marameo Berlin

What marameo Berlin does

marameo Berlin e.V. is a registered non-profit dance studio and charitable sports club (eingetragener Verein, Vereinsregister VR 20688 Amtsgericht Charlottenburg) operating since at least 1997 from a single facility at Wallstraße 32 in Berlin Mitte. The organization operates two purpose-built studios — a Large Studio (approximately 23m × 11m, with sprung floor, mirrored wall, barre, piano, and full stereo system) and a Small Studio (approximately 5m × 7.80m, with laminate floor, yoga/Pilates mats, and Gyrokinesis stools) — and delivers a daily schedule of dance classes, professional dancer training, children's and youth programs, and seasonal workshops.

The core offering is a hybrid community-and-professional hub serving four distinct segments: professional dancers (international-standard training, networking, artistic growth), adult dance enthusiasts (technique that liberates, body re-education), children and teenagers (creative movement, Contemporary, Hip-Hop, Urban Contemporary, Dance Acrobatics, Inclusive Dance, and the marameo JUNIOR COMPANY), and the broader Berlin urban community (performance projects, Studio Evenings, access-oriented programming). Methodologies span Ballet, Contemporary, Gaga, Floorbarre, Contact Improvisation, Klein Technique, Progressive Ballet Technique, Pilates, Vinyasa Flow, Hip-Hop, and Kalarippayattu, with rare offerings developed in collaboration with recognized practitioners.

The business model combines a recurring annual membership (84€/year, 7€/month) — which is required for regular class participation — with per-class fees (8-12€), multi-class card packages (5/10/20-cards with validity periods), monthly flatrates (111-140€), children's monthly subscriptions (34€), workshop fees (60-250€), and member-only studio rental (5€/hour). Go-to-market is community-led, relying on word-of-mouth, the Eversports online booking platform, monthly Studio Evenings, the annual Summer Program, guest teacher collaborations, and trial classes. The organization is governed by a four-member board (An Boekman, Heidi Weiss, Laurence Chaperon, Andrew Wass) and a small operational team currently navigating a leadership transition with Thekla Wolff joining in 2026 while Ronja Grabow is on parental leave.

Name

marameo Berlin

Legal name

marameo Berlin e.V.

Website

https://marameo.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

marameo Berlin e.V. is a non-profit dance studio and registered sports club in Berlin Mitte serving professional dancers, adult enthusiasts, children, and the urban community through daily classes, workshops, and performance programs.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Dance Companies (711120), Dance Companies (71112), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAJ

Dance Festivals & Dance Series

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAC

Dance Theatre (Narrative/Experimental)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYEDAMALAI

Performing Arts Camps (Theater, Musical Theater, Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Dance studio services
• Dance education classes
• Professional dancer training
• Dance workshops programs
• Movement arts instruction

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership at 84 euros per year (7 euros/month), with 6-month temporary membership option. Membership grants access to all regular classes and training sessions.
2. Class Fees: Per-class fees and card packages for dancer training (8-8.50 euros single), evening/bodywork classes (12 euros standard, 10 euros reduced), and children's classes (34 euros/month). Multi-class cards available (5-card, 10-card, 20-card) with validity periods.
3. Workshop Fees: Workshop fees ranging from 60-250 euros depending on duration and type. Summer program workshops include various price points. Members receive 20% discount on all workshops.
4. Studio Rental: Small studio rental at 5 euros/hour for non-commercial purposes for members.
5. Monthly Flatrates: Monthly flatrate options for training (111 euros) and evening/bodywork classes (140 euros). Also 4-week (40 euros), 8-week (72 euros), and 12-week (96 euros) passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

marameo Berlin e.V. operates a non-profit dance studio in Berlin Mitte offering daily dance classes across Ballet, Contemporary, Floorbarre, Pilates, Hip-Hop, Gaga, Klein Technique, Vinyasa Flow, Kalarippayattu and Contact Improvisation for adults, alongside professional-level Dancer Training Programs, age-specific Children & Teen Classes, seasonal Workshops and a six-week Summer Program. The studio also runs weekly Contact Jams, monthly Studio Evenings, a Summer Residency for choreographers, and member-rate Studio Rental, with membership required for regular class participation.

