Felicity Solar Distribution

What Felicity Solar Distribution does

Felicity Solar Distribution operates as Ma Quincaillerie Solaire, an e-commerce-first solar equipment distributor headquartered in Abidjan, Côte d'Ivoire. The company sells a pre-configured portfolio of 12 solar kits plus individual components (HPBC, HJT, and Topcon solar panels, LiFePO4 batteries, hybrid inverters, EV chargers, and electrical accessories), sourced from upstream brands including Bluesun Solar, Joint, MUST SOLAR, ANERN SOLAR, and Socomec. Kit tiers span 3.5kW/5kWh entry-level residential systems at 1.85M F CFA to 40kW/128kWh triphasic industrial configurations at 28.5M F CFA, with supply, installation, and commissioning included.

The core technology is hybrid inverter systems integrating MPPT solar charge controllers, pure sine wave inversion, and intelligent source switching (Solar/Battery/Grid/Generator) with under 10ms UPS transfer time, paired with LiFePO4 battery storage (6,000+ cycles, 10-15 year lifespan) and high-efficiency panels (22.9-23.5% module efficiency). The go-to-market is direct-to-consumer through the maquincaillerie-solaire.com storefront, with a quote configurator funnel, WhatsApp/phone/email sales handoff, and mandatory site visits before purchase. Payment terms are 70% advance and 30% post-installation. The company claims 15,000+ satisfied clients in Côte d'Ivoire and self-describes as a leader in online photovoltaic equipment sales in the country, though it operates with only 5 employees and no disclosed revenue, funding, or institutional ownership.

Name

Felicity Solar Distribution

Website

https://maquincaillerie-solaire.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Felicity Solar Distribution (Ma Quincaillerie Solaire) is an Abidjan-based e-commerce distributor of pre-configured solar kits, panels, LiFePO4 batteries, hybrid inverters, and EV chargers serving residential, commercial, and industrial customers in Côte d'Ivoire.

Ownership category

akta.pro rank

Product category

Solar Equipment Distribution

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

akta.pro secondary industries

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)

Keywords

• Solar kit distribution
• Photovoltaic equipment
• Lithium battery storage
• Solar inverter systems
• EV charging stations

Headquarters

HQ city

Abidjan

HQ country

Côte d’Ivoire

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Solar Kit Sales: Complete turnkey solar installation kits sold as one-time purchases including panels, batteries, inverters, protection equipment, cabling, and professional installation. Pricing ranges from 1.85M to 28.5M F CFA per kit.
2. Component and Accessory Sales: Individual sale of solar panels, batteries, inverters, cables, connectors, circuit breakers, surge protectors, and EV charging stations to customers who may install themselves or use third-party installers.
3. Professional Installation Services: Included in kit pricing: supply, installation, and commissioning by certified technicians. Additional fees may apply for sites outside Abidjan, technical rooms, or extra cabling.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Felicity Solar Distribution (operating as Ma Quincaillerie Solaire) distributes turnkey pre-configured solar kits, individual solar panels, LiFePO4 lithium battery storage, hybrid inverters, EV charging stations, and solar installation accessories in Côte d'Ivoire. Each kit bundles panels, batteries, inverters, protection equipment, cabling, and professional installation by certified technicians. The company also sells individual components for self-installation or third-party installer use, with prices ranging from 2,500 F CFA for accessories to 28,500,000 F CFA for flagship industrial kits.

