Maison de l'architecture Occitanie Méditerranée

What Maison de l'architecture Occitanie Méditerranée does

Maison de l'Architecture Occitanie Méditerranée (MAOM) is a French non-profit association (loi 1901) founded in 2000 and headquartered at 19 rue Saint Louis, Montpellier. It operates as a civic platform for promoting architectural, urban, and landscape culture across the Occitanie Méditerranée territory, and is one of 33 Maisons de l'Architecture federated under the national Réseau des Maisons de l'Architecture.

MAOM delivers a portfolio of recurring cultural programs rather than discrete products. Core offerings include monthly Archicity architectural visits (conducted with La Gazette de Montpellier), the In Situ urban-transformation walk series, artist and architectural residencies (notably La graaande traversée and SCALA), exhibitions hosted at partner venues such as CAUE de l'Hérault, hands-on workshops (Kapla, clay modeling), Ciné-archi film-debates, roundtables and conferences (including the APÉRICC'HUB professional networking series and Demain l'espace public podcasts), student drawing competitions, and school outreach. Delivery is human-curated across physical venues; there is no proprietary technology platform — the underlying infrastructure is a WordPress website, HelloAsso self-serve ticketing, and standard social media channels.

The business model is non-profit and community-driven. Revenue derives principally from institutional grants and subsidies (DRAC Occitanie, Ville de Montpellier, Montpellier Méditerranée Métropole, Département de l'Hérault, CROA Occitanie, Caisse des Dépôts), supplemented by membership fees, individual donations, and €5 pay-as-you-go event tickets. MAOM is governed by a volunteer bureau led by President Daniel Andersch, with approximately five employees, and depends on a broad ecosystem of cultural and academic partners to deliver programming across the region.

Name

Maison de l'architecture Occitanie Méditerranée

Legal name

Maison de l'Architecture Occitanie Méditerranée

Website

https://maom.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

MAOM is a Montpellier-based non-profit association promoting architectural, urban, and landscape culture across the Occitanie Méditerranée region through monthly visits, residencies, exhibitions, workshops, and professional networking events for architects, students, and the general public.

Ownership category

akta.pro rank

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and donations: Association operates primarily through membership contributions and donations. Members receive benefits including free access to Archicity visits, voting rights in association decisions, and network access to professionals, amateurs, and architecture enthusiasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MAOM is a French non-profit cultural association (loi 1901) that promotes and disseminates architectural, urban, and landscape culture across the Occitanie Mediterranean region. It operates a portfolio of recurring public programs including monthly architectural visits (Archicity), on-site urban transformation visits (In Situ), hands-on workshops (Kapla, clay modeling), exhibitions, artist and architectural residencies, film-debate screenings (Ciné-archi), professional roundtables (APÉRICC'HUB), student competitions, and school outreach. Programs are delivered through partner venues and supported by an annual membership scheme, donations, and institutional funding.

Product overview

MAOM is a cultural association (Maison de l'Architecture Occitanie Méditerranée) offering a diverse portfolio of programs focused on promoting and diffusing architectural, urban, and landscape culture. Rather than a unified tech product, MAOM operates as a platform of cultural programs including Archicity (monthly architectural visits), In Situ (on-site guided visits), ateliers (workshops including Kapla and clay), expositions (exhibitions), résidences (artist residencies), Ciné-archi (film screenings), rencontres/tables rondes (conferences), concours (competitions), and sensibilisation (school outreach). These programs are complemented by membership benefits and a newsletter. The organization serves as a network hub connecting architects, artists, the general public, and institutional partners throughout the Occitanie region.

Differentiator

Problem solved

Functional benefit

Products and services

• Archicity Monthly architectural, urban and landscape visits conducted in collaboration with La Gazette de Montpellier, offering discovery of diverse projects across the Occitanie territory for the general public and enthusiasts.
• In Situ Guided site visits to discover major urban transformation projects firsthand, accompanying the public to meet the designers and builders. The third edition was launched in October 2026.
• Ateliers de sensibilisation à l'architecture Hands-on workshops introducing architecture and construction to children and the general public, including Kapla building workshops and clay modeling, hosted at venues such as Halle Tropisme.
• Résidences Artist and architectural residencies exploring urban, landscape and cultural themes, including the La graaande traversée and SCALA programs.
• Expositions Exhibitions on architectural, urban and landscape themes presented at partner venues such as CAUE de l'Hérault, including La Graaande Traversée and Terre de Bâtisseuses.
• Ciné-archi (Projection-débat) Film screenings followed by debates, including the Penser l'incertitude documentary and the Où je vais dormir? film cycle on housing and habitat themes.
• Rencontres et tables rondes Professional meetings, conferences and roundtables on architectural and urban topics, including the monthly APÉRICC'HUB networking events and the Demain l'espace public series.
• Concours étudiants et dessin Student architecture competitions and drawing contests promoting emerging talent and architectural culture.
• Sensibilisation en milieu scolaire School outreach programs introducing architectural culture to students through workshops and educational activities.
• Adhésion et dons Annual membership program and donations providing benefits including free Archicity visits, voting rights in association decisions, and network access to professionals, amateurs and architecture enthusiasts.

