MapleBear Lavender

What MapleBear Lavender does

MapleBear Lavender is a single early-childhood education campus operating at 2 Kallang Avenue, Singapore, under the MapleBear Asiawide master franchise. It delivers Canadian-style bilingual immersion (English and Mandarin) preschool and kindergarten programmes to children from 18 months to six years, using the MapleBear proprietary curriculum and pedagogy that traces to the Canadian Maple Bear Global system. The campus is part of a wider Singapore network that has grown from a single 2014 opening to 62 schools, with Asiawide operating 55+ centres across Singapore, Malaysia, the Philippines and Thailand, and the global MapleBear system spanning 480+ schools in 40+ countries with over 67,724 students enrolled.

The core product is structured classroom-based early-childhood education: full-day and half-day programmes covering language and literacy, numeracy, science, arts and physical development, delivered by certified teachers using Canadian pedagogical standards. Underlying technology is modest — primarily the Maple Bear Connect parent communication platform, a standard admissions website and centre-level operational tools — with no proprietary AI or data platform disclosed. Programmes are extended by enrichment, holiday camps and, from October 2025, the Maple Bear Junior Club after-school and weekend offering for children aged 7-12, broadening the brand's age reach.

The business model is franchise-driven: independent franchisees (centre-level operators) collect tuition directly from parents, while MapleBear Asiawide — the master franchisee for the region — earns revenue through initial franchise fees, ongoing royalties, curriculum licensing, teacher training, marketing support and brand standards enforcement. Pricing is set per centre based on local market tuition benchmarks in Singapore, Malaysia, the Philippines and Thailand, with no central price transparency. Customer segments are B2C families with preschool-aged children at the centre level, and B2B independent operators and corporate partners at the Asiawide franchisor level, supplemented by charity, community and conservation partnerships (e.g., Singapore Zoo's Wildlife Reserves Singapore) that support brand-building rather than direct revenue.

Name

MapleBear Lavender

Legal name

MapleBear Asiawide

Website

https://maplebear.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MapleBear Lavender is a Singapore preschool campus under the MapleBear Asiawide franchise, delivering Canadian bilingual English-Mandarin immersion programmes to children aged 18 months to 6 years, with sister operations spanning 55+ centres across four ASEAN countries.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (6244), Educational Services (61), Language Schools (61163)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Bilingual/Language-Immersion Preschools (EDACABAH)

akta.pro secondary industries

Bilingual / Language-Immersion Childcare Centers (EDACAAAI), General Preschools (Play-Based) (EDACABAA), Nursery School Programs (2–4 Years) (EDACACAB)

Keywords

• Preschool education
• Early childhood education
• Bilingual immersion learning
• Kindergarten programmes
• Infant care services

Headquarters

HQ city

Singapore, Singapore

HQ country

Singapore

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. School Tuition Fees: Parents pay tuition fees for their children's enrolment in MapleBear schools. The schools offer programmes for infant care (2-18 months), preschool (18 months-4 years), and kindergarten (4-6 years). Fees vary by location and programme level.
2. Franchise Fees: MapleBear Asiawide generates revenue through franchise fees from school operators. Franchisees receive access to the MapleBear brand, curriculum, training, operational support, and quality assurance in exchange for franchise fees and ongoing royalties.
3. Own-a-School Investment: Entrepreneurs and educators invest in MapleBear schools as franchisees. Initial investment covers school setup, training, and franchise rights. The company provides comprehensive support from site selection through school launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MapleBear Lavender is a Canadian bilingual early childhood education campus in Singapore that delivers play-based immersion programmes for children from 2 months through 12 years of age. Its core offerings include Bear Care (infant care for 2-18 months), Preschool (18 months-4 years), Kindergarten (4-6 years), and Junior Club (after-school for 7-12 years), all built on a proprietary Canadian-authored curriculum with bilingual English-Mandarin immersion.

Product overview

MapleBear Lavender offers a comprehensive early childhood education ecosystem comprising four core programmes: Bear Care (infant care for 2-18 months), Preschool (18 months-4 years), Kindergarten (4-6 years), and Junior Club (after-school for 7-12 years), all built on Canadian methodology with bilingual immersion in English and Mandarin. The programmes are unified by the proprietary MapleBear curriculum developed by Canadian education experts, with an emphasis on play-based learning and outcome-based development. Enriching Programmes supplement the core offerings to create a well-rounded educational experience.

