MAPFRE Guatemala

What MAPFRE Guatemala does

MAPFRE Guatemala, operating under the legal name MAPFRE I SEGUROS GUATEMALA, S.A., is a Guatemala-domiciled insurance subsidiary of the Spanish multinational MAPFRE S.A. Founded in 2010 and headquartered at Avenida La Reforma 9-55 Zona 10 Edificio Reforma 10 Oficina 304 in Guatemala City, the company provides a diversified multi-line insurance portfolio organized into three main categories: Auto (Seguros de Auto) — including Prime, Auto Segura, RC 99, Auto 10, and Basic tiers — General insurance (Seguros Generales) covering fire and transport risks, and Person insurance (Seguros de Personas) offering individual and collective life, health, and accident products. The firm employs 58 people and complements its core underwriting with an integrated service network that includes the Red Médica MAPFRE healthcare provider network, the Red de Proveedores de Auto for vehicle repairs, the MedicOnline telemedicine service, the owned Clínica Primaria MAPFRE primary-care clinic, the Carné Digital insurance card, and the MIA Drive roadside assistance program.

The business model is a standard insurance-premium subscription model, with revenue generated from recurring policy premiums on auto, life, health, accident, fire, and transport lines; pricing is quote-based and not publicly disclosed. Go-to-market is executed through a multi-channel distribution structure: a nationwide physical office network for in-person service, telephone-based customer service, the self-serve Zona Aliados digital portal for online quotes and policy purchases, and a partner/agent portal supporting licensed brokers. Customers are segmented horizontally between individual/retail policyholders (Particulares) — the primary segment for personal auto, home, health, and life coverage — and corporate clients served via the MAPFRE Corporativo channel for group life, accident, and employee-benefit programs. The company is a private subsidiary operating within the broader MAPFRE Group, which leverages over 80 years of group-level experience in insurance, reinsurance, financial, real estate, and service activities globally.

Technically, MAPFRE Guatemala operates an insurance services platform that supports product configuration, online quoting, digital policy issuance, claims forms handling, and access to provider directories; digital assets include the Zona Aliados portal, the Red Médica directory, the Carné Digital, online quotation tools for auto/home/medical/life, and the Office 365–backed clinic appointment booking. Distribution and customer service rely on standard web, telephone, and partner-portal channels, with no disclosed proprietary AI/ML capabilities. Strategic emphasis in current operations is on the global MAPFRE brand refresh (positioning the firm as more human, accessible, and closer to customers) and on digital self-serve enablement for both consumers and distribution partners, while the parent group's broader corporate resources provide multinational underwriting, reinsurance, and operational backing.

Name

MAPFRE Guatemala

Legal name

MAPFRE I SEGUROS GUATEMALA, S.A.

Website

https://mapfre.com.gt

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

MAPFRE Guatemala is a Guatemala City-based, 58-employee insurance subsidiary of Spain's MAPFRE S.A., offering multi-line auto, life, health, accident, fire, and transport policies to individual and corporate customers through offices, telephone, digital portals, and partner agents.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAJAMAN

Travel & Accident (Non-Life) Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

Keywords

• Auto insurance products
• Life insurance coverage
• Health insurance plans
• General insurance solutions
• Group insurance policies

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: MAPFRE Guatemala generates revenue through insurance premiums collected from policyholders for auto, life, health, accident, and home insurance coverage.

Distribution channels3 records

Marketing channels2 records

Core offering

MAPFRE Guatemala sells a portfolio of insurance products across multiple lines including auto, life, health, accident, fire/transport, and home coverage. The company serves individual consumers (Particulares) with personal policies and corporate clients (MAPFRE Corporativo) with group life, accident, and employee benefit programs. It also operates complementary digital services such as MedicOnline telemedicine, the Carné Digital ID card, and integrated provider networks for medical care and auto repair.

