Mapei Nederland

What Mapei Nederland does

Mapei Nederland B.V. is the Dutch operating subsidiary of Mapei Group, an Italian family-owned construction chemicals multinational founded in 1937. Established in 2009 and headquartered in Apeldoorn, the company distributes and sells a comprehensive portfolio of construction chemical products — including adhesives, sealants, waterproofing systems, floor systems, concrete repair materials, wall paints and coatings, structural strengthening solutions, and specialty lines for wind turbines, race circuits, and historic building restoration — to construction professionals across the Netherlands. Its primary customer segment is residential and commercial construction, supplemented by hospitality/retail, infrastructure, and sports/public-space projects.

The business operates through a multi-channel go-to-market model: an authorized sales-points network, direct sales via the Apeldoorn office (phone +31 (0)85 00 69 200), a 24/7 pickup location for customer convenience, and the MyMapei customer portal for account management and ordering. Revenue is generated primarily through one-time sale of construction chemicals, with quote-based pricing for projects. Mapei Nederland supports the channel with technical services, Mapei Academy training programs, and digital tools including the Mapei App, Grout App, and the recently launched MapeLevel Calculator. The company also maintains strategic relationships such as its partnership with Het Nationale Park De Hoge Veluwe for sustainability positioning.

Mapei Nederland B.V. is a private limited company with approximately 30 employees. Recent strategic activity includes the July 2026 acquisition of Eurovite to expand the Dutch product portfolio, the launch of the sustainable Kerapoxy Easy Design epoxy grout (January 2026), and the October 2025 launch of the MapeLevel Calculator. At the parent-group level, expansion signals include a new factory in Egypt (April 2025), introduction of 50% recycled plastic packaging (April 2025), and recognition as an Innovation Leader of 2025.

Name

Mapei Nederland

Legal name

Mapei Nederland B.V.

Website

https://mapei.nl

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Mapei Nederland B.V. is the Dutch subsidiary of Italian construction chemicals group Mapei, selling adhesives, sealants, waterproofing, floor systems, and concrete repair products to construction professionals across residential, commercial, infrastructure, and hospitality segments in the Netherlands through a distributor and direct sales network.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Construction chemicals
• Tile adhesives
• Concrete repair
• Waterproofing systems
• Floor systems

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Construction Chemicals Sales: Mapei generates revenue through the sale of construction chemicals including adhesives, sealants, waterproofing products, floor systems, concrete repair materials, and related construction solutions. The company serves various construction segments from residential to large-scale infrastructure projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mapei Nederland B.V. manufactures and distributes construction chemicals for the Dutch market, including adhesives, sealants, waterproofing products, floor systems, concrete repair solutions, and tile installation systems. The company offers integrated system solutions spanning all construction phases, from waterproofing and bonding to finishing and maintenance, supported by technical training through Mapei Academy and digital selection/calculation tools.

Product overview

Mapei Nederland is a construction chemicals company offering a comprehensive portfolio of building products and systems. The product portfolio includes multiple product lines covering: adhesives and sealants for ceramic, natural stone, and flooring materials (Keramiek en natuursteen, Elastische kitten en lijmen, Laminaat en houten vloeren); industrial and decorative floor systems (Bouw van industriële cementgebonden- en harsvloeren, Bouw van decoratieve cementgebonden en harsvloeren); waterproofing solutions (Waterdichtingsproducten, Dakafdichting); concrete repair and protection (Reparatie, verankering en bescherming van beton, Betonreparatie en -bescherming); sports and infrastructure products (Kunstgras en sportvloeren, Tunnelbouw, Bestrating); and digital tools (MapeLevel Calculator, MAPEI APP, GROUT APP). The company operates through the Mapei Academy for professional training and provides system solutions for various construction sectors including residential, commercial, hospitality, public space, and infrastructure projects.

