Maples Care Home
Maples Care Home is a purpose-built luxury care home in Bexleyheath, Greater London, offering residential, dementia, nursing, and respite care for older adults through a single-site, direct-to-consumer weekly fee model.
- Company typePrivate
- Founded-
- HeadquartersBexleyheath, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Maples Care Home does
Maples Care Home is a single-site, purpose-built luxury residential care home located at 29 Glynde Rd, Bexleyheath, Greater London (DA7 4EU). It is operated by Maples Care Home (Bexleyheath) Limited, a private limited company registered in England and Wales (company number 07443155), with a registered office in Burnham, Buckinghamshire. The home offers four core care services — residential care, dementia care, nursing care, and respite care — to older adults requiring assistance with daily living, specialist dementia support, complex 24-hour nursing, or short-term stays (minimum three weeks for respite). A dedicated dementia-friendly floor is described alongside nursing capability on a single site.
The home accommodates residents in spacious ensuite bedrooms equipped with profiling beds, wireless nurse call systems, flat-screen TVs, and high-speed WiFi. Operational technology centres on a digital nursing care planning system that allows real-time electronic recording of observations and shared access across the care team. Service revenue is generated through weekly recurring fees (subscription/recurring model) covering accommodation, meals, activities, and personal or nursing care, with annual fee reviews in April, a 28-day notice period for long-term residents, and optional top-up or self-funding arrangements for those whose local-authority funding does not meet full cost.
Distribution is direct-to-consumer, supported by a website with tour booking functionality, downloadable brochures, content marketing on care decisions, Google Analytics-based remarketing, and email outreach. Acquisition is community-led in the Bexleyheath and South East London catchment, with supplementary referrals from GPs, hospitals, and social workers. The home holds the highest Food Standards Agency rating and a 9.4/10 review score on carehome.co.uk, and is regulated by the Care Quality Commission.
Maples Care Home firmographics
Firmographics- Name
- Maples Care Home
- Legal name
- Maples Care Home (Bexleyheath) Limited
- Website
- https://maplescarehome.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maples Care Home is a purpose-built luxury care home in Bexleyheath, Greater London, offering residential, dementia, nursing, and respite care for older adults through a single-site, direct-to-consumer weekly fee model.
- Ownership category
- akta.pro rank
Maples Care Home industry classification
Industry- Product category
- Residential Elderly Care
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where Maples Care Home is headquartered
LocationHeadquarters
- HQ city
- Bexleyheath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Maples Care Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Long-term Residential Care Fees: Weekly fees covering accommodation, all meals, snacks and drinks, participation in full activities programme, and use of in-house facilities. All personal care and support included. Additional services such as dental care or chiropody may incur extra cost. Fee reviews conducted annually with 4 weeks notice before adjustments take effect. Currently applied in April each year.
- Nursing Care Fees: Weekly fees for 24-hour nursing support including medical care, medication management, wound care, rehabilitation support, and complex health condition management. Same inclusive package as residential care with additional nursing expertise.
- Dementia Care Fees: Weekly fees for specialist dementia support including personalised care plans, secure environment, dementia-friendly activities, and trained staff. Pricing consistent with residential and nursing care tiers.
- Respite Care Fees: Short-term stays priced at weekly rate with minimum 3-week stay. Flexible duration from a few days to several weeks. Includes same services as long-term care: 24-hour support, accommodation, meals, activities. Fee structure may vary based on length of stay.
- Top-up Fees and Self-funding: For residents whose local authority funding doesn't cover the full cost, top-up fees may apply paid by family members or third parties. Self-funding options available for those with sufficient savings, income, or assets. NHS Continuing Healthcare may cover costs for those with complex health conditions requiring full-time nursing care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Care - Long-term stay with inclusive package covering accommodation, meals, activities, and personal care support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Maples Care Home product offering
Product offeringCore offering
Maples Care Home is a purpose-built luxury residential care home in Bexleyheath, Greater London, providing 24-hour residential, dementia, nursing, and respite care for older adults in ensuite bedrooms with on-site dining, activities, gardens, and a hair salon. Care is delivered via personalised care plans supported by digital nursing documentation, wireless nurse call systems, and a varied activities programme including music and pet therapy. Revenue is generated through weekly recurring care fees for long-term residents and short-term respite guests, supplemented by self-funded top-ups.
Product overview
Maples Care Home offers a single-site luxury residential care home providing four core care services — Residential Care, Dementia Care, Nursing Care, and Respite Care — supported by on-site facilities and technology features. Residents are accommodated in spacious ensuite rooms equipped with profiling beds, nurse call systems, TV, and WiFi. The home also features communal lounges, dining rooms, private gardens, a hair salon, and a varied activities programme. A key technology feature is the use of digital nursing care plans, which replace paper-based records with a secure electronic system for real-time care documentation and team communication. No separate modules, add-on products, or platform architecture are described; the offering is the integrated care home experience at one location.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Care
Quantifiable outcome
- 9.4 out of 10 rating on carehome.co.uk
- +3 more outcomes
Companies that use Maples Care Home
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Maples Care Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maples Care Home partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Music for Health (Marina)minorMarina from Music for Health delivers musical activities and entertainment sessions at the home. Residents participate in engaging sessions with singing, dancing, and playing instruments together. Sessions encourage reminiscence through familiar songs from the past, bringing back memories and encouraging conversation. Staff support participation ensuring everyone can join at their own pace. The sessions highlight the value of music-based activities in supporting wellbeing and social interaction.
- Pets for Therapy (Pixie and Stacey)minorMonthly visits from Pixie (a therapy dog) and Stacey from Pets for Therapy organisation. Dog therapy provides comfort, companionship, nostalgia, and emotional support for residents. The calming presence helps ease anxiety, lift spirits, and lower blood pressure. Residents who may usually be quiet often begin to talk, smile, or share memories during these visits. The unconditional love and warmth dogs provide create precious moments of happiness that enhance overall wellbeing and quality of life.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Maples Care Home competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Maples Care Home social profiles
Digital presenceMaples Care Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maples Care Home leadership team
Management profileNumber of profiles
Profiles4 records
Maples Care Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maples Care Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maples Care Home
What does Maples Care Home do?
Maples Care Home is a purpose-built luxury residential care home in Bexleyheath, Greater London, providing 24-hour residential, dementia, nursing, and respite care for older adults in ensuite bedrooms with on-site dining, activities, gardens, and a hair salon. Care is delivered via personalised care plans supported by digital nursing documentation, wireless nurse call systems, and a varied activities programme including music and pet therapy. Revenue is generated through weekly recurring care fees for long-term residents and short-term respite guests, supplemented by self-funded top-ups.
Is Maples Care Home a public or private company?
Maples Care Home is a private company. It is classified as unknown and is currently operating.
When was Maples Care Home founded?
Maples Care Home was founded in -1. It employs 1 to 10 people.
Where is Maples Care Home based?
Maples Care Home is headquartered in Bexleyheath, United Kingdom, in the Europe region.
How does Maples Care Home make money?
Five revenue lines are on record. Long-term Residential Care Fees are the primary driver. The others are nursing Care Fees, dementia Care Fees, respite Care Fees and top-up Fees and Self-funding.
Does Maples Care Home have an API?
No public API is recorded for Maples Care Home.
What industry is Maples Care Home in?
Maples Care Home's product category is Residential Elderly Care. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 623312 and its SIC code is 8050.