Product overview

MAPFRE Guatemala offers a comprehensive insurance portfolio organized into three main categories: Auto Insurance (Seguros de Auto) covering vehicle protection with multiple product tiers including Prime, Segura, RC 99, Auto 10, and Basic options; General Insurance (Seguros Generales) encompassing fire and transport coverage; and Person Insurance (Seguros de Personas) providing life, health, and accident coverage through collective and mini-group plans. The company also operates complementary digital services including MedicOnline for telemedicine consultations and maintains provider networks for both medical care and automotive services. The product architecture follows a modular approach where customers can select coverage levels within each category, with additional services like digital ID cards and roadside assistance available across plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Auto Prime Premium auto insurance product offering comprehensive coverage for vehicles with enhanced benefits and services, targeted at individual and corporate vehicle owners seeking higher-tier protection.
• Seguro Auto Segura Auto insurance product providing vehicle protection and coverage for individual policyholders.
• Seguro RC 99 Liability insurance for automobiles (civil responsibility) that can be purchased quickly online through the company's digital portal.
• Seguro Auto 10 Auto insurance product offering vehicle coverage as a mid-tier option within the auto line.
• Seguro Básico de Auto Basic auto insurance product providing essential vehicle coverage at the entry-level tier.
• Seguro de Incendio Fire insurance protecting properties (residential and commercial) against fire damage under the general insurance line.
• Seguro de Transporte Transport insurance covering goods and vehicles in transit under the general insurance line.
• Seguro Colectivo de Vida y Gastos Médicos Group life and medical expenses insurance policy designed for employee groups, typically under corporate accounts.
• Seguro Colectivo de Accidentes Personales Group personal accident insurance for collective groups, providing coverage for injuries from accidents under corporate accounts.
• Minigrupos de Vida y Gastos Médicos Small group life and medical expenses insurance designed for mini-groups, typically small businesses or associations.
• Carné Digital Digital insurance card providing electronic proof of insurance coverage to insured members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Seguros G&T (G&T Continental): Insurance arm of G&T Continental, one of the largest financial groups in Guatemala. Directly competes with MAPFRE Guatemala across personal and commercial lines including auto, life, and health, with similar multi-line product breadth and a domestic distribution footprint.
• Aseguradora General: Guatemalan general insurance carrier offering multi-line coverage including auto, fire, and personal insurance. Directly comparable to MAPFRE Guatemala as a domestic multi-line competitor with overlapping product portfolio and similar target segments.
• ASSA Compañía de Seguros: Panamanian insurance company with Central American operations including Guatemala. Offers multi-line personal and commercial insurance products comparable to MAPFRE Guatemala's portfolio and competes head-to-head in shared regional markets.
• Seguros El Roble: Guatemalan insurance company providing personal and commercial insurance products. Competes with MAPFRE Guatemala in the local market across multiple lines with a comparable distribution approach.
• Banco Industrial / BISA Seguros: Guatemalan financial conglomerate with insurance operations offering multi-line products including auto and personal coverage. Direct competitor that leverages a banking distribution platform, similar to MAPFRE Guatemala's integrated financial-distribution approach.
• Seguros Universales (Guatemala): Guatemalan insurance carrier offering personal and commercial lines including auto and life insurance. Direct in-market competitor to MAPFRE Guatemala with comparable product mix and target customer segments.

Regional players

• SURA Seguros: Latin American insurance arm of Grupo SURA operating across multiple countries including Central America. Comparable as a multi-line regional carrier with similar product breadth, though not dominant in Guatemala specifically.
• BMI Financial Group: Central American insurance and financial services company with operations across the region. Comparable as a regional insurance provider with multi-country presence in markets neighboring Guatemala and similar product scope.
• Pan-American Life Insurance Group: Insurance carrier operating across Latin America and the Caribbean, focused on life and health insurance products. Comparable as a regional multi-line carrier with overlapping health and life offerings relevant to MAPFRE Guatemala's personal lines portfolio.

Broad incumbents

• MAPFRE (Regional / Latin America operations): Regional and global operations of the MAPFRE group itself. While MAPFRE Guatemala is a subsidiary, MAPFRE's broader Latin American operations shape its competitive positioning, capital allocation, and product strategy, and compete with the Guatemalan entity in shared regional contexts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mapfre-guatemala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPFRE Guatemala