Maple Bear Viet Nam Education Company Limited

What Maple Bear Viet Nam Education Company Limited does

Maple Bear Viet Nam Education Company Limited is the Vietnamese franchise operator of Maple Bear Global Schools Ltd., a Vancouver-headquartered Canadian bilingual education network that originated from the Canadian Education Centre Network and traces its first school to 2005. The company runs a Canadian-pedagogy early childhood through secondary school program across approximately 14 to 15 campuses in Vietnam — concentrated in Hanoi and Ho Chi Minh City, with additional sites in Nha Trang, Hai Phong, Bac Ninh, Vinh, and Ninh Thuan — and added four new campuses in 2026, including its first site in the highland market of Da Lat. The portfolio comprises three core programs (Preschool for ages 15 months to 6, Elementary, and Secondary) and three bilingual variants (International Bilingual, Integration Bilingual, and Exploration), supported by a proprietary Digital Learning Community online platform and teacher certification pathways via the University of Winnipeg Post Baccalaureate Program and the Province of Manitoba's Department of Education.

The underlying educational technology is a globally articulated Canadian curriculum, maintained and updated by Canadian educational experts at the parent level, that conforms to local Vietnamese education regulations while preserving Canadian pedagogical standards such as student-focused English immersion learning, Show and Tell activities, and the annual SuperTots competition. Teacher quality is reinforced through formal partnerships: more than 100 Maple Bear teachers and administrators worldwide have graduated from the University of Winnipeg program, and a joint Early Childhood Certificate Program is in development.

The business model is franchise-anchored and tuition-based: revenue is generated through recurring annual tuition across preschool, elementary, and secondary programs (subscription model), supplemented by franchise/licensing economics paid to and through the Maple Bear Global network. Distribution is direct-to-family through campus-level enrollment, school consultation visits, and a multi-channel marketing mix spanning the bilingual website (maplebearvietnam.edu.vn), Facebook, YouTube, the E-Newsletter, community events (Culture Day, Summer Concert, Graduation Ceremony), and PR coverage of strategic milestones. On September 29, 2025, Maple Bear Vietnam signed a Strategic Joint Venture with An Thịnh Phát Holdings to accelerate multi-province network expansion, invest in Canadian-trained teachers, and standardize facility build-out. The General Director is Jennie Nguyen.

Name

Maple Bear Viet Nam Education Company Limited

Legal name

Maple Bear Viet Nam Education Company Limited

Website

https://maplebearvietnam.edu.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Maple Bear Viet Nam Education Company Limited is the Vietnamese franchise operator of Canada's Maple Bear Global Schools, running approximately 14 to 15 Canadian bilingual preschool-through-secondary campuses across Vietnam and serving Vietnamese families seeking English-immersion early childhood and K-12 education.

Ownership category

akta.pro rank

Product category

Bilingual Preschool and K-12 Education

NAICS

Language Schools (611630), Elementary and Secondary Schools (61111), Language Schools (61163)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Bilingual/Language-Immersion Preschools (EDACABAH)

akta.pro secondary industry

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

Keywords

• Bilingual preschool education
• Canadian curriculum schools
• English immersion early childhood
• K-12 bilingual education
• International kindergarten programs

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Preschool/Tuition Fees: Tuition-based revenue from early childhood education programs serving children from 15 months to 6 years old. Programs include Integration Program (Vietnamese language focus with English components) and Bilingual Program (half-day English, half-day Vietnamese).
2. Elementary and Secondary Education: Bilingual program for elementary and middle school levels, ensuring students can continue studies in their home country or abroad.
3. Franchise Fees: Revenue from franchise operations, with new campus openings through joint venture partnerships with local investors such as An Thịnh Phát Holdings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Maple Bear Vietnam operates a franchise network of Canadian bilingual schools delivering preschool through secondary education following a Canadian curriculum. Programs include International Bilingual (full English immersion), Integration Bilingual (half-day English/half-day Vietnamese), and an Exploration Program with Vietnamese-led instruction plus weekly English classes. The network spans nearly 15 campuses across Vietnam and serves children aged 15 months through high school.

Product overview

Maple Bear Viet Nam operates a comprehensive Canadian bilingual education network offering programs from preschool through secondary school. The portfolio includes three core programs (Preschool, Elementary, Secondary) and three bilingual variants (International Bilingual, Integration Bilingual, and Exploration Programs). The system supports learning through the proprietary Digital Learning Community (DLC) platform and enriches student experience with events like SuperTots competitions and Show and Tell activities. Teacher development is enhanced through the Post Baccalaureate Program partnership with University of Winnipeg. The network spans multiple campuses across Vietnam including Hanoi, Ho Chi Minh City, Nha Trang, Hai Phong, Bac Ninh, Vinh, and Ninh Thuận.