Differentiator

Problem solved

Functional benefit

Brands

• MapleBear Junior Club: After-school programme for children aged 7-12 years
• Bear Care

Products and services

• Bear Care (Infant Care) Nurturing infant childcare programme for children aged 2 to 18 months that recognises infants as capable, active learners and provides a safe, loving, and stimulating environment.
• Preschool Programme Early childhood education programme for children aged 18 months to 4 years that delivers Canadian methodology with bilingual English and Mandarin immersion as a foundation for later learning.
• Kindergarten Programme Kindergarten programme for children aged 4 to 6 years that prepares them for primary school through Canadian methodology, bilingual immersion, and outcome-based curriculum.
• Junior Club
• Enriching Programmes Supplementary programmes that extend beyond the core curriculum to nurture well-rounded learners through additional activities and learning experiences.

Quantifiable outcome

• 98% parent satisfaction rate
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Singapore Zoo (for Susu Tree Kangaroo Adoption)minorOthers · 1 January 2024Maple Bear Midview City adopted Susu, an endangered baby tree kangaroo, in partnership with the Singapore Zoo as part of their 10th anniversary celebrations in October 2024. This partnership supports wildlife conservation and provides educational opportunities for children.
• Singapore Cancer SocietycoreOthers · 1 January 2019MapleBear Singapore is a proud supporter and benefactor of Singapore Cancer Society as part of their commitment to giving back to the community. The partnership supports local initiatives impacting children and families through fundraising activities, including the annual Terry Fox Charity Run.
• Make-A-Wish FoundationcoreOthers · 1 January 2019MapleBear Singapore supports Make-A-Wish Foundation as part of their charitable initiatives. Children participate in activities like bake sales, painting, and mini-marathons to help make wishes of those in need come true.
• Children's Wishing WellcoreOthers · 1 January 2019MapleBear Singapore is a proud supporter and benefactor of Children's Wishing Well. The partnership supports children in need through fundraising activities organized at MapleBear schools.
• Singapore Children's SocietycoreOthers · 1 January 2019MapleBear Singapore supports Singapore Children's Society through fundraising initiatives including the Shoebox Stories campaign where MapleBear cubs create shoebox stories and donors contribute to support the organization.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Chiltern House: Established Singapore preschool chain with multiple campuses focused on bilingual education; competes directly in the same neighbourhoods and price tier as MapleBear Lavender and its sister campuses.
• Julia Gabriel Centre: Singapore and regional play-based early education provider with a strong English-language performing arts emphasis; competes for the same affluent parent segment seeking premium early education experiences.

Direct peers

• MindChamps Preschool: Singapore-listed premium preschool operator offering bilingual and enrichment programs targeting the same affluent Asian parent segment as MapleBear Lavender, with overlapping infant care, preschool, and kindergarten offerings.
• Busy Bees (Busy Bees Asia): UK-origin childcare and preschool group with significant Singapore and Asia footprint acquired through Lorna Whiston and others; competes head-to-head with MapleBear in premium bilingual early childhood care.
• EtonHouse International Education: Singapore-listed premium international preschool and K-12 operator with a strong bilingual mandate and presence across Asia, directly competing with MapleBear in the expatriate and affluent local parent segments.

Broad incumbents

• KinderCare Learning Companies: US-listed second-largest childcare operator in North America with growing international ambitions; represents the scaled franchise-style operating model benchmark relevant to MapleBear's expansion roadmap.
• GEMS Education: Large global K-12 operator with Asian hubs; competes indirectly for premium Asian family wallet share and serves as a scaled benchmark for international education brand expansion.
• Nord Anglia Education: Global premium K-12 operator owned by Bain Capital with extensive Asia presence including Singapore; offers premium international curriculum at a higher price point but competes for the same family segment MapleBear serves pre-K.
• Bright Horizons Family Solutions: US-listed global incumbent in employer-sponsored childcare and early education with a broad portfolio; while not bilingual-focused like MapleBear, it represents the scaled global competitive benchmark for franchise-style preschool operators.

Emerging players

• Safari Kid: International preschool chain originating in Silicon Valley with locations across Malaysia, Singapore, and Hong Kong; targets the same affluent bilingual family segment but with a distinct curriculum origin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maplebear-lavender

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MapleBear Lavender