Product overview

Ma Quincaillerie Solaire is a solar equipment distributor offering a comprehensive portfolio of photovoltaic products centered around pre-configured solar kits for residential, commercial, and industrial applications in Côte d'Ivoire. The product range includes 12 distinct solar kit tiers spanning from entry-level 3.5kW systems (KIT ESSENTIEL) to flagship 40kW triphasic industrial systems (KIT DIAMOND with 128 kWh storage), featuring Bluesun and Joint branded inverters and LiFePO4 battery storage. Supporting the kits are branded solar panels (HPBC, Topcon, HJT technologies ranging 610W-730W), hybrid inverters (3.5kW-20kW, single and triphasic), EV charging solutions (7.4kW-22kW packs), and professional-grade accessories including MC4 connectors, solar cables, DC breakers, surge protectors, transfer switches, and monitoring devices. The company also distributes products under its own Ma Quincaillerie Solaire brand for accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• KIT ESSENTIEL 3.5kW / 5 kWh Entry-level solar kit for residential use, featuring 2.64 kWc HPBC panels, Bluesun 3.5kW hybrid inverter, and 5 kWh LiFePO4 battery storage. Powers essential home loads (1 refrigerator, 1 TV, LED lighting, 2-3 fans, computers/phones) with estimated monthly savings of ~25,000 F CFA.
• KIT MEDIUM 4.2kW / 10 kWh Mid-range solar kit with 3.96 kWc HPBC panels, Bluesun 4.2kW hybrid inverter, and 10 kWh dual LiFePO4 battery storage for extended autonomy. Powers 1 AC, 1 refrigerator, 2 TVs, LED lighting, 3-4 fans, and computers.
• KIT ECO 5.5kW / 10 kWh Solar kit with 4.62 kWc Back Contact panels, Bluesun 5.5kW hybrid inverter, and 10.24 kWh LiFePO4 battery for homes and small businesses. Powers 1-2 ACs, 1 refrigerator, 2 TVs, LED lighting, 4-5 fans, and computers.
• KIT ECO FRESH 5.5kW / 14.33 kWh Enhanced solar kit with 5.94 kWc HPBC panels, Bluesun 5.5kW hybrid inverter, and 14.33 kWh LiFePO4 battery for refrigeration and high-demand residential applications. Powers 1-2 ACs, multiple refrigerators, TVs, LED lighting, 4-6 fans, computers, and water pump.
• KIT TIGGER 11kW / 20 kWh High-power solar kit with 7.92 kWc Back Contact panels, Bluesun 11kW hybrid inverter, and 20 kWh dual LiFePO4 battery storage for large villas and medium businesses. Powers 2+ ACs, multiple refrigerators, IT equipment, and water pumps.
• KIT CONFORT 11kW / 32 kWh Premium solar kit with 10.56 kWc HPBC panels, Bluesun 11kW hybrid inverter, and 32.15 kWh dual LiFePO4 battery for large villas and commercial use. Powers 3-5 ACs, cold storage, IT parks, and security systems.
• KIT SILVER Triphasé 20kW / 32 kWh Triphasic solar kit with 11.88 kWc HPBC panels, Joint 20kW triphasic hybrid inverter, and 32.15 kWh dual LiFePO4 battery for premium villas and hotels. Powers multiple ACs, commercial refrigeration, pumps, and full IT infrastructure.
• KIT BRONZE Triphasé 20kW / 48 kWh High-capacity triphasic solar kit with 17.82 kWc HPBC panels, Joint 20kW triphasic hybrid inverter, and 48.22 kWh triple LiFePO4 battery storage for commercial and large residential installations. Powers 4-6 ACs, cold chambers, industrial pumps, and full offices.
• KIT GOLD Triphasé 20kW / 64 kWh Industrial-grade triphasic solar kit with 23.76 kWc HPBC panels, Joint 20kW triphasic hybrid inverter, and 64.30 kWh quadruple LiFePO4 battery for large commercial installations. Powers 6-10 ACs, industrial cold storage, 30+ computers, and heavy equipment.
• KIT LUXURY Triphasé 40kW / 64 kWh Premium triphasic system with dual 20kW synchronized Joint inverters (40kW total), 29.70 kWc HPBC panels, and 80.38 kWh quintuple LiFePO4 battery for industrial and luxury applications. Powers 8-15 ACs, elevators, full office buildings, and industrial equipment.
• KIT TITAN Triphasé 40kW / 96 kWh Heavy-duty triphasic system with dual 20kW synchronized Joint inverters (40kW total), 35.64 kWc HPBC panels, and 96.45 kWh sextuple LiFePO4 battery for large-scale industrial and commercial use. Powers 10-15 ACs, industrial cold storage, 50+ computers, and production lines.
• KIT DIAMOND Triphasé 40kW / 128 kWh Flagship triphasic system with dual 20kW synchronized Joint inverters (40kW total), 49.64 kWc high-efficiency panels, and 128.56 kWh octuple LiFePO4 battery for industrial facilities and data centers. Powers 15-25 ACs, industrial cold storage, 60+ computers, and production facilities.
• Panneau solaire 660W HPBC 660W monocrystalline HPBC (Hybrid Passivated Back Contact) solar panel with 22.90% efficiency, featuring all-back-contact design for maximum light capture. Sold individually for custom installations.
• Panneau Solaire 610W Topcon 610W monocrystalline shingled solar panel using Topcon technology with 21.80% efficiency, eliminating traditional busbars for improved shade tolerance.
• Panneau solaire Bifacial Double verre 720W 720W bifacial HJT (Heterojunction) N-Type solar panel with double glass construction, 23.18% efficiency, and up to 25% rear-side power gain.
• Panneau Solaire 730W HJT Bifacial Double Verre 730W bifacial HJT N-Type solar panel with double glass, 23.50% efficiency, multi-busbar technology, and 30-year performance warranty.
• Batterie Lithium BSM 280AH 48V Bluesun 51.2V 280Ah (14.33 kWh) LiFePO4 lithium battery with Grade A cells, intelligent BMS, LCD display, and mobile cabinet design on wheels. 6,000+ cycle lifespan.
• Batterie Lithium BSM 314Ah 48V Bluesun 51.2V 314Ah (16.07 kWh) high-capacity LiFePO4 lithium battery with Grade A cells, intelligent BMS, LCD display, and parallel scalability for industrial configurations.
• Onduleur hybride solaire 3,5KW 24V Bluesun 3.5kW hybrid inverter with integrated MPPT controller, pure sine wave output, 24V battery support, and Wi-Fi monitoring capability.
• Onduleur hybride solaire 4.2KW 24V Bluesun 4.2kW hybrid inverter with MPPT controller, pure sine wave output, 24V battery compatibility, and smart energy source prioritization.
• Onduleur hybride 5.5KW 48V Bluesun 5.5kW hybrid inverter with MPPT controller, 48V battery support, UPS functionality with <10ms transfer, and LCD interface.
• Onduleur hybride Solaire 11KW 48V Bluesun 11kW hybrid inverter with dual MPPT trackers, 48V battery support, parallel connectivity, and RS485/CAN/RS232 communication for BMS integration.
• Onduleur hybride 20KW 48V Triphasé Joint 20kW triphasic hybrid inverter with dual MPPT trackers, 97.6% efficiency, 360A charge/discharge current, parallel scalability up to 6 units, and Wi-Fi/GPRS monitoring options.
• Pack URBAN-CHARGE 7.4kW home EV charging pack with Wallbox, Type 2 cable, electrical protection kit, IP55/IK10 rated, for city electric vehicles like Renault Zoé, Peugeot e-208, and Fiat 500e.
• Pack SUV MAX 22kW triphasic EV charging pack with high-performance charging station, Type 2 triphasic premium cable, industrial protection box, IP65/IK10 rated, for Tesla Model X/Y, Audi e-tron, BMW iX, and Mercedes EQS.
• Professional Installation and Commissioning Service Certified technician installation, cabling, and commissioning of solar kit systems included with kit purchase. Mandatory site visit precedes purchase for technical validation. Additional fees may apply for sites outside Abidjan, technical room construction, or extra cabling.