Differentiator

Problem solved

Functional benefit

Products and services

• Maple Bear Preschool Program English immersion early childhood education program for children from 15 months to 6 years old, based on Canadian educational pedagogy and best practices, delivered across nearly 15 Maple Bear Vietnam campuses.
• Maple Bear Elementary Program Bilingual elementary school program designed to educate the whole child physically, intellectually, emotionally, and socially, following the Canadian approach to learning and instruction.
• Maple Bear Secondary Program Middle Years program reflecting current research in adolescent education, facilitating learning while respecting unique developmental stages of young adolescents and preparing them for university admission.
• Song Ngữ Quốc Tế (International Bilingual Program) Full bilingual immersion program with instruction primarily in English, developed by Canadian education experts, focusing on critical thinking and natural language proficiency for preschool children.
• Song Ngữ Hội Nhập (Integration Bilingual Program) Half-day instruction in English and half-day in Vietnamese, taught by native foreign teachers, Vietnamese preschool teachers, and Vietnamese teaching assistants.
• Chương Trình Khám Phá (Exploration Program) Vietnamese language instruction program with 180 minutes of English classes and 30 minutes of English theater weekly, taught by Vietnamese preschool teachers and teaching assistants.
• SuperTots Competition Annual intellectual competition event for Sun Bears and Polar Bears preschool students, with separate competitions for grades 1-2 elementary students, conducted in both Vietnamese and English.
• Maple Bear Post Baccalaureate Program Professional development program designed in collaboration with University of Winnipeg, consisting of ten 30 credit hour courses over two years for teachers and administrators across the Maple Bear network.

Quantifiable outcome

• Canada ranked #1 in English-speaking world in PISA 2015 assessments for science, math, and reading
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• An Thịnh Phát HoldingsflagshipStrategic or Co-development Partner · 29 September 2025Strategic Joint Venture partnership signed on September 29, 2025 at Pan Pacific Hanoi Hotel. This is a major milestone marking continued expansion and strong development of the Maple Bear system in Vietnam. The partnership aims to expand the Maple Bear school network across Vietnam, invest in qualified teachers trained under Canadian standards, and build safe, innovative learning environments.
• Maple Bear Global Schools Ltd.coreStrategic or Co-development PartnerMaple Bear Vietnam operates as a franchisee of Maple Bear Global Schools, headquartered in Vancouver, Canada. The global company develops the Canadian curriculum and provides training, quality assurance, and brand support to franchise operations worldwide.
• University of WinnipegcoreStrategic or Co-development PartnerMaple Bear Global Schools' affiliation with the University of Winnipeg provides professional development and formal coursework to teachers worldwide. A Post Baccalaureate Program (10 courses over two years) has graduated over 100 Maple Bear teachers, coordinators, and staff. The partnership provides access to current research, advice, and formal programs. An Early Childhood Certificate Program is being developed jointly.
• Province of Manitoba's Department of EducationcoreStrategic or Co-development PartnerMaple Bear has partnerships with the Province of Manitoba's Department of Education, enabling teachers to take courses leading to Masters in Education degrees. This partnership supports teacher professional development and quality assurance across the Maple Bear network.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GEMS Education: Global K-12 private-school operator with franchises and owned schools across multiple countries. Comparable as a global franchise-driven education network, though it operates premium rather than mid-market bilingual schools and is not focused on Canada-specific pedagogy.
• Cognita Schools: Global K-12 school group operating premium international and bilingual schools across Asia, Europe, and the Americas. Comparable in operating model (multi-country school network) though serves higher-income premium tier than Maple Bear's mainstream bilingual track.
• Nord Anglia Education: Premium international school group operating bilingual and IB schools globally, including in Southeast Asia. Comparable in franchise-style global education network model and premium positioning, though at a higher price point than Maple Bear Vietnam.

Others

• University of Winnipeg (Post-Baccalaureate Program): Strategic partner providing teacher certification and professional development to Maple Bear schools globally. Included as an adjacent/ecosystem participant — comparable as the credentialing backbone that enables the curriculum's quality claims, rather than as a competitor.

Direct peers

• International School Ho Chi Minh City (ISHCMC): Long-established IB-curriculum international school in Ho Chi Minh City serving preschool through secondary students. Competes with Maple Bear's premium bilingual offerings in the same HCMC catchment area.
• KinderWorld Vietnam: Operates Singaporean-curriculum bilingual schools (Singapore International School brand) across Vietnam, serving preschool through secondary students. Targets the same premium urban Vietnamese family segment as Maple Bear with comparable price points.
• British International School (BIS) Vietnam: Operates premium British-curriculum international schools in Hanoi and Ho Chi Minh City, serving expatriate and affluent Vietnamese families. Competes with Maple Bear at the upper end of the premium-school market in Vietnam.
• EtonHouse International Education Group: Singapore-headquartered bilingual/international school operator with multiple campuses in Vietnam. Directly comparable to Maple Bear on bilingual preschool-to-secondary offerings and premium positioning in major Vietnamese cities.
• Vinschool (VinGroup): Vietnam's largest private K-12 bilingual school network, operated by VinGroup, offering multiple curriculum tracks including international programs. Directly competes with Maple Bear Vietnam for urban middle-class families across Hanoi, Ho Chi Minh City, and other major cities.

Regional players

• ABC International School (Trường Quốc Tế ABC): Vietnam-based K-12 international school chain with multiple campuses. Comparable to Maple Bear on bilingual preschool/elementary offerings and Vietnamese-market footprint, though follows a different (US-/Canadian-influenced) curricular model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maplebearvietnam4135
• Facebookfacebook.com/MapleBearVietnam
• LinkedInlinkedin.com/company/maple-bear-viet-nam-education-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Bear Viet Nam Education Company Limited