process Outsourcing (RPO), mass recruitment, assessment, outplacement, coaching, mentoring, and Managed Service Provider (MSP) third-party and supplier workforce management for Brazilian organizations.
• Nexus 4D Proprietary assessment tool under Talent Solutions for evaluating and developing talent within client organizations, supporting leadership assessment and capability mapping.
• Outplacement Career transition service supporting professionals during job changes and helping companies conduct more humane layoffs, strengthening employer brand during workforce reductions.

Quantifiable outcome

• 81% of Brazilian companies report difficulty finding needed talent
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• InfoJobs Brasil: Online job platform operating in Brazil, providing self-serve recruitment tools for employers — competes with ManpowerGroup Brasil particularly in lower-complexity permanent placement and high-volume clerical hiring.
• Gupy: Brazilian AI-powered recruitment and selection platform used by enterprise employers for ATS, video interviews, and candidate matching — an emerging technology-led player competing with ManpowerGroup Brasil's RPO and R&S services.
• Catho: Brazilian online job board and recruitment platform owned by Seek Ltd, enabling direct employer-candidate matching — an emerging digital-native alternative to traditional staffing agencies for SMB and mid-market hiring.
• Indeed Brasil: Global job search engine with strong Brazil presence, offering sponsored jobs and employer branding — an emerging competitor that bypasses traditional staffing agencies for direct employer-to-candidate matching.

Direct peers

• Robert Half Brasil: Brazilian subsidiary of Robert Half International (NYSE: RHI), focused on professional, finance, technology, and legal staffing — directly competing with ManpowerGroup Brasil's Experis and executive search lines for skilled white-collar talent.
• Michael Page Brasil: Brazilian arm of PageGroup (LSE: PAGE), specializing in professional recruitment and executive search — comparable to ManpowerGroup Brasil's Hunting/Executive Search and Experis offerings for mid-to-senior professionals.
• Gi Group Brasil: Brazilian subsidiary of Italian-headquartered Gi Group, offering temporary staffing, permanent placement, and RPO across multiple industries — a direct competitor in the general staffing and outsourcing segments.
• Randstad Brasil: Brazilian subsidiary of Randstad N.V. (AMS: RAND), providing temporary staffing, permanent recruitment, RPO, MSP, and outplacement — competing head-to-head with ManpowerGroup Brasil across general staffing, IT, and enterprise workforce solutions.
• Hays Brasil: Brazilian operation of Hays plc (LSE: HAS), specializing in professional recruitment and workforce solutions across technology, finance, and engineering — comparable to ManpowerGroup Brasil's professional and IT talent offerings.
• Adecco Brasil: Brazilian arm of global staffing leader Adecco Group (SIX: ADEN), offering temporary staffing, permanent placement, RPO, and career transition services — directly overlapping with ManpowerGroup Brasil's Manpower, Experis, and Talent Solutions sub-brands across the same enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ManpowerGroup
• YouTubeyoutube.com/user/ManpowerInc
• Facebookfacebook.com/ManpowerGroup
• LinkedInlinkedin.com/company/manpowergroup-brasil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManpowerGroup Brasil