Quantifiable outcome

• Each Archicity visit attracts 20-60+ participants; annual events engage hundreds of citizens
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• DRAC OccitaniecoreStrategic or Co-development PartnerDirection Régionale des Affaires Culturelles (Regional Cultural Affairs Directorate) provides institutional support and funding as the main government body overseeing cultural development in the Occitanie region.
• Ville de MontpelliercoreStrategic or Co-development PartnerThe city of Montpellier provides municipal support and collaborates on urban cultural programming, including participation in residence projects and cultural events.
• Montpellier Méditerranée MétropolecoreStrategic or Co-development PartnerThe metropolitan area authority supports MAOM's territorial outreach across the greater Montpellier region, contributing to regional cultural development.
• Montpellier 2028 - Terres de cultureflagshipStrategic or Co-development PartnerMajor cultural event partner for the European Capital of Culture candidacy, collaborating on artistic residencies (SCALA, La graaande traversée) and urban exploration programs.
• CROA OccitaniecoreStrategic or Co-development PartnerConseil Régional de l'Ordre des Architectes (Regional Council of the Order of Architects) partners on professional encounters, Voeux events, and architectural culture promotion.
• CAUE de l'HéraultcoreGTM or Marketing PartnerConseil Architecture Urbanisme Environnement provides venue for exhibitions (La Graaande Traversée, Terre de Bâtisseuses) and collaborates on architectural education outreach.
• Halle TropismecoreGTM or Marketing PartnerCultural venue hosting MAOM events including festival Hyperactive, Archicity visits, and In Situ walks. Direct collaboration on Cité Creative programming.
• Chartreuse de Villeneuve-lez-AvignoncoreGTM or Marketing PartnerHeritage site partnering on Architecture en Fête and Mois de l'Architecture Occitanie events, including annual table rondes on public space.
• ENSAM MontpelliercoreGTM or Marketing PartnerÉcole Nationale Supérieure d'Architecture hosts professional encounters including ACTEE days and projection-débats, providing academic collaboration.
• La Gazette de MontpelliercoreGTM or Marketing PartnerLocal newspaper collaborates monthly on Archicity visits, providing media coverage and audience reach for architectural culture promotion.
• Réseau des Maisons de l'ArchitectureflagshipStrategic or Co-development PartnerNational network federating 33 architecture houses across France. MAOM participates in collaborative programs including Résidences d'architecture en France, shared resources, and national events.
• MAOP (Maison de l'Architecture Occitanie-Pyrénées)coreStrategic or Co-development PartnerSister organization in the western part of Occitanie region. Collaboration on Caminam residency and shared architectural culture promotion.
• ARPALminorGTM or Marketing PartnerAssociation partenaire co-organizing projection-débat events including Penser l'incertitude documentary screening with ENSAM.
• Les ZiconofagesminorGTM or Marketing PartnerCultural association collaborating on the 'Où je vais dormir?' film-debate cycle exploring housing and habitat themes.
• Mas RéemploiminorGTM or Marketing PartnerMaterials reuse organization partnering on sustainable construction awareness and circular economy in architecture.
• Département de l'HéraultcoreStrategic or Co-development PartnerDepartmental council providing institutional support for cultural programming and territorial outreach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• arc en rêve centre d'architecture: Architecture center in Bordeaux dedicated to disseminating architectural, urban and landscape culture via exhibitions, publications, and educational programs. Closely matches MAOM's operating model at a comparable regional scale.
• Maison de l'architecture et de la ville PACA: Regional Maison de l'architecture serving Provence-Alpes-Côte d'Azur, one of the 33 houses in the national Réseau des Maisons de l'Architecture. Runs visits, exhibitions, conferences and educational programming parallel to MAOM's activities.
• Pavillon de l'Arsenal: Paris center for architecture and urban planning information, exhibitions, and events. Operates a similar model of free public exhibitions, urban walks, and educational programming to engage citizens with architecture and the city.
• Maison de l'Architecture Occitanie-Pyrénées (MAOP): Sister organization covering the western part of the Occitanie region, listed in MAOM's strategic partnerships. Operates the same Maison de l'Architecture model promoting architectural, urban and landscape culture through residencies, visits, and exhibitions.

Others

• CAUE - Conseil d'Architecture, d'Urbanisme et de l'Environnement (national network): National federation of departmental CAUE bodies that advise the public on architecture, urbanism and environment. CAUE de l'Hérault is a direct MAOM partner; the network shares overlapping mission but operates as public advisory bodies rather than member-based associations.

Regional players

• Architekturzentrum Wien (Az W): Vienna's architecture museum and cultural center, exhibiting architecture and urbanism while running educational programming and events. Comparable operating model to MAOM but operating at a larger scale and outside France.

Broad incumbents

• Cité de l'Architecture et du Patrimoine: National architecture museum and heritage institution at Palais de Chaillot in Paris. Operates a much larger portfolio of exhibitions, archives, and educational programming around architecture, urbanism and landscape, making it the dominant incumbent in MAOM's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisondelarchitectureOM
• LinkedInlinkedin.com/company/m-a-o-m
• Instagraminstagram.com/maisondelarchitectureom

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison de l'architecture Occitanie Méditerranée