Marathon EPR Group S.A.

What Marathon EPR Group S.A. does

Marathon EPR Group S.A. is a Romanian private company (Societate pe Acțiuni) founded in 2019 and headquartered in Afumati, Ilfov county. The company operates as an authorized OIREP (Organizație de Implementare a Răspunderii Extinse a Producătorului / Extended Producer Responsibility Implementation Organization), providing EPR compliance services to Romanian companies that introduce packaged products — and, per its GTM motion, electrical equipment, batteries, or tires — onto the domestic market. Marathon EPR handles packaging waste reporting, AFM (Administrația Fondului pentru Mediu) declaration preparation, and the assumption of clients' legal valorization and recycling obligations under Romanian law (Legea 249/2015, OUG 196/2005) and EU packaging waste directives.

The company's product surface centers on a web-based client reporting portal at client.expertdeseuri.ro, where registered customers submit packaging quantities by material type (plastic, paper, glass, metal, wood) and track EPR declarations. Additional product offerings include a 'Responsibility Transfer' service (Preluare Responsabilitate), a publicly published fee schedule (Tarife) with per-tonne rates by material, a municipal packaging quantity tracking tool, and supporting educational resources including a sustainability guide and a blog. Operational delivery depends on an underlying network of authorized collectors and recyclers contracted across Romania to physically fulfill the recycling targets Marathon EPR commits to on behalf of clients.

Marathon EPR generates revenue through subscription/recurring and transaction-based fees tied to the volume and material composition of packaging managed. Pricing is structured per ton of packaging material by type, with ancillary regulatory charges including a 2 lei/kg contribution for unfulfilled recycling targets and a 0.50 lei/package SGR (Guarantee-Return System) fee on applicable beverage packaging. Distribution is exclusively domestic through direct B2B sales, website contact forms, and the client portal, targeting producers, importers, retailers with private-label brands, and local authorities (UAT). The company operates with a small team of approximately 7 employees and uses content marketing, LinkedIn, and Google Analytics for demand generation. Strategic partnerships include a 2023 collaboration with RetuRO Sistem Garanție Returnare S.A. for SGR coverage and a 2020 educational campaign with Romania's Ministry of Environment.

Name

Marathon EPR Group S.A.

Legal name

Marathon EPR Group S.A.

Website

https://marathonepr.ro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marathon EPR Group S.A. is a Romanian OIREP (Extended Producer Responsibility Implementation Organization) founded in 2019 that provides EPR compliance, AFM reporting, and recycling target services to producers, importers, and retailers introducing packaged products on the Romanian market.

Ownership category

akta.pro rank

Headquarters

HQ city

Afumati

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. EPR Compliance Services: Marathon EPR charges fees for managing Extended Producer Responsibility obligations on behalf of companies. The company handles packaging waste recycling targets, reporting to AFM (Environment Fund Administration), and coordinates with authorized collectors and recyclers. Fees are calculated based on quantities of packaging introduced to market and services rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marathon EPR Group S.A. operates as an authorized OIREP (Organization implementing Extended Producer Responsibility) in Romania, providing compliance services to companies that introduce packaged products, electrical equipment, batteries, or tires on the Romanian market. The company takes over clients' EPR obligations, prepares and submits AFM (Environment Fund Administration) declarations, manages packaging waste recycling targets (65% overall by 2025, with material-specific targets), and coordinates with a nationwide network of authorized collectors and recyclers.

Product overview

Marathon EPR Group S.A. is an OIREP (Organizație de Implementare a Răspunderii Extinse a Producătorului) — an authorized Extended Producer Responsibility (EPR) organization operating in Romania. The company offers a compliance-as-a-service model, providing producers and importers with support for meeting their recycling and valorization obligations mandated by Romanian and EU environmental law. The service portfolio consists of EPR compliance consultancy, waste packaging quantity reporting, AFM (Administrația Fondului pentru Mediu) declaration management, and environmental education programs. The company maintains a client reporting portal (client.expertdeseuri.ro) for data submission and tracking. Marathon EPR also publishes a sustainability guide (Ghid sustenabilitate), educational and awareness resources (Educare și Conștientizare), and a blog covering recycling legislation and best practices.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Helps companies avoid AFM penalties of 2 lei/kg for unfulfilled recycling targets
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• RetuRO Sistem Garanție Returnare S.A.coreStrategic or Co-development Partner · 30 November 2023RetuRO operates Romania's Guarantee-Return System (SGR) for beverage packaging. Marathon EPR collaborates with RetuRO to serve clients that have packaging subject to the SGR system. The SGR applies to primary non-reusable packaging from plastic, glass, and metal (0.1-3 liters) for beverages including beer, soft drinks, water, wine, and spirits, with a 0.50 lei/unit guarantee. Packaging included in SGR exits the classic EPR flow reported to OIREP but still requires separate reporting.
• Ministry of Environment, Waters and Forests (Ministerul Mediului, Apelor și Pădurilor)flagshipStrategic or Co-development Partner · 3 August 2020Marathon EPR partnered with the Romanian Ministry of Environment on the 'Marathon-ul Reciclării' (Recycling Marathon) campaign running from August-December 2020. The initiative aimed to educate citizens and institutions about waste prevention, reuse, and recycling. Campaign activities included digital content on social media, online courses for local authorities on implementing EPR regulations, and school education programs on environmental protection.
• Authorized Collectors and Recyclers NetworkcoreImplementation/ SI/ Consulting PartnerMarathon EPR works with a network of authorized collectors and recyclers throughout Romania to fulfill client recycling obligations. The company coordinates waste collection, sorting, recycling, and documentation to ensure clients meet their legally mandated recycling targets. These partnerships are essential for operational delivery of EPR compliance services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Veolia Environmental Services: Global environmental services giant offering waste management and producer compliance services across Europe, including Romania. While broader in scope than Marathon EPR, it competes for the same large producer clients seeking integrated waste and compliance solutions.
• Interseroh: Major European EPR services provider (part of the ALBA Group) operating across multiple EU member states. Offers packaging compliance and recycling services similar to Marathon EPR but at continental scale, with broader service portfolio and deeper institutional resources.
• DS Smith Recycling: European packaging and recycling group with EPR/compliance capabilities in several EU markets. Comparable as a packaging waste compliance services provider but operates at much greater scale and integrates upstream into packaging manufacturing.
• Landbell Group: Germany-headquartered EPR and environmental services provider operating across multiple EU countries. Comparable compliance-as-a-service business model for producers, but at significantly larger scale and broader geographic footprint than Marathon EPR.

Direct peers

• EcoRom Ambalaje: One of the largest and oldest authorized OIREPs in Romania, providing the same EPR compliance services for packaging waste. Direct competitor serving the same Romanian producer and importer client base with a similar compliance-as-a-service model.
• Recolamp: Romanian collective producer responsibility organization focused on lighting and e-waste EPR compliance. Directly comparable as an authorized OIREP-type entity serving producer compliance obligations under Romanian environmental law, though with a narrower product scope.
• GreenPoint Management: Romanian OIREP offering Extended Producer Responsibility services for packaging and other waste streams. Directly comparable in business model, target customers (producers and importers), and regulatory positioning in the Romanian EPR market.

Others

• RetuRO Sistem Garanție Returnare S.A. Operator of Romania's national Guarantee-Return System (SGR) for beverage packaging, and an existing strategic partner of Marathon EPR. Adjacent rather than directly competitive — handles deposit-return compliance while Marathon EPR handles broader EPR packaging compliance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marathon-epr-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon EPR Group S.A.