Quantifiable outcome

• ~25,000 F CFA monthly savings for entry-level KIT ESSENTIEL
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bluesun SolarcoreChannel Partner/ Reseller/ DistributorPrimary brand partner for solar panels, batteries, and inverters. Bluesun Solar is the main technology provider for HPBC, HJT, and standard solar panels, as well as LiFePO4 battery systems and hybrid inverters sold through Ma Quincaillerie Solaire.
• MUST SOLARminorChannel Partner/ Reseller/ DistributorBrand partner for solar products distributed through the store. MUST SOLAR panels are included in some kit configurations.
• ANERN SOLARminorChannel Partner/ Reseller/ DistributorBrand partner for solar technology products distributed through the store.
• Joint (SPI-20K-H3P)coreChannel Partner/ Reseller/ DistributorJoint brand triphasic inverters are core components in high-capacity kits (SILVER, BRONZE, GOLD, LUXURY, TITAN, DIAMOND). The SPI-20K-H3P 20kW hybrid inverter enables parallel configuration for 40kW systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Engie Energy Access: Subsidiary of Engie operating distributed solar and mini-grid businesses across multiple African countries. Comparable for the broader off-grid solar distribution model and overlapping customer base, though at much larger scale and broader portfolio.
• Victron Energy: Manufacturer of off-grid and hybrid power inverters, battery chargers, and monitoring systems. Comparable for the hybrid inverter/charger technology category Ma Quincaillerie Solaire sells into West African residential and small commercial customers.
• Schneider Electric Solar: Global manufacturer of solar inverters and electrical equipment including hybrid and battery-ready solutions. Comparable as the technology category behind the inverters Ma Quincaillerie Solaire distributes, with much broader portfolio and global scale.
• SMA Solar Technology: German manufacturer of solar inverters and energy management systems. Comparable as an inverter category incumbent whose products compete with the Bluesun and Joint hybrid inverters the company distributes.

Direct peers

• Zola Electric: Africa-focused solar home system provider offering tiered kits with battery storage. Directly comparable product configuration (panels + LiFePO4 storage + inverter bundles) targeting similar off-grid residential and SME customers.
• BBOXX: Distributed solar provider across Africa offering solar home systems with financing. Comparable product portfolio and customer segment, though BBOXX typically combines this with proprietary data and PAYG infrastructure.
• M-KOPA: Pay-as-you-go solar home system provider operating primarily in East Africa. Comparable in the solar-kit-plus-financing model for unelectrified and under-electrified households, though at significantly larger scale.
• Starsight Energy: West African commercial and industrial solar provider with operations in Nigeria, Ghana, and Côte d'Ivoire. Comparable for the higher-end commercial/industrial kit tiers (KIT SILVER, GOLD, LUXURY) and regional market overlap.
• d.light: Solar lantern and home system distributor serving African and Asian emerging markets. Comparable as a solar hardware distributor selling tiered kits to residential customers with similar entry-level product economics.
• Sun King (Greenlight Planet): Pay-as-you-go solar home system distributor operating across multiple African markets. Most directly comparable as a mass-market solar kit distributor targeting off-grid and weak-grid households with bundled hardware and financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/felicity-solar-distribution

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felicity Solar Distribution