Differentiator

Problem solved

Functional benefit

Brands

• Mapei Academy: Training platform offering system training, certification training, relation days, and knowledge base for construction professionals.
• Realtà Mapei
• MyMapei
• Mapei App
• Grout App

Products and services

• Ultralite Ultra-light tile adhesives designed to reduce physical strain during installation while providing excellent bonding performance for construction professionals and tile installers.
• Kerapoxy Easy Design Sustainable epoxy mortar with improved environmental profile for decorative and functional grouting applications, targeting construction professionals working on tile and stone installations.
• Ultratop Systemen Industrial and decorative self-leveling floor systems based on cement and resin, used across commercial, industrial, and residential construction sectors.
• MAPEI APP Mobile application providing product information, technical documentation, and tools for construction professionals using Mapei products.
• GROUT APP Mobile application for grout color selection, joint width calculations, and product recommendations for tile installers.
• Mapei Academy Training and certification programs including system training, certification training, relationship days, and knowledge base for construction professionals and customers.
• Keramiek en natuursteen productlijn Product line of adhesives, grouts, and installation systems for ceramic tiles and natural stone applications, sold to tile installers and construction contractors.
• Waterdichtingsproducten (Waterproofing) Waterproofing membranes, liquid-applied waterproofing, and sealants for protecting buildings against water damage, used in wet rooms, roofs, and below-grade structures.
• Betonreparatie en -bescherming Concrete repair mortars, anchoring systems, and protective coatings used for infrastructure rehabilitation including bridges, tunnels, and public buildings.
• Industriële cementgebonden- en harsvloeren
• Elastische kitten en lijmen Elastic sealants and structural adhesives for construction joints, façade applications, and elastic bonding requirements.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Het Nationale Park De Hoge VeluwecoreStrategic or Co-development PartnerMapei Nederland is a partner of Het Nationale Park De Hoge Veluwe. Through this partnership, Mapei contributes to a better living environment for future generations. Both organizations are committed to a sustainable future, aligning with Mapei's sustainability goals.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ardex Group: German-based manufacturer specializing in tile adhesives, screeds, leveling compounds, and waterproofing systems for construction professionals. Closely comparable to Mapei Nederland in flooring systems, tile installation, and substrate preparation products.
• Bostik (Arkema): Global adhesives and sealants manufacturer (now part of Arkema) with a strong tile-adhesive and flooring-systems portfolio. Directly competes with Mapei Nederland in construction sealants, elastic adhesives, and flooring installation products.
• Sika AG: Swiss-headquartered global leader in construction chemicals, sealants, adhesives, waterproofing, flooring, and concrete repair. Closest direct competitor to Mapei in the Dutch and broader European construction chemicals market, with overlapping product systems for tile, waterproofing, and infrastructure applications.
• Weber (Saint-Gobain): Saint-Gobain's construction chemicals brand offering tile adhesives, facade systems, waterproofing, and flooring solutions across Europe. Direct competitor to Mapei Nederland in tile/stone installation and building envelope solutions.
• PCI (MBCC Group / Sika): German construction chemicals specialist (now part of Sika following the MBCC acquisition) with a portfolio of tile adhesives, waterproofing, and screed systems that overlaps directly with Mapei Nederland's core product lines for tile and substrate preparation.
• BASF Master Builders Solutions: BASF's construction chemicals division offers concrete admixtures, repair mortars, sealants, waterproofing, and flooring systems that directly overlap with Mapei Nederland's product portfolio across commercial, infrastructure, and residential applications.
• Fosroc: International construction chemicals manufacturer offering concrete repair, waterproofing, sealants, and flooring systems. Directly comparable to Mapei Nederland across infrastructure repair and commercial construction applications.

Broad incumbents

• Knauf Group: German-based building materials group active in drywall, plasters, screeds, and flooring systems. Adjacent competitor in screeds, plaster systems, and substrate preparation, with broader construction-materials scope than Mapei Nederland's chemistry-focused portfolio.
• Cemex (concrete & cement): Major global cement and ready-mix concrete producer with adjacent construction products. Comparable through Mapei Nederland's concrete repair, screed, and ready-mix-adjacent product lines, though Cemex is a much broader incumbent in cement rather than chemicals.
• Henkel (Loctite / Pattex / Ceresit): Global adhesives giant whose Ceresit and Pattex brands compete directly with Mapei Nederland in tile adhesives, sealants, and DIY/construction bonding products. A much broader conglomerate, but a clear incumbent in the same construction chemistry category.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MapeiNL
• Facebookfacebook.com/MapeiBV
• LinkedInlinkedin.com/company/mapei-nederland-bv
• Instagraminstagram.com/mapei_nederland

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapei Nederland