Product overview

marameo Berlin e.V. is a non-profit dance studio and registered sports club in Berlin Mitte operating as a single unified facility offering a comprehensive range of dance education and performance services. The core offering consists of daily regular dance classes (Ballet, Contemporary, Floorbarre, Pilates, Hip-Hop, Gaga, Klein Technique, Vinyasa Flow, Kalarippayattu, Contact Improvisation) alongside professional Dancer Training Programs, Children & Teen Classes, and seasonal Workshops including the Summer Program. Additional services include Studio Rental for members and non-members, a Membership Program with various benefits, weekly Contact Jams, monthly Studio Evenings for performance showcase, and the Summer Residency program for choreographers. The studio operates two facilities—a Large Studio and Small Studio—and uses Eversports for online booking and membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Dance Classes

Quantifiable outcome

• Marameo has been operating as a dance hub for over 20 years with consistent community growth

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Metamotor Lab, Hector Research Institute of Education Sciences and Psychology, Eberhard Karls Universität TübingenminorStrategic or Co-development PartnerAcademic research partner for Science on the Dance Floor project. Dr. Elisa Filevich serves as cognitive neuroscientist collaborator.
• EversportscoreTechnology or IntegrationStudio software platform for online booking, registration, and membership management. Marameo uses Eversports for all class and workshop bookings.
• Adidas GermanyminorGTM or Marketing PartnerSponsor of the Donato Creation Lab workshop, supporting the performance project with Amanda Donato.
• KuLe Artist Collective BerlinminorStrategic or Co-development PartnerMaciej Sado, teacher at marameo, is a member of the KuLe artist collective. Artist collective engaged in collaborative creative processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Eversports: European SaaS platform for sports and fitness studio bookings; Marameo's core technology partner. Included as an ecosystem enabler — directly relevant as Marameo's booking and membership infrastructure — rather than as a competitor.

Broad incumbents

• Sadler's Wells: London's flagship dance house producing contemporary dance performances plus associated learning and participation programs. Comparable as a broader incumbent institution combining performance presentation with community and training programming analogous to Marameo's Studio Evenings.
• ImPulsTanz Vienna: Major European dance festival and training platform in Vienna running intensive summer workshops, residencies, and performances. Comparable to Marameo's Summer Program and workshop offerings, but at much larger scale across July-August.

Direct peers

• Tanzfabrik Berlin: Berlin-based dance school and production house offering daily classes, workshops, and artist residencies across contemporary, ballet, and movement techniques. Most direct comparable as a Berlin dance education hub serving professional dancers and enthusiasts with a similar community-driven, membership-style model.
• Dock 11 Berlin: Berlin dance studio and performance venue running a daily class program for adults and children plus public performances. Overlaps directly with Marameo on contemporary/modern dance training, children's programming, and Studio Evening-style events.
• Uferstudios Berlin: Cooperative of dance and performance studios in Berlin-Wedding offering rehearsal and performance space plus an integrated program of training and productions. Comparable to Marameo as a multi-tenant dance infrastructure player in Berlin with overlapping professional-dancer audience.
• HZT Berlin (Hochschulübergreifendes Zentrum Tanz): Inter-university dance center in Berlin offering BA and MA programs in dance, choreography, and dance studies. Comparable to Marameo as a Berlin dance education institution; Marameo board member Andrew Wass earned his MA here, and HZT shapes the same professional dancer pipeline Marameo serves.

Regional players

• K3 Zentrum für aktuelle Tanz Zürich: Zurich-based dance center combining professional training, workshops, and performance programming in contemporary dance. Comparable as a city-anchored dance education hub in the DACH region with a similar mix of professional and community classes.
• Tanzhaus NRW: Large dance center in Düsseldorf offering workshops, performances, and a broad program of contemporary and urban dance styles for all levels. Operates in the same German dance ecosystem as Marameo but serves a different city; comparable scope of adult/children programming.

Emerging players

• PARTS (Performing Arts Research and Training Studios): Brussels-based dance school founded by Anne Teresa De Keersmaeker offering contemporary dance training at professional level. Comparable to Marameo's Dancer Training program as a destination for serious contemporary dancers, though more research-school oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marameo-berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about marameo Berlin