Marcell Group

What Marcell Group does

Marcell Group is a privately-held, Minneapolis-based creative consulting firm that provides multi-disciplinary creative direction, design strategy, and aesthetic development to clients across fashion, retail, hospitality, arts and culture, food and beverage, and technology sectors. The firm's stated practice areas span artistic vision, innovation, storytelling, unconventional aesthetics, creative exploration, and design direction, with the team organized around three named principals—Founder Edith Garcia, Sarah Anderson, and James Holmberg—whose individual creative backgrounds include Parsons, MCAD, and California College of the Arts.

The firm's portfolio includes work for luxury and mainstream brands such as Calvin Klein, Givenchy, Nordstrom, Macy's, Bloomingdale's, REI, Caribou Coffee, and Carlson Companies, alongside cultural institutions (Minneapolis Institute of Art, Museum of Contemporary Art Denver, Bemis Center for Contemporary Arts), startups (Absence App, Pack Simply), and a government project (Fairbault Correctional Facility Family Welcome Center). Notable branded engagements include the Absence App and Sip Tequila, which are featured as project showcases on the company's history page.

Marcell Group operates on a professional services revenue model with undisclosed, inquiry-based pricing and a sales-led go-to-market executed through direct client engagement and a website contact form. There is no disclosed technology platform, no proprietary software, no AI/ML capabilities, no funding rounds, no parent company, and no subsidiaries; the firm is distributed through a single regional office in Minneapolis, with all services delivered on a project-based basis.

Name

Marcell Group

Legal name

Marcell Group

Website

https://marcellgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marcell Group is a privately-held, Minneapolis-based creative consulting firm that provides multi-disciplinary creative direction, design strategy, and aesthetic development to fashion, retail, hospitality, arts, and technology clients, led by three named principals.

Ownership category

akta.pro rank

Product category

Creative Consulting Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative consulting services
• Design strategy
• Brand design
• Creative direction
• Multidisciplinary design

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Consulting Services: Professional consulting services providing creative direction, design strategy, and multidisciplinary expertise to transform conceptual ideas into tangible outcomes for clients across fashion, art, hospitality, and retail sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Marcell Group is a Minneapolis-based creative consultancy that provides multi-disciplinary creative consulting services, transforming conceptual ideas into tangible creative outcomes through artistic vision, innovation, storytelling, unconventional aesthetics, creative exploration, and design direction. The firm serves clients across fashion, retail, hospitality, arts and culture, food and beverage, and technology sectors, offering strategic creative direction and design solutions tailored to each client's brand and project needs.

Product overview

Marcell Group is a multi-disciplinary creative consulting firm that offers creative consulting services. The company works across various creative domains including artistic vision, innovation, storytelling, unconventional aesthetics, creative exploration, and design direction. The portfolio includes sub-brands and projects such as the Absence App and Sip Tequila, alongside client work for fashion, retail, hospitality, and cultural institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Consulting Services

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights6 records

Direct peers

• Athletics: Independent creative agency emphasizing design, brand strategy, and creative direction for fashion, hospitality, and lifestyle clients. Athletics' boutique positioning and emphasis on multidisciplinary creative output align closely with Marcell's model.
• Pentagram: The preeminent partner-led design consultancy with offices in New York, London, and other hubs. Pentagram is the most direct comparable to Marcell's boutique, founder-led creative consulting model serving luxury, cultural, and enterprise clients across brand identity, design direction, and experience design.
• COLLINS: Independent brand and design practice serving fashion, hospitality, retail, and cultural clients. COLLINS mirrors Marcell's boutique scale and creative-direction-first approach, particularly in fashion and lifestyle brand work.
• Lippincott: Brand strategy and design consultancy with deep roots in luxury, retail, and consumer work. Comparable to Marcell for its emphasis on brand identity, design strategy, and serving enterprise fashion and retail clients with multidisciplinary creative engagements.
• Mucca: Independent design studio working in brand identity, packaging, and creative direction for fashion, food & beverage, and cultural clients. Mucca's boutique, multidisciplinary creative model serving premium and lifestyle clients overlaps with Marcell's offering.
• Landor & Fitch: Global brand consulting and design firm serving fashion, retail, hospitality, and cultural clients. Comparable to Marcell in cross-sector brand and design work spanning identity, experience, and spatial design for enterprise and luxury clients.
• IDEO: Multidisciplinary design consultancy combining strategy, design, and innovation. IDEO's emphasis on multidisciplinary creative exploration and brand-driven transformation for enterprise clients overlaps directly with Marcell's positioning.
• Saffron Brand Consultants: Brand strategy consultancy working with luxury, retail, and cultural clients on positioning, identity, and creative direction. Comparable to Marcell's brand and design strategy engagements for premium and cultural clients.
• Manual: Boutique creative agency focused on brand identity, packaging, and creative direction for premium and lifestyle clients. Manual's boutique scale, fashion-adjacent client base, and creative-direction-led model closely parallel Marcell's positioning.
• Base Design: Independent creative studio with offices in New York, Brussels, and Geneva, working in brand identity, art direction, and editorial design. Comparable to Marcell for boutique-scale creative direction across fashion, art, and cultural sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marcell-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcell Group