Alromansiah
Alromansiah is a privately held Saudi Arabian casual-dining chain founded in 1997, operating 55+ branches across Saudi Arabia and Bahrain serving traditional Saudi cuisine (Mandi, Madbi, Madoof) to individual consumers, with catering (Medhyaf) and corporate sales as adjacent channels.
- Company typePrivate
- Founded1997
- HeadquartersRiyadh, Saudi Arabia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Alromansiah does
Alromansiah (شركة الرومانسية مساهمة مقفلة) is a privately held Saudi Arabian casual-dining restaurant chain founded in 1997 and headquartered in Riyadh. The company specializes in traditional Saudi cuisine, with a core menu built around lamb and chicken prepared using signature Mandi (مندي — slow-cooked), Madbi (مظبي — charcoal-grilled), and Madoof (مدفون — buried slow-cooked) techniques, served alongside related dishes such as kebabs and combo boxes. Alromansiah operates 55+ branches across Saudi Arabia (Riyadh, Jeddah, Dammam, Mecca, Medina, plus secondary cities such as Taif, Tabuk, Hail, Qassim, Al Ahsa, Najran, Buraydah, and Hafar Al Batin) and Bahrain, with a stated employee headcount band of 5,001-10,000.
The company earns revenue primarily through per-transaction dine-in, takeaway, and delivery sales, supplemented by recurring engagement from the Awafi (عوافي) points-based loyalty program and event/institutional catering under the Medhyaf (مضياف) sub-brand. Distribution is omnichannel: physical restaurant branches provide the core retail surface, a proprietary iOS/Android mobile app enables direct ordering with a minimum delivery fee of 14 SAR, and a corporate sales channel serves bulk and institutional orders. Marketing is conducted primarily through organic social channels (YouTube, X/Twitter, Snapchat, TikTok, Instagram, LinkedIn, Facebook). Pricing is opaque — menu pricing is only disclosed inside the mobile app at point of ordering — and revenue figures are not publicly disclosed; the company is a closed shareholding company (مساهمة مقفلة) with no public listing, no disclosed funding rounds, no M&A activity, and no disclosed institutional investors.
Alromansiah firmographics
Firmographics- Name
- Alromansiah
- Legal name
- شركة الرومانسية مساهمة مقفلة
- Website
- https://alromansiah.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Alromansiah is a privately held Saudi Arabian casual-dining chain founded in 1997, operating 55+ branches across Saudi Arabia and Bahrain serving traditional Saudi cuisine (Mandi, Madbi, Madoof) to individual consumers, with catering (Medhyaf) and corporate sales as adjacent channels.
- Ownership category
- akta.pro rank
Alromansiah industry classification
Industry- Product category
- Traditional Saudi Restaurant Services
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
- akta.pro secondary industry
- Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)
Keywords
Where Alromansiah is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices6 records
Markets served
Alromansiah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dine-In and Takeaway Sales: Revenue from customer purchases of traditional Saudi dishes (Mandi, Madbi, Kabab, etc.) at physical restaurant branches across 55+ locations in Saudi Arabia and Bahrain.
- Food Delivery Services: Revenue from delivery orders placed through the company's mobile app, with delivery fees starting at 14 SAR minimum, varying by distance.
- Corporate and Event Catering (مضياف): Revenue from bulk catering orders and event catering services under the 'Medhyaf' brand for corporate events, weddings, and private gatherings.
- Loyalty Program (Awafi): Points-based loyalty system where customers earn points on purchases and redeem them for discounts, driving repeat customer engagement and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Delivery Fee |
| Other | Pay-as-you-go | Dish Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Alromansiah product offering
Product offeringCore offering
Alromansiah operates a chain of restaurants serving traditional Saudi popular cuisine — primarily Mandi (slow-cooked lamb), Madbi (charcoal-grilled chicken), Madoof/Madfun (buried slow-cooked meat), Kabab, and combo meals — across 55+ physical branches in Saudi Arabia and Bahrain. Offerings are available through dine-in, takeaway, delivery (via company mobile app), corporate bulk sales, and the Medhyaf (مضياف) catering sub-brand for events, while the Awafi (عوافي) loyalty program supports repeat engagement.
Product overview
Alromansiah is a Saudi Arabian restaurant chain founded in 1997 that specializes in traditional Saudi popular cuisine. The company operates on a single-brand, multi-branch model with 55 branches across Saudi Arabia and Bahrain. Its core product portfolio centers on traditional Saudi dishes — primarily lamb and chicken prepared in mandi, madbi, and madoof styles — served across all dine-in and delivery channels. The company complements its restaurant operations with a loyalty program (Awafi), a dedicated mobile ordering app, a corporate sales channel, and a catering service brand (Medhyaf/modiyaf), forming a unified food-and-hospitality ecosystem spanning dine-in, takeaway, delivery, and events.
Differentiator
Problem solved
Functional benefit
Brands
- مضياف (Medhyaf): Catering services for events and functions
- عوافي (Awafi)
Products and services
- Lamb Mandi (لحم مندي) Traditional Saudi mandi-style lamb slow-cooked using Alromansiah's signature recipe; served at branches across Saudi Arabia and Bahrain via dine-in, takeaway and delivery.
- Madbi Chicken (دجاج مظبي) Marinated chicken cooked in the traditional Saudi madbi (charcoal-grilled) style using Alromansiah's signature marinade.
- Madoof Chicken (دجاج مدفون) Marinated chicken slow-cooked using the traditional buried (madoof) technique with Alromansiah's special seasoning.
- Lamb Kebab (كباب لحم) Skewers of seasoned lamb kebab served alongside rice and other accompaniments.
- Tamees Mandi (تيس مندي) Whole goat prepared in Alromansiah's signature mandi style for traditional Saudi gatherings and high-volume occasions.
- Alromansiah Box (بوكس الرومانسية) Combo meal featuring half a chicken (madbi or shawaya style) with rice and other components, packaged as a multi-person serving.
- Madoof Lamb on a Plate (لحم مدفون على صحن) Fresh locally sourced lamb cuts cooked in the madoof style and served plated.
- Medhyaf Catering Service (مضياف) Catering service for corporate events, weddings, conferences and private gatherings, offering bulk meal orders, event planning and professional service delivery under the Medhyaf sub-brand.
- Corporate Sales (مبيعات الشركات) Dedicated corporate sales channel that handles bulk meal orders and recurring food-service arrangements for businesses and organizations.
- Alromansiah Mobile Application Mobile application enabling customers to place delivery or pickup orders, discover nearby branches, access exclusive offers, and engage with the Awafi loyalty program directly from iOS or Android devices.
- Awafi Loyalty Program (نظام عوافي) Points-and-rewards loyalty program offering exclusive discounted Awafi meals; customers earn points on Alromansiah purchases and redeem them at branches.
Companies that use Alromansiah
Customer profileSegments2 records
Ideal customer profiles2 records
Alromansiah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alromansiah partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights2 records
Alromansiah competitors and assessment
Company assessmentDirect peers
- Mama Noura: Saudi chain focused specifically on mandi, kabsa, and traditional Saudi rice-and-meat dishes. The closest cuisine-direct peer to Alromansiah, with overlapping menu, customer segment, and dine-in/takeaway model.
- Herfy Food Services: Tadawul-listed Saudi QSR and casual-dining chain with ~400+ branches nationwide. Competes head-to-head with Alromansiah on dine-in and takeaway across Saudi Arabia, and is a relevant comparable due to its similar breadth of menu categories (baked goods, burgers, chicken) at comparable footprint.
- Shawarmer: Saudi shawarma-focused restaurant chain with growing regional presence. Comparable to Alromansiah as another Saudi-originated casual Middle-Eastern cuisine chain operating dine-in, takeaway, and delivery with a similar target segment of family and group diners.
- Kudu: Saudi fast-food chain (burgers, sandwiches) operating hundreds of locations across Saudi Arabia. Competes with Alromansiah for casual meal occasions among Saudi consumers, particularly in lunch and quick-service contexts.
- Al Tazaj: Saudi grilled/roasted chicken chain operating a broad branch network across Saudi Arabia. Closely comparable to Alromansiah's grill-and-rice-based menu format and traditional Saudi positioning for family/casual meals.
- Al Baik Food Systems: Saudi heritage casual-dining chain famous for fried chicken and broasted meats, operating hundreds of branches nationwide. Directly competes with Alromansiah in the Saudi casual-dining segment with comparable multi-branch scale and a long-running heritage brand.
Broad incumbents
- Sunbulah Food: Saudi baked-goods and food company with branded retail storefronts across the Kingdom and GCC. Comparable to Alromansiah as another Saudi-originated multi-branch food brand with deep regional consumer penetration.
- Americana Group: MENA's largest QSR operator running KFC, Pizza Hut, Hardee's and other franchise brands across the Gulf and broader MENA. A scaled regional incumbent comparable to Alromansiah in casual F&B footprint but operating via franchise model and broader menus rather than traditional Saudi cuisine.
- SADAFCO: Saudi food manufacturer and distributor with Tadawul listing, broad product portfolio across dairy, juices, and frozen foods. While not a direct restaurant competitor, it is a comparable scale Saudi F&B incumbent serving overlapping consumer occasions.
- Halwani Bros: Saudi processed-food manufacturer and restaurant operator with Tadawul listing and a long heritage. Comparable to Alromansiah's heritage status and Saudi-F&B positioning, with overlapping consumer segments and tradition-oriented branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Alromansiah social profiles
Digital presenceAlromansiah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alromansiah leadership team
Management profileNumber of profiles
Profiles1 record
Alromansiah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alromansiah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alromansiah
What does Alromansiah do?
Alromansiah operates a chain of restaurants serving traditional Saudi popular cuisine — primarily Mandi (slow-cooked lamb), Madbi (charcoal-grilled chicken), Madoof/Madfun (buried slow-cooked meat), Kabab, and combo meals — across 55+ physical branches in Saudi Arabia and Bahrain. Offerings are available through dine-in, takeaway, delivery (via company mobile app), corporate bulk sales, and the Medhyaf (مضياف) catering sub-brand for events, while the Awafi (عوافي) loyalty program supports repeat engagement.
Is Alromansiah a public or private company?
Alromansiah is a private company. It is classified as unknown and is currently operating.
When was Alromansiah founded?
Alromansiah was founded in 1997. It employs 5,001 to 10,000 people.
Where is Alromansiah based?
Alromansiah is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Alromansiah make money?
Four revenue lines are on record. Restaurant Dine-In and Takeaway Sales are the primary driver. The others are food Delivery Services, corporate and Event Catering (مضياف) and loyalty Program (Awafi).
Who are Alromansiah's main competitors?
Direct peers on record are Mama Noura, Herfy Food Services, Shawarmer, Kudu, Al Tazaj and Al Baik Food Systems. Broad incumbents are Sunbulah Food, Americana Group, SADAFCO and Halwani Bros.
Does Alromansiah have an API?
No public API is recorded for Alromansiah.
What industry is Alromansiah in?
Alromansiah's product category is Traditional Saudi Restaurant Services. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual, with a secondary code of THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel). Its NAICS code is 72251 and its SIC code is 5810.