marathon-photos.com
Marathon Photos Live is a New Zealand-based mass participation event sports photography company founded in 1999, covering 8,000+ events in 70 countries and serving individual athletes, event organizers, and commercial image buyers through a computer-vision-powered photo search and e-commerce platform.
- Company typePrivate
- Founded1999
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What marathon-photos.com does
Marathon Photos Live is the operating brand of Marathon-Photos.com Limited, a New Zealand-incorporated private company and wholly owned subsidiary of Global-Pix.com Ltd, founded in 1999. The company provides mass participation event sports photography, covering marathons, triathlons, and other running events across 70 countries. Its core platform, accessible at marathonphotos.live, allows athletes to locate their personal race photos by searching for their name or race bib number, preview images, and purchase digital downloads or physical prints. The company is a first-mover in its category, claiming to be the first to offer online searchable marathon photos by name or number, the first to publish personal race video online, the first to offer animated race compilations, and the first to publish images before events finish.
The product lineup is structured as tiered digital packs: a Digital Pack includes all identified images as they appear online, a Digital Super Pack adds multiple photo formats including Photo Certificate, Race Time Photo, Commemorative Photo, and original high-resolution files, and a Digital Mega Pack adds the athlete's HD race video. Physical printed photos are also sold with postal delivery. Underlying the platform is computer vision technology that automatically identifies and tags athletes by race bib number, with a face recognition fallback when automated identification fails. The platform supports 18 languages and multi-currency checkout, with payment options including Visa, Mastercard, Debit Plus, Maestro, and bank transfers. A separate commercial purchases portal at commercial.marathon-photos.com serves business and charity buyers needing licensed event imagery.
Marathon Photos operates a two-sided GTM: B2C consumer sales through its e-commerce platform after events, and B2B direct sales to race and event organizers who contract the company for on-site photography services. A freelance photographer network supports coverage scaling across geographies. The company maintains six regional offices in New Zealand (headquarters), Canada, Germany, the United Kingdom, China, and the Netherlands. Revenue is generated through one-time unit-priced consumer purchases of digital packs, printed photos, and video downloads, supplemented by B2B photography service fees and commercial image licensing. According to company-reported scale figures, Marathon Photos has captured over 200 million images, photographed over 30 million athletes, and covered more than 8,000 events since founding.
marathon-photos.com firmographics
Firmographics- Name
- marathon-photos.com
- Legal name
- Marathon-Photos.com Ltd
- Website
- https://marathonphotos.live
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marathon Photos Live is a New Zealand-based mass participation event sports photography company founded in 1999, covering 8,000+ events in 70 countries and serving individual athletes, event organizers, and commercial image buyers through a computer-vision-powered photo search and e-commerce platform.
- Ownership category
- akta.pro rank
marathon-photos.com industry classification
Industry- Product category
- Event Sports Photography Services
- NAICS
- Commercial Photography (541922), Photofinishing (81292)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream) (THAAAMAL)
Keywords
Where marathon-photos.com is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
marathon-photos.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Digital Photo Packs: Sale of digital photo packs (Digital Pack, Digital Super Pack, Digital Mega Pack) that allow athletes to download their identified race images in various formats and resolutions. Digital products give customers freedom to print photos at their convenience as often as they wish.
- Printed Photo Products: Sale of physical printed photo products including various sizes. Customers order through the website and products are posted to delivery address.
- Race Video Downloads: Sale of high definition video files for download. Video orders straight after an event usually take a few days to be processed.
- Event Photography Services: B2B photography services provided to race/event organizers, photographing events in exchange for fees or revenue sharing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Pack - download all identified images as they appear online |
| Unit Pricing | Pay-as-you-go | Digital Super Pack - download all identified images in all product options |
| Unit Pricing | Pay-as-you-go | Digital Mega Pack - Super Pack PLUS video from the event |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
marathon-photos.com product offering
Product offeringCore offering
Marathon Photos Live provides on-site professional event sports photography at mass participation races (marathons, triathlons, running events) and sells the resulting images and video to athletes through a name/bib-number searchable e-commerce platform. The company also contracts directly with event organizers to deliver photography coverage, and licenses commercial images to businesses and charities through a separate commercial purchases portal.
Product overview
Marathon Photos Live operates as a unified photography platform offering digital image products at multiple tiers (Digital Pack, Digital Super Pack, Digital Mega Pack) alongside a separate commercial purchases portal for business buyers. The core platform enables athletes to search photos by name or bib number, preview images, and purchase digital downloads or prints. Premium digital tiers bundle multiple photo formats (Photo Certificate, Race Time Photo, Commemorative Photo) with optional video content. The company also provides a photographer recruitment portal and event organizer registration system. Photo identification relies on computer vision technology that automatically tags athletes by race numbers, with manual face upload fallback when automatic identification fails.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Pack A downloadable digital pack containing all identified images from a participant's event as they appear online in their personal album. Sold to individual athletes via the marathonphotos.live e-commerce platform.
- Digital Super Pack An expanded downloadable pack that delivers every identified image in all product options, including Photo Certificate, Race Time Photo, Commemorative Photo, and the original high-resolution file. Sold to individual athletes via the marathonphotos.live e-commerce platform.
- Digital Mega Pack The flagship bundle containing the Digital Super Pack plus the athlete's high-definition video from the event. Customers receive separate download links for images and video via email. Sold to individual athletes via the marathonphotos.live e-commerce platform.
- High Definition Race Video Download A high-definition video file of the participant's race available for digital download. Typically processed within 72 hours of event completion. Sold to individual athletes via the marathonphotos.live e-commerce platform.
- Printed Photo Products Physical printed photographs of the participant's race images in various sizes, produced and posted to the customer's delivery address. Dispatched within three working days of payment receipt with delivery in 10-15 working days. Sold to individual athletes via the marathonphotos.live e-commerce platform.
- Marathon Photos Live Platform The core consumer web platform for searching, previewing, and purchasing event sports photography, supporting name/bib-number search, online cropping, social sharing, 18-language UI, and multi-currency checkout across 70 countries and 8,000+ events.
- Commercial Image Licensing Portal A separate portal at commercial.marathon-photos.com that enables businesses and charities to license Marathon Photos event imagery for commercial, marketing, and promotional use, distinct from the consumer purchase flow.
- Event Photography Services for Organizers Contracted professional on-site event sports photography services provided to race and event organizers at mass participation sporting events, on a fee or revenue-share basis, with athlete-facing image delivery handled via the Marathon Photos Live platform.
Quantifiable outcome
- Images can be printed up to 30cm x 20cm / 12" x 8" (about A4 or letter size)
- +2 more outcomes
Companies that use marathon-photos.com
Customer profileSegments4 records
Ideal customer profiles4 records
marathon-photos.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature6 records
marathon-photos.com partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
marathon-photos.com competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
marathon-photos.com social profiles
Digital presencemarathon-photos.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
marathon-photos.com leadership team
Management profileNumber of profiles
marathon-photos.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
marathon-photos.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about marathon-photos.com
What does marathon-photos.com do?
Marathon Photos Live provides on-site professional event sports photography at mass participation races (marathons, triathlons, running events) and sells the resulting images and video to athletes through a name/bib-number searchable e-commerce platform. The company also contracts directly with event organizers to deliver photography coverage, and licenses commercial images to businesses and charities through a separate commercial purchases portal.
Is marathon-photos.com a public or private company?
marathon-photos.com is a private company. It is classified as corporate owned and is currently operating.
When was marathon-photos.com founded?
marathon-photos.com was founded in 1999. It employs 11 to 50 people.
Where is marathon-photos.com based?
marathon-photos.com is headquartered in Hamilton, New Zealand, in the Oceania region.
How does marathon-photos.com make money?
Four revenue lines are on record. Digital Photo Packs are the primary driver. The others are printed Photo Products, race Video Downloads and event Photography Services.
Does marathon-photos.com have an API?
No public API is recorded for marathon-photos.com.
What industry is marathon-photos.com in?
marathon-photos.com's product category is Event Sports Photography Services. Its primary akta.pro industry code is THAAAMAL, Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream). Its NAICS code is 541922 and its SIC